@MattSotebeer Same! I thought I might even leave early. Nope.

@HauptmanMichael Right now it feels forced just to get a discount etc... I haven't seen great examples where a brand sells the customer on the value prop of getting their data i.e. explicitly selling the long term value to their customer and how it will make their experience better

@ryan_c_walsh Think of the hours saved. Love this future.

@RioLongacre A favorite! Looking forward to listening.

@businessbarista Bitcoin too. He's very sharp. Sad that he's no longer a Giant 😭

@hypersoren I don't think V1 will work for a lot of brands but agree. I don't think they enter without a strong thesis & desire to improve data capabilities

@NathanThomas456 @SeerInteractive @botify has a number of major publishers and may have the data you’re looking for. I haven’t read this report yet but it might offer some additional clues

@RayFroZn I thought the 3P data integration was interesting too

@lukeambrosetti I think that's a part of it and I also think they've been bogged down by a ton of tags on their site. So most enterprise brands are actually in the process of a complete overhaul and moving to a S22 solution

@adtechradar "65% of the top 30 U.S. retailers" Wow

@lukeambrosetti Interestingly enough I spoke to someone on the agency side who said he has constant battles to get CAPI implemented. I was shocked tbh.... In my experience, this is one of the only places where I've seen SMB/MM brands adopt a solution before the Enterprise.

After @Meta ‘s Signals Gateway launch

Interesting . Great set of investors. Nodals AI Launches As The Latest Custom Algo Replacement For Ad Tech | AdExchanger

cc: @lukeambrosetti Snowflake will hopefully be a native destination in the future

Been beating this drum for a LONG time. The discrepancy between what a brand spends on acquisition vs. retention is probably the single most out of whack ratio in marketing. My guess is it's at least between 35-50:1 and that's being very generous. Just mind blowing tbh....