@auren “See you soon”

@davetrott 💯

@NathanThomas456 @AdtechGod @orangeandblackk @Seth_Ulinski thank (at)god. so it's not even worth checking the others? there's too many, would be exhausting

@EricTilbury_RTB Your talking about ID bridging? So you either avoid IDs in open market or use IDs through a PMP?

@douglauretano @HauptmanMichael Does anyone provide an objective measure of this? (avg. number of hops in supply chain over time... even if guesstimated)

@hammer_mt Sucks. Could have been worse... faking an unexpected knock on the door.

@ChrisHarihar @GumGum @kaylajosmalls

@acfou @robleathern lazy lever for becoming LTV:CAC positive

@GeorgeWLindfelt @auren Not sure, but it's a main driving factor of consumer ad blocking adoption. The numbers these days are wild (and under the radar).

@auren Puts into perspective the strategic value of DV360's exclusive inventory access for larger brands/agencies.

@Simonfesta @MatthewNewk have a working mvp

@BradAT @anthonykatsur “Would you not not not not not not like to accept third-party cookies in Chrome?”

@adamheimlich @jamesIII @BishPlsOk @mikeosullivan @HatesAdtech 😂😂 1 weird trick to drive outcomes

@adamheimlich @jamesIII @BishPlsOk @mikeosullivan @HatesAdtech Taboola fits into the 'drives real clicks and outcomes' category, in your view? Albeit differently.

@adamheimlich @jamesIII @BishPlsOk @mikeosullivan Ahh, got it. Was not considering accidental clicks. If anything overall avg. page view ad CTR goes up with higher ad density and 'fat thumbs', reenforcing the paradigm.

@cmilano09 First question... felt like Chekov in the 2009 Star Trek movie. "I can do this, I can do this!"

Great thread. This makes sense (mostly). The part I'm unclear on is the attribution methodology of the platforms in this equation. If it's view-through, I can see how ad density would not affect pricing. But, if it's last-click, I'd assume lower ad ratio = higher rate of click on ad (by proxy making the impression more valuable to bid on)?

@jamesIII Great question. There's also a historical tendency to call stately homes "houses" (as well as the dynasties that owned them). Maybe the answer lies in that... houses were buildings with multi-functional purposes (not just for living in).

@peeplaja Right. This is why I evangalise the CEO knows their role as Chief Positioning Officer, to drive the strategy and tactics therefrom across all business functions.