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🏃♀️
@alexisohanian
revolutionized online communities with Reddit. Can he do the same for women's sports?
His latest venture
@Athlos
aims to reimagine the oldest sport in the world—in part by placing women athletes at its center.
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JUST IN | Netflix wants to deliver knockout partnerships for its upcoming Jake Paul vs. Mike Tyson fight.
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Apple is touting the filmmaking capabilities of its iPhone 16 Pro with “Capture,” a short film that debuted Monday.
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For many content creators, talent managers have become valuable for negotiating deals and maximizing content potential.
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It's officially spooky szn, and brands are getting into the mood with a few with frightful ads. 👻
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ADWEEK Retweeted
Music is a proven tactic for sportswear brands to connect more strongly with their audiences. Insights from
@songtradr
’s new “Sounds of Sportswear” report digs into the power of music and sound.
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Here's what multi-hyphenated creative Eric Nam had to say about the future of DIVE Studios and his upcoming music releases at
#Brandweek
.
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ADWEEK Retweeted
You'll never guess what's coming soon to more of Instacart's smart grocery carts
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ADWEEK Retweeted
Social media isn’t just for engagement—it's a tool for deep customer insights. With consumers spending over 10% of their day online, our new guide with
@Brandwatch
explains why it’s time to turn insights into strategic action.
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Top marketing executive at Sesame Workshop, Samantha Maltin, is waving goodbye to Big Bird, Cookie Monster, and Elmo, according to reports.
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ADWEEK HOUSE is your haven to rest and recharge during Advertising’s big week, October 8-9 in New York City. RSVP for group chats, networking receptions and more.
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ADWEEK Retweeted
Music Veteran Michelle Bell Joins Brand Macro as Head of Brand Partnerships via
@Adweek
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ADWEEK Retweeted
ICYMI: Perplexity is driving traffic to publishers, even those that blocked its bots such as NYT, The Guardian, and Forbes. Nearly 13% of Perplexity’s global traffic goes to news sites. NYT told me the traffic remains small. But for how long?
@Adweek
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TikTok kicked off Advertising Week with a flurry of announcements covering AI-powered automated performance tools, enhanced measurement capabilities, and new privacy technologies for advertisers.
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A new curation tech from adtech AI firm Chalice looks to marry real-time bidding with cherry-picking quality web environments, called Chalice PMPs.
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Using Webflix, publishers can insert the vertical video they are already creating for social media directly into their article pages, monetizing the content with a combination of pre-roll and banner advertising, according to Webflix founder Josh Markham.
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VOICE | Mary Mathaisell shares a few actionable strategies for future-proofing yourself for the new era—wherever you are in your creative career.
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