In the latest edition of our ongoing #SupplySideSpotlight series, Erika Longoria of @Outbrain sits down for a Q&A about the team's merger with Teads, expanding into CTV, and the future of full-funnel advertising on the open web. Take a look:

As we take our first steps into 2025, the New Year is a great opportunity to refresh your knowledge on a topic which is always relevant in our industry: ad fraud. Brush up on the types of #programmatic ad fraud (and how BidSwitch tackles them) now 👉

Curious about how the ID Provenance Protocol is shaping the future of #programmatic transparency? Join the BidSwitch team on December 3 at 10am ET for a 45-minute deep-dive #webinar into these all-new @iab specs. Register now to save your spot 👉

Did you know there are four different types of #programmatic transactions? Get the full picture from our 101 guide which explains Preferred Deals, PMPs, Programmatic Guaranteed, and more. Take a look 👉

@AdtechGod 👋

We are excited to announce MetaX SSP as a partner on BidSwitch! Visit MetaX in the BidSwitch UI to access new CTV/OTT ad sources with high quality in-stream video KPIs from pub-direct and O&O premium #CTV audiences across the US, LATAM, EMEA and APAC markets.

We are excited to announce a new #supply partner - Connatix. Connatix is a video technology company that powers the world’s stories with effortless, empowering, and inspiring solutions. Speak to your account manager to find out how you can connect!

#SSPs, don't miss our next webinar, dedicated to our Deals Center suite of tools—including how to get your inventory in front of our BidSwitch-connected DSPs. The webinar is happening on Tuesday 30th April at 10am EST, so be sure to register now 👇

In the latest edition of #SupplySideSpotlight, the BidSwitch team sits down with Max Gideon, VP of Streaming at Siprocal to talk about the team's mission, its innovative new Content Targeting tech, and its cookieless philosophy. Take a look 👇

🚨Attention DSPs!🚨Don't miss the next BidSwitch webinar on March 26 at 11AM EST at which we will show you how to leverage BidSwitch's Deals Center suite of tools for your deal trading needs. Register Today!

Today is International Women's Day 2024, so we're celebrating some of the amazing women on the BidSwitch team! They're paving the way for future generations of women in tech—and we're proud they're choosing to do it at BidSwitch. 🙌

Curious to learn how @Equativ is delivering value through transparency, curation, sustainable campaigns, and more? In the latest edition of Supply-Side Spotlight, we sit down with Matt O'Reilly to talk it out. 👇

OpenRTB 2.6 has been a gamechanger for CTV. In the latest BidSwitch blog post, we take an in-depth look at dynamic pod bidding, improved contextual targeting options, better CTV addressability, and more. Check it out below.

In our latest #SupplySideSpotlight, we're chatting with David DiAngelo, Global VP of Marketplace Development at Emodo. He's lifting the lid on how the team is blending creativity and tech to foster unforgettable consumer connections.

We want to thank everyone who was able to attend our inaugural BidSwitch Partner Connect. We hope you found the event as informative as we did. We look forward to partnering with you all in 2024 to build collaborative solutions that tackle some of the issues we discussed.

🚨 Check out our latest Q&A with @Outbrain's Erika Longoria now live on our blog. In this article, we revisit the company's digital advertising history and look to the future with its latest product, Onyx. #digitaladvertising #Onyx

To get the full story on sustainability and green media trading in the digital advertising space, check out our summary of the BidSwitch Going Green: How Ad Tech is Approaching Environmental Sustainability report here:

BidSwitch Targeting Groups, offer a sophisticated layer of customization between #DSPs and #SSPs, helping DSPs hone in on more of the traffic they really want. Check out our blog below👇 to learn how you can maximize your trading strategy:

#Sustainability and the decarbonization of the digital advertising industry is a key topic of 2023. To learn more about sustainability across the digital advertising ecosystem, check out our ecosystem state-of-the-industry research summary here:

Watch our latest BidSwitch Explained webinar on demand. In this session, we speak with Emodo SSP about AI-powered dynamically optimized creative formats. Don't miss out on this exclusive Q&A