4A's
@4As
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Our promise and passion is to help promote, advance and defend the craft of marketing and advertising for our member agencies.
New York, NY
Joined November 2008
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We see you. We see your talent. We see the gap. Change is coming — real change. Time’s up, advertising. @TIMESUPNOW .Proud to announce today the launch of @TIMESUPAD, in solidarity with our sisters in advertising. More info: #TimesUpAdvertising
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Filmmaker Robert @Rodriguez Has Some Encouraging Advice for Creative People http://t.co/rR9z4jAsO4 via @Adweek #4AsTransformation.
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"The next five years of #advertising will change more than it has in the last 50." - @lindayacc @NBCUniversal #4AsTransformation.
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A special thank you to Bennett D. Bennett (@TheAcecapade) for moderating this year's @MAIP Summit event. You've been a shining light and we're so honored to have you.
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Special Offer for 4A’s Members: @WeWork Discount!.@4As is excited to offer you up to 20% discount at select WeWork locations. Learn more here:.#4AsMembers
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At #4AsDecisions2020 we'll explore how agencies can help ease data and privacy concerns for the industry and consumers. Hear from @614GroupRob @stephanieprager @HavasMedia @Barone9323 @lawgirl821 @OmnicomMediaGrp @VideoAdBureau @blue449, w/partner @TwitterMktg
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"We've been making #data available to make it easier to understand, simply, what is happening. I think where you get into conflict is when there are misaligned incentives." Tara Walpert-Levy, VP, Agency and Brand Solutions, @Google #4AsDecisions2020
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Behind the scenes at #4AsDecisions2020, @tarawlevy from @YouTube @Google shares her thoughts on how primetime has become personal time
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Congratulations to @Anomaly, winner of the agency of the year award at #4Asfoundation’s #thefaceoftalent 2019!
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Congratulations to new 4A's member inductees to the @AAFNational Advertising Hall of Achievement #AHOA18!.🤜🤛 .Abbey Klaasen—@360i.@Saneel Radia—@RGA.Dhane Scotti @dsdinero—@McCann_WW.Evin Shutt—@72andSunny.
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"What's #premium is content that consumers are personally passion about. It's 3X more important than #celebrity, 2X more than production value. It turns out those things don't have that much relevance." #4AsDecisions2020 - Tara Walpert-Levy of @Google on #ROI.
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#4AsDecisions2020 will explore the role automation will place for our business in the near future. Register now Until then, check out this sneak peek from @IDComms @614GroupRob @lawgirl821 @blue449 @addy22 @barone9323 @VideoAdBureau w/partner @TwitterMktg
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In Memoriam: Sheldon Levy. A true friend, mentor, and colleague to @MAIP and the entire 4A's community, and well beyond. The marketing industry has lost a lifelong champion of diversity and POC. We will honor him by advancing his good work. Sheldon, thank you for everything.
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At #4AsDecisions2020, we'll discuss what the changes in media, data & tech mean for our business. Register at Until then, here's a sneak peek from @614GroupRob @FreshDigitalGrp @Addy22 @denfordtom @HavasMedia & @lawgirl821, in partnership w/@TwitterMktg
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Congratulations to @AdWeek Media Agency of the Year Winners:.@MediaComUS - Global Media Agency of the Year;.@MediahubMLG - U.S. Media Agency of the Year;.@360i - Breakthrough Media Agency of the Year!.#4AsMembers.
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Don't miss @Google's Tara Walpert-Levy at this year's #4AsDecisions2020. Register today to reserve your spot at
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Today we revealed the #100PeopleWhoMakeAdvertisingGreat. Take a look at the list: #4As100 #advertising
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Gender equality is not just a female issue. It is an economical, social, humanity issue. #4AsTransformation
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Female creatives from agencies including #4As members @FCBHealth, @EdelmanPR, and @LewisIdeas created Forgot Her Not “#Galentines” cards, to share with and celebrate other women, for @TheFellowApp. Read @Adweek’s story: #PowerofCreativity #ValentinesDay.
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Congratulations One Club Creative Fellow of the Year - @raquel_oregon ❤️❤️❤️ #TheFaceOfTalent #MAIPitHappen
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These star speakers @SadieThoma, Yael Cesarkas @RGA, Jonathan Ricard @resonatetweets, Vann Graves @VCU_Brandcenter have joined #4AsStratFest. Don't miss your chance to hear their #strategicinsights live in NYC on September 13.
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Congrats to all of our #4As Member Agencies for continuing to make entertaining and impactful work! @Anomaly @Dentsu_MB @GreyGroup @DEFYyourGOLIATH @DeutschLA @GSDM @McCann_MW @Mindshare @MullenLoweGroup @PublicisGroupe @WeAreSaatchi @TBWA @VMLYR @WunThompson #SuperbowlLVI
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"For @GroupMWorldwide it's not just about #diversityandinclusion. It's about equity. We have to see individuals from where they are." - Lukeisha Paul #4AsDecisions2020
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It's #MAIP2019 Selection Day! Stay tuned for live tweeting of @MAIP talent recruitment to some of the biggest and best agencies in the industry! #MAIPItHappen.
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Congratulations to our members @VMLYR @themartinagency @DeutschLA @barkleyus @22squared @mckinney @TBWA @CampKingSF @CashmereAgency #FIG @Giant_Spoon @PulseofCulture @FCBHealth @InitiativeWW for being named to @adage's 2021 A-List! #AdAgeAList.
Congratulations to all of this year's A-Listers!. Find the full list of 2021 #AdAgeAList winners here:
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“Diversity is awesome. Inclusion is great. But retention is where it’s at. We need to keep supporting the future, even if it doesn’t look like you.” - Andy Deeza, copywriter at @BBDONY #TheFaceOfTalent.
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#Intersectionality.Taylor Yarbrough, D&I Strategy & Talent Dev, @4As and fellow panelists at #TimesUpAdvertising Learning Lab at #ADMERICA18. @AAFNational
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Right Now: "What Happens When It's Your Crisis to Manage?".Lunch and Learn with @heide_gardner Chief Diversity and Inclusion Officer at @InterpublicIPG and @JudySmith_, Founder and President, Smith & Company.#4AsTalent2030
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More agencies say they're getting ghosted after creative pitches. "It represents a misunderstanding of agencies’ role as close business partners and of the strategy and creativity they deliver," Marla Kaplowitz (@meknyc) tells @kristinamonllos at @digiday:
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#4AsTalent2030 ."Changing The Face of Leadership" w/ Karen Costello, Chief Creative Officer, The Martin Agency @MartinAgency; @meknyc President & CEO @4As; @denisewong, President @moagency; Moderator: .Jean-Renee Zetrenne @Ogilvy
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For Women in Advertising, It’s Still a ‘Mad Men’ World.NY Times featuring Nancy Hill.
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Next week, we'll explore how agencies can help ease data and privacy concerns for the industry and consumers. Hear from @614GroupRob @stephanieprager @HavasMedia @Barone9323 @lawgirl821 @OmnicomMediaGrp @VideoAdBureau @blue449 , then join the conversation with #4AsDecisions2020
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Join @4As' Coordinator - Diversity & Inclusion, Gloria Lin at @advertisingweek for “The Importance of Intersectionality in the Pursuit of Equity” panel, presented w/ @TIMESUPAD. Tue, October 02 at 9:00 AM, Univision Stage. #AWNewYork.
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Disrupting the Launch Sequence. “It’s never been harder to earn attention”. Stephanie Prager, Head of Global Agency Development, @Twitter. #4AsAccelerate
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Thank you for everything you do every day, Gloria…and best of luck in your next role!.
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#4AsPartnerAwards.Great Creative Powered By Collaboration.Enter The Ad Industry's Only Awards Program Recognizing Great Creative Partnerships. Winners to be revealed at 4A's Accelerate, taking place April 8-10 in Miami.
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Eight words, endless ideas: @CampaignLiveUS's @Lindsay_Stein gets one-word answers from .@WPP's chief marketing and growth officer .@LaurentEzekiel.
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For 21 years, @4As has provided $3.6M in scholarships—bringing financial access to undergrad/grad advertising students. 4A’s Foundation furthers financial access & fosters economic mobility in the industry. Celebrate our success at #TheFaceofTalent 8/6-10.
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44% of adults say their stress has increased over the past five years. 56% of employees say stress and anxiety impact their job performance. @OllieMcAteer in @CampaignLiveUS covers our efforts with @madeofmillions_ to address mental health issues.
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"If you don't like change, you'll like irrelevance even less" Wenda Harris Millard @mediaLink w/@lydiadaly @mrosen #4AsTransformation
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Happy 100th Anniversary to @4A's!.Founded in 1917, tonight we celebrate our legacy and our future with members, guests and host @Trevornoah!
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Learn how diverse creators help brands enhance authenticity with @Twitter's Stacy Minero, @BurtsBees' Ericka Santos, and Barry Wade of @OMD, happening Feb 1-2 11-5 PM ET. Don't miss this exclusive #4AsDecisions 2022 session, sponsored by @TwitterMktg.
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Behind the scenes at #4AsDecisions2020, Lukeisha Paul from @GroupMWorldwide shares her thoughts on making it happen
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For 100+ years, we have been deeply committed to DE&I within the ad industry. It is up to all of us to continue to play a role in dismantling racial issues and we call on our members to continue to do the work that will drive change. #AntiRacist #BlackLivesMatter #TakeAction
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For strategists by strategists! Take a peek at the thought-provoking speakers you can expect to hear at #4As #StratFest virtual event on 9/16! Learn more about our exciting line-up:
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Congrats to our own @chickfoxgrover for putting together an amazing conference! Thank you to our phenomenal emcees Charlie Oliver (@itscomplicated) and @Tim_Leak. On behalf of the @4As thank you to everyone for attending this year’s ##4asCreateTech
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#MAIPItHappen.The #Talent Event of the Summer:.@MAIP + @4As #TheFaceOfTalent 2018 Highlights Report now available!.The Face of Talent: recognizing + celebrating aspiring advertising hopefuls from across the 4A’s diversity + inclusion initiatives.
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Kelly Abcarian of @Nielsen talks to #4AsDecisions2020 attendees about Unlocking the Power and Potential of Addressability #addressable
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Huge applause to Jennifer Jasso, winner of the Clarence LeRoy Holte #maip fellow of the year award at #4Asfoundation’s #thefaceoftalent 2019!
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The 2nd Annual #MAIPSummit exclusively for @MAIP alumni to learn, grow & advance in their careers attracted over 120 alumni. Thanks to agency partners including @PublicisGroupe, @JWT_Worldwide, @OHGTalent & FCB Health group for their tremendous support.
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To be named a fastest growing agency during these challenging times is an amazing accomplishment. Congratulations to our #4As members @CashmereAgency, Arts & Letters Creative Co., @pavone & Fig for being named to this honorable list!.
Achieving growth in a normal year is challenging enough, but the agencies ranked among our annual Fastest Growing list navigated extraordinary obstacles to achieve success. Check out the entire, sortable list, topped by the aptly named Movers+Shakers:
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Congratulations to @adage A_Listers:.@McCann_WW, @VML, @Anomoly, @RGA, @360i, @72andSunny, and @MediahubMLG!.#4AsMembers.@adage's annual A-List celebrates the very best that the industry has to offer.
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Our @MAIP community is growing. How will you support our no. 1 program pipelining top diverse talent into the advertising industry? Follow, share, and connect with us. #MAIPSummit2019 #MAIPItHappen
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"MAIP is truly a network of creative and passionate people that are here to support every single unique perspective and voice out there. It's one of a kind." @traviskim43, brand strategist #MAIP2018 #TheFaceOfTalent.
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"Stay consistent with customer experience. It's not a department. #CX is a manifestation of departments coming together to create one harmonious process." Jon Cook, @VMLYR at #4AsCXEffect+ 2021.
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Congrats to many of our members w/ #ads in the #SuperBowl tonight! 🙌🏻👏🏻👏🏻🙌🏻 @FCBglobal @MichelobULTRA @Anomaly @jimmyjohns @mccann_mw @GM @bbdo @mmschocolate @wwsaatchi @Toyota @MarcusThomasCle @dexcom @Ogilvy @EY_US.
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Behind the scenes at #4AsDecisions2020 with @Lindsay_Stein @olliemcateer @Campaignmag @CampaignLiveUS
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One last very large selfie before heading out 👉🏼👉🏼👉🏼 Thanks for joining us! #MAIPitHappen #MAIP2018 #TheFaceOfTalent
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Brand Strategy Head @Twitter @MissInterested talks 2 #4AsReSolve teams on Twitter's impact & a strategy 4 their campaign #4AsTransformation
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#RepresentationMatters at major industry events like #Cannes. And we're bringing it. Proud to send three #MAIPAlum creatives to Cannes in partnership w/ @HP #MoreLikeMe. So excited for @thatflyerguy @ShaunahMargaret @JezzChung! #MAIPItHappen.
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Growing pains. New beginnings. The #MAIP2019 fellows will have a life-changing experience becoming new agency members and joining the @MAIP family. #MAIPItHappen
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Talent & the Culture of Accountability.@GodisRivera Allison Sabol @Anomaly @KJBPDX @EdwardFrankel Marc Strachan @PublicisGroupe #AWNewYork
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ATTN CHI: Catch Taylor Yarbrough, D&I Strategy & Talent Dev, @4As on the #TimesUpAdvertising Learning Lab panel at #ADMERICA18, @AAFNational’s conference on the intersection of advertising + education, innovation + collaboration. June 6-9, 2018 Chicago.
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"Our clients are wanting to see more diversity in the stories they tell" -Justine Armour of @72andSunny #AWNewYork @advertisingweek @glaad.
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Three of @JWTNewYork's #100PeopleWhoMakeAdvertisingGreat honorees & colleagues celebrating at #4As100 gala
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Where do we go from here? @LHanrahan of @Zenith_USA, Amy Armstrong, US CEO of @InitiativeWW, and @ADSteeley of @Carat_USA will summarize the highlights of #4AsDecisions 2021 and discuss the most critical actions ahead for agencies w/ @CNBC’s Megan Graham.
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"The more the ROI Brain™ learns about a person's response to offers, messages, media, etc, the #smarter the ROI Brain™ algorithms gets.".@rexbriggs CEO & Founder @MktgEvolution #4AsDataSummit @4As
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.@BBDONY wins the Media Partnership: Large Agency award for its “Pepsi + Empire Integration” campaign #4AsTransformation.
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1/100 Meet tonight's honorees when you tune into our story on Instagram #100PeopleWhoMakeAdvertisingGreat #4As100
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We need to be willing to lead & track measurement to implement diversity says @wnd. It can happen. #changethefuture #4AsTransformation.
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Behind the scenes at #4AsDecisions2020, @justindegraaf shares his thoughts on the role of needs in the consumer journey
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Talent has no gender, race, religion, age. @DDB_Worldwide motto: To be as diverse & inclusive as the marketplace we serve #4AsTransformation.
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This week at @3PercentConf, #4As President and CEO @MEKNYC spoke w/ the movements founder @katgordon about the importance of industry diversity & how 4A's programs like @MAIP & #VANGUARD work to drive greater equity in the creative space. Thank you for having us! #foundingpartner
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6 sec ads are a great canvas. Short enough to hold attention, long enough to tell a story. -@mariegulin CMO @LOrealUSA #4AsTransformation.
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Teen Vogue EIC Started Out as an MAIP Intern.Elaine Welteroth interned at Ogilvy & Mather in 2007.
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As part of our 4A’s #365BLACKPRINT series, we are honored to spotlight those who are breaking glass ceilings and knocking down new doors in Black culture. Learn about these 11 industry disruptors holding the torch via the #4As Foundation:
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Help save lives! Join us Wednesday to launch #StayHome, a movement to stay safe and protect our communities from COVID-19, w/ our partners @ANAMarketers, @AdCouncil, @Google & @YouTube. #4As #ANA #AdCouncil #Google #YouTube #AloneTogether . Get started:
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More from yesterday's conversation with @ShelleyZalis and our President and CEO Marla Kaplowitz (@MEKnyc) on ways we can make significant change at #agencies via @CampaignLive #4AsDecisions2020.
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