Based in
#NYC
, L'Oréal USA is the largest subsidiary of the L'Oréal Groupe, the worldwide leader in beauty. Follow our innovative pursuit of
#BeautyforAll
.
BEAUTY IS A POWERFUL FORCE THAT MOVES US.
Beauty is a universal aspiration that transcends time, borders, and cultures.
#Beauty
gives us confidence in who we are, in who we want to be. So, let's discover the aspirations which have inspired L'Oréal for over 100 years. 👇
Beauty defies labels.
@mobaby
and
@loreal
marketer Billy captured their message in an incredible illustration at
@nycpride
. See the story behind the sign:
This June, millions will march at WorldPride in NYC. But millions more won't be able to, so we're marching for all those who can't. Want to be featured on the L'Oréal Pride float? Find out how:
Be a part of
#WorldPrideNYC
even if you can’t attend! Tweet a photo with
#MarchForMe
for a chance to see your picture projected on screens atop the L’Oréal Pride float.
At L'Oréal, we strive to support our pregnant and parenting employees every day. 🤱 We are proud supporters of the Pregnant Workers Fairness Act, an important step toward ensuring the health, safety and productivity of our modern workforce. 🤝
#PWFA
"Basically, the idea behind the device is you could simply turn it on, brush it through your hair, and get perfect color."
This is Colorsonic. At-home haircolor, reinvented.
#CES2022
Personalized beauty comes home. Introducing Perso, a 3-in-1 device that creates personalized skincare, liquid lipstick, and foundation on demand.
#CES2020
In response to the rise of antisemitism happening across the country, we are proud to partner with
@ADL
on a new education initiative to bring Holocaust education to thousands of students across the U.S.
▫️
Learn more:
Women are disproportionately affected by climate change and they must be at the heart of the solution. That's why we're empowering independent female farmers across the globe to be agents of change.
#ChangeTheWorld
Congratulations to our 2019 For Women in Science fellowship winners! These scientists are making significant contributions in fields ranging from climate science and RNA biology to biomedical engineering.
#NationalSTEMDay
Of the 43 million low literate adults in the U.S., two thirds are women.
@LancomeUSA
and
@ProLiteracy
are teaming up to change that, providing the tools and opportunities to empower women and their families through literacy. 📚💪
#WriteHerFuture
Perso is the newest launch from the L’Oréal Tech Incubator. Now that we don’t have to keep it under wraps anymore, let’s talk. Are you ready for a smarter beauty routine?
#CES2020
Read the learnings that L'Oréal USA President & CEO Stéphane Rinderknech recently shared with students
@HarvardHBS
—including how to approach leadership during change and crisis:
We heard from thousands of people who couldn't be at
#WorldPride
this year. They sent us their stories and photos and we showed the world who we were marching for.
#MarchForMe
“Women are defined by so much more than just their age or background, and we want this to come across in everything we do." Meet a
@glamourmag
Woman of The Year who's changing the beauty industry from the inside out.
Today our L'Oréal USA Operations teams packed and shipped hand sanitizer (in all sizes!) to healthcare workers across the country -- including 30 tons for NY and NJ. Our local plant team in North Little Rock, AR, produced and shipped sanitizer for their state in 5 gallon buckets.
“It doesn't matter who you love. Love is love.” -Terry, Artwork Project Manager
@Loreal_makeup
shared what marching in
#WorldPride
meant to him. ❤️🏳️🌈 Hear more heartfelt stories from L’Oréal LGBTQ+ employees and allies:
"L’Oréal is continuing to advance into the tech space with its announcement of Perso — a gadget that’ll mix up lipstick, foundation, or a skincare regimen that’s customized to whoever owns it." Read more: via
@TheVerge
#CES2020
We're proud of the work that OUT
@L
'Oréal, one of our employee advocacy groups, is doing to make sure our community of LGBTQ+ employees feel supported, welcomed and safe at work. Learn more:
As we mourn the loss of
@UrbanDecay
's original Naked Palette, let's celebrate the impact of a classic beauty staple -- one that revolutionized neutral eyeshadows and cemented the brand's success:
This Sunday at WorldPride, 860 of our LGBTQ+ employees and allies will be marching for everyone who can’t. If you can’t attend, your photo can still be featured on giant screens atop our
#Pride
float. Just tweet a selfie and tag it
#MarchForMe
to participate.
We heard from thousands of people who couldn't be at
#WorldPride
this year. They sent us their photos and we showed the world who we were marching for. Watch the story of
#MarchForMe
:
Introducing My Skin Track pH, the first-ever wearable sensor to measure your skin's pH levels using only a micro droplet of sweat, in under 15 minutes. Based on your personal pH reading, the sensor + companion app provide recommendations for optimal skin health.
#CES2019
Beauty guru
@alissa_ashleyy
collaborated with
@NyxCosmetics
to create 45 shades of Can't Stop Won't Stop Full Coverage Foundation. 🙌🏻🙌🏽🙌🏿 Now available online at
@ultabeauty
, here's what you can expect from the launch: .
"Scouting skincare tech at [CES] every year has become a not-so-secret hobby of mine, and on that front, L’Oréal usually brings the goods. This year is no exception..." via
@gizmodo
@vicmsong
“Take advantage of every opportunity that presents itself, and if opportunities are not presenting themselves, then be proactive and ask for opportunities."
#Wordsofwisdom
from 2017 L'Oréal USA
@4womeninscience
fellow Kellie Ann Jurado 🙌
"L'Oréal is drawing on its hair coloration leadership by transforming the industry with breakthrough innovations powered by cutting-edge
#tech
alongside precise formulation."
Learn more about Colorsonic, for at-home color, & Coloright, for salon stylists:
What do you get when you combine five For Women in Science Fellows, buckets of slime, catapults and 50 middle school
#STEM
stars? An amazing afternoon of science, fun and experimentation 🔬 with thanks to the
@NYAsciences
.
Banish sunburns thanks to UV Sense, a battery-free electronic that's smaller than your thumbnail and tells you exactly how much UV exposure you've had. ☀️💅 Now showing at
#CES2018
.
Tonight, we honored five incredible
#womeninscience
that we’re proud to support through our
@4womeninscience
program. Congratulations to Christine, Lisa, Laurie, Samantha and Aparna - our 2019 fellows! 👏
Not all workspaces are created equal.
@UrbanDecay
’s Orange County digs were designed to get the creative juices flowing and are every bit as edgy as the brand itself.
#UDHQ
features collaged walls, graffiti art, and even an Alice In Wonderland-themed bathroom.
.
@LOreal
is committed to making a profound transformation toward a
#lowcarbon
business model through an ambitious global strategy to reduce CO2 emissions. To learn more 👉
Every year, we celebrate five exceptional women impacting their fields of science. From mechanical engineering to synthetic biology, these scientists are changing the game in
#STEM
. Stay tuned to meet them all!
#FWIS
#womeninscience
Thanks to the research conducted in our Multicultural Beauty Lab, L'Oréal brands like
@LancomeUSA
and
@Maybelline
have developed wider shade ranges to meet the needs of every skin type.
#beautyforall
🙌🏼 🙌🏿
✅ Select 1 of 40 vibrant shades
✅ Insert cartridge into device
✅ Brush Colorsonic through hair from roots to tip
✅ Wait 30 minutes
✅ Rinse. Style. And go.
Designed to address real-life feedback, this is the future of at-home haircolor.
Tonight at 8 PM ET/PT,
@lorealparis
celebrates 10 women who understand the true meaning of giving back, with the first-ever broadcast special
#LorealWomenofWorth
on
@NBC
. Tune in to hear their inspiring stories of personal triumph and selfless devotion to others.
We're excited to introduce you to the 2021 L’Oréal USA For Women in Science fellows.
✨
These five outstanding postdoctoral scientists work in neurobiology, microbiology and biogeochemistry, physics, and materials chemistry.
If you're celebrating
#NationalLipstickDay
, thank a scientist too. Roselin is one of the brilliant minds behind
@Maybelline
's SuperStay Matte Ink lipstick - a worldwide best-seller! 🏆
Read what Roselin had to say about being an inventor of its game-changing formula.
What can citizens do to help combat
#climatechange
? According to
@ecodanielle
, calling your utilities provider and creating mass demand for renewable energy is a good start. Learn more about what we can do on a daily basis: