Peak retail season offers advertisers the opportunity to foster impactful connections with their audiences, explains IAS SVP [APAC] Laura Quigley to @BrandingInAsia. Read more:

IAS CPO Srishti Gupta caught up with @JamesKotecki at #CES2025 to discuss our journey toward more ROI and performance-based solutions that help our customers drive outcomes. Watch her full interview below.

On Thursday, join us for our inaugural IAS Beyond: Dubai Edition and expert-led sessions on critical topics for advertisers looking to drive performance. Learn more and RSVP below.

Tomorrow marks the beginning of Black History Month, celebrating the rich history, achievements, and struggles of civil rights leaders and Black communities throughout the United States. On behalf of everyone at IAS, we wish you a happy #BHM!

Our latest Insider blog uncovers how advertisers can leverage Invalid Traffic Measurement, audibility, and other metrics to address these challenges and drive ROI. Read more here:

RT @MarTechSeries: Laura Quigley, SVP of APAC at IAS shares a few thoughts on how digital advertising will evolve in 2025 in this martech i…

At @IAB ALM 2025, IAS COO Marc Grabowski joined industry experts Rob Beeler (@BeelerTech), Greg Johns (@CanvasWorldwide), and Zach Darkow (@thehomedepot) to explore the path toward maximizing ad performance through cohesive media measurement and the democratization of #AI. #IABALM

Tomorrow, join IAS Country Manager [France] Clement Bascoulergue and leaders from @IPG_Mediabrands, @IREPasso and @Channel_Factory for a panel at @Strategies' conference, “L’Attention,” to uncover the innovations reshaping attention measurement.

IAS joined the @Starcom_UK team in London for a day of exciting and informative discussions. Together, we explored how solutions like Total Media Quality and Context Control can help our agency partners drive campaign performance. Thank you to the Starcom team for joining us!

IAS COO Marc Grabowski joined Global Head of Uber Advertising Kristi Argyilan at #CES2025 to discuss how richer data and insights are driving ad performance in 2025 and beyond. Watch their interview below.

IAS shared the stage with trailblazing leaders at #CES2025. From brand equity to AI-driven trends reshaping the digital media landscape, we led conversations on critical topics that are top of mind for the industry this year and beyond. Read more:

This year, advertisers are looking to reduce media waste while driving performance to new heights. Join the IAS team in Dublin for thought-provoking panels on how to maximize your media investments and drive campaign impact in the era of generative AI. RSVP here:

Our webinar featuring IAS Director of Business Development Michael Isaacs-Olaye and @LumenResearch CEO Mike Follett explores the critical role of attention in digital advertising. Watch here: