Marketecture
@marketecturetv
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Get Smart. Fast. In-depth interviews with ad tech and marketing execs. Newsletter: https://t.co/6HFuycrcG8 Interviews https://t.co/oHeJwYTyhF
New York
Joined February 2022
is launching today. We probably couldn't explain it better than our founder, @aripap, did in this thread:
Folks have been wondering what I’m up to after selling Beeswax. Well I’m happy to announce my first project, launching today: (read on for 🧵).
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Ari's latest newsletter proposes a framework for defining what the "Open web" is, exactly. Also, our final IAB Tech Lab interview, on the OMSDK.
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🚨 Emergency Pod 🚨.Ari Paparo, Andrew Casale and Paul Bannister give their hot takes on Google's retreat on 3P cookies. Spotify: Apple:
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The Sandbox Episode with @alextcone from Google. ⏲️ Latest timelines.🔧 Hard technical questions.🧨 Breakdown of the IAB's criticisms. Spotify: Apple:
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Equativ (formerly Smart Ad Server) acquires Sharethrough (@sharethrough). Gives them better scale in the US as an SSP and native ad platform:.
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Day 2 coverage of #USvGoogle is out. Featuring @slayser8, @jaymfriedman, and former Google engineering director @lipko.
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7 minutes until @TheTradeDesk #Kokai stream and we're going to cover it live here. Just like Apple's event, but you don't have to wear anything on your face. 🧵.
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Day 1 of the Google trial. @aripap goes Hunter S Thompson and reports back for The Monopoly Report:
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Episode 36: @kfranasz from @AdalyticsHQ goes point-by-point on the Youtube report and the company's rebuttal. Also we ask @keithepetri from @lockr_digital to Justify His Existence!. Spotify: Apple: YT:
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Netflix going the open route with Magnite, TTD, and DV:
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🚨Emergency Pod: MediaMath Bankruptcy and Implications🚨. How big was MM? How much money may be lost? What about the customers and employees?. Our panel:.@aripap @airgups23 @aexm and Ken Rona. Spotify: Apple:
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Big news week!.
Software giant Oracle shared that it is shutting down its ads business during its earnings call last night for the quarter ending March 31, as revenue declined to $300 million in the 2024 fiscal year.
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Episode 77: @gokulr talks about building AdSense, acquiring DoubleClick, and figuring out what Facebook advertisers actually wanted. Plus a Cannes special report. Spotify: Apple:
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TTD and @Roku in a major partnership. Seems like @TheTradeDesk gets Roku data and maybe they are sunsetting or de-emphasizing the OneView buying platform (old DataXu):.
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Day 7 of #USvGoogle goes to the buy-side. Why doesn't Google Ads bid more on other exchanges? We may never know. Also @TimCadogan shows up and is very funny.
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Episode 62: @joe_zappa on why ad tech marketing sucks and why your CEO should be shitposting. Also:.👥 Shady "ad bridging".📚 Reddit IPO.💃 The coming Tik Tok ban. Spotify: Apple:
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We’ve been ranked the number one ad tech podcast in a totally scientific study.
VOX POPULI. It is important to contribute to the growth and education of our community. I am happy to announce that @aripap @eric_seufert & @tkawaja ranked top 3 Twitter AdTech Influencers. My personal favorite @marketectureTV was the highest ranked Podcast followed by
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This week's newsletter introduces the SLoP model for measuring publisher power. Plus our interview with @Semasio_Global on post-cookie and contextual data.
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Ari talks to @acasale about @IndexExchange new Marketplaces -- tech that lets third parties (data, creative, quality) create deal IDs on publishers' inventory. Interview is free for one week. Video (reg req.): Podcast:
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Lord have mercy. For our 20th episode we were joined by @AdtechGod. Fear his wrath, but also his commentary on CTV. Apple: Spotify:
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Our latest interview is with @joeroot from @Permutive talking 1P data. And this week's newsletter digests the Sandbox testing data from @IndexExchange and puts it into context.
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Episode 25: @antoniogm tries to convince @aripap that Web3 and ad tech go together. Plus in-depth analysis of Zuck's Ju Jitsu fighting technique from @ericfranchi . Spotify: Apple: YT:
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🔥This is a hot one. @nandoodles of @CheckMyAdsHQ on how they shut down disinformation in ad tech and why "Google is the worst". Spotify: Apple: YT:
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Marketecture will be out in FORCE at Possible in Miami. Wait, I'm hearing we've scaled down the presence. OK, no one is there except @aripap. If you see him lonely by the pool, we'd appreciate if you made the effort to make small talk, make him feel needed, etc.
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Episode 55 with @mattprohaska, the hardest working man in ad tech. 🧽 Habu's clean room exit at 11x revenue.📺 More on LG ads.📝 Jeff Green complains about the sandbox. at length. Spotify: Apple:
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Introducing a new weekly podcast from the experts at Marketecture. This week Ari Paparo, Zach Rodgers and Eric Franchi talk CES, the "Ad tech tuxedo", Facebook vs GDPR, AI for creative, and more. Spotify: Apple:
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Last week @adfontesmedia announced its media bias ratings would be available as pre-bid segments on @TheTradeDesk. We interviewed @LouPas to learn how the ratings work and why advertisers should invest in news. Interview (free for 1 week):
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Tony Katsur turns the tables and interviews @aripap about the VAST standard. And in the newsletter we break down verification companies $IAS and $DV, give the bull vs bear case, and explore their innovation opportunities.
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Today's newsletter asks why so much ad tech M&A fails. Also @eric_seufert interviews @AppsFlyer about mobile measurement.
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The IAB Tech Lab (@IABTechLab) is having its 10-year anniversary 🎂 so we're interviewing the people that led their most important innovations. First up @JuliaShullman talks TCF. Also @aripap writes a depressing essay.
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Episode 33: Ad Tech Fundraising 💸. We are joined by @rochemathieu and @averyj -- brave CEOs who have been in raising capital in this hostile environment. Spotify: Apple: YT:
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The latest pod focuses on the future of mobile acquisition, ATT, and hyper-casual gaming with renowned expert @eric_seufert. Also Netflix buying an ad server, and SVB. Spotify: Apple:
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Day 3 coverage of #USvGoogle featuring @bradbender1, Jed Dederick from TTD, a fun memo from @DRosenblattDC, and expert testimony that auctions, are, in fact, good.
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Marketecture's first ever TikTok tackles the latest brand safety problems uncovered by @AdalyticsHQ .
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Being a publisher is tough -- the sandbox, UID2, OpenPath -- what are the right answers? In the latest pod we hear from digital monetization guru @pbannist on these topics and more. Spotify: Apple:
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Today's newsletter covers current deployments of AI in digital advertising (few other than the tech giants), and we have an in-depth interview with @viant_tech about their whiz-bang media plan creation video:.
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This week we feature the first drop of our new newsletter, the Monopoly Report. Weekly updates from @aripap on everything about the Google antirust trial. Also our interview with @Bob_Walczak of Madtech on connecting hundreds of source and destination APIs.
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Episode 72: @rjjacobson from @Rockerbox on modern attribution:. 🧱 Measuring the walled gardens.🔬 MMM, MTA, or both.🗿Ari goes deep on Colossus. Spotify: Apple:
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🚨Emergency podcast: Twitter’s Imploding Ad Business🚨. Marketecture experts @aripap @eric_seufert and @zachrodgers on the train wreck that is Twitter’s ad business. Free to all, no login required!. Spotify:
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Episode 41: @adamheimlich from Chalice on custom algos, why Ari didn't invest, and Sizmek's death. Also @E_Easterling justifies his existence with BonBon. Spotify: Apple:
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Should publishers kill OpenBidding and TAM or is that only a luxury TTD can afford? We go deep into SPO with @jouncemedia's @ckane on the latest pod. Spotify: Apple:
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New: @sonnantAI uses transcripts to understand a publisher’s audio content and uses that info to identify ad insertion opportunities, assess brand safety and more. Inteview conducted by @BryanBarletta . Video: .
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We're joined by TripleLift CEO @daveclark who tells us the difference between 1+X and X+1. Also we go down memory lane about once highflying Joost and the origins of FreeWheel. Spotify: Apple: YT:
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Episode 80: Danilo Tauro has seen commerce media from the sell side at @UberEats and Amazon, and from the buy side at P&G. We talk trends and predictions for this exciting sector. Spotify: Apple:
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Episode 82 with @mariojdiez on the present and future of contextual advertising post Oracle's exit. Spotify: Apple:
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Final episode of the year, with the best and worst we saw, predictions for '24, and our most popular pods. Shout outs to @doubleverify @Video_Amp @mikeosullivan @ckane @AdalyticsHQ and many others. Spotify: Apple:
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Episode 81: Joe Hirsch on the @springservevid story and how he's automating adops. Spotify: Apple:
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Eric and Ari were at #possible2023 in Miami and we put all our favorite people on the podcast/. Interviews with: @rishad @joannaoconnell @ericwheeler @AaronGoldman @rochemathieu and more. Apple: Spotify:
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New: Basis (fka Centro) has been around longer than pretty much any other ad tech company. Its customers are mostly mid-market agencies who use it to collaborate with vendors and buy media. Watch our full video with CEO @ShawnRiegsecker and @aripap:
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New pod episode. @joannaoconnell tells us what CMOs really want. "CMOs don't care about DSPs". Apple: Spotify:
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Mobile DSP @dataseat was built on the assumption that persistent identifiers will eventually disappear entirely from in-app advertising. Its platform uses contextual data to optimize within curated publisher lists. @eric_seufert. Full video: .
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This week’s newsletter asks “What if” some of the DOJ’s more aggressive remedies for Google were to come about. Also our interview with @danrua of @getadmiral on how they’re going to spend the $19 million they just raised.
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July 4th was a chance for our new country to Justify Its Existence. So Marketecture is celebrating with a special 🇺🇸🌭🎆 holiday episode, featuring start-ups @ViewstBuilder, @getupaid, and Advsr. Spotify: Apple:
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New episode of the pod with publishing veteran @slayser8 on why she joined AWS, their perspective on independent ad tech, and the recently-accounted open source bidder. Spotify: Apple:
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This week's newsletter tackles Google's terrible AI roll-out and why DTC brands don't buy programmatic. Plus my latest IAB Tech Lab interview with @nealrichter on the history of ads-dot-txt:.
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Episode 84: Mark Mannino tells us why Omnicom spent $835 million to buy Flywheel and how ads fit into Amazon's strategy. Spotify: Apple:
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New podcast episode with the one and only @cpokane deep-diving on European ad tech and investment opportunities. Also Uber's ad net and TTD's big earnings report. Spotify: Apple:
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This week we talk to Bill Simmons about the origins of the oRTB protocol, and Ari summarizes everything we know about the Colossus situation: .
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🚨Bonus Episode🚨.For the first time, key leaders from DoubleClick talk openly about the company in the years before Google. An oral history featuring @aripap @jbellack @jasonbigler and @bradbender1 . Spotify: Apple:
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New: @narrative_io offers an unaggregated data licensing platform with an intuitive user interface that’s accessible to non-technical users. Listen in as @aripap quizzes CEO @Nick_Jordan about the product, use case and roadmap.
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New episode straight from CES (actually Ari's hotel room at CES). 🔪Layoffs at VideoAmp.🎭Drama at Arena.📺The blockbuster LG lawsuit.⌛️Chrome Sandbox stats. Spotify: Apple:
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Latest Marketecture interview with @tv_scientific goes into depth about measuring performance in CTV. And today's newsletter takes a critical look at last week's Sandbox study from @criteo and the likely effect on publisher revenue.
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Day 9 of #USvGoogle closes out the DOJ's case with former DFP head Jonathan Bellack and expert witness testimony that DFP is, in fact, a monopoly.
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New on Marketecture: @LatelyAI ingests content ranging from blog posts to videos, and uses that material to recommend language for social posts. CEO @LatelyAIKately speedruns through its features. FREE CLIP:
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Episode 71: PR veteran @HollisCGuerra gives us the ins and outs of getting good press. Plus:. 💅 Should CEOs be influencers.🔎 Search engine nightmares.💸 Earnings from $DV and $ZETA. Spotify: Apple:
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Episode 49 with the crew from the Taking Inventory podcast, talking social commerce, walled gardens, and the "GFY heard around the world". Spotify: Apple: YT:
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This week's newsletter is out:. 📺 Interview with @wurlctv on their growth from CTV distribution to performance marketing.🐕 Why Oracle hates your dog.💯 A non-scientific list of the largest private ad tech cos.
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Starting the week off strong. We interview @PubMatic with a focus on their curation and buyer tools: Ari's newsletter includes a custom bidding "buyers guide" covering use cases and vendor options:
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New interview: @TatariTV CEO @Inghelbrecht discusses the company's customer acquisition tools for TV advertising. The company works with agencies and brands that have maxed out their performance in digital channels.
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Our latest interview is deep in the weeds of ad tech. @iponweb developed @BidSwitch's new LiteSwitch product uses a single API call to ingest all of a seller’s bid requests and send only the traffic that matches to DSPs' filters. Learn all about it here:
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Episode 78 with Google and Meta privacy guru @robleathern:.🥷Why there's still ad fraud.🚗 How Rob's Toyota is spying on him.⌛️Time's 101-year archive deal. Spotify: Apple:
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Episode 70: Kim Insana built an agency around WFH moms, also:. 📚 Doing ad ops as a high school job.📺 Trade Desk and Roku get friendly.🐍 Amazon monster earnings. Spotify: Apple:
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@TheTradeDesk 2:01 and hasn't started yet, not exactly "real time" if you know what I'm saying.
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Start-up @openadsai was featured in @peard33's Wired piece on AI advertising. They've come a long way since our "Justify Your Existence" video!. Wired: Marketecture:
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Episode 3 of the podcast is out and we drop 🌶️🌶️🌶️ spicy takes on DOJ-Google and try to guess the valuation of a GAM/ADX spin-out. @cjmckenna12 from Luma joins and goes deep on retail media 🛍️. Apple: Spotify:
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This is going extremely long, so the thread is ending here. Let me know if i missed a "one more thing" moment, or if U2 shows up. /end.
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This week's Monopoly Report: Google's War on Header Bidding.
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Episode 68: "Feed DSPs what they eat" with @ckane. Plus "person on the street" from Possible. Spotify: Apple:
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Episode 67: Lara Koenig of @wearemiq on CTV SPO. 🗺️Why are there 214 supply paths to a single CTV impression?.📺 Innovid's "Harmony" skips DSPs and SSPs.🔏The new privacy bill. Spotify: Apple:
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OK finally, we're talking app marketplace. Talking up existing integrations, nothing new yet. NB: @aripap launched the first apps for ad tech in 2011 (.
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New Pod: @Lisa_Utz talks about @integralads focus on optimization, the @X pre-bid deal, the @AdalyticsHQ reports, and more. Spotify: Apple: YT:
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Episode 64: Listeners Strike Back!.🔥 @nandoodles torches Ad Fontes Media.⚖️ @adamheimlich says Google's antitrust activities actually hurt publishers.🌉 @mikeosullivan on "ID Bridging". Spotify: Apple:
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Episode 91: @MarkJablonowski of @DSPolitical explains how programmatic works for politics. Hint: Attribution is hard. Spotify: Apple:
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Episode 59: The tech episode with @medriscoll. 💋"Ad tech is to tech innovation what porn is to media innovation".💾 Open source in ad tech.🛣️ The epic tale of Metamarkets. Spotify: Apple:
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Day 4 of #USvGoogle: The Unified Price is Right!. Featuring @rahuls64 (Google's PM for UPR), @RajeevGoel from Pubmatic, and more.
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We've published interviews with a bunch of native ad platforms (TripleLift, Sharethrough, Yieldmo Outbrain, Taboola). This week we add @ericsson ad tech subsidiary @emodoinc. Full video with CEO @AlistairGoodman and @Eric_Seufert:
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First actual announcement: Launching the "Partner Portal" where partners can . do stuff. Not sure, no details given.
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This week, we had the pleasure of interviewing Tim Rowe from OOH Insider (@oohinsider) . When it comes to expertise in the out-of-home advertising industry, few know it better than Tim. Listen here:
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