Ryan Barwick☕️
@Ryanbarwick
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@morningbrew reporter covering advertising @marketingbrew . DMs and Signal always open.
New York
Joined May 2017
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TLP THE SECRET OF RING
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Jets
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سلمان بن عبدالعزيز
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Semih
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Rodgers
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Brighton
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Spurs
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Penaltı
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Hoca
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Watson
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Adli
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Pinned Tweet
Scoop: Costco plans to sell its customer data to advertisers, building a retail media network.
—the third largest retailer in the US, it has shopping data on more than 74.5 million households.
—joins Walmart and Target in building an ad network
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SCOOP: IPG is recommending client "temporary pause" all current media on Twitter, according to multiple sources.
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FWIW folks at Dentsu, Omnicom, IPG, and GroupM have all told me they haven’t met with or heard of any meetings with Twitter.
Those are the biggest advertising agencies in the world
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IPG clients include....Amex, Johnson & Johnson, and Spotify, among others. Again, just a recommendation.
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Can not emphasize enough that advertisers I have talked to do not understand what he means by “activist groups”
@PatrickW
@kylenabecker
@Twitter
A large coalition of political/social activist groups agreed not to try to kill Twitter by starving us of advertising revenue if I agreed to this condition.
They broke the deal.
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…….at some point you gotta audit the marketing budget
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Poetry from
@Michael_Levin
The Sixers are “less a team I’m rooting for than an appendage I need to not fail. You don’t cheer your kidney when it works. You’re just in excruciating pain when it doesn’t.”
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this is the exhibit Google shared in court to prove it wasn't a monopoly
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More background: IPG's MAGNA agency sent an email yesterday that said Twitter "has been silent in any direct comms with marketers and agencies."
"The current situation is unpredictable and chaotic, and bad actors and unsafe behaviors thrive in such an environment"
SCOOP: IPG is recommending client "temporary pause" all current media on Twitter, according to multiple sources.
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every man between 25 and 40 either gets a gambling addiction or gets into jam bands, those are the rules.
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Elon is able to do this kinda stuff because we live in a world where ad executives will tell you with a straight face that more people saw a shampoo commercial than people actually exist on earth.
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TikTok checks device location once per hour and the app "doesn't prioritize privacy."
A report on TikTok's excessive data collection:
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The Players Tribune "staff" wiki is the funniest thing I've ever read
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Twitter community notes is fact checking its own ads lol
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If you work in advertising or media, my DMs are open and i'm on signal
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TikTok, which is beta testing search ads, is coming straight for Google in a new spot.
TikTok's new UK campaign (agency: Mother), literally pitches TikTok as a Google alternative!
Every query in the ad would have ideally been tried on Google, but the ad cleverly frames it using TikTok instead!
In a way, the brief for this ad came straight from Google! 👇 1/4
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New scoop: Palantir, the surveillance tech company with ties to the CIA, is courting advertising agencies, pitching its AI platform.
This comes as the ad industry tries to shed terms like "tracking" and "surveillance advertising"
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Scoop: a group representing the nytimes, wapo, and other newsrooms is reminding publishers that AI tools built on their journalism could be breaking copyright laws.
OpenAI representatives met with a group of publishers back in April👀
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New: Publishers like the LA Times, Complex, and Conde Nast are buying traffic from mobile apps like Subway Surfer.
On some days, more than half of a publisher's traffic came from these mobile adtech companies (!!)
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Contextual advertising
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You won’t believe me, but the internet used to be nothing but stuff like this.
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Advertisers: we seriously care about personal privacy, healthcare data and weeding out bad actors.
Also advertisers: SICK SENIORS, COME AND GET 'EM WHILE THEY'RE HOT
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Incredible. The FTC to advertisers: careful what you're calling "artificial intelligence."
"the fact is that some products with AI claims might not even work as advertised in the first place...."
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It was so ridiculously stupid that I had to sign a noncompete to work for a trade magazine. It was even dumber when HR threaten me with legal action for trying to leave the company.
BREAKING: The FTC just banned non-compete agreements.
The Federal Trade Commission has issued a final rule making it illegal for bosses to make workers sign noncompetes in any scenario, and voiding nearly all existing noncompetes.
This is a game changer for American workers.
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Advertises love limiting impressions
To address extreme levels of data scraping & system manipulation, we’ve applied the following temporary limits:
- Verified accounts are limited to reading 6000 posts/day
- Unverified accounts to 600 posts/day
- New unverified accounts to 300/day
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The Nets lost because Steve Nash was burning the midnight oil on a deadline for the Players Tribune.
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New: Google joins Meta in the creation of an ad library. Users can search all ads running on the platform in the last 30 days.
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As I keep saying, you have to have a serious disdain for your readers to do this, and readers will notice.
this sucks and is probably going to keep happening as publications are sold for parts to hedge funds looking to cut staff and replace them with robot chumbox generators
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Travis Kelce is doing commercials for a data broker.
Swifties are about to dismantle adtech and surveillance capitalism 😤😤😤
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Never once has a company's "who we are" page ever told me who they were.
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Anonymous IDs aren't good enough, says FTC.
"Companies should not act or claim as if hashing personal information renders it anonymized"
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*deep breath*
So here's my year.
Morning Brew gives us *a ton* of freedom to report, to make our own beats. In turn, I've focused my attention on the free internet, how publishers make $$$, and how technology is changing advertising and media.
Here's the work I'm most proud of
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during brand safety week, no less.
wont someone think of the children
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From
@kfranasz
On a single site, one advertisement ran 142 times in 2 minutes and 54 seconds. To the same person.
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Huh. Washington Examiner has published a series claiming adtech groups are "blacklisting" conservative media, specifically like IAS, DV, and the Global Disinformation Index.
But this is the recommended video alongside their reporting lol
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Something shared by a media buyer: quietly pausing ads on twitter might help from a "brand safety" perspective, but making a public statement about doing so might make the brand a target for Elon's acolytes.
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Being reporter is the best job in the world and I will never get back the time it took for an economist to explain programmatic yield management to a federal judge
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late Friday scoop:
@visa
is shutting down Ad Solutions, which gave advertisers access to Visa's audience data.
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Mini scoop: The New York Times is soon going to sell their ads by “attention,” an alternative to industry standards like viewability and impressions.
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Advertisers pumped $10 billion dollars into an app the FBI is "extremely concerned" about
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New from trial: Google knew publishers would drop its adtech if it opened up the platform to competition.
“many publishers would terminate their AdX relationship in favor of their preferred vendors.”
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Lot to parse here, but sympathies for the folks who took a religious amount of Mushrooms only to be introduced to Grover Norquist
Burning Man yesterday after rain….double rainbow.
The Playa was dry and walkable tonight.
All the artwork,the Man and the Temple were on display
A memorable year. More rain. Less dust.
Discussions of whether eating vegans counted as keeping vegetarian were strictly hypothetical
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🚨NEW: Google says third-party-cookies are here to stay.
"Instead of deprecating cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing"
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Okay, I’ve been awake for 30+ hours, I just ate prawns collectively the size of a well fed chihuahua, and i’m already getting tan.
Let’s do Cannes, baby!
I’ll be here all week for the Brew. Come say hi!
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New: TikTok, Meta can see user behavior on in-app browsers, according to research
research from
@KrauseFx
includes not only Meta but also everyone's favorite short-form video app
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New from me: Ad buyers say Meta is broken and buggy.
issues coincide with the company's investments in automation and AI
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Privacy news: Sephora to pay $1.2 million** for selling customer data and failing to honor opt-out requests, under CCPA
**LVMH made $43 billion last quarter
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🚨🚨Scoop: Twitter is offering aggressive incentives to get advertisers on the platform before the end of the year.
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Tough January for Big Tech:
-Google is sued by the DOJ for monopolizing digital advertising.
-Meta's advertising business is ruled illegal in the EU because it forces targeted ads on users.
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Weddings are an industry ripe for disruption, in that they should not exist, it's all a nightmare, and we're spending untold sums anyway.
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As a reporter, my professional goals are simple: report the facts, speak truth to power, and accrue as many twitter followers as humanly possible before i’m laid off.
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I do not think AI will replace journalists.
However...I have little faith media execs will be able to tell the difference between journalism and whatever that meat slush is they put in mcnuggets
reporting on the efficacy of generative AI feels like writing a cover letter for the guy that will take your job
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Baby scoop: Netflix deepens its ad tech ties, partnering with Snowflake, LiveRamp, and InfoSum.
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"The doors’ digital screens regularly froze or went dark, preventing customers from seeing what was available inside, and some even sparked and caught fire"
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Ah, the old, sue 'em so they spend money with you chestnut!
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SCOOP: Amazon is putting its billion dollar media buying business up for review.
IPG got the account in 2017.
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DOJ's search case could lead to divesture of Android and Chrome.
Ahead of adtech trial that seems....kinda shocking??
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There is a difference between 'my phone is listening' and Amazon knows people in Brooklyn order toilet paper through Echo and sells that info to companies.
404's (invaluable) reporting shows the hubris of adtech pitch decks.
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Scoop: Publisher groups say adtech companies are unfairly scrapping their sites and selling their data for contextual targeting.
One group specifically called out Integral Ad Science for a "potential infringement of basic intellectual property rights.”
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From the FTC, here's how internet providers were categorizing audiences for targeted ads:
"Asian Achievers"
“Gospel and Grits”
"Hispanic Harmony"
"Everday Moderates" (?)
"Tight Money"
"Rural Southern Bliss"
And the kicker: "seeking medical care"
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The first rule of starting your own newsletter is to come out swinging
"New York magazine on Thursday said its Washington correspondent, Olivia Nuzzi, is on leave after learning the star journalist had allegedly engaged in a romantic relationship with Robert F. Kennedy Jr.,"
@OliverDarcy
reports for STATUS
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Baby scoop: Apple will meet with Ad lobby group IAB in February, after its CEO said Apple "exemplifies the cynicism and hypocrisy" of privacy extremists 🤖🍎
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adtech is a very siloed industry. Here's how real people (I.e. my mom) think about digital advertising:
"turn it off"
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This is a public relations tool
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One of the most fulfilling professional weekends of my life. Ready to run through a wall.
Humbled to get paid to ask questions and to work in the profession.
#ire
@IRE_NICAR
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Spotify bought the companies that measure it.
It's almost like NBC buying Nielsen.
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Head of Vox Media's advertising platform is offering an alternative to Twitter on LinkedIn.
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The ad industry trade group kicked off its tech conference equating the loss of the tracking cookies to…..the end of WW2
(There was a caveat, but still)
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Question—is it *bad* if you get caught saying you'll crush competition at an antitrust trial
“If we execute…we’ll be able to crush other networks, and that’s our goal.”
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🚨: Washington passes and signs a new healthcare privacy law
-Companies will need to get consent "on steroids" to collect AND sell healthcare data
-the bill specifically mentions ad-tech tools like cookies, IP, and IDs
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mini media scoop: News Corp., USA Today, and the Daily Mail were booted from a Google group of pubs the tech giant used to pitch its new privacy tech, citing legal concerns.
Daily Mail and USA Today are suing Google. But why NewsCorp.....
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Lately, you might have been noticed ads on X that run without likes or the ability to RT. They're coming from Google, and many of those advertisers didn't even know it.
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Google's Ads Center is now live
One thing I found interesting is that it's almost an ad library with real research implications.
-Every ad shown to a user is collected for 7 days
-Every brand/topic that advertisers to you is saved for 30 days.
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guys, you want the companies to pay for journalism, that's how it works. I can't believe we have to have this conversation.
I asked Applebee’s about the now-viral ad that aired on CNN today during the live broadcast of Russia's attack on Ukraine and just got the following statement:
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"It's unacceptable. It's proof that 3rd Party Verification Vendors (IAS and Double Verify), trade groups (IAB and TAG), and certifications (BSI and MRC) are not delivering on their promises."
--from an anonymous media buyer
From
@AdalyticsHQ
👀👀👀
"Major media agencies, including Interpublic Group (IPG), WPP, and Publicis Groupe, may have placed clients’ ads on websites which may be under sanctions"
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Blunt answer from Bacardi's VP of marketing about why they don't advertise on TikTok.
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“The biggest thing for me is to open marketers’ eyes to the fact that they need to be responsible for their own campaigns.”
I got the exclusive look at why
@nandoodles
and
@catthekin
are making the first independent and nonprofit adtech watchdog.
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Some fresh X advertising stats:
-Ad spend on the platform was down 73% in June compared to October 2022 levels
-73 of the 100 top-spending US advertisers from that time are not advertising on the platform as of June
Lately, you might have been noticed ads on X that run without likes or the ability to RT. They're coming from Google, and many of those advertisers didn't even know it.
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Spoke with Sarah Travis, the president of Target's $1.5 billion ad business.
35% of its ad revenue comes from websites Target doesn't own.
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Despite Google blocking RT, TASS, and other Russian media, a loop hole was still monetizing their propaganda
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Wasn't artificial intelligence and machine learning like, key components of adtech and programmatic? What's changed?
Why is AI *now* unavoidable in earnings calls?
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