Lisa Utzschneider
@Lisa_Utz
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828
Following
220
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Statuses
268
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#ใจซ่อนรักEP3
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LINGORM TSOU EP3
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Kyiv
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stray kids
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Patriot
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Manipur
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#HappyBirthdayARMY
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#11THARMYDAY
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Kiev
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Houston
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Morning Joe
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Ucrania
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石丸構文
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SAVE Act
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THANK YOU KIM TAEHYUNG
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TYPE 1 BY V OUT NOW
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XO MV TEASER 1
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LATAM
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MIS TÍAS IS COMING
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Greenwood
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Kh-101
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進次郎構文
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#kevinganteng
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#AgathaAllAlong
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弥生さん
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不要不急の外出
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Luna Bella
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Wanda
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Stephen King
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जवान शहीद
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KATY PERRY IS COMING
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Mercosur
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Fritz
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Last Seen Profiles
📷 A big thank you to the Yahoo team for doing a terrific job at our Newfront today.
#Yahoonf2016
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11
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Today we acquired
@getpublica
for $220M as IAS continues to transform the future of CTV advertising. It’s the first inning of a long game in CTV. Where the consumers go, the marketers go...it just enables us to really accelerate that CTV opportunity.
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Today marks my third year at IAS! As a first-time CEO, I signed up for an exciting challenge & adventure. It has been all of this & more. I'm grateful every day for our dedicated, brilliant & hard-working team. Here's to the next leg of our journey together. Hats on!
#Oneteam
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Yahoo's own Sean Galligan talks about streaming video services & the impact on marketers
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When I opened my laptop on the train today, tucked inside I found this note from our 10 yr old, Tess. I’m so proud to be doing what I do every day, knowing our daughters can see the hard work I’m putting in and imagining their own great big futures.
#MondayMotivation
#workingmoms
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Today we announced an industry first with the launch of our new CTV dashboard in IAS Signal! Read more about how we're revolutionizing CTV advertising with highly advanced, live insights on media quality.
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Looking forward to the
@IAB
's
#IABNexGen
conference - I'll be on stage tomorrow at 10 am to talk about the future of digital media & why success relies on industry collaboration to develop efficient, scalable & cross-environment solutions.
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I'm so honored to be named one of
@SheRunsItOrg
's 2020 Women of the Year alongside
@meredith_levien
(
@nytimes
) and
@BraceyEsi
(
@Unilever
).
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Today, IAS (
@integralads
) is announcing our partnership with
@Verizon
& eight of their top video publishers to pilot a verification solution for video ads played to completion on fraud-free Connected TVs
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In every client meeting I'm in right now, Connected TV is the No. 1 topic for them and a huge priority — marketers want to be proactive in understanding the technical complexity.
Great speaking with you,
@LaurenJohnson
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12
Today IAS debuted on Nasdaq, and I couldn't be prouder. Our amazing team, customers, and partners made this possible by continuing to set the standard for innovation, trust, and transparency in digital advertising. This would not be possible without you. Thank you!
#IASIPO
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I have a long history and track record of hiring on potential, and that’s what we will continue to do here at
@Integralads
. Great piece on our direction as a company from
@SarahSluis
at
@adexchanger
.
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I'm proud of our impressive results in the third quarter. With our global team, customers, and partners, we're setting the standard for digital media quality.
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I loved this creative, logic-based essay on unraveling gendered stereotypes from mathematician
@dreugeniacheng
in
@WIRED
.
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Yahoo’s Digital Magazines Expand Video Offering to 47 Series with 14 Newly Announced Shows
http://t.co/8QEkMiZ3kD
#YahooNewFront
#NewFronts
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People are the most valuable asset of any company, & it's our people that make
@integralads
both the market leader in verification & a great place to work. We're proud to be named one of the best places to work in both NYC & Chicago!
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Excited to have our global team gathered in NYC for the IAS 2020 Sales Kickoff conference! We’re focused on tapping into our innovative spirit and bringing unparalleled excellence to our customers this year.
#ownyourstory
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IAS is committed to creating a transparent & actionable advertising ecosystem - that's why we're proud to announce that our Facebook
#brandsafety
solution ensures ads display only alongside suitable content on
@FBBusiness
.
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Honored to be counted among such an impressive group of global marketers on this year’s
@TheDrum
Digerati list.
@integralads
is making great impressions possible in the digital advertising industry - more to come in 2020.
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We’re proud to partner with
@AdCouncil
to share public service announcements about stopping the spread of COVID-19. Thanks to
@martyswant
@Forbes
for covering this important initiative.
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The coronavirus is disrupting all aspects of our lives. Add one more: The symbiotic relationship between digital advertisers and news sources is suffering a major shock at a time when we desperately need trusted information. My perspective in
@FastCompany
:
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IAS is proud to partner with the
@adcouncil
to leverage our innovative technology & global scale to help slow the spread of COVID-19 and reinforce accurate, reliable information. We value doing the right thing both for our customers and our communities.
#StayHome
#AloneTogether
In times like these, it’s more important than ever to come together. IAS is proud to join the
#StayHome
initiative with
@AdCouncil
uniting our entire industry to encourage everyone to stay home if they can to slow the spread of COVID-19. Together we can save lives.
#AloneTogether
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Really enjoyed chatting with
@AlisonWeissbrot
on this week's Campaign Chemistry podcast about the latest developments at
@integralads
, our focus on CTV, the cookieless future, and being a female CEO in tech.
@CampaignLiveUS
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We’re excited to announce that
@integralads
is partnering with
@Twitter
to pioneer in-feed brand safety and suitability solutions that will help advertisers navigate this dynamic social environment.
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The
@integralads
threat lab has announced the discovery of a major bot scheme: the 404bot. Our world-class data science team has our customers' backs when it comes to finding and protecting against emerging threats in the digital advertising ecosystem.
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We’re excited to announce
@integralads
’ new Total Visibility partnership with
@aminopay
as part of our commitment to promoting trust and transparency in digital advertising.
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Thanks to Ryan Joe (
@threefirstnames
) at
@AdExchanger
for chatting with me about how
@integralads
is transitioning to work-from-home globally, how this unusual experience is unifying us as a team, and what I’m reading with my 11 year old daughter.
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We're thrilled
@integralads
to be the first partner to provide advanced viewability, fraud, & brand safety metrics via Google’s Ads Data Hub, equipping marketers to provide quality advertising experiences while maintaining a high degree of data privacy.
0
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8
Join us today at Advertising Week to discuss The Shift to CTV with Publica's
@BenAntier
and Samsung's Joe Melaragno live from the Screening Room Stage at 2 pm ET!
#AWNewYork
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Excited to share our new biometric research from
@integralads
. Get an inside look at the importance of brand suitability when it comes to neuroscience. Read the full report:
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Excited to announce that
@integralads
has named Kevin McCurry (
@kjmcc24
) as our Chief Strategy Officer. Welcome to the team, Kevin!
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Honored to speak with
@marketersinasia
about my professional journey, the future of digital advertising, and what
@integralads
has been up to lately.
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Thrilled to announce an advanced integration with
@TeamMediaocean
, delivering a new level of automated campaign management for media buyers and planners. Read more about benefits for advertisers here!
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I joined
@YahooFinance
today to discuss what
@integralads
is seeing from marketers when it comes to changing dynamics of the digital ad ecosystem - catch the full interview.
Highlight: “Yes, we’re definitely seeing across the digital ecosystem, decline,“ Integral Ad Science CEO
@lisa_utz
says about advertising. “We’re seeing many marketers hit the pause button on their marketing campaigns but what's interesting is it's vertical by vertical.”
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We’re excited to announce
@integralads
’ new Channel Science partnership with
@channel_factory
to give advertisers the most comprehensive YouTube brand safety and suitability optimization solution on the market.
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Earlier this week, I expressed my anger and sadness over the killings of George Floyd, Breonna Taylor, & Ahmaud Arbery. Racism has been a problem for hundreds of years and will continue to persist if we don’t take action. Today,
@integralads
shared how we will do our part.
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It's always inspiring to hear from female C-suite execs & leading industry experts on the power of inclusion & the value of investing in diverse talent. It was great to bring members of the
@integralads
women's group along as well. Thank you to Vista &
@Columbia_Biz
for hosting!
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“Have faith, not fear.” Thanks to
@iamwesmoore
, CEO of
@RobinHoodNYC
and author of the new book “Five Days,” for sharing his insight on how to find windows for self-empowerment and fight adversity in the most trying of times during yesterday's
@integralads
Town Hall.
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From our 10 years of experience in the industry, we know that fraud follows where ad dollars are being spent. That's why Connected TV is the next frontier.
Great piece from
@AndrewBlustein
at
@TheDrum
covering our new Connected TV solution at
@integralads
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As brands ask themselves how they will adjust to a post-cookie world, our latest report suggests that contextual targeting can be a critical tool for marketers looking to adapt. See our findings here!
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I’d like to introduce you to Wombles, a bot that our IAS data science team recently developed to pressure test our machine learning algorithms vs our competitors.
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We’re proud to welcome Tom Sharma to the
@integralads
team as our new Chief Product Officer! With CTV as one of our biggest areas of investment, Tom is the right leader to grow our global team & ensure IAS’s products continue to deliver exceptional value.
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Adding the sophisticated
@ADmantX
technology to the Integral Ad Science global product suite unlocks unprecedented contextual classification at scale, enabling precise ad targeting for marketers.
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Proud to see
@IntegralAds
working with the
@CDC
,
@WhiteHouse
,
@AdCouncil
and
@HHSGov
to do our part to
#FlattenTheCurve
in this global pandemic.
#AloneTogether
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We've had a big year here at
@integralads
- honored to see our team featured as one of
@businessinsider
's 18 hottest
#adtech
companies of 2019!
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At IAS, data science is one of our core competencies. I’m extremely proud of the IAS team for their showing at this event. World-class data scientists are critical for innovative products and our ability to offer comprehensive global coverage, at scale.
We're excited to announce that IAS won
@icomglobal
's Smart Data Marketing Technology of the Year award at their summit in Malaga, Spain!
#datascience
#adtech
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As I witnessed the events occurring during the last few days, I wrote the below message to my IAS colleagues. We stand with those who fight against discrimination and injustice.
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Proud to be selected for
@BusinessInsider
's Hottest Adtech Companies of 2021 list! It’s been an amazing year of growth, product innovations, partnerships & teamwork at
@integralads
.
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Honored to be recognized by
@CampaignLiveUS
on this year's stellar list of Female Frontier awards winners. I couldn't be prouder to be Leading the Charge in Tech at
@integralads
! If you can't see her, you can't be her.
#FemaleFrontiers
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Today, we’re bringing on 12 new hires- all virtually! Usually, we would bring them to our NYC office for orientation, but this month, we're in an unusual situation. I joined the lively onboarding call today to share a bit of my own career path & about our bold vision for 2020.
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Come join the team!
At IAS, we’re building solutions to help the advertising industry capture the attention of consumers and turn that attention into action. We're hiring a senior product manager for brand safety - learn more about joining our Product Management team.
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Great visit. Thanks for having me UK team!
Thank you
@Lisa_Utz
for joing the
#WomenAtYahoo
panel today & sharing your advice on how we can all
#BeBoldForChange
@YahooAdsUK
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Looking forward to checking out all 333 slides in this year's Mary Meeker report on my train ride home - but this stat already caught my eye: "Some 62 percent of all digital display ad buying is for programmatic ads, which will continue to grow."
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IAS is committed to providing our partners with the trusted tools to control and protect their advertising investments. We’re proud to achieve these recertifications from TAG (
@tag_today
) for 2021.
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Today I was excited to join in with
@integralads
Team Italy on their coffee chat. Our Milan and Modena offices are 3 weeks in working from home - It’s inspiring to see the Italian IAS team coming together as one team and continuing to excel even in moments like this.
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We're thrilled to welcome Lisa Nadler to
@integralads
. She brings a wealth of experience to the team - with Lisa on board, we will continue to build an organization of excellence and create a dynamic culture where employees can thrive.
0
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I'm thrilled to announce that
@tonytonymarlow
will be joining the team here at
@integralads
as our
#CMO
. We have ambitious goals at IAS, & Tony’s passion for
#data
and storytelling makes him the ideal leader for this role.
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I'm live on
@BloombergRadio
@business
at 4:30 pm ET to talk about
@integralads
and what brands need to know about third party verification with
@carolmassar
and
@jasonkellynews
- be sure to tune in:
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On
#WomensEqualityDay
, we all need to do more to better support female leaders. Here are 3 ideas for taking action: Find one high-impact coaching moment every day. Review your team's data to ensure pay equity. Don't wait for your turn on that new project.
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This is the first time in modern history that much of our global workforce is working from home. Last week, our daughter gave me a hand sanitizer with a note: "You Got This Mom." Since then, I've kept it with me 24/7 as a reminder that as working parents, we all got this.
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5 ad trends to watch this week and beyond
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Thank you
@lordscheckner
for the great conversation! Wonderful to kick off 2022 with the
@advertisingweek
team and Great Minds podcast, as I celebrate 3 years at IAS and reflect on some amazing moments that led me here.
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Loved learning from Sarah Hofstetter (
@Pezmeister1
) at our IAS 2020 global kickoff today! Sarah shared her valuable insights and perspective from 13+ years at 360i about how to connect on a deeper level with our customers and give a personalized pitch.
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IAS is always innovating in the digital ad verification space, but we want to hear from you. What’s top of mind for you & your team as we head into 2021? What do you hope to see as the industry evolves? Let us know by filling out our Industry Pulse survey.
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Partnering with
@Pinterest
helps provide the transparency that marketers need to optimize their campaigns. We're excited
@integralads
to offer marketers a mobile viewability and fraud measurement solution that works in-app, where people are engaging most.
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As a female leader, I've been called pushy, abrasive, bossy. In other words? Persuasive, assertive, the boss. Unconscious gender bias fuels the gender gap. Visit to get the tools to
#BiasCorrect
the workplace.
#IWD2020
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Photo: I’m so proud to be part of this company. Excited to take on the Chief Revenue Office role at Yahoo!
http://t.co/4671M56ljf
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Great research from our Insights team on long-form video - what consumers want and how advertisers can connect.
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Our Media Quality Report for the first half of 2020 is live - take a look at the latest trends for brand safety, ad fraud, and viewability.
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We're building an organization that's ready to take on the future of digital advertising - and we're looking for a head of HR to help us build that team here at
@IntegralAds
. Let me know if you or someone you know is interested - my inbox is open!
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Audio advertising continues to grow, and marketers need new ways to navigate this opportunity along with brand risk. Excited to share my insights on these important trends in
@TechCrunch
:
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Join me tomorrow at 2 pm ET for the
@WomenFutureConf
as we talk about building career-long vision among female leaders!
#WomenFuture21
#CultivateYourTomorrow
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Enjoyed talking with
@Benzinga
's Spencer Israel and Aaron Bry about the latest updates from
@integralads
, including how we address media quality, our work with
@TikTok_US
, and more!
@SJisrael
@aaronbry5
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One positive I’m sure many of us are taking away from this year is a major boost to our collective resilience. 2021 is bound to be full of new challenges, but focusing on our strengths will see us through.
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Promising trends in ad spend for this year and next - according to
@emarketer
, we're going to see a 6% increase versus 2019.
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Zoom fatigue is real - and our days aren’t getting any longer! Sometimes, the best way to make time is to take a hard look at our calendars and just say no.
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Our IAS Leadership team is ALL IN during these unusual times. Laura Quigley is the epitome of our values of Do the Right Thing & Accountability. Early this morning, I had an uplifting one-on-one check-in with Laura where we discussed the business in SEA and how her team is doing.
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So thrilled to be returning to the
@AdCouncil
as a board member. Looking forward to working with this amazing organization again
It's no secret – ‘When you go alone, you can go fast. But when you go together, you can go far.’ We’re so excited for our newest additions to the
@AdCouncil
Board of Directors, and what we can accomplish together. Welcome!
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