Paddy | Shopify CRO & Websites
@paddymedia
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CRO - increasing profits & revenue for ecom brands | Landing Pages | Shopify & Shopify Plus Development | Always Learning 📈 Building PM Digital
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Launching our CRO Newsletter this week, finally getting round to this so if anyone wants to sign up click below👇
Plenty of CRO knowledge & value, hopefully a few special guests down the line as well to drop some sauce within it.
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I've worked with countless brands to increase their revenue & business goals with CRO.
EVERY client in our CRO program we onboard now goes through our 3-week high level process of auditing, testing, and optimizing their funnel.
This is what those 3 weeks look like:
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Decision Fatigue is killing your funnel.
Most customers are easily overwhelmed. They only want to see a few options at a time that are specific to their needs,
And if they load onto a collection page with more than what they’re looking for, you can wave the sale goodbye.
So
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We typically only run consistent split testing with brands who are averaging 50k sessions a month minimum, but we’re not forgetting about any of the smaller brands who may need extra help.
We’ve recently started offering a one-off package called “Revenue & Scale”. This allows
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Want to see the landing pages the top DTC Ecom brands are driving traffic too right now & for BFCM?
47+ high-converting LPs put into a Figma swipe file, brands including Humantra, AG1, Space Goods & many more.
Want it?
· Like this post
· Comment 'ecomlp' (Must be following)
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A/B Test Opportunities
#1
New series - First up Brez, such a sick brand.
@iamshackelford
@AaronJNosbisch
Huge opportunity within the mobile navigation to influence purchasing behaviour by increasing trust and easing product discovery.
What could they do?
- Remove 'Contact':
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New website and protein bar range launching for Furocity and Tyson Fury’s brand tomorrow at 9am🥊
Huge project to be involved in, from custom design to development inside 2 weeks it’s been worth it!
LifeLikeMedia on creatives, ads, emails and management
@pkennedy93
@jordanoc32
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JennyBird is a global 8-figure jewelry brand
Their landing pages are sick, and very interesting to see a jewellery brand use them, putting them ahead of their competition
Let’s dissect what makes their landers so effective:
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LP for a client of ours. Teams killed it here🔥😮💨
Currently in development on Replo ready to pump traffic to it!
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Most brands don't understand how to create and produce a CRO test.
It could be costing you conversions and cash.
We run 4 split tests a month for multi 7-8 figure brands, breaking down below a simple yet effective process to produce tests on repeat.
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98.69% of ecom brands have zero clue how to properly optimize CRO test ideas & landing pages...
Here's EXACTLY how we optimize our 7-8 figure clients' for max profits & CVR:
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Last two weeks faced worst client I’ve ever had.
Everything is an issue, couldn’t get designs approved and doesn’t read your messages or watch looms properly.
Business owners who can’t control their emotions are actually the worst people to deal with.
Catastrophisers
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This post is going to get zero engagement,
But it’s the backbone of how we make millions a year for DTC brands across the world.
So if you’re a CMO - I’d bookmark this.
If you’re anyone else - keep scrolling. This post isn’t for you.
When we first onboard a new brand, the
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Bit of reflection after a trip to London with the brother
@jordanoc32
for Scale & Send.
Event was sick, setup by some killers in the space
@conorgallagh
@conortrains
@_evancarroll
@ciaranfinn_
, fairplay gents👏🏻
Back in October 2022,
I attended my first mastermind hosted by a
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If it goes in you or on you,
Use an advertorial or listicle.
When we work with niches in consumer products, the customer is typically a lot more skeptical - and you need MORE education (not less) to push for the sale.
So if you’re only optimizing for the click…
You can kiss
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CTAs above the fold aren’t always best practice.
Let me explain:
On a landing page, let’s say it’s for cold traffic or new customers who haven’t seen the brand before.
We are trying to educate them on the product we are selling, benefits, emotions, before & afters, science
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Just got word from an irish client that came to us in December, at the time they were averaging 20k months and felt a website was a huge investment for them as they still sell supplements in store in Ireland.
They went with it, we moved them off of Wordpress to Shopify.
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Hiring a full time UX designer for our CRO & Development agency.
You’ll be designing landing pages, CRO elements & website designs.
DM your portfolio, also any shares appreciated 🤝
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Special brand to work with, they have a $570 AOV.
Listicle we created when we first landed with our CRO offer, half the CPA. Still early results after a new ad agency has came along to help full send this sick brand.
Where brand's go wrong is they keep building new landers when
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First batch of testing - first winner🔥
$30,000+ monthly additional revenue on one winner.
No better feeling than nailing it in the first 30 days for a new client. Here’s how we did it:
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The problem with most Shopify & Shopify Plus development agencies is that they’re just developers,
Not designers,
And definitely not CRO experts.
But they push their service like they’re all 3 - and it’s set the bar embarrassingly low.
I can’t even count the number of brands
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I think there needs to be a clearer level of honesty with brands in terms of financials when working with certain agency partners.
For a service like CRO where you need more than 30 days, we can’t be accepting a brand which knows they are churning after 30 days due to cashflow
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Marbella for the week, love this place.
Work, dates (food kind), gym, shteak repeat
Good for the soul when irelands only after a storm☀️
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Hiring interview - candidates late by 5 minutes, thoughts?
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Got connected to a struggling brand right now. Just under 20k months and have 30/60 days to turn it around or they go under.
Optimising the whole offer, pdps, homepage, listicle & LPs.
Got them a free ads audit, email audit and multiple free creatives from some good people on
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Some of the referrals we have been getting lately is a measure of the work done months ago and it’s so fulfilling.
My days are atleast 7am to nearly 9pm every day for the last while and it feels normal. Training in the middle of it and quickly squeezing meals in. Now at a stage
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Twitter is actually golden.
So many hate it, but you get literal access to brand owners & agency owners in the same space sharing sauce you usually have to pay thousands for on the daily. You also get straight access to them if you approach it right.
Goated imo
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@Spenceduckman
@returngoai
@aftersell
@TheSzef
Work on the aftersell copy a little and you can get really specific with it - “stock up now”
“Add another (product name) for 15% off”
Make it seem like a no brainer🤝
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Scheming for a new client - this will be filthy.
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Got the most random referral possible today, referred to someone by a previous client out on a golf course when on holiday lol 😅
Will take that🤝
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$19,400+ extra revenue per month for one of our clients from one test🫡
This test was on the product page introducing carousel images for the product creatives. But i want to explain why I think CRO is personalised for every brand and how we approached it for this client.
This
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My agency has our A/B testing down to a strict process we always follow.
We use SOPs to run CRO tests that generate revenue & profit for brands. Spent tons of £ putting it together.
From writing your hypothesis to running the test to analyzing results,
Here's an insight into
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EVERY 7, 8, and 9-figure DTC founder swears by listicles.
Why? They're conversion cheat codes for all leads.
Ignoring listicles? You're leaving money on the table
Here are key steps for crafting irresistible listicles:
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Elton john glasses type shiii
Late night huddle W/
@paddymedia
, just chopping it up and bouncing ideas.
Nothing better than having friends in the game!
This only made it here because of the shades 😎
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AOV should be a huge aim for your brand, simple as.
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Ads, angles, copy > lander matters.
Working with partner media buyers & creative agencies is so important within CRO & landers.
In my opinion,
Its actually the second most important thing in this process.
First is ofcourse understanding the customer, whether that be new,
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A/B Test Opportunities
#4
Nuuds by
@robfletchr
- website and brand is so sick.
If we were to work with Nuuds we would recommend testing changes within their product page as this is where you could make a massive impact with smaller changes like shown below.
What could they do?
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I hope this email someone sent out is a pisstake, not even sure how they got my email. But holy fu**.
I don't like agro in this space but wtf is that, so many things wrong with this🤦🏻♂️
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Travel with the bois who run a creative agency gets you the sickest pics 🤝😅
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Recent LP build for Tranquillity rings😤
Simple framework:
- PDP
- Social proof & guarantees
- Problem
- Solution
- UGC
- Us vs them
- FAQs
- Social proof & CTA
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Conversion rate on its own is just a vanity metric.
It doesn’t consider any external factors that are out of your control, and it gives you ZERO actionable insights to work with.
And the majority of the time - when any change is made to:
Landing pages
Websites
People will
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Hiring for a few roles in our Shopify Development & Cro agency.
- CRO Specialist, junior or senior who can manage projects, understand data analysis, drive strategy implementation & ensure quality assurance on testing
- UI/UX Designer, previous experience in a shopify/CRO agency
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Buys priority, priority is closed 👍
Did the airport just no ship me? Few
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This rags me.
We used to have a family business in waste management,
and one thing I learned from my parents, no matter anyones situation, you treat them equally. Handshake & acknowledge them in any situation!
Dad was director, most cases had suits on & was doing high level
A story about why you should treat everyone with respect.
Last year I had 600 followers and made a comment on another agency owners post. I asked them a question about the software they were developing internally as I was curious how it could benefit our clients.
They shamed
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Invested, automated, systems in place, hired better people, and now service delivery is 10x what it was.
So good to see, but only really getting started on what’s possible this year😮💨
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Post purchase survey installed for an apparel niche type of client after onboarding with us.
3rd Question - “Was there anything that nearly deterred you from buying today? If Yes, What was it?
Second answer already from the survey - “Confusing size charts”.
Just checked. Yep
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Big CRO specialist hire incoming in the next two weeks. Deciding on last 2 people.
Been working on our systems, processes and how we can truly get slick & efficient testing programs to run along with actual results (not the shite you see on this app).
Cannot wait to see what we
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This has been unreal to use. The best LP builder just got even better😮💨
We are SO psyched to announce that our Figma to Shopify with Replo plugin is officially out of Beta!
Turn your Figma designs into responsive Shopify pages or sections faster than ever. Simply copy in Figma, paste in Replo, and prep for publish. 🧷
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Two big wins recently.
Asked brands we work with for reviews, some of them actually bring a tear to your eye. Unreal.
Two members of the team from the same country had never met before, today they met up for the first time for a meal together 😀
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Our new agency site is gonna be filthhh🥶🥶
Taking things to another level finally for what we offer. Current website is embarrassing to say the least.
Funny though cause we’re growing through referrals and inbound without it so cannot complain🫡🤷♂️
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Is there a science behind sleeping for too long or the net benefits?
For me when i sleep to 9am im shattered most times, never feel fresh.
Getting up at 6.30, can feel fresh most of the time, just harder to get out of bed.
Makes you think how much sleep do you actually need
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Our systems are constantly improving, been spending a serious amount of money on this over the last 9/10 months.
Constantly asking team what they need to make their jobs, tasks, lives more efficient.
We just recently updated alot of small touches like our figma CRO test &
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London for a few days buzzing for the madness this week.
Ready for any last minute help clients need🫡
Love this place!
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Grateful. Sick experiences, work, mates & life🏜️
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What a week. New clients, new hires, new problems, new referrals, best month as an agency.
Cannot complain. Love this shit
New clients signing due to poor agencies (will not get into this as you wouldn’t believe some shit😅)
We aren’t perfect but certainly trying to get there
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This has always stuck in my mind.
From the mastermind last year. One thing that stood out was that most of the leading ecom people there:
@conortrains
@AdamPower21
@ciaranfinn_
@pkennedy93
had a business partner who they talked so highly of.
Something I'm 100% looking for!
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A/B Testing Opportunities
#2
Opportunity within collections page for this brand, to improve CVR & RPS through a layout change, reordering products and improving use of USPs.
What could they do?
- Optimising the product display layout and making USPs
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Dressed up as santa at a petrol station handing out air fresheners to people filling their cars up for 8 days, 8am - 8pm in December - being fucking freezing didn’t help🤣
Hello can I take your order please. 😆
My first job at a Chinese lol, ended up being moved to pot wash because I only have 60% hearing and when taking an order and was busy couldn’t fkin hear them. 😂
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@zachmstuck
Ah the classic show good results early, going by the twitter laws intelligems likes to drop the uno reverse card and tank the result😂
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You’re always one CRO test away from breaking into your next revenue goal.
You could have 5 losing tests in a row - but because you've learned from each one…
By the time you get that first win, you’ve developed such a deep understanding of the customer that each win afterward
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Pleasure to help
@RobLipsett
with the final few touches to help him get ready for the relaunch of his brand Fuel Cakes!
Product and packaging is next level😮💨
We are live people!
Ireland exclusive launch to kick things off 🇮🇪
Order here: 🥞
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Don’t lose your morals in business, stop shilling shite you don’t use or believe in for a quid 👍
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Landers are tough to get right for ANY niche.
Especially jewellery and clothing.
But JennyBird is killing it. Let’s break down how:
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Client designs delivered and kicking the week off right 🤝
Q4😤
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This is just one of those weeks, hit a bottle neck of fulfilment & hiring, stress at a maximum, issues popping up outside & inside of our control, accepting a mistake and never passing it off is something ill stand by.
Fixed many things, dialling in 2 x 14-16 hour days, putting
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Another Test Winner 🔥
Colour variant swatches vs Image variant swatches.
This test is a belter. Huge wins, passes all of our metrics we look for when it comes to agreeing on winners on New customers.
CRO is amazing when it is done correctly.
We're about to drop a case study on a huge win we secured for a brand with a sick product page test. Every brand with multiple variants and colours needs to check this out.
While it might seem obvious, many brands still don’t showcase all their color variants effectively on
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CRO is such an awful name, CVR is all that is mentioned from a prospect on a sales call.
Spend most of the time educating them that is a full business approach.
Look at the broader picturec- understand your messaging, work on your offer, understand what customers really want
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If this isn't your sign as a brand to ask customers questions. I'm not sure what is.
Size chart & buy now pay later payment options onto the PDP🤝
Not enough data just yet, but it's looking like a no brainer.
Post purchase survey installed for an apparel niche type of client after onboarding with us.
3rd Question - “Was there anything that nearly deterred you from buying today? If Yes, What was it?
Second answer already from the survey - “Confusing size charts”.
Just checked. Yep
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Think more have went to college/university than most think. But here is how mine unfolded and a background about myself which I’ve never shown before.
I worked in a family business from the ground up since i was around 13 from brushing and hoovering offices, to factory floor, to
I think it's funny that I'm one of the only people on "Money Twitter" with a college degree & corporate experience
College was invaluable to me for the friends I made & memories I had
Corporate gave me the skills to create the rocket ship I built for myself
Made me who I am
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Two fire tweets ive seen this week from
@jordanhill11
&
@evancrroll
Both putting into perspective of enjoying the journey, enjoying life in many other areas & building your shit while not being a boring cunt
Probably something we all need reminded of 🙏
Feel like you can
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Wouldn't be doing any of what im doing now without this legend.
Goes out of his way to help people without asking for a thing in return. kudos
@pkennedy93
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Best product on the market. Fully deserved by a good friend & mentor🐐
I heard today on a call that people use clarity, but it doesn’t attribute revenue so why optimise for it?…
As
@DylanAnder
says - “Clicks don’t pay the bills”.
🎉 BIG ANNOUNCEMENT 🎉
Heatmap raised a $4m Seed Round!!!
Here’s how we raised, why we did it, and the HUGE vision for Heatmap:
Read along, promise it’s worth it.
👇👇👇
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Working on sum stuffffff, plug and play LPs🤑
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🧑🎨designs off to a client for some website work for their store.
Nothing better than nailing it first time. Two founders, one is creative director (has a specific style they want) and leaves this feedback.
Onboarding form is so key here gathering info on what they like & dont
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We recently started working with a brand that sells comfy loungewear for women and it got me thinking,
The secret sauce to selling clothing isn’t in how convincing you are or the ‘pain points’ you solve…
It’s in the MEANING & FEELING you create around it.
Think about it. When
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Creating a phat figma swipe file with designs of our LPS, hero sections & CRO tests along with templates for them all.
Plug & play for brands. Keep an eye out for it!
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Another winner for this exact same client.
High ticket pricing means they need more reassurance and have different objections to lower ticket brands. Checkout is a brilliant place to do this and something we noticed within our audit.
Breakdown for this clients account so far...
$19,400+ extra revenue per month for one of our clients from one test🫡
This test was on the product page introducing carousel images for the product creatives. But i want to explain why I think CRO is personalised for every brand and how we approached it for this client.
This
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How you perform CRO on stores for products that customers wear, is VERY different to products that customers consume.
Simple yet so many get it wrong
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