LG Ad Solutions
@LG_Ad_Solutions
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Global leader in connected TV advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented streaming TV landscape
Silicon Valley
Joined September 2013
Calling all press attending @POSSIBLEevent! Be sure to stop by the press room for food, drinks and quiet to write and file stories! It is located on the Upper Level Floor next to VIP Rooms and Inspiration Stage of the venue.
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CTV viewer behaviors are changing as rapidly as the CTV space itself. 📈 In fact, contrary to popular belief, our latest research found that ad-supported CTV models are preferred by more viewers over subscription models.
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If Content is still King then discoverability is Queen 👑 Ryan Afshar's latest piece in The Drum dives into how as the content options continue to grow the one place is becoming increasingly important to audiences – the home screen.
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Exciting News: The Latest Big Shift Research is Now Available! 📺📑This edition delves deep into the evolving preferences and behaviors of CTV viewers, revealing interesting trends and challenging assumptions.
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David Nguyen will join Leah Chandler from Discover Puerto Rico on stage at the eTourism Summit this week! 🌿📺
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The Women's March Madness tournament is heating up, and LG TV viewers are tuning in! 🏀🔥 At the halfway mark of the tournament, we are seeing a 75% YoY growth in viewership as fans watch the ladies take the court.
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🏀 We found that 1 in 3 March Madness watchers tune-in to both the Women’s and Men’s Tournament. Not only does this audience represent super College Basketball fans, but advertisers have twice as many opportunities to connect with them! 🏆
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Great piece by Alan Wok on what trends to look for at this year's NewFronts! Tony Marlow shared this year we will see a larger focus on ad-supported CTV and the emergence of Shoppable TV as a significant trend. 🛍️📺
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If you are a political marketer at the C&E Reeds event this week, don't miss Keith Norman's panel session on "Navigating the Streaming Voter Era with Aimee Bingham, Paul Westcott, Reed Barker, and Courtney Weaver. It is one you won't want to miss.
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Our TV viewing habits have drastically changed over the past few years, with 93% of people are reachable by CTV now. If you are at ARF this week, be sure to stop by Mike Brooks session, diving into the latest shifts in TV viewing behavior.
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Headed to Advertising Research Foundation (ARF) AUDIENCExSCIENCE this week? Our Head of Marketing Insights Monica Longoria will be presenting our latest research with TVision on attention in CTV.
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A must see session at VideoWeek's New Video Frontiers this week is Ed Wale's session on the evolving role of the OEM in TV.
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🏟️ From the record-breaking Super Bowl viewership to the eagerly awaited 2024 Summer Olympics, this year's sporting events are capturing the global spotlight like never before - all on Connected TV (CTV). #connectedTV #advertising #streaming
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☀️We had a phenomenal time coming together as a team in Goa, India, a few weeks ago. Our focus was on building camaraderie, connections, and memories. What an incredible week with our team, and we're looking forward to the year ahead! ☀️🌴
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Curious about the future of FAST Channels? Our very own Helen Keelen will be sharing her expertise at AdWanted's CTV World Summit this week, focusing on the exciting world of FAST Channels in CTV. Be sure not to miss it! 🚀📺 #streaming #FASTchannels
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Happy International Women's Day! 🌟 To celebrate, Helen Keelan, LG Ad Solutions Senior Sales Director shared her perspective with Mediashotz. Check it out! ♀️💪
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Are you attending AdExchanger's CTV Connect next week? Make sure to attend Tony Marlow's session, on Navigating the CTV Revolution from Passive to Active User Engagement. #streaming #connectedtv #advertising
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Join Ryan Afshar at AdWanted's CTV World Summit for a panel about recapturing lost broadcast audiences and highlighting OEMs' integral part in bridging this divide. This session is essential for those looking to master the evolving ad landscape. 📺 #streaming #ConnectedTV
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🇨🇦 Our Canadian Stadium to Screen report is officially available today, finding that 3 in 4 Canadian CTV users watch live sports via streaming applications. ⛷️🥅 👉Download the report for more insights here: #streaming #connectedTV #advertising
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🇬🇧 UK sports fans are excited about streaming their favorite games. Our latest sports report Stadium to Screens takes a deep dive into consumer behaviors around streaming their favorite sporting events. 👉Download here:
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