Bryan Barletta - Sounds Profitable
@BryanBarletta
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Partner at @SoundsProfNews, an education, research, and advocacy group focused on growing the business of podcasting.
Portland, OR
Joined February 2020
Hey folks! I’m Bryan Barletta, part of @SoundsProfNews, a research and advocacy firm focused on growing the business of podcasting through audience and monetization. Check out our articles, research, podcasts, and deepdives at
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RT @aripap: A lot of people have been asking, so I created a form if you want Marketecture to acquire your side hustle:
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@MarkBourrie @Spotify Any ads in a podcast, Spotify or not, were agreed to by the podcaster and placed either directly or with permission. Would love to know the podcast to see if I can share any additional insight.
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@MattCundill @SoundsProfNews @Podnews Would love to know the specific podcast's these people are listening to. Your replies to them are correct that it could be their direct ads or SPAN. I don't envy the headache Spotify has to deal with related to having two different yet similar ad offerings.
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RT @TritonDigital: @BryanBarletta sat down with @benjaminmasse at @PodcastShowLDN to talk about Triton's podcasting solutions, tech efforts…
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RT @hernanlopez: Three key slides from @Spotify's Q1 earnings report (beloved by the street, as its market cap went up 16% following the an…
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RT @BulldogReporter: Podcast listeners pay more attention to ads than other media consumers—are podcasts part of your strategy? (@SoundsPro…
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RT @iab: Just Released: The #IAB/@PwC Internet Advertising Revenue Report: Full Year 2023! 📊 According to the report, internet #advertising…
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RT @LibsynAds: A whopping 71% of #podcast listeners are willing to learn more about the brands that #advertise on podcasts – higher than an…
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RT @LibsynAds: Did you know that #podcast ads outperform CTV and YouTube? @InsideRadio reports on the latest findings from the @SoundsProfN…
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@John_Tyreman @SoundsProfNews Appreciate you sharing the report, but please keep in mind that choosing to crop out not only our logo but the logo of the companies that choose to sponsor our work (with no editorial control) is harmful. We don't even require your information to download our reports.
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@robgreenlee @webby2001 @JamesCridland @PodcastMovement @Podnews @SoundsProfNews James and Podnews are not competitors. We offered James to be the exclusive news coverage at SXSW and he told us off. He posted "Karma is a bitch" in this very thread and complains about us on Mastodon. We cover his work. He blocks ours for a grudge.
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RT @ashleyrcarman: Scoop: Night, the talent agency behind @MrBeast and Kai Cenak, has acquired Rooster Teeth's The Roost Podcast Network, w…
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@airgups23 It’s where things are headed! Apple and Spotify both transcribing the episodes. General search improvements and eventually in episode search.
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@robgreenlee @webby2001 @PodcastMovement @Podnews @SoundsProfNews There is nothing correct or right in listing five out of six keynotes when your blog is suppose to cover major news in podcasting.
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@robgreenlee @webby2001 @PodcastMovement @Podnews @SoundsProfNews Hey Rob! These videos went live after our Friday newsletter was written. They'll be included on Monday. James is not a competitor. We're not ad supported. We don't take equity/advisory/board seats nor commission. We're a trade association growing podcasting, not PodOpinions.
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RT @ashleyrcarman: Scoop: It's a generally accepted truth that Joe Rogan's podcast is the biggest on Earth (!) But how massive is his audie…
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Podcast AdTech took a long nap for the last few years. Innovation like what Mike and team are doing at RedCircle continue to impress me. Definitely check this out!
Announcing @getredcircle's latest product OpenRAP. The first-ever automated host-read ad platform spanning across podcast hosting platforms. OpenRAP delivers new host-read advertising demand to podcast creators, without requiring them to switch their hosting to RedCircle.
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