Eric Wheeler
@ericwheeler
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The clock is ticking for the third-party cookie. Finance and Retail Advertisers have doubled their investment in cookie alternative inventory.
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Proud of the @33across team for hitting a huge landmark. Lexicon is growing at a 42% growth rate and enriches 54 billion bid requests daily. We set out to create an addressable infrastructure to keep programmatic running without 3P cookies.
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Several advertising verticals grew their programmatic cookieless spend to capture Safari audiences efficiently in Q1. See our latest report to learn what else we uncovered.
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Cookie alternative inventory helped soften the blow from a weak Q4, helping to recover otherwise lost revenue. There's a world of opportunity outside of third-party cookies. See the full report here
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Considering today's macroeconomic pressures, it's no surprise that cookieless spend grew exponentially for retailers during Cyber Week. Retailers took advantage of quality inventory and efficient rates.
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Thrilled to partner with NextRoll on cookieless retargeting initiatives to reach consumers on the open web. Lexicon is now applied to 50% of Nextroll's campaigns.
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By moving to Google Cloud, we feel confident about the experiences that we are bringing to our customers during a time of enormous growth to make the open web addressable.
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Excited to share the 33Across Programmatic Cookieless Report which shows a direct comparison of buying trends for cookied and cookieless inventory on the 33Across exchange. For the first time, insurance advertisers invested more in…
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Thank you MarTech Breakthrough for recognizing the value that Lexicon brings to make programmatic advertising function without third-party cookies. Congratulations to the team for all of their hard work!
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Here's my take on the Google announcement. Whether it's 2024 or 2034, there's still a whole swath of the open web that goes without monetization.
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Great to participate at LUMA Partners' DMS event this week. See @OSchiffey's coverage of the event for more detail.
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Excellent coverage by @Avargisedits abt the importance of solving for cookieless monetization today. He spoke with to discuss how @33Across' Lexicon has driven cookieless programmatic revenue. Read the article via @adexchanger
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About 9 months ago @33across launched Lexicon to help publishers monetize the cookieless half of their inventory. We are thrilled to see customers like http://DailyMail.comdailymail succeed with monetizing their cookieless inventory. #cookieless
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Great piece by @catherineperlo1 via @Adweek. @DailyMail results are emblematic of Lexicon's success across our premium publishers. We're excited to continue to help them drive significant programmatic revenue from cookieless inventory.
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RT @33Across: Thrilled to see customers like @dailymail successfully monetize their cookieless inventory with Lexicon. Read more from @cath…
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So pleased to support the women of 33Across!! Excited to share that 40% of new hires in the past year were women.
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Thrilled to see these types of conversations happening at 33Across. I’m thankful that our employees have the space to discuss their experiences.
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We're hiring across the board at 33Across! We're continuing to invest in our greatest resource - our employees. Learn why we've received a +90% employee rating. #hiring
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@chrisfralic Was the open former sweatshop 4th floor on 34th btwn 10th and 11th…no heat or AC.
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2021 has been an action-packed year for the ad tech industry. Here's what I predict for programmatic advertising in 2022 via Advertising Week.
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