Piyush Jain
@piyush_jn
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Founder @LoopEngine - subscription platform for D2C brands. Built and scaled LimeTray to 5000+ brands - realized that retention is the game for e-commerce!
Delaware, USA
Joined August 2010
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Send us removal request.
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Pinned Tweet
Happy to announce
@loopengine
seed fundraise of ~$2M from
@gokulr
- super-duper angel,
@edhallen
- Klaviyo founder
@varsharao
- Nurx CEO and 55 other awwwsome angels!
A 🧵 about our fund-raise strategy, what worked and learnings...
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Super grateful to have
@GarEverard
@ShaneFelds
@snehal
@swapnil_shinde
@maninderg13
@vetri_vellore
@ravibhu
@jasongurwin
@singlaank
@KunalKhattar
@KhadimBatti
@hchawlah
@shivassangwan
@gauravmohta01
@swarandeepkambo
@shalini_prakash
@harsh88shah
and others not on
@Twitter
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At LimeTray, I have been fortunate to work with 5000+ brands to power their online stores & process >5M monthly orders. Having seen seen e-commerce very closely for last 10 years, I have 2 realisations -
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@BillDA
Interesting - but I think kids spend would be higher than pets.
Having said that this is a big market - here is a thread from
@ramonvanmeer
on his scale-up in this category -
2.5 years ago I bought a dog ramp business for $300,000.
Since then, I’ve sold $35,000,000 of dog ramps.
I’m going to explain
Why I bought it
How I scaled
Why I bought a business vs built from scratch
But first...dog ramps?
👇
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We are proud to announce our newest integration with
@LoopEngine
! 🎉🎉🎉
@piyush_jn
is a friend and partner with a strong customer centric approach like Sendlane and we couldn't be prouder to partner!
We are now well integrated with the 3 main platforms:
@RechargePayment
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We raised our seed round early this year and we are super thankful to our army of angels who participated in this round. We raised SAFE via
@AngelList
. Highly recommend raising seed rounds via AL RUV.
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It was a good event.
Thanks Aaron, Kat and Recart team for putting this together!!
Day 1 set the bar.
Biggest showing ever. MVP shout-out to
@piyush_jn
— dude burnt down his part on gamifying subscriptions order-by-order.
Day 2 … get your game faces on!
Going live in two hours. Still time to join or get the recordings + decks!
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Thanks
@blanklob
- such a pleasant surprise.
Happy 2024. More power to insane tech this year 🎉🥳😀
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I recently talked about how BFCM increases subscriber churn in
@AaronOrendorff
webinar (The One Thing) and here are the highlights-
Engage with subscribers to reduce churn!!
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This was a 7 minutes sales call. 7 minutes!!!!
We were of-course introduced and recommended by another Loop customer.
here is the email -->
Manuel, I want to introduce you to Piyush. He is the founder of a great Shopify subscription app and is saving us thousands by...
Welcoming
@metabolismomx
to our family! Thanks for choosing us over other apps. And for this amazing review!
If you are into health & wellness, check out their supplements: (they offer discounts on subscriptions :D)
#shopify
#subscriptions
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Even before we started raising, we had commitments from few people who knew us so that helped massively. Thanks
@nipunmehra
,
@anuraktjain
,
@kirentanna
and few others...
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Enjoyed doing the heavy lifting for doing 2 migrations (Recharge & skio) for Little Fawn Box.
DM to migrate for best subscriber experience - gifts on 5th order, higher discounts on 2nd [X] orders, deepest Klaviyo integration and customer portal which works like an app.
Happy to migrate Little Fawn Box from Skio + Recharge, and become partners in their subscription success story!
If you are into some really cute subscription boxes curated for babies and moms, check out their brand right here ->
#shopify
#subscriptions
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When we started the company,
@vagarwal214
and I were thinking about bootstrapping but we realised we needed some capital to fast-track things and decided to raise a seed round after crossing a certain revenue milestone.
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So psyched to have to all these angels with us as we build
@loopengine
- subscription platform designed to increase subscription revenue for
@Shopify
@ShopifyPlus
. GAME ON!!!
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What led to $1B acquisition with 3M subscribers for Dollor Shave Club in 5 years →
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...With Gokul’s intro we got
@edhallen
- Klaviyo founder,
@varsharao
- Nurx CEO,
@vibhor_chhabra
- Shopify VP,
@saumil
- GM Square and few others. Just like Alex & Gokul, I also had few more nodes like
@MalpaniGiri
and
@DeepakAnchala
who helped me connect with few more people.
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We divided our target angels in 3 categories. → 1) super-angels 2) SaaS founders / builders 3) people in DTC eco-system. I put together a list of angels and a basic PPT and started reaching out.
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Not just games - wondering how long before search in Andorid becomes chat with killer personalization! via
@WIRED
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Feature 3 - Create unique subscriber journeys - brands can gamify subscriber experience with ZERO coding. Brands can define rules to swap products after X orders, give higher discounts after Y orders, add another product to subscription after Z orders and so-on.
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In my previous company, our angels have been super helpful in the overall journey so we thought what if we raise the entire round from angels only. And we started..
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Super happy with our fund-raise strategy - in the early days of building company, it helps to have people who are available to help out. Just over this weekend, one of our angels recommended 3 merchants to us!! If you can raise via this approach, I strongly recommend it.
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1) Configure different rewards for different subscribers
-> Gift candles to soap subscribers
-> Additional 15% off for subscribers with 5+ orders
2) Highlight rewards on customer portal + upcoming order emails
3) Tag subscribers to keep them engaged - no CTA - just FYI emails
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@adzreed
Hey Adam - Let me know if I can help. recently migrated from skio to
@LoopEngine
and super happy. We also did the BIGGEST migration for a brand with 130K+ subscribers. Sharing referral email from them -
BTW, our merchant NPS is 87 and agency NPS is 100.
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I spend time learning about how DTC brands grow and share some of these learnings here. I tweet about DTC, subscriptions, retention marketing and SaaS primarily, feel free to follow / say hi :)
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@justingordon212
I recently raised $2M seed round via AL RUV and I was blown away by the simplicity. Some people couldn’t participate but overall experience was insane. Highly recommended.
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@ritzfit
Hey Mark - congratulations. I would love to read that newsletter.
For now, I would love to know:
1. which app are you using to power this?
2. what's the impact of memberships on subscriptions?
@vagarwal214
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Very contradictory - but subscriber churn may increase during BFCM if brands have good BFCM deals & don’t do anything for existing subscribers.
Subscribers cancel their subscriptions and do onetime orders.
Easy fix - offer BFCM rewards for subscribers and engage with them…
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@gokulr
also came on-board in 30 mins call. I was so excited after the call that I called Vivek at ~3AM in night. Gokul has been super helpful with his intro’s - he actively connected me with people from our target list..
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These are some basic strategies applicable for everyone - BFCM is a good time to engage with loyal subscribers to acquire more subscribers / grow AOV with preset bundles and more!
Feel free to DM if you want personalised recommendations from me / our CSMs.
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@eliweisss
when we just started doing beta of this feature, you posted evolution of subscriptions and we were super happy with the validation :)
@ShaneFelds
asked me how are we different and I sent this!
Would love to speak with you for your inputs whenever you have time.
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With this in mind, we are launching Loop - a subscription platform for DTC brands. Our idea is to enable brands to increase their subscription (recurring) revenue.
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@JasonJh1319
@aryehMaxx
@RechargePayment
@LoopEngine
Hey
@aryehMaxx
@rabahrahil
- let's do this!
We will prioritise this from our side as early as later today. Sending an email to take this up.
@anubhavn22
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By focussing on super-angels and their network first, I was able to allocate ~$1.6M in first 9 days and the entire round in about ~2 weeks after starting to speak with people!
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One such connect was with
@VikramDhingra
- he came as angel himself and introduced me to Alex from RatioVentures. Alex committed to us in 14 mins of the call and connected me quite a few people including
@gokulr
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@bobbycallaghan_
@ashvinmelwani
@codyplof
@rabahrahil
Hey
@bobbycallaghan_
I see that you are big on retention and subscriptions.I am building
@LoopEngine
and trying to nail down subscriber cancelations. Doing a few product experiments for brands with 4 / 5 digits subscribers. Let me know if you want to chat.
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DSC had low probability of success given existing competition. It took Gillette few years to consider them a competition. DSC consistently experimented with a lot of ideas and hence pioneers in DTC, Marketing..As
@BrownsteinAlec
said -“bite down on a human truth and not let go”
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@Alicia_Manzur
@LoopEngine
@RebuyEngine
Hey Alicia - I would say both :)
We can help you set up subscriptions & bundles. Let me know.
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This video talks about value proposition very clearly. Even for 2022, it is a great video which has aged well. This video talks about benefits of ordering directly at super low cost while highlighting that customers don’t need all the extra features in a fun way.
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@triplewhale
@binghott
@codyplof
@cmikulin
@rabahrahil
Hey
@triplewhale
I was only following
@rabahrahil
but I think since he is tweeting on your behalf - I followed you as well 🚀
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5. Enable auto update price / discount logics for subscriptions so BFCM discounts don’t carry for subscribers
6. Setup one-click reactivation campaigns for paused / cancelled subs. Change the billing date to BFCM week & see CR go-up 😀
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Gillette had very strong distribution in retail and they had a strong R&D team already adding flashlights in razors. Michael had to figure out a way which would help them differentiate against Gillette’s strong positioning.
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While trying to sell these razors / blades - he had few insights → 1) Customers were not repeating and instead were buying in bulk 2) Gillette was the biggest brand in this category with 70% market share despite being super expensive.
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Churn isn’t all- gross margin (GM) can also be impacted if BFCM campaigns aren’t planned well
For customers who subscribe during BFCM their subscription prices are BFCM discount + Subscription discount => heavily discounted
Easy fix -> setup auto updates for discounts / prices
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Besides marketing, DSC focused on technology to give better experience to customers. This is what Kevin Datoo, COO said in 2016 “From a customer point of view, the marketing differentiates us… But there’s also the fact that we have the technology to make all of this work.”
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@BluSmartIndia
can you please start covering entire Delhi ASAP. Uber / Ola feel super painful now.
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Rather than competing with Gillette on store shelfs, he experimented to sell directly to customers at super low cost via subscriptions. Playing to his strengths of advertising - he created an awesome video at super low budget which crashed their servers-
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This is cool.
ProTip -> Create a cancellation reason - "Not feeling the vibe" and this playlist goes there.
With
@LoopEngine
personalize engagement (GIF/ videos), recommendations and discounts at cancellation reason level + monitor performance.
#ChatGPT
coming soon in flows🚀
Don't let your subscribers leave. Embed your favourite
@Spotify
playlist in Loop's customer portal 🎵
Result 👉 reduced churn!
Do this in <5 minutes 👉
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@RyeMcKenzie
@ezrafirestone
@KevinDHinton
@mtessar
@anthonymink
Hey Ryan - l see a lot of familiar faces here :)
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Feature 2 - Easy subscription management - password-less & OTP-less subscriber portal. We create a dedicated page which can be added in navigation / footer / product descriptions / notifications where subscriber just enter their email/phone number and get a link in email/SMS.
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Super excited to announce
@CampusProtein
migration to
@LoopEngine
from Recharge.
If you are thinking about upgrading your subscription game in 2023 then DM to see why 200+ brands have already migrated to Loop.
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Michael said → “We weren't the first to sell razors online. But we *were* the first to point out the obvious problem of what was broken. For us, solving that problem was getting really affordable great razors and making them really easy to buy"
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At Loop, we are solely focused on helping brands increase active subscribers - no frills. We focus on 2 product metrics - subscriber rate & cancelation rate. I am sharing 3 features that have worked well to improve these metrics.
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@JacquesDrop
@LoopEngine
Thanks
@JacquesDrop
- it was so great to meet you FINALLY!!
We are literally just getting started now 😀
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@AaronOrendorff
@KalebMattice
@andrewjfaris
Sir - here is what you asked -> I am a Twitter noob and not very active - excuse the delay!
One of my first threads - I hope it does justice to your recommendation 😀
Hey
@andrewjfaris
would love to connect sometime to discuss subs - we love data + tech :)
I recently talked about how BFCM increases subscriber churn in
@AaronOrendorff
webinar (The One Thing) and here are the highlights-
Engage with subscribers to reduce churn!!
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@blanklob
@LoopEngine
@EthanGol1
@Shopify
Hey
@blanklob
thanks for the note.
We are looking at building widgets as a product to cover multiple dimensions of the subscriber experience. Would love to chat sometime :)
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@RyeMcKenzie
@ezrafirestone
@KevinDHinton
@mtessar
@anthonymink
Brilliant.
Yeah - I am not missing it. It was a really good event / we work with 4 people in this picture now😀
Also moving to USA in Q2 finally!
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...migrating away from recharge. They are also improving our customer experience and retention, and have been very hands-on in helping us.
DM to migrate to Loop :)
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@harleyf
@ChillestDotCom
100% applies to SaaS as well.
We however look at Product + Tech as one unit - makes everyone so much aligned to run quick experiments and insane execution on scaling what’s working.
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1. All the successful e-commerce businesses consistently focus on repeat rates.
2. Most of the e-commerce businesses are moving towards subscription-led businesses or they have some share of subscriptions revenue.
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Lastly, on one of the recent interviews, Michael says that their selling model wouldn’t have worked if they were 5 years earlier. The market can’t be timed - it is what it is!
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In between, I did speak with 2 VCs who were keen to do a Growth / Series A sort of a round but we didn’t think it would be right time to raise a VC round on top of the angel round so we didn’t pursue.
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Few other features which helps in improving metrics → SMS based subscription management; integration with Klaviyo to re-engage one-time customers, Attentive for SMS notifications, Gorgias for better CX and few more. We also exposed our APIs to build custom subscriber portal.
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Michael Dublin didn’t market DSC as razors company, but more like a lifestyle brand. With his strong background in advertising, a lot of these things came naturally to him. He talks about this in his 2013 interview -
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Thanks
@ArpitM7
for the connects and inputs. You were helpful :)
Happy to announce
@loopengine
seed fundraise of ~$2M from
@gokulr
- super-duper angel,
@edhallen
- Klaviyo founder
@varsharao
- Nurx CEO and 55 other awwwsome angels!
A 🧵 about our fund-raise strategy, what worked and learnings...
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We are
@LoopEngine
- if you are looking for enterprise grade subscription management platform on Shopify - please reach out to us! We offer seamless migration from other service providers. GAME ON!!!
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3 things seems to have worked well for DSC - 1) Super strong branding 2) Focus on good tech data analysis 3) Curiosity / problem solving / focus
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DSC leveraged big-data to collect feedback in form of CSAT, Social, Support and reviews. They made all the data accessible to everyone. They identified that customers with Shave Butter Product ordered more and changed their sampling to this product to get 100% ROI and so-on...
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@RyeMcKenzie
@ezrafirestone
@KevinDHinton
@mtessar
@anthonymink
Yes sir - see you in Austin April end!!?
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Making lemonade from lemons -
After getting laid off from job in 2009 recession and getting rejected from multiple business school - Michael Dubin took project of selling extra inventory of razor and blades from Mark Levine - future co-founder of DSC.
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Feature 1 - No code subscription widget design - subscriber journey starts by choosing subscriptions over one-time purchases → that is why we enable brands to customize the design of subscription widget with 100+ options. Our avg. subscriber rate is 1.8%; highest at 28%!!!
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Most of our target angels in the sheet were from US and since I didn’t have any network there, I had created a list of friends who are connected in those networks so I reached out to them first.
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But don’t be mistaken, DSC wasn’t the only brand selling razors subscriptions at that time - ManPacks and Alice were also in similar business model but they focussed on entire Men’s range then just razors / blades. Lesson for everyone to focus, focus and do one thing well.
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@galenking
@Shopify
Hey Galen - thanks for highlighting this. Yes - this is a missing piece and we are on top of this already. We will launching widgets in Q2.
Until then - if you have any concerns or need any support - just let me know.
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@gulpanag
Besides Janta Dal no other political party supported civil society draft so it is imperative to present that bill to parliament
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@jspujji
Hey Jesse - read the entire thread.
Related at so many levels - we are also bootstrapping
@LoopEngine
after running VC funded SaaS & crossing 8-figures ARR this year!
Core thesis is - in long-enough horizon best product will win. Would love to chat sometime?
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@ashvinmelwani
@codyplof
@rabahrahil
I have seen that subscription cancelations become a major issue after brands start crossing ~5K subscribers. We are also figuring analytics + product piece for this and would love your inputs.
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@JasonJh1319
@philkyprianou
@LoopEngine
Thanks Jason :)
Hey Phil - let us know which integrations are giving you trouble and we will let you know!!
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Hi
@CavemanCoffeeCo
- I see that customers aren't able to add subscriptions in the cart - creating a quick video to show you the problem -
Please reach out via DM and we should be able to fix this and more :)
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Starting to see a lot of migrations to
@Shopify
@ShopifyPlus
from other platforms 🚀🚀🚀
Brands are always pleasantly surprised with the App eco-system
@ShopifyPartners
Hey
@CaffeIbis
!
Thanks for choosing us as your subscriptions partner and giving this amazing review on Shopify.
We are very happy to be part of your growth journey. Wishing you more growth in the coming year!
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@kennandavison
This is a good feature.
@LoopEngine
does this for about 6 months now!!!
Not just this, as part of migration, we also merge the subscriptions.
We are now releasing support for automated merging basis X days of overlap!
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@Katdogfizzow
@daniellgoldstei
@moizali
THANK YOU!
Merchant NPS is our core KPI / appreciate your support.
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@davidgaylord
Hey David - let’s try build your bundles?
We support build your bundle for both onetime and subscriptions.
We will take it up on slack channel.
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GAME ON!
While we are slow on Twitter but we make up for it by being super fast on building features for
@ShopifyPlus
@Shopify
subscriptions.
@AnnaCabeca
excited to launch subscriptions for you! And thanks
@gorgiasio
for awesome documentation - took us 4 days to build it out!
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2 days of 2023 and 2 new releases to grow subscriptions on
@Shopify
@ShopifyPlus
Super excited for all the cool stuff planned for 2023!
#changelog
Loop smart upsell settings.
We are excited to announce the release of Loop smart upsell settings.
👉
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@MattGiovanisci
Highly rated on Shopify -
If you are looking for gamified subscriptions + churn reduction - checkout
@LoopEngine
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@tclarkmedia
I am a SaaS founder not DTC but I see what you are saying!
"Just because an SMM can edit videos, doesn't mean they should" 👍
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@george09963316
@adzreed
Hi George - let me know if we can help. Recently migrated from skio. Have migrated brands with 130K subscribers from Recharge to Loop. Attached referral email from CEO of this brand.
Here is feature by feature comparison -
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@johnjhcoyle
This is brilliant. Sharing Q1'22 numbers for brand who launched 7 months back. Combination of GDN for acquisition +
@LoopEngine
for subscriptions🚀🔥
@rabahrahil
@ashvinmelwani
@codyplof
&
@eliweisss
define trends for DTC Twitter. Let's talk about it guys!
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@OisinO
@TaylorSicard
@kdlafrance
@moizali
Totally. I relate him with some highly successful Indian tech founders that I know personally - high urgency + high energy + low tolerance for bullshit + fresh insights.
My limited context is from his +
@mrsharma
podcast though.
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@SamMendelsohn4
@thesamparr
I am meeting Sr. Director - FB Ads Product in 2 weeks in SF.
If possible, can you send me a note at piyush
@loopwork
.co - I will forward your email to her to connect internally.
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@drjonathansnow
Hey
@drjonathansnow
we would love to connect with you to discuss how are looking at analytics.
We are spending some time on building subscription analytics for Loop and would love your inputs. We are also building middleware so 3rd parties can pull & transform data runtime.
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