Shiv 💡
@airgups23
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digital marketing enthusiast, founder of @UofDigital, brooklyn nets fan https://t.co/EALMBoC2CK
Joined February 2011
My theory: it's hard to prove ROI and L&D isn't sexy. That's a double whammy for L&D budgets. @UofDigital is changing this. We are measuring ROI and sharing metrics with our customers. The results are awesome. We're also making L&D sexy. See?. #LearningIsSexy
Many tech cos will flush 6 figures down the toilet for silly stuff (big name act at company offsite, vanity marketing stunt, etc). But when considering L&D initiatives (to generate more $ per head), cobbling together any kind of budget feels excruciating. Why?.
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The new generation of NBA media guys, JJ Reddick, Draymond Green, Richard Jefferson, Vince Carter, they're all awesome.
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here you go
Explain the DOJ lawsuit with Google in NBA terms please.
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@eric_seufert Wait what? So Twitter has to fork over 30% of ad revenue to Apple for Sponsored Tweets? And Pinterest for their ads, and YouTube, and on and on? Is this going to fly? I would think not?.
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last time a major platform switched its primary advertising identifier to opt-in, this happened:
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sometimes I get a connection request on LinkedIn and I look at the person's background and their note and for a moment I feel, "you know what? maybe this person actually DOES just want to connect. for good vibes! ok, I'll do it.". then I immediately get a DM pitching lead gen.
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The largest independent DSP is worth $40B. The largest independent SSP is worth $1.75B. .
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Lots of bullshit in ad tech. I wrote about it (with help, of course). Thank you @AdExchanger for publishing it!. #KnowledgeIsPower .
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So LiveRamp basically paid the $200M for Habu from the stock bump they got today for buying Habu.
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#adtech companies should NOT be focusing their story on identity right now. everyone is doing that. you just sound like everyone else, and no identity solution seems differentiated. also, marketers are kicking the can down the road. zig while everyone else zags.
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@antoniogm That's how pretty much every blue state works. When most of the ppl of the state live in cities the state ceases to be red. The color of a state is determined by population not geographic area.
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Hot Tip: always wait at least 24 hrs before answering an email that makes you angry.
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Hey #AdTech people I'm gonna host a Twitter Space tomorrow from 3pm-4pm ET to discuss: Google delaying cookie deprecation, TreMobee, Netflix + MSFT, Q2 earnings, and more. Put it on yo calendar.
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BREAKING: @UofDigital is launching U of ID, a new identity framework that is privacy-first and fully futureproof. We use all the same shitty bidstream data as all the other ID solutions, but ours has the coolest name. The KEY to U of ID is our industry leading AI.
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The fastest growing digital ad company in the world just signed @UofDigital to make their teams smarter about the ad tech industry. Jus' sayin!.
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Stop putting 'we're looking for people that are passionate about digital advertising' in your JD. No one is passionate about digital advertising. Except @AdtechGod.
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Who at #MediaMath decided that it would be a good idea to wait till the last possible minute to tell everyone (employees, customers, partners) about this? Whoever this person (people) are should be called out and roasted. That is not cool.
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Ad Tech: WE SOLVED THE FUTURE SEE LOOK HOW AWESOME OUR FUTUREPROOF ID SOLUTION IS, HERE'S THE DATA!. Also Ad Tech: PRIVACY SANDBOX ISN'T READY WE'RE ALL FUCKED IF THEY DEPRECATE COOKIES, HERE'S THE DATA!. Which one is it?
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Here's the real picture. We're Nice Guys come say hi!
Have you seen these men?. It's Day 1 of #CES2024 and the @UofDigital Adtech Bash Bros have descended upon the Las Vegas Convention Center!. Don't be a stranger to our Founder, Shiv Gupta (@airgups23) & our Head of Innovations & Insights, @Myles_Younger. They're truly some of the
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@kylegriffin1 Good. Then get statehood for DC and Puerto Rico, abolish the electoral college, fix gerrymandering, and fix the house and senate so they are actually representative of the people.
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Google & Facebook productized your data, Apple is productizing your privacy.
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Can we pump the break on conferences? There are way too many (and they're all kinda the same). Thanks.
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So . this is happening 😁😁😁.
.@UofDigital just got a little bigger and a lot smarter. Welcome @Myles_Younger, a 20-year industry vet, who is now a part of our team. His wealth of of knowledge will further our mission of improving the industry via education. For more, read here:
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Wow. Super humbled and thankful and proud to be included on this list. Thank you @BusinessInsider and @LaurenJohnson! 🙏😁❤️.
Business Insider named the 42 rising #adtech stars, and our Founder @airgups23 was in good company among them. Check out
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Is it just me or does it sound like Jeff Green wrote the intro for the DOJ lawsuit against Google? 🤣🤣
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it's crazy to me that most ppl lack an intellectual curiosity about the industry they work within.
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X is an unserious advertising company.
Scoop: @X sues major brands, ad industry group for antitrust
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@SteveTsak @BrooklynNets Ahhh just checked out the final score. Sorry for your loss. Hope you y'all had fun though!.
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The irony of this is that MM always did whatever the industry 'wanted'. APIs, transparency, agnosticism, white labeling, log files. Yet they are going under and PMax is going to the moon. Lesson: ppl get on panels and say stuff then go back to the office and do other stuff.
The ad tech paradox is that ad tech is the money plumbing for the entire Internet, and somehow every component in the machine hemorrhages money and dies except for FB and Google.
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It's weird to me that 'sound off inventory' is such a bad thing for advertisers. Because 'sound on inventory' absolutely SUCKS for consumers. Like, I get it, but also, this is a classic example of misalignment between the ad industry and what consumers want.
Good read from @Adweek . “Direct deals with publishers may be a safer way to avoid the problems of unviewable, sound-off video inventory.”.
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Consistently hearing from people in big tech that they are miserable at their jobs. Quite a change from 10-15 yrs ago when big tech jobs were fun, exciting, innovative, gave you work-life balance, etc. What changed?.
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We presented a '23 @UofDigital review for a partner today (large ad tech co). They spent ~$67k with us. A light engagement. They generated ~$25k in incremental rev/person. 88 ppl were in the program. 33:1 ROI. We will easily 3x ROI for them in '24. #KnowledgeIsRevenue.
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This endorsement makes my day, week, year, career. THANK YOU @tkawaja!!!.
The @UofDigital newsletter is an excellent summary of the most relevant and pressing issues in Ad Tech. I highly recommend!
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I just read a children's book out loud to my son's 1st grade class and it was the best 15 minutes of my week 😍😍😍.
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This 'DoubleVerify made a mistake by telling advertisers that X was not brand safe for months while it was actually 99% brand safe' story is wild on so many levels.
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On Monday I had the opportunity to keynote at @AdMonsters #AdOps. It was fun! My talk was titled "Calling BS On Identity". Here's the deck: Thank you @lynneluvah @BAMstutz for the opportunity!. #TheBestWayToLearnIsToPresent
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Why I like TTD's rumored CTV OS strategy:. -TV OS as a product is a commodity.-Viability comes from ad monetization.-TTD can monetize better than any of them.-Because of this, TTD will be able to "jump the line" on distribution by offering better terms to manufacturers and pubs.
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'Programmatic' will be a defunct term within 10 yrs. Because all advertising will be executed through digital platforms and the label won't be necessary.
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I don't understand why some people don't understand why TTD's strategy shift to being the "Premium Internet" company (which is closely tied to their top 100 list) from the "Open Internet" company is worth talking about.
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Outlook + Bing + Xandr + Blizzard / Activision + LinkedIn + XBOX. That's a lot of advertising juice. Now let's see if MSFT can integrate and execute.
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is now calling itself an 'Advertising Success Platform'. I don't like these kind of rebrands. It's marketing bluster in an attempt to create differentiation. Confuses the market and customers. Please call yourself a DSP and differentiate on actual stuff.
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#adtech execs consistently tell us that their teams know their own products well, 8 or 9/10. they also tell us that their teams do not know the industry or competitors very well at all, 3 or 4/10. closing that industry knowledge gap is a MAJOR opportunity. #KnowledgeIsPower.
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Let's be real, the whole 'we are building an ad tech company because we care about the future of the open internet' is a crock of shit.
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Neal Nguyen drove Sizmek into the ground as CEO (2012-2017). Then inexplicably got hired as CEO of MediaMath and drove that into the ground as well. Where will he be CEO next?.
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My take: Google doesn't care all that much about DV360 anymore, they're (passively) preparing to spin it off.
new: Google is pushing ad-tech firms to test Privacy Sandbox but not on their own DSP, DV360, where there is no easy way to test.
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This is ego-centric bullshit that represents what is wrong with American business culture today. If someone sends me their calendly, regardless of who they are, I am thrilled because it's more efficient for them and me. The last thing I'm thinking about is 'social capital'. Smh.
‘Calendly’ Etiquette is The Most Raw / Naked Display of Social Capital Dynamics in Business.
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Talked to multiple people at #RampUp in intimate meeting settings (i.e. 2-4 ppl max in the room) who felt it was totally appropriate to stare at their phones for prolonged periods of time while we were speaking directly to them. Wtf?.
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I don't get this. Why is Kroger building ad tech? Why aren't they just buying, say, MediaMath?.
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@BrooklynNetcast yeah this just ain't it. joe tsai just publiy denounced clear anti-semetism by one of his players. being mad about that because of how it affects your team's basketball prospects is shitty.
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Business Idea: a retail media network that sells shopping campaigns called 'shampaigns'
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The Trade Desk is pivoting from "The Open Internet" co to the "Premium Internet" co, and are squeezing premium publishers to hop on board. We wrote about it here: TLDR: They want to take out long tail pubs and long tail ad tech, ASAP.
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Under discussed part of TTD's marketing success: Edge Academy (educating the customer).
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I'm staying on the 13th floor of my hotel. It's the "horror movie floor". I got in at 1am last night and this is what I saw right before going to bed.
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No janky ass identity solutions are getting good scores from me for AdExchanger awards, sorry.
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for all the #nets fans that want indy to sign ayton to an offer sheet so that the suns can't bid for KD anymore, be careful what you wish for. KD will still want out, and without suns bidding aggressively, the offers from other teams will be lowered.
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Business Etiquette Tip: if you want to schedule time with someone, propose specific times instead of saying 'what works for you?' By saying that, you're adding a step to the process, you're passing the buck to the other person, you're maybe even coming off as lazy. Not good.
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RMNs are like publishers. Why are they setting up exclusive deals with DSPs? They should be setting up exclusives with SSPs and working with multiple DSPs to tap into their self-service capabilities.
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To the folks taking a victory lap saying "I predicted Netflix would have ads! ", I love you, but you're not unique.
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said every ad company, ever.
Mark Zuckerberg on today's Meta earnings call said this: . "Over the long term, advertisers will basically just be able to tell us a business objective and a budget, and we're going to go do the rest for them.". Thoughts?.
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this is so spot on.
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Just had our weekly @UofDigital check-in. Number of workshops delivered YTD: 302.Number of learners reached: 12k+.Unique topics: 42.Average learner confidence lift YTD: 44%.Average ROI: 28:1. = 1 smarter industry that is more efficient and can move faster. #KnowledgeIsValue.
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When will Shopify seriously get into the ad game? They could be a sleeping giant given how much access they have to transaction data and ad dollars.
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There's this perception that any co with 1PD is futureproof (e.g. RMNs) because they will be able to track & measure w/o 3P cookies. But will Walmart be able to target ads on 3P websites using their data and attribute ad exposures to conversions on 1/3.
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Everyone in advertisingw̶h̶o̶ d̶o̶e̶s̶n̶'t̶ h̶a̶v̶e̶ a̶n̶ a̶l̶t̶e̶r̶n̶a̶t̶i̶v̶e̶ I̶D̶ p̶l̶a̶y̶: Phew. Another year to delay actually having to use our BS ID play because we know it won't work.
Everyone in advertising who doesn’t have an alternative ID play: Phew. Another year to delay actually doing anything about this while we continue to see whether it will really happen.
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Apple is literally spending billions of dollars on advertising to try to get ppl to care about privacy.
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Hey Twitter @Myles_Younger and I are going to host a Spaces this Thursday at 4:30ET/1:30PT to discuss some hot #adtech topics with all of you (Google Antitrust, Netflix Ads, Retail Media, and more). Will you join us?
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Who can explain the difference between device graphs, ID resolution, alternative IDs, and ID bridging in a single tweet?.
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Hey #adtech and #programmatic ppl, @Seth_Ulinski and I are hosting an informal Twitter Spaces tomorrow around 1:30 PT / 4:30 ET to discuss the latest stuff: Netflix / Roku, Google Antitrust, Sheryl & Zuck, and more. Come hang out!.
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We're seeing first hand how in a league stacked with high end talent, the little things matter much more: chemistry, habits, grit, coaching, effort, organizational cohesion.
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We now have Malika, RJ, and Vince bringing #Nets love to the natl NBA audience LFG!.
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If you want to learn about Data Clean Rooms, the solution is NOT another industry panel or webinar. The solution IS a multi-medium, interactive, easy-to-understand, fun, self-paced learning experience. @UofDigital . 👀.
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a lil #adtech twitter lunch with the always classy @aristein (yes, he gifted me some @AdtechGod stickers)
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Job market is still rough. Had an ex-big6 media buyer (smart, programmatically savvy) tell me he is going to get a job at Best Buy while he keeps looking for programmatic buying roles. Help ppl out if you can. .
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How does anyone read this and NOT proceed to think that all (100+) probablistic / fingerprinting identity solutions that are being peddled in the marketplace are not long for this world.
Yesterday, Apple announced its new Privacy Manifests feature, which takes direct aim at device fingerprinting on iOS. Privacy Manifests will hold SDK publishers and app developers accountable for how user data is collected and utilized. (1/X)
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Come check us out at ProgIO in Vegas!!!.
Catch our own @airgups23 at @adexchanger's.Programmatic I/O Las Vegas as a featured speaker. May 23-25. Register today and use code UOD200 to save $200 off your registration: .#PROGIO
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