We touched all the lightning rods in this one — obfuscated CTV supply, privacy smokescreens, sorta CTV, and of course instream video. Thanks to @OSchiffey, @avargasedits, and @Alyssa_writes_ for inviting me on the @adexchanger Big Story podcast!

@JudSpencer @BradAT @adexchanger My opinion, which I think you share, is that buyers and DSPs should manually classify Atmosphere and their peers as DOOH, regardless of bidstream signals. But the broader point is that this is a judgment call and not an enforceable standard.

@JohnathanBarnes @BradAT @adexchanger This is true

RT @oohinsider: It’s out! @ckane brings the insights that only @jouncemedia can offer to the programmatic DOOH conversation 92% of DOOH O…

This was a really fun conversation with @eric_seufert about the broken incentives for RTB sellers and the resulting signal fidelity challenges for RTB buyers.

I asked @adamheimlich to help me understand why in the world Google would offer to pay all of the government’s claimed damages, and he made this awesome video. I learned a ton. I bet you will too.

@pbannist LUMAnaries

@tkawaja @marketecturetv 2025 goals!

There’s a bunch of problems in our industry. There are also a bunch of reasons to be optimistic. @aripap and @ericfranchi generously let me talk about both on this week’s @marketecturetv podcast.

Our 2024 State Of The Open Internet report is now available to Jounce subscribers. That means our 2023 report is now available for free. Get your copy here:

@mjpmcintyre Sincere question looking for feedback. What if 25% of auctions for a particular domain lead to an MFA experience (ad arbitrage with low quality content and a crazy ad load)? Should DSPs block the whole domain to penalize the publisher? What if it’s 10%? Or 1%?

@davemorgannyc @Scrilla100 Agree, seems like a very risky way to operate. But it is definitely happening today on Safari traffic, and seems likely to be part of a post-cookie Chrome.

@davemorgannyc @Scrilla100 Or just populated user.buyeruid and hope no one notices

@basisglobaltech now blocks MFA by default for every campaign. Accessing MFA supply requires buyers to proactively opt in. This is a big step toward a healthier programmatic supply chain.

RT @basisglobaltech: Powered by @JounceMedia's data in Basis DSP, advertisers can automatically prevent their ads from being served on low-…

@harshvladha @pbannist This is the #2 voted question for next week's AMA, and I'll be sure to address it. I hope you join.

@Avishai_Bitton @pbannist I don’t think that is the case with our data, but I would certainly welcome specifics so that I can check. Feel free to DM me if you would prefer.

@mikezaneis @SimonJHarris @OpenX @wayneblodwell @jouncemedia @ShailinDhar @deepsee_io @TAGTrustNet It is definitely the case that the accredited vendors measure very low levels of IVT on MFA domains. Reported IVT rates are higher on premium domains than on MFA domains.