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Wurl Profile
Wurl

@wurlctv

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378
Following
403
Statuses
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Wurl (An AppLovin Company) is a leader in the streaming TV industry, with technologies for distribution, monetization, and advertising.

Palo Alto, CA
Joined May 2011
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@wurlctv
Wurl
4 days
We're excited to share this in-depth look at #FAST from @StreamTVInsider featuring Dave Bernath’s insights. 💡 This report explores the real costs and considerations of launching and operating a 24/7 free ad-supported #streaming channel. It’s a must-read for anyone navigating the FAST ecosystem and looking to optimize content, #technology, and monetization strategies:
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@wurlctv
Wurl
23 days
We’re excited to share that Wurl has been recognized with a 2025 BIG Innovation Award in the “Product – Internet and Technology” category for our BrandDiscovery solution. 🎉 Thank you to the Business Intelligence Group, and to our amazing team for making it all possible!
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@wurlctv
Wurl
1 month
What does it take to launch and grow 20+ channels successfully? Tony Huidor from Cineverse shares how partnering with Wurl has helped grow their channel portfolio and connect with bigger audiences.🌎  Learn more in our latest success story:
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@wurlctv
Wurl
2 months
What’s next for #streaming in 2025? 👉 Ads that are smarter and more interactive 👉 #FAST channels on the rise 👉 More seamless, engaging ad breaks 👉 #CTV delivering full-funnel results Our team spoke with Ad Age about how each of these trends will play out and what advertisers should know to take advantage of them:
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@wurlctv
Wurl
2 months
RT @inMarket_Media: A #restaurant chain, partnering with @PMGWorldwide, @wurlctv, and @InMarket_media, drove an impressive 40% incremental…
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@wurlctv
Wurl
2 months
Don’t let your ads be skipped 🏃‍♂️ Read our latest blog to uncover the billion-dollar question: Are viewers actually watching your #ads? Discover insights about #audience habits and how many viewers boomerang back to the original #channel after leaving 🔁
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@wurlctv
Wurl
2 months
Make your ads feel as good as they look 😎 Our creative analysis breaks down the #emotions your #streaming ads spark, helping you align them with the perfect content for deeper connections and better results. Curious how it works? 👉
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@wurlctv
Wurl
2 months
🧠 Effective #advertising goes beyond data — it’s about understanding how consumers feel in the moment. Watch Peter Crofut’s panel discussion at @beet_tv's Global Leadership Summit on-demand here 👉
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@wurlctv
Wurl
2 months
Top 10 things you NEED to know about contextual advertising on #CTV! 📺👇 1. What exactly is contextual advertising? 2. Head to our latest blog for the answer and to view all 10 on the list 😉
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@wurlctv
Wurl
2 months
How important are emotions in shaping the way we connect with content? 🧠 Our CEO, Ron Gutman, spoke with MediaPost about how we’re using #GenAI to detect emotions in #streaming content, and align them with ads for greater impact 👉
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@wurlctv
Wurl
3 months
Emotions matter! 🧠📺 In his latest @adage article, Mikey Garcia explores how emotions and perfect timing create powerful connections with #CTV audiences: Discover how brands can align messaging with viewers' feelings to drive engagement and results.👇
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@wurlctv
Wurl
3 months
RT @purpose_ww: Dave Bernath, General Manager of the Americas at @wurlctv, was recently spotlighted by @StreamTVInsider! The article dive…
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@wurlctv
Wurl
3 months
We've teamed up with Transmit to maximize FAST channel monetization: 🙌 With Transmit’s innovative in-stream ad formats and our footprint in FAST, the partnership will create better experiences for viewers and provide advertisers with premium inventory.
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@wurlctv
Wurl
3 months
We landed a spot on @streamingmedia's 2024 Streaming Media 100 list! 🚀 We’re honored to be recognized among the top players driving the future of #streaming. Check out the full list ➡️
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@wurlctv
Wurl
3 months
How can #CTV power up every stage of your marketing funnel? 📊 In his latest @adage article, Peter Crofut looks at how CTV drives results for #brand and performance #marketers alike—from building awareness to guiding decision-making:
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@wurlctv
Wurl
3 months
Who says holiday magic is just for December? 📺🎄 Viewership of #holiday content on #CTV peaks in December—but stays strong year-round. Here's how to make the most of this ongoing opportunity:
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@wurlctv
Wurl
3 months
Join us this Thursday for an @Adweek Webinar on how emotional connections can transform #CTV #advertising. 🎯 🔗 Register now and discover new strategies that drive success across the funnel:
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@wurlctv
Wurl
3 months
RT @VABintel: View our November Industry Spotlight for insights and news from @LG_Ad_Solutions, @Video_Amp, & @wurlctv ➡️
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@wurlctv
Wurl
3 months
Why settle for basic targeting when you can tap into emotion? 🎯 Mikey Garcia sat down with @TVREV to explain how BrandDiscovery uses emotional insights to align #ads with content for next-level engagement:
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@wurlctv
Wurl
4 months
We’re ready for #MIPCOM2024! 💪 Catch Keith Bedford on Wednesday as he explores how a seamless user experience can be the key to streaming services' success. Schedule a meeting with our team of streaming experts here: See you in Cannes! 🌴
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