Want a glimpse into the future for publishers and AdTech? Step into my worldfor a bit!

@aripap If so, lord have mercy on $META. Also, may deflate cpc's and respawn American DTC acquisition budgets. Go long allbirds and warby for a hedge 😉🤦‍♂️

@kerrymflynn @axios @sarafischer already signed up, let's goooo!! 🚀

Lean in or get left out!!

@RioLongacre A core tenant of why (and how) the internet exists

@JohnathanBarnes Use this 3 part test for evaluating if it is a tax: 1) Does it increase the value or quality of the original service/product? 2) Is it a voluntary part of the service? 3) Do the proceeds fund the original service?

I think the organic cap is a good theory, but it's not everything. The flood/boom of content is bad for LinkedIn (just like Google search): there is just not enough activity/engagement/consumption on LinkedIn for all of the "good" posts to be consumed. The lack of engagement, plus paid ads, plus "discovery" posts, means that the feed is jammed and many posts go unseen. 🤷‍♂️

@marketecturetv @AdtechGod

@ChrisHarihar Look, I hate shitty recipes sites as much as the next home chef, but there is a reason for this. Feed DSPs what they eat. You can be mad at these websites, but really they're mere reflections of buyer apathy. Don't hate the player... Fix the incentives and improve the game.

@EricTilbury_RTB

@happensinadops I can't tell which one I am in that drawing. All of them, I suppose.

@happensinadops I do LOVE that @happensinadops stuck to his guns and pulled the trigger. His position wa clear and his opportunity was unique. Bold bets can pay off quite well.

@aripap I'm a big quinoa casserole guy (turkey, spinach, tomato sauce, cheese, etc). I make a whole tray of it and leave my wife to feed herself while I go to AdTech conferences. It's a marriage saver.

@EricTilbury_RTB I showed this to a buyer once (who mandated a 3PD ODC segment instead of any publisher's 1PD) and this was the reply: "if my budget is scaling just fine in Chrome, why should I worry about Safari." 🤦

Great thread here

@AdtechGod A and C

@JudSpencer @dangoldin Seems like a debate for @IABTechLab to help sort out. In the meantime, it's a preference (and consequence) game. Oh and -- Merry Christmas and Happy Hanukkah 🌲🕎

@RioLongacre @JudSpencer I thought it was just referring to the more nefarious duplications, but given Jud's clarification I think 14% is correct (if not high)

@RioLongacre It feels low, as I'd expect most SSPs are NOT duplicating bids. However, I suspect resellers may be at the heart of this.