Joe Root
@joeroot
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Co-founder @permutive (@efLDN & @ycombinator).
London
Joined April 2009
After an awful decade, a reason to believe in the UK again! Seriously impressive @matthewclifford.
5/ The UK won its place in the world by being at the forefront of previous technological and industrial revolutions. With steam, the railways, electricity, we won by being a nation of inventors, builders and adopters...
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RT @matthewclifford: This new @InstituteGC report on nuclear is excellent. Increasingly clear that any AI industrial strategy also needs to…
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RT @HarryStebbings: I can promise you one thing: If @matthewclifford had vast amounts of power in the UK political sphere; the UK wouldn’…
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RT @joe_zappa: @aripap First question of a Marketecture event panel: “Everyone says your solutions don’t work and you’re basically ripping…
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@punkworksco @aripap @Scrilla100 The majority of inventory is filtered by the DSPs, even if it’s to the exact persona a brand is looking for, simply because the DSP filters inventory without IDs. This is why brands who work via a partner who can buy on all first-party signals reach 2x the users and half CPAs.
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@aripap @Scrilla100 The DSP desire to minimise QPS and data in the bidstream, by default means they aren't able to curate effectively. The SSP has much greater visibility, and thus ability to curate, and over time optimize much better.
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Going to be great! Signup link in the quote tweet.
LIVE LEARNING EVENT panel announced!! LIVE LEARNING EVENT: Google De-Deprecates 3P Cookies! With featured all-star experts: 🗣️Alex Cone (@alextcone) Product Manager, Privacy Sandbox at @Google 🗣️Joe Root (@joeroot) Co-Founder & CEO at @Permutive 🗣️Shailley Singh (@shails) EVP Product & COO at @IABTechLab 🗣️Therran Oliphant (@Therran) fmr SVP Data & Technology at Essence Mediacom 🎙️And Moderated by @UofDigital’s own Shiv Gupta! (@airgups23) _________________________________ 🔍 Date: This Friday, •7/26/04• ⏱️ Time: 9:30am PST / 12:30pm EST Click the 🔗 to sign in to @UofDigital & RSVP: #EducationIsFutureProof💡 #KnowledgeIsPower #LearningIsFun #DigitalMarketing #AdTech #WebPrivacy
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🎉 Today, we're excited to announce our $20M Series A funding round, which will accelerate our delivery of real-time GenAI security in a critical moment for enterprises around the world. 👉 Read more:
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Spot on analysis. Ad-tech breathes a sigh of relief, but lessons from the app ecosystem: "A cookie consent approach is cookie deprecation by another name."
Google to kill cookies with consent Again: little is known about Google's implementation of a cookie consent prompt in Chrome at this point. But if Google models its consent framework on Apple's App Tracking Transparency (ATT), the outcome would not be the preservation of cookies. It would be akin to lifting the speed limit on a road but installing speed bumps every few feet. Given broad license by regulators to offer an opt-in framework for denying cookies, Google would almost certainly do so to its benefit. Google could design an opt-in prompt that closely resembles ATT's, rather than those used by websites in Europe. By doing so, Google would mostly eliminate cookies in Chrome under the aegis of championing consumer choice. A cookie consent approach is cookie deprecation by another name.
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@wayneblodwell I wouldn't call it reversing—they're putting the control over deprecation in the hands of consumers, who reject when easy. Fragmentation of privacy preferences is the primary reason someone buys us, so good. A false sense of security from marketers/ad-tech is the bad.
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@wayneblodwell Ultimately, consumers will opt out, and Google avoids the blame for declining cookies. If similar to ATT the 30% will drop to 10%.
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@Myles_Younger @Ryanbarwick @aripap Our data across ~1B devices shows 40% of chrome sessions don’t have a cookie today, because of this, Incognito etc. In total <30% of all browser sessions have a cookie.
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@SimonJHarris Good point. The CMA weighing in on Google’s CMP UI decisions would be a new circle of hell.
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@SimonJHarris CMA and ICO have opposing views, this allows Google to say it’s not their problem, it’s consumer choice. Sandbox then becomes much more like Safari’s alternatives, for basic non controversial features like measurement but not fully fledged alternatives.
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