Joanna O'Connell
@joannaoconnell
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equestrienne, data nerd, professionally opinionated, VP Principal Analyst at Forrester Research. Opinions are my own.
NYC
Joined March 2009
#anamasters is in full swing - market growth is not the same as taking market share. Get more users into the market, you grow it. “All boats rise.” Mark Pritchard of P&G @ANAmarketers
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It was such a pleasure!
It was great to see @DonnaSpeciale from @GrowWithTU for our "Road to Cannes"! She says marketers have many opportunities for growth by connecting with Hispanic audiences, in interview w/ consultant @JoannaOConnell. Thank u @FreeWheel & @SpectrumReach
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These moves by tech giants like @Meta @amazon and @google parent Alphabet are depressing & scary. The societal implications of #socialmedia and #GenerativeAI colliding are profound. This, to please #wallstreet, feels so irresponsible by those most powerful. Gross.
Tech layoffs ravage the teams that fight online misinformation and hate speech @CNBC
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Thanks for having me, guys. It was great fun.
New pod episode. @joannaoconnell tells us what CMOs really want. "CMOs don't care about DSPs". Apple: Spotify:
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Watching #Megan and all I can think about is the latest episode of #Hardfork from @kevinroose where the new #Bing gets all kinds of #creepy with him 😱
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Delighted to listen to friend and former colleague @jaypattisall of @forrester outlining the central role of #media in #marketing #ANAMedia @ANAmarketers
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Who knew my favorite preso at the @ANAmarketers #media conference would be on #procurement?! 👏🏻 @mindshare and @Novartis challenging the #conventionalwisdom in a thoughtful way (hint: walking the consumer-centric walk, not just talking the talk)
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@davemorgannyc @GroupMWorldwide @tkawaja @4As @Beet_TV I’ve referred to them as chain link fences which doesn’t sound very nice but gets to the point. Controlled interactions with pretty serious constraints. And the concept of a brand building its own bespoke ecosystem as a gated community which sounds kinda douchey but is accurate.
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@michaelburgi @4As So wonderful to see you, @michaelburgi and a big thanks to @4As for including me!
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@Mastercard and #CMO @RajaRajamannar showed me (and the audience) that they put their money where their mouth is in supporting change for the greater good.
We now have @RajaRajamannar, Chief Marketing & Communications Offer at @Mastercard, talking with @joannaoconnell about delivering meaningful change. #MediaoceanRetreat
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A super interesting, honest buy-side conversation about cross-screen advertising. Loved it. Thanks for having me, @OpenAPTV !!!
Didn't make it to Cannes? We'll be publishing replays of TV’s Advanced Advertising Summit, starting with the Buyer Perspective – a critical conversation on what’s needed for the buyside to realize the promise of cross-screen advertising. Watch it now here:
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So amazing to see my wonderful former colleague @EDecruise highlighted in this important @IBMWatson Advertising talk on addressing the #bias in #advertising problem. 🙌🏻 @MMAglobal #shapethefuture @AdCouncil
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