matt barash
@mjbarash
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You can observe a lot by watching 👀
New York, NY
Joined January 2010
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Izzy turns 17 today and his favorite account to follow is
@dog_feelings
. He just blew out the candles on his birthday custard and secretly wished for a message from
@dogfather
🐶
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Agency creatives really need to go back to the office. Or do more drugs.
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I’m excited…
We are thrilled to welcome
@mjbarash
to the Index Exchange team as SVP of Americas. Matt will oversee the Americas, working closely with our customers to maximize programmatic opportunities in support of an ad-funded, sustainable open web.
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Today was simply the greatest day of my life. I never knew it was possible to love anything so much.
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Meet the newest addition to the flock. Sasha Drew Barash joined us last night and has an incredibly bright future ahead.
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A little over a year ago I was unemployed and battling crippling anxiety. Today I’m humbled to have been nominated for this honor and living my best life - forever indebted to the team at
@Adcolony
for their vote of confidence and this opportunity. Always keep the faith. 🙏🏻
Our very own
@mjbarash
has been shortlisted for
@exchangewire
's
#AdTech
Personality of the Year! You can check out how to vote for Matt here 👉
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Izzy passed away peacefully in my arms today. At almost 19 it was an epic run and we loved him more than words can ever explain.
If all dogs go to heaven, my loss is their gain. You were and will always be my "Best Man".
‘Til we meet again ❤️ Thank you 🙏🏻
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Our pack is expanding! We’ve got a baby Badger on the way this spring! Class of 2045 here we come! 💗
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Taking calls in an empty nursery, waiting for a baby to arrive any minute now. Can’t stop help but gaze with wide eyes at that perfect crib and wonder who this little person will be. Life is a really beautiful thing.
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Dad is by far the best title of all time. I totally get it now…
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Shared some news with our team and some partners today that I will be leaving AdColony. The sunset pics have been a subtle metaphor, and I will miss my time here but look forward to what's lined up next. Forever grateful 🚀
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Grandma turns 101 today and to celebrate she’s doing what she does everyday…reading The NY Times cover to cover. Legend.
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2 months in, 2x the role.
Excited to now lead Global Publishing (and the Americas) at Index Exchange.
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Border patrol agent checking my docs asks what I do. I say ad tech. Normally I get a blank stare.
Not today. The gentleman is long on TTD and Magnite and plans to ride CTV all the way.
(The people waiting on line behind me were like WTF?!)
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It's kind of amazing to take a moment and appreciate the sheer volume of deal flow that has happened in the adtech space over the past 10 years.
*Boxed companies have been acquired*
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Two years ago today in the Bahamas we went all in and haven't looked back since. Grateful that I wake up every single day feeling like the luckiest.
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@virgilabloh
studied civil engineering at
@UWMadison
- today he was appointed Louis Vuitton Menswear Artistic Director. Proof positive that Badger alums can achieve virtually anything.
#OnWisconsin
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My wife is an HR exec at a major agency holding company.
For a month I’ve watched her log crazy hours, direct traffic, run meetings, protect her employees and guide her exec teams. While never complaining.
I am truly in awe of how she runs her show. Just sayin.
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Senior agency execs are scrambling to solve The Great Resignation.
How many of them have spent a day walking a mile in their junior employee's shoes? Try logging into Prisma, tweaking a pivot table, buying through a console...
Experience prompts understanding. Perspective.
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Sometimes the right thing is the only thing to do.
Yesterday we informed our partners that
@IndexExchange
will be absorbing the cost and paying all publishers who were affected by the Mediamath bankruptcy.
Because without you there is no us.
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Nick was my guy. My doubles partner sometimes, my fantasy football partner at others. The best teammate you could ask for. Just pure class. And I will miss him dearly.
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Every conversation this week began with 22 baby pics and someone telling me how my wife has to be the best ever. I couldn’t agree more. Time to go home to my girls. ✌🏻🇫🇷
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Only a serial killer sends a LinkedIn connection request during the Super Bowl. Am I wrong?
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Met a founder at an event a few months back and offered to make a few senior intros for him.
He followed up via text 4x.
He never once said please/thank you. I never sent the intro.
Today he asked why.
And I told him. The smallest details make the biggest difference.
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I hit a wall this week. Physical, mental and emotional exhaustion.
I’m gonna disconnect this weekend. Run some miles. Drink a ton of water. And catch up on sleep to recharge.
Make sure you look out for and take care of yourself.
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It will never be on LinkedIn but this is the best job in the world.
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I'm on a zoom call with a rocket scientist turned ad tech professional.
My wife is in the other room on a zoom call with an astronaut addressing an ad agency.
It's a small world after all.
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It doesn't matter if you're looking to sit in the corner office or nab an entry level desk - job hunting is mentally challenging and a series of awkward interactions.
People are the prize, always remember to treat them well and with respect. It's a small world, karma is real.
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My mom is doing some spring cleaning today and stumbled upon this gem of me and Joe DiMaggio circa 1987
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Publishers with Brand Equity 📈
TTD, Magnite, Pubmatic 📈
PMP 📈
Open Exchange 📉
1st Party Data 👑
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Today my little Clubhouse pet project "Is it Adtech or Ad Tech" climbed to 5300 users. Who knew?! Humbled and grateful...
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👋
Index Exchange Appoints Barash As SVP, Americas: "This is the moment to reimagine the programmatic playbook," said Barash...
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@lindayacc
pulled my resume off a pile 25 years ago and gave me a shot. I am forever indebted.
She’s been a mentor, an advocate and most importantly an incredible friend. She’s curious, bold, disruptive, a visionary and a legendary closer.
She’s made for this
@elonmusk
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This is my last weekend after 17 years in the same Manhattan apartment building.
I moved in with an air mattress, a TV and 2 fluffy dogs. Think it all worked out well. ✌🏻
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If this ad tech thing doesn’t work out maybe I’ll take up photography
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2nd Ave Deli for dinner tonight. A frank, a pickle and a corned beef/pastrami combo. Dr. Brown's Cream to top it off.
Grandpa would be proud.
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The most common conversation in Cannes was a concerning one: ad tech isn’t fun anymore for a bunch of the people who have been foundational in its maturation.
Real talk folks. Or maybe it was the Rosé speaking…
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The unfortunate reality of the great resignation is that it's not the overpaid dead weight walking away.
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DSP sales guy just said his company has built functionality “that’s saving traders lives” - are they curing cancer or increasing click thru rates?
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The adtech guy who thinks Hashed Email will effectively replace the 3P cookie.
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When
@AdtechGod
started this thing he offered me equity or a sticker. I chose the sticker. Who would’ve known. Congrats!
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When I haven't done an expense report in months and can't remember who I went to lunch with on January 24th.
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Winning a sneaker raffle is cool but have you ever made a 5 week old giggle?
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Hats off to Criteo - one of the best reinvention stories I can think of. Most of the industry had written them off as the next Rocketfuel. Now after placing a couple of smart bets they’re a hot commodity again.
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Last week I bumped my watch and accidentally logged a cross country flight as a cross country run…
Oops!
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Flirting with writing a screenplay called "Inventing Adtech"...
It's about a delusional sociopath founder who continues to raise capital from naive investors based on a .PPT without ever writing a line of code.
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If you ever really want to confuse your colleagues show up on a midweek Zoom in a shirt and tie while WFH 👔
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Heading over to IAB to provide fashion commentary and report on all of the hottest lanyard and lapel pin trends. Stay tuned.
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Real talk: Are publishers going to approach cookie deprecation with true urgency now that the deadline has been pushed back...?
(asking for an industry)
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Big shout out to whomever secured “CTV” as the Innovid ticker symbol. Exciting to see another public market entrant from the sector…
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Grateful for workplace flexibility to be able to hang with my kid today while the nanny is on holiday.
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Jamie: walking a lot helps to induce labor!
Me: sorry but was that your plan today? It would really help to know these things in advance, just sayin
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Never got to know Sean Finnegan well but always wanted to.
We met a million times but it was always at an event and he was always the most popular in-demand guy in the room.
Probably because he was the most interesting.
Sad day for his family, friends and an industry. RIP
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I chuckle when I hear someone suggest that marketers will compensate for the loss of identity by introducing "better creative"...
Like umm where the heck have the better creatives been hiding all this time? Are they like cicadas and come out of hiding once every 17 years?
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My doormen to me in December after ignoring me for the other 11 months of 2023
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🎉 Exciting news. Been promoted to Uncle Matt (for a second time). 🐣
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Sometimes you have to stop and appreciate the luxury of working at WTC…
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30 years ago my dad and I took an unopened pack of 1954 Bowman baseball cards and pulled a mint Mickey Mantle out....
...we got so excited that we also each chewed half a stick of the 36 year old gum inside.
Never lose sight of those moments.
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When the campaign is underperforming and you need the account management team to optimize it or lose it
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Our parents had careers.
We have a series of jobs which are all chapters in a professional journey.
Loyalty is lost in the search for meaning.
Two years ago we had the Great Resignation and now we have the Great Layoff in tech. The common theme is lack of loyalty.
Even during the Great Resignation, companies spent more on new hires than they did on retaining existing ones which incentivized job hopping.
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A ton of sensationalist clickbait this week. The SSP space is not in a death spiral.
It's a correction, consolidation was inevitable, there were business decisions by investors and there are also poorly run businesses.
Perception is not equal to reality in this instance.
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You know what would be cooler than brands boycotting social?
Brands portraying everyday people wearing masks in their creatives.
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