Ryan McKenzie | Co-Founder Tru Earth
@RyeMcKenzie
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Co-founder Tru Earth. $100M+ Sales. Mid 8-figure DTC native brand in less than 3 years. 😎 Want my $100m Ecom Landing Page Template for free 👇
Vancouver -Click link to see👉
Joined May 2009
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Pinned Tweet
Only 1% of ecom brands know how to drive up their AOV enough to scale profitably.
My friend's 8 & 9-figure brands have combined for more than $1,000,000,000 in sales.
They know things most brands don't.
I'll share them with you...
So you can potentially 2x your AOV.
🧵👇
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I've generated more than $100,000,000 in ecom sales.
There are 10 AOV secrets 8-figure brands do,that smaller brands don't.
I Normally only share with my coaching clients
Want FREE Access? Like and Comment "DM" and it's yours.
*Must be following me so I can DM – 72 Hours ONLY
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I did $748,263,826,864 in Ecom sales in just 3 days with zero spend using what I call the “STFU method”
Get your 1 Module, 4 Letter Masterclass
Normally $19700
Want FREE Access? Leave a Comment and I’ll send you a STFU
(STFU’s available for 1 DAY ONLY)
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I've sold more than $100 million via my E-commerce brands.
Here are the 11 landing page elements you can use to do the same 🧵👇:
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I've spent more than $40,000,000 to learn that there are 5 massive Facebook Ad Performance Killers. 🔪🩸
The good news?
I'm going to share them with you for free.
Like this post, follow me, and drop a comment and I'll DM you the list.
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I've generated more than $100m in DTC revenue, and this is how I track Facebook ad attribution without spending a penny on fancy tools.
RT if Valuable Please 🙏 Quick 🧵👇
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Why do you think that ugly eCommerce sites often convert better than sexified pages?
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Want a ChatGPT eCom prompt that could make you millions of dollars?
Plug this into OpenAI (adjust age, country, sex, and struggle)
"Give me 10 specific emotional examples of what keeps 35 year old American women up at night when it comes to home schooling"
Use accordingly 😘
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Do you think alcohol will eventually be looked down upon similar to how cigarettes are looked down upon?
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My friend's 8 & 9-figure brands have combined for more than $1,000,000,000 in sales.
Less than 1% of ecom brands know how to drive up their AOV enough to scale.
They know things most brands don't.
I'll share them with you...
So you can potentially 2x your AOV.
🧵👇
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Unpopular opinion: That stupid popup you are running on your eCommerce site is killing your conversion rate.
Don't believe me? Split test it.
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It never gets old seeing your baby on the shelves of major retail.
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What DTC brand has the sexiest-looking website that still converts?
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How much would you pay for this?
A DTC brand owner that generated $100m+ in 3.5 years wants to give you his PERFECTED landing page formula?
$5,000?
$10,000?
$20,000?
How about $0?
Well that’s the case for today, this took years to master and you get it because you follow me
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What DTC brand has the best unboxing experience? What makes it great?
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The worst kind of people are agency folks who cold email, then follow up 50x with some condescending shit like “I guess you aren’t ready to fix your xyz”.
I never gave you my email.
Quit spamming me.
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After $100,000,000+ in DTC E-commerce sales...
And $30M+ in ad spend...
I discovered something.
There are 11 key elements to a successful landing page...
So I put together a free video breaking down each of these elements.
Drop a comment and I'll DM it to you.
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We are looking for some
#ugccreators
for
@TruEarthLaundry
Have a track record of making awesome content that converts? Love the planet?
Looking for both 1-time, and ongoing creators.
We want you!
Drop a comment, and I'll slide in your DMs
#ugccreatorneeded
#UGCcreator
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I made a step-by-step video sharing the exact prompts to create TikTok style UGC influencer scripts using CHATGPT!
Complete with:
✅Script
✅Detailed scene information
✅Multiple hooks
✅Output in a table
Follow, RT & Like & I'll DM you the link.
(I have nothing to sell)
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The most difficult thing about having ADHD is the overwhelm.
Every request, big or small, is like opening another tab in your browser, and trying to memorize what was going on in each one.
The tabs pile up, and the overwhelm slowly creeps up until you are completely crippled.
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The hero section of your ecommerce landing page isn't going to drive millions of dollars in sales if doesn't include the right things.
Here are the four core elements your hero section should have to maximize conversion rate. 🧵👇
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What Ecom brands are killing it with Youtube Shorts?
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Here is a 100 million-dollar hack to fix your struggling DTC brand.
It is really simple to do, but so many brands resist doing it.
Ready for it?
Hop on zoom calls with existing customers, hit that big red record button, then ask them these 10 questions:
🧵👇
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I went from making humor websites in the late 90s…
To building a mid-8-figure DTC native brand in less than 3 years.
And I'm finally ready to share the details of my entire journey with the world.
If you’ve ever wondered how I became the cofounder of Tru Earth, here’s my
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Roughly 7500 of 4,600,000 Shopify stores pull 7 figures in revenue per year.
That is less than 0.002% of all Shopify Stores that generate more than a $1,000,000 in annual revenue.
And it gets crazier...
There are roughly 2000 stores that generate 8-figures in revenue.
That is
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Hot take: You're killing your DTC eCommerce conversion rate by offering too many options.
The paradox of choice is a bias where the more choices we have, the harder it is to choose and the more likely we are to regret our decision.
Less is more. Collection pages are bad.
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#WhenTrumpIsElected
Hair pieces will be covered by the Affordable Care Act
http://t.co/v1miVWTNeg
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I’ve made $150M+ in sales in the last few years through my ecom brand.
Knowing which ads to create and how to write copy has been a crucial framework in scaling.
But this isn’t just a random skill.
I rely heavily on frameworks to create ads that hook people in.
My main
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If you are a DTC brand doing less than $5m a year and have a marketing channel that is profitable on first purchase…
Stop wasting resources on shiny objects and scale what is working.
Life is 10x easier when you have less to manage.
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You guys are in for a treat today
I had my team whip this up last night
It's our internal SOP to creating bulletproof landing pages
We followed this exact process to make my brand $100m in 3.5 years
Save this:
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What DTC brand is the best at storytelling?
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Somebody needs to produce an HBO series similar to Silicon Valley but on the DTC space.
All 37 of us would watch it.
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I’ve generated over $100m+ in sales for my eCom businesses
And if you’re looking to go from 0 to 7-figures in revenue through your eCom business in 2024
This is the ONLY framework you need:
(bookmark this series)
PART 1
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Is Amazon about to drop the entire DTC game on its bumbling baboon brain?
Discuss
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Today is my birthday. I’m 42.
All I want is 1000 YouTube subs :)
Link in bio 🍰
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I've hit $100,000,000 with my DTC brand despite dealing with ADHD 🤯
ADHD isn't just about the usual distractions
It has the potential to seriously throw a wrench into running a business
Today, I’m telling you everything you need to manage ADHD to build a thriving business:
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I’m tired of DTC brands hiding everything...
I’m flipping the ecom space on its head.
Here’s the exact breakdown of the funnel I use to generate millions:
(P.S this works for any brand in any niche)
When I used to own Explore Magazine (an outdoor adventure brand), I was
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I've made a viral ad that generated
→ 500,000,000 TARGETED views
→ TENS OF MILLIONS in sales
This video single-handedly skyrocketed my brand
I created a FREE 11-min long video training breaking it down so you can replicate it
Rt & comment "8" and I'll DM it (Must follow)
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Anybody looking to expand their DTC brand into Canada?
The land of lower CPAs is waiting for you!
Our 3PL can overnight ship to major cities across Canada, and can even push into the US for you.
I'm happy to connect you if interested.
Comment & I'll DM you.
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Hustle culture sucks.
When I was 18 I wanted rich people stuff.
So I hustled 7-days a week,12+ hours a day for 15 years
I chased what I thought I wanted until I had no time left to enjoy it
At 35 I woke up & realized I was richest when I had no money at all
Time is wealth
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If you type your name in the GIF search, what is the first result?
Here’s what I get:
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Facebook Ads are still the most powerful marketing tool on the planet creating hundreds of thousands of millionaires over the last few years.
The problem is most people quit using Facebook Ads when their first ad doesn't perform and they don't generate any revenue.
There are a
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Have you checked out the new
#instagram
#GrowthHacking
tool we launched yesterday? Get a 14 day free trial
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We did it! 1000 YouTube subs on my birthday!
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This is every life lesson I could think of after 20+ years of business, 3 kids, and generating more than $100,000,000 in sales:
1. Working smarter, not harder, frees up time for what truly matters.
2. Simplicity is the ultimate sophistication.
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I need some new active DTC/Ecommerce twitter accounts to follow.
Who are your faves that are active on the bird app?
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Your media buyer isn’t a beast.
Your creative guy is.
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Want a ChatGPT eCom prompt that could make your brand millions of dollars?
(while also making customer research INCREDIBLY simple)
Plug this into OpenAI (adjust age, country, sex, and struggle)
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This is where brands between 1 and 3 million in revenue screw up...
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It has been a rigorous 18-month review, but today
@TruEarthLaundry
can officially say we have joined a small group of 6000 other companies creating a big impact.
Companies that prioritize helping solve pressing social & environmental issues.
If you hadn't guessed by now (or
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When you let your 7-year old daughter do your hair
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I made a step-by-step video sharing the exact prompts to create TikTok style influencer scripts using CHATGPT!
Complete with:
✅Script
✅Detailed scene information
✅Multiple hooks
✅Output in a table
Like & Comment & I'll DM you the link.
(I have nothing to sell)
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I've found an EXPLODING trending ecommerce product with almost no competition.
It is consumable,with high repeat buyer potential.
There is one major player in the space, & I've broken down both their landing page & their Facebook ads
Video goes live at 12pm PST
Want the link?
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15 years ago
@KevinDHinton
& I lost everything almost overnight.
We went from feeling like we were business rockstars to borderline bankrupt in the course of a month.
We had no revenue, and had to start from scratch.
We were so broke we had to get our cost per meal down under
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This is crazy - London Drugs, a huge chain of pharmacies in Western Canada has temporarily closed all 79 locations due to a cyber attack.
Imagine how catastrophic this attack must be to justify shutting down 79 locations?
Hope everything turns out alright.
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"When I buy that Lambo, I'll be happy."
Gets Lambo, still empty inside
"When I scale to 8 figs, I'll be happy."
Hits $10M, void remains
If you think material accomplishments will make you happy, you’re dead wrong
Let's talk about where true happiness lies:
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Had the most serendipitous encounter today as I walked to pickup a fresh pocket square.
Crossed paths with
@mrsharma
and enjoyed a BoBo
Moral of the story, spend more time aimlessly walking the streets of NYC if you want to run into cool people.
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You probably don't want to hear this 🙉
There is an easy way to drastically improve your brand.
It is simple to do too, but so many brands will resist.
Ready for it?
Hop on Zoom calls with customers, hit that big red record button, then ask them these 10 questions:
🧵👇
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@mkobach
I used to work in a bar. If you process the takeout order, unfortunately it counts against your total sales and you have to tip out the bar backs, bussers, host, and cooks based on your total sales. If you don’t tip at least 5% you are probably costing the guy money.
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My network is your network!
Are you looking for somebody to help with
Landing Pages?
Conversion rate optimization?
Advertorials/Copy?
Media Buying?
UGC Creatives?
Something else?
Leave an emoji comment and I'll DM you to connect you with somebody I've worked with.
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A senior citizen is visiting your website.
They want to buy a $1000 product.
How do you make them feel comfortable purchasing your product?
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Want to see what the best marketing campaigns of all time look like? DUH!
These 23 iconic ads have withstood the test of time and will leave you feeling inspired and ready to take your marketing to the next level. Time for a trip down memory lane. 🧵👇
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The next time you start to take the easy way out…
Remember this
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DTC brands < $5M revenue with profitable 1st purchase channel, stop wasting resources on shiny objects.
Scale what works!
Life is easier with less to manage.
Focus on driving success and dominating your market!
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I'm tired of seeing eCom rookies fall for the same trap. Stop overcomplicating things.
Keep it simple.
Master one product, one platform, one strategy at a time.
Complexity isn’t sophistication.
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DTC Twitter: an endless cycle of "run better ads", "make a better landing page", and "you need better ____" - told in the most creative way possible! 🤦♂️
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I’ve started and failed four businesses, then started a fifth and scaled it to multi-8-figures.
So, I think I'm in a pretty good place to give advice to you guys who are just starting out.
My biggest advice is this:
Focus on solving a real problem, not just selling a product.
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I've sold more than $100 million via my E-commerce brands.
Here are the 10 things you can do to make your customers happy & dramatically increase your LTV 🧵👇:
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When did alcohol become the devil?
I'm not saying everybody needs to enjoy a few drinks while networking, but I'm seeing some real shade tossed at cocktails lately.
It isn't absolute.
I'm going to have some drinks, & no, its not going to give the anti-drinker an advantage.
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8 and 9 figure brands don’t give a fist full of flying ferrel ferret feces about your money back guarantee. 💩
It isn’t the financial risk you need to reverse.
I know, I know…
You just finished reading
@AlexHormozi
‘s $100m Offers…
But listen very carefully…
What worries
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I've tweeted at least 3x a day for more than 100 days in a row. I built a lot more than just a following.
Want me to make a Youtube video breaking down how it changed my life?
Slap the heart, and ask me any questions you want me to cover.
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Shopify users: what do you hate about the platform?
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I hit rock bottom in 2009
I was drowning in debt. Living off cheap food. My dream was holding on by a thread
I wanted to quit so badly
But I pushed forward, took a humiliating job, and hustled like my life depended on it
Here's how I went from rock bottom to building an
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There are like a billion DTC coffee brands.
Which one is the best?
Why?
Tag em.
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Is brand marketing a waste of money?
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Has anybody tested having incorrect discount codes trigger your minimum discount instead of throwing an incorrect code error?
Im wondering if it would reduce abandon carts by making the customer feel like they cracked a code, preventing them from hunting through coupon sites.
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Your FB ads probably consist of three types of creative.
TOF - Top of funnel
MOF - Middle of funnel
BOF - Bottom of funnel
And if this is the case, you are probably missing out on creative that could move the dial better than a generic purchase journey...
👇
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Tru Earth is hiring a Director of Ecommerce!
Love Ecom? Love the planet? Love me? 😍
If you have the experience and are looking for a new challenge, come work with us, and help us eliminate plastic packaging from consumer goods.
If this isn't you, but you know somebody who
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Want to make more money with your DTC Ecom Store?
Follow these 7 stupid-simple ways to increase your average order value. 🧵👇
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We produced a viral ad that did over 500,000,000 TARGETED views and generated TENS OF MILLIONS in sales.
In fact this video did a few million views in JUST the first 24 hours.
This video single handedly skyrocketed Tru Earth.
I'm putting out a FREE 11-minute long video
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Just three dudes, out here enjoying that cool Tuesday night San Diego Brez.
@iamshackelford
@DrewArciuolo
@drinkbrez
@ezrafirestone
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Making 6, 7 and 8 figures isn't rocket science. It takes math and a sales engine.
Here's the math:
$100K = $273.98 /day
$1M = $2739.73 /day
$10M = $27397.27 /day.
Here's how many sales/day you need at $55 AOV
5 = $100K
55 = $1m
499 = $10m
Start building your sales engine.
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Want to hear my story of falling from grace? Then climbing back up again?
#askmethod
#funnels
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So don’t get pinball machines if you want your kids to go to bed before 1:15am…
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My brands have shipped more than 2,000,000 packages.
A bad 3PL can do a ton of damage in a VERY short time.
Not sure what to look out for?
Here are 10 ways your 3PL could seriously harm your business. 🧵👇
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Is SMS an overrated marketing channel?
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I’m going to tell you something that took me YEARS to learn…
You can come up with the most revolutionary product the world has seen, but it won’t be enough.
I can’t tell you how much time I wasted understanding this lesson that completely reshaped my business and even my life.
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I see thousands of people selling the same thing, but they didn't build a $100m eCom store
What makes me different?
I focused on building a brand, not just selling a product.
Here’s how I turned my idea into a multi-million dollar eCom brand:
My strategy was to infuse our
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Looking to expand your ecommerce brand into Canada?
The land where CPA's are still a fraction of what you'd pay in the good ol' USA.
Our 3PL can overnight ship to major cities across Canada, & can even push into the US for you.
There are even some crazy financial benefits to
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I've worked with thousands of influencers.
Macro. Micro. Nano. All of them.
99.9% of brands approach the process wrong.
🧵👇
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Is your popup killing your eCommerce conversion rate?
Is it reducing your revenue per session?
Is the value per email enough to justify it?
I've made a simple 4-min video breaking down how to test this for your brand.
Drop a comment and I'll DM it. (Must be folllowin to DM)
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Building a brand guide may not sound thrilling, but trust me my wicked weasels - it's like having a superpower for your DTC eCommerce business.
Do these 18 things and your weaselly brand will magically become awesome. 🧵👇
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