VideoAmp
@Video_Amp
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Measurement & Optimization for Data-Driven Advertising.
Los Angeles, CA
Joined November 2014
The advanced currency race 🏃♀️ is a marathon not a sprint. Why are we a frontrunner? B/c we've put tech & big data behind everything we do since our doors opened. Everyone else is just trying to catch up 💨
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@_CharlesBarkley saying the quiet part out loud. According to VideoAmp data (40M households), King Charles on CNN drummed up a few royal wins, including: 🥇 CNN's #1 Primetime show for the week among Black Audiences
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🚨 Identity crisis averted. We're combining the highest level of customer privacy protection w/ advanced targeting so advertisers can reach their most valuable audiences. See how @OmnicomMediaGrp intends to use the solution:
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Savings so good you’ll want seconds. In our "Advertisers Guide to Cutting Waste" we're dishing out strategies to help in uncertain times & ensure your advertising investments yield the best results. Promise this is better than dinner with your in-laws 🦃
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Pleased to announce our currency agreement with the top entertainment destination for the holiday season @Hallmark Media. The shift to big data currencies & advanced audiences is catapulting us towards a future of smarter media investments & increased ROI
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Another massive step forward - @AllenMGroup's The @weatherchannel is the first network to have successfully closed an entire Upfront guaranteed on VideoAmp as the currency. Read all about it on @adage
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From the mouth of one of the most inventive people in TV 🖐️🎤 @AllenMGroup's @RealByronAllen on stage at #bloombergscreentime
On measuring engagement and viewership, "[Nielsen] is measuring 40,000 homes. I came across a company called Videoamp - they're measuring 40 million homes," @AllenMGroup @RealByronAllen
#BloombergScreentime
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The marketplace asked for new currencies to be easier, so we’re delivering alongside our friends at @dentsuUSA and all of the publishers who are leaning into advanced currencies & audiences. Here’s to less waste and more ROI
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We hit up #PROGIO this week for some amazing content and networking. There was a common theme we couldn’t help but notice on a panel titled “The Buy Side Takes On The Alternate Currency Debate"…
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VideoAmp's multi-party clean room enables cross-platform measurement without sacrificing accuracy and data privacy. Read more about our clean room advancements, and how we're solving for attribution, from VideoAmp's VP of Engineering, Ramzi Nasr:
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Advertising has always been the backbone of TV- the the future of streaming will be no different. Jenny Wall will take the stage at the ANA's Future of Streaming TV event to share how advertisers can (and should) be more efficient with their investments in streaming environments.
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Taking a look back to learn from partners at our Cannes Summit, who shared their thoughts on the future of clean rooms and advanced audiences, media planning optimization, and the importance of sports measurement on our blog.
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VideoAmp's Danielle Zazula and Joe Kotz join the stage at Association of National Advertisers Data & Analytics Conference sharing how advertisers can get back to selling, counting, matching and measuring more - leveraging advanced audiences and a multi-source identity solution.
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VideoAmp and @relometrics are teaming up to change the sponsorship game. By blending our viewership data with their AI platform, we're dishing out real-time insights that score big points for on-screen sponsorships during live events. Learn more here:
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RT @TeamMediaocean: “We are investing significantly to support the future of measurement in a #convergedTV world, and are very happy to sup…
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. @TeamMediaocean is paving the way for a multi-currency landscape in the industry by teaming up with @paramountco and @OmnicomMediaGrp This signals a departure from the reliance on legacy data, as it introduces VideoAmp's audience data into the equation.
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Exciting news! Our integration with @Meta expands, providing entertainment brands a closed-loop solution to measure investment impact on Meta properties. T To optimize campaigns and gain valuable insights, learn more here:
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Jenny Wall sits down with @garyvee to discuss how Marketing and Measurement, when done correctly, empower advertisers to answer this question and drive more revenue.
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