We’re in the heart of Q1, but there’s still a lot of time and opportunity to use TV to hit your marketing goals. Here are some TV recommendations to consider over the next few months. You can also find our quarter-by-quarter budget recommendations to help you navigate your TV ad strategy for the rest of the year. Read more here: #2025planning #2025Advertising #TVAdvertising #MarketingStrategy #StreamingTV #LinearTV #PerformanceMarketing #TVMeasurement

2024 was a game-changing year for TV advertising, and Tatari led the way with AI-driven capabilities that helped our clients build TV campaigns with unprecedented speed and accuracy. As we focus on 2025, we’ve appointed Mark Weiler as SVP of Engineering to help continue to push the boundaries of TV measurement, attribution, and targeting while continually redefining the future of TV advertising. Read more about our record-breaking year and what’s next: #TVAdvertising #AIAdvertising #StreamingAds #AdTech #MarketingStrategy #CTVGrowth #StreamingTV #TVadmeasurement

It’s official! The Kansas City Chiefs and Philadelphia Eagles will be in this year’s Super Bowl. But here’s the real question: Will YOUR brand? Discover how to be part of the big game without spending millions. Check out our blog for some winning strategies: #SportsTVAdvertising #SuperBowlTVAds #TVAdvertising #StreamingTV #LinearTV #PerformanceMarketing #AdStrategy

Here’s why @Fabletics, a global active lifestyle brand, works with Tatari to shape their TV ad strategies. Learn more about TV advertising here: #TVadvertising #ConvergentTV #TVmeasurement #PerformanceMarketing #MarketingStrategy #StreamingTV #LinearTV

Meta’s new ad restrictions are creating major challenges for health and wellness brands. Learn how TV can be the cure for reaching your audience and driving healthy results in 2025. Read more to discover: -How Meta’s new restrictions will impact your marketing efforts -What forward-thinking health & wellness brands are doing to find success on TV -A prescriptive approach to getting started immediately Discover why now is the perfect time to embrace TV. Read more here: #TVadvertising #StreamingTV #LinearTV #HealthandWellness #TVmeasurement #PerformanceOutcomes #MarketingStrategy #ConvergentTV

Planning to advertise on TV in 2025? We've got your back! We’ve curated a year’s worth of recommendations into one must-read resource. From scaling streaming to retargeting, we break down everything you need to know to make the most of your TV ad dollars in 2025. Read more here: #TVadvertising #ConvergentTV #StreamingTV #LinearTV #PerformanceMarketing #AdStrategy #TVmeasurement #MarketingStrategy

Last week, we officially kicked off the holiday season with our annual dinner parties in NYC, SF, and LA!🎄✨It was a joy to celebrate with great food, wonderful people, and festive vibes all around. Cheers to the holidays! 🥂🎉 #HolidaySeason #HolidayParty #NYC #SF #LA

Last week, the Tatarians came together in the spirit of giving wrapping toys that will be donated to @2ndChanceToysOz in preparation for the holidays! It was a heartwarming effort to make the season brighter for those who need it most. A big thank you to everyone who participated in bringing joy (and toys) to our community this holiday season! 🎁✨ #TatariansGiveBack #HolidaySpirit #CommunityLove

2024 hit all the right notes for our clients! Check out some highlights in Tatari's Wrapped 📺 #HolidayMarketing #TVAdvertising #TVMeasurement #DTCMarketing #PerformanceMarketing #DigitalAdvertising #ConvergentTV

When Meta goes down, so does your revenue. An outage - even for a short period of time like we saw today - means your ads aren’t seen. You can’t afford that hit. You know what never goes down because of a technical disruption? TV. No bugs, no crashes, no missed opportunities. Want to test a steady, consistent channel for driving sales?  Let’s talk. #ConvergentTV #ReliableMedia #PeformanceMarketing #GrowthMarketing #BrandMarketing #DigitalAdvertising #DigitalMarketing

With sports rights consolidating and concentrating under an entirely new set of (dominant) players, the game has changed for advertisers. From pricing nuances to platform fragmentation, advertisers face a rapidly complex landscape. That’s why we’ve created the Ultimate Guide to TV Sports Advertising: - Decode the latest shifts in TV sports rights - Build winning TV ad strategies for live sports campaigns - Understand how to reach sports fans—regardless of budget Don’t let the changing sports media landscape leave you sitting on the sidelines. Dive into the guide to learn everything you need to know when buying TV ads during live sports. #Sportsbroadcastingrights #TVadvertising #SportsTVAdvertising #DTCMarketing #SportsMarketing #SportsAdvertising #ConnectedTV #StreamingTV #ConnectedTV

Did you know that the period right before Christmas up to New Year’s—known as Q5—is one of the best times to advertise on TV? With lower costs and higher viewership, TV is an excellent channel for extending the holiday cheer, making an impact, and driving sales. Q5 is your chance to wrap up the year on a high note. Discover why Q5 can be the most wonderful time of the year for TV advertisers. #Q5 #DTCMarketing #TVAdvertising #AdStrategy #HolidayMarketing #RetailMarketing #PerformanceMarketing

🎬 Watch Now: How @Saatva and @manscaped Leveraged TV Advertising for Holiday Season Awareness and Conversion 🎬 In the lead-up to Black Friday and Cyber Monday, brands are doubling down on strategies that maximize impact during the holiday season. At this year’s GROW LA Fall event, Jessica Carlson from @manscaped and Casey Jones from @Saatva shared how their brands use TV advertising to drive Q4 results. From boosting share of search to strategically balancing linear and streaming TV, these insights reveal how TV can power both awareness and conversions across channels. Watch the full video to see how MANSCAPED and Saatva are optimizing real-time data, lowering CPA, and increasing ROAS during the biggest sales period of the year. 📈✨ #HolidayMarketing #TVAdvertising #CustomerAcquisition #BFCM #DTCMarketing #PerformanceMarketing

Looking to boost website traffic and ROI? Look to TV! According to new research from @VABintel, brands that increase their TV ad spend aren’t just gaining visibility—they’re seeing a substantial lift in performance. But don’t take our word for it. Dive into the data to see the results. #VAB #GrowthMarketing #TVAdvertising #TVMeasurement #PerformanceMarketing #DigitalAdvertising

From infant formula to clean beauty and luxury bedding, ModernRetail shares how Tatari is helping brands like Bobbie, Odele Beauty, and @Saatva see higher response rates and increased brand awareness using streaming TV ads. Check out the article here: #ConnectedTV #TVadvertising #StreamingTV #TVmeasurement #PerformanceOutcomes #MarketingStrategy #ConvergentTV

Streaming may be all the rage, but linear remains king. Our CEO, Philip Inghelbrecht, explains why linear TV remains a vital component of any effective advertising strategy. Read more here: #Adexchanger #LinearTV #StreamingTV #TVAdvertising #TVMeasurement #PerformanceOutcomes