Lisa Utzschneider
@Lisa_Utz
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As brands ask themselves how they will adjust to a post-cookie world, our latest report suggests that contextual targeting can be a critical tool for marketers looking to adapt. See our findings here!
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Honored to be recognized by @CampaignLiveUS on this year's stellar list of Female Frontier awards winners. I couldn't be prouder to be Leading the Charge in Tech at @integralads! If you can't see her, you can't be her. #FemaleFrontiers
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Planning for the metaverse? Here are three ways brands can think ahead and a few predictions I shared with The Drum:
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Today we announced an industry first with the launch of our new CTV dashboard in IAS Signal! Read more about how we're revolutionizing CTV advertising with highly advanced, live insights on media quality.
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Thank you @lordscheckner for the great conversation! Wonderful to kick off 2022 with the @advertisingweek team and Great Minds podcast, as I celebrate 3 years at IAS and reflect on some amazing moments that led me here.
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I'm excited to welcome Csaba Szabo as our new Managing Director, EMEA. His passion for and expertise in tech will continue to fuel our industry leadership and growth across Europe!
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Today marks my third year at IAS! As a first-time CEO, I signed up for an exciting challenge & adventure. It has been all of this & more. I'm grateful every day for our dedicated, brilliant & hard-working team. Here's to the next leg of our journey together. Hats on! #Oneteam
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Honored that IAS was named a Best Company for Diversity by @Comparably, based on feedback from our employees! #oneteam
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Our 2022 Industry Pulse Report is out! Excited to share the top trends U.S. digital media experts have their eyes on for the year ahead, from mobile video to digital audio:
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Proud to be selected for @BusinessInsider's Hottest Adtech Companies of 2021 list! It’s been an amazing year of growth, product innovations, partnerships & teamwork at @integralads.
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Thrilled to announce an advanced integration with @TeamMediaocean, delivering a new level of automated campaign management for media buyers and planners. Read more about benefits for advertisers here!
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We continue to build on the success of Context Control, delivering tools that support the ongoing growth of contextual targeting. Contextual tools can drive increases in click through rates up to 120%. Read more about the latest here!
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Audio advertising continues to grow, and marketers need new ways to navigate this opportunity along with brand risk. Excited to share my insights on these important trends in @TechCrunch:
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Enjoyed talking with @Benzinga's Spencer Israel and Aaron Bry about the latest updates from @integralads, including how we address media quality, our work with @TikTok_US, and more! @SJisrael @aaronbry5
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As programmatic spending increases, our latest research suggests more advertisers will invest in supply path optimization next year. Read more about these findings!
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Thank you @gregstuart, looking forward to working together and with the entire @MMAGlobal Global Board to build the future of marketing!
Thrilled to have Lisa Utzschneider, Chief Executive Officer, Integral Ad Science on our Global Board. @Lisa_Utz @integralads #shapethefuture
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I'm proud of our impressive results in the third quarter. With our global team, customers, and partners, we're setting the standard for digital media quality.
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Enjoyed sharing more about our culture and “Hats On” philosophy at @IntegralAds. Thank you @dougalshawBBC and @BBC!
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Honored to share more about how we've approached our commitment to diversity, equity, and inclusion at @integralads. #DEI
Through the transformational power of technology and leveraging our size and scale, we’re committed to creating ongoing, meaningful change. Read our #ESG and #DEI Report to learn more about our efforts:
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