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Mathieu Roche Profile
Mathieu Roche

@rochemathieu

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Following
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Co-founder & CEO @ID5_io. I tweet about ad tech, identity and sports and my tweets very much reflect my employer’s point of view

London, England
Joined April 2010
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@rochemathieu
Mathieu Roche
16 days
RT @ByDonkeys: The world’s richest man @elonmusk is promoting the far right in Europe. Don’t buy a @Tesla. Location: Tesla Gigafactory, Ber…
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@rochemathieu
Mathieu Roche
2 months
@LaurenFWetzel @X @InfoSum Always a pleasure to catch up @LaurenFWetzel 🙏🏻 We were on the same side of the pond for once 🤣
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@rochemathieu
Mathieu Roche
3 months
@joe_zappa @aripap @JoeZawadzki @BidSwitch I’ll you call that. I don’t want any problems 😉
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@rochemathieu
Mathieu Roche
3 months
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@rochemathieu
Mathieu Roche
3 months
Thanks for having me @ericfranchi and @joe_zappa, great conversation about the challenges of launching and scaling an adtech company, and about making privacy cool 🤣 (ps: it ain’t. It’s just super important!)
@ericfranchi
Eric Franchi
3 months
So many lessons here from @rochemathieu, check it out.
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@rochemathieu
Mathieu Roche
3 months
@mjbarash We have ID5 IDs for @AdtechGod’s devices (as well as ~90%+ of all connected devices in the US) but they’re all pseudonymous so can’t help you there 🤷🏻‍♂️
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@rochemathieu
Mathieu Roche
3 months
RT @AdtechGod: 2024: The Year of Identity in AdTech (#AD) Did you know? 91% of adtech pros have already adopted or are planning to adopt…
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@rochemathieu
Mathieu Roche
3 months
@eric_seufert Interesting take. Is your point that the EU is harder on US companies than on European ones? Or that it’s an anti-Big Tech law, and that all Big Tech are US companies?
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@rochemathieu
Mathieu Roche
4 months
Awesome evening with @S4Capital portoflio companies and Sir @martinsorrell himself to close out #AWNYC with a bang 💥
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@rochemathieu
Mathieu Roche
4 months
@pbannist The sacrilege 😱
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@rochemathieu
Mathieu Roche
4 months
Important threat from @pbannist about Google’s attempt to keep all web traffic (and the associated revenue) for itself sucking human-produced content and spitting it back on its own pages via its AI engine…another example of dangerous monopolistic behavior by Google 👿
@pbannist
Paul Bannister
4 months
If your business makes money from the web, whether as an advertiser that reaches audiences there, a publisher who makes money there, or an adtech company that enables that, you may not realize the freight train is coming for you. Google's AI Overviews. 1/
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@rochemathieu
Mathieu Roche
5 months
Kicking off #ProgIO week in style in NYC with our friends of @TritonDigital 🥂
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@rochemathieu
Mathieu Roche
7 months
@JustinRose99 @TheOpen @Titleist @TitleistEurope Do you pick special numbers @JustinRose99 ? Always the same ones?
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@rochemathieu
Mathieu Roche
7 months
“Indeed it has been said that democracy is the worst form of Government except for all those other forms that have been tried from time to time.…” Winston Churchill, 1947
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@rochemathieu
Mathieu Roche
7 months
A voté! 🗳️
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@rochemathieu
Mathieu Roche
8 months
RT @anthonykatsur: At the #TechLabSummit, we are sticking with the future of identity and addressability with our next panel hosted by @roc
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@rochemathieu
Mathieu Roche
8 months
@anthonykatsur is “on” with @karaswisher at #TechLabSummit. Best quote so far on AI and self-driving vehicles: “Technology is going to get better while humans stay terrible”
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@rochemathieu
Mathieu Roche
8 months
Every time someone from Google says “we as an industry” at the @IABTechLab #TechLabSummit
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@rochemathieu
Mathieu Roche
8 months
Excited to attend @egtaconnect ‘s CEO and Top Exec Summit in London today and talk about Identity for CTV with European broadcasters 🚀 📺
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