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Jacob Profile
Jacob

@Jacob96827521

Followers
2,169
Following
99
Media
102
Statuses
2,121

just some guy

Joined January 2023
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@Jacob96827521
Jacob
8 months
So November changed my life….
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@Jacob96827521
Jacob
4 months
Here’s some actual free game. Fuck that generic advice guru’s give out because they have nothing tangible to give you. Anyone running a store can implement this tomorrow and literally print money. Thank me later Launched a campaign yesterday targeting UAE, Saudi, Turkey,
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@Jacob96827521
Jacob
8 months
30 days of laser focus 👻
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@Jacob96827521
Jacob
3 months
You need to understand that I came from nothing. Literally Grew up in absolute poverty. Raised by a struggling single Mother. Spent the early part of my life living in a women’s only homeless shelter with her and my brother Raised in a rough area of East Belfast ran by
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@Jacob96827521
Jacob
2 months
In-case you didn’t know. There are very good photographers and models in China. You don’t need to wait on delivering goods your home country and paying expensive US / UK studios These models and shots all taken in China at source
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@Jacob96827521
Jacob
7 months
Launched my store in Germany today. First time moving my brand into a market with a different language and culture so was nervous. Relief to see it do well. Small spend at the moment but metrics and margins looking good 👌
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@Jacob96827521
Jacob
3 months
Symptoms of publishing 78 new ads
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@Jacob96827521
Jacob
5 months
Launched a campaign yesterday targeting all countries in Europe using € (except German & Dutch markets) 50% margins. Literally printing Not a bad first day CVR low but CPC ridiculously cheap, so it works out All English ads & English website
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@Jacob96827521
Jacob
5 months
Ok this is officially weird. Please re-post this and see if we can get the right eyes on it Big brand submitted 2nd false DMCA against me. 1st one I countered with undeniable evidence. Shopify acknowledged this. No issues 2nd one, permanent ban without a chance to submit
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@Jacob96827521
Jacob
8 months
I think I’d have to consider my first BFCM a success 🙂
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@Jacob96827521
Jacob
4 months
Brand owners should start paying drop-shippers for consultations on front end acquisition Dead serious Think a lot of brand owners are completely oblivious to the level of skill some of these guys have Maybe that’s why I’m constantly baffled at some of the things I see
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@Jacob96827521
Jacob
15 days
@binghott Some sage advice for anyone reading these comments. The best ad libraries to study are those doing well in either ultra boring niches (backpacks, stationary, hardware etc. think Dunder Mifflin type companies) or ultra competitive niches (makeup, skin care, supplements etc) If
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@Jacob96827521
Jacob
2 months
Land a remote marketing job for a 8/9 figure company -> get access to the brands Shopify -> create an anon account on X -> post shopify screenshots as your own -> say you don’t sell anything -> sell discords & services in private via DM -> shill affiliate links citing these
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@Jacob96827521
Jacob
2 months
Here's a little trick for all you drop-shippers out there to increase your conversion rate This is something I used to do back in the day and honestly have never seen anybody else do it or talk about it. It works best with a one product store It's literally just to have a
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@Jacob96827521
Jacob
4 months
Coming from a drop-shipping background made me rely on new customer revenue There is no such thing as considering LTV when drop-shipping, your LTV is actually less than your AOV because typically customers will purchase only once and then then you have to factor in your return
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@Jacob96827521
Jacob
2 months
Don’t care how much I’ve done in the past or how big my brand gets. Starting something new is always exciting New dropshipping store launched today Let’s see where this goes
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@Jacob96827521
Jacob
6 months
@celestialbe1ng She’d have to be: - Eastern European - Wholesome af - Know her Grandmothers recipes - Have no idea how to bench press - Not thirst on insta - Know that they’re putting chemicals in the water that turn the frogs gay Then she can do what she wants. Fair trade-off Anything else
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@Jacob96827521
Jacob
6 months
Not gonna lie. January has been tough Returns have been inflated due to people buying in November and December as Christmas gifts and returning now Coupled with a lot of people not in the buying mood post Christmas etc As a result revenue and margins have been lower than
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@Jacob96827521
Jacob
2 months
The fucking irony 😂 Thanks Shopify. But maybe don’t terminate my stores before sending me an award. Thanks
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@Jacob96827521
Jacob
2 months
Who’s the best graphic designer for products / product packaging you know? Looking to hire for a new project. Money no object, just want the best. Please DM me
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@Jacob96827521
Jacob
7 months
Was worried my store was gonna go to shit after Christmas. It’s my first year in ecom so really didn’t know what to expect. Turns out people still spend money after Santa has been and gone Nowhere near the numbers I was doing earlier in the month, but not zero like I feared
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@Jacob96827521
Jacob
4 months
This genuinely blows my mind. And I see stuff like this all the time. Guys that are supposedly experts in the space arguing over shit that even an amateur 15 year old drop-shipper could tell you Of course engagement on ads affects performance. I have no idea how you could
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@Jacob96827521
Jacob
2 months
The more experience and familiar I get with the e-com scene the more I realise that the majority of the most followed people literally have zero alpha to give All the sauce comes from dropshippers, affiliates, and black hatters
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@Jacob96827521
Jacob
2 months
Friendly reminder that just because you disagree with how somebody does something it doesn’t mean you can’t respect them and acknowledge them as credible albeit different to yourself With that being said. Here’s a few accounts I follow that I’ve got huge value from and have
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@Jacob96827521
Jacob
2 months
People talk about Meta being smarter than them and you should let it make the decisions. Well I let it choose my ad names too. Many play the fb Chad life. I actually live it
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@Jacob96827521
Jacob
5 months
Cost caps back to normal. Time to get other markets live again and scale back up
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@Jacob96827521
Jacob
4 months
I break even at around 1.15 ROAS The worst ad in my account today was at a 1.2 ROAS and still made me money Do you realise how hard it is for me to fuck up?
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@Jacob96827521
Jacob
2 months
Reminder not to trust any ecom guy or drop-shipper doing the whole ‘like, retweet and follow and I’ll DM you the contact’ thing They are 99% either selling their own anonymous services or whitelisting other services with huge markups and making most of their money through this
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@Jacob96827521
Jacob
3 months
Google un-banned, bank accounts reinstated, beefs squashed, brand growing, cost caps crushing, friends winning, whole squad eating, sun is shining, Pink Floyd in the background The journey is full of highs and lows. When it rains it pours. The opposite is also true Taking time
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@Jacob96827521
Jacob
3 months
What it takes
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@Jacob96827521
Jacob
20 days
Ad account sorted by thumb stop ratio the last couple of months. The last few batches I asked the team to put a strong focus on creating strong visual hooks, while keeping them relevant to the product. The results have been amazing. More people than ever getting to see our
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@Jacob96827521
Jacob
2 months
@iamshackelford I think these are all poor ways to test tbh. ADV+ doesn't give you an environment were you can actually segment things, isolate variables or do any meaningful testing and extract learnings ABO allows you to do this but at the cost of being very inefficient with spend. Testing
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@Jacob96827521
Jacob
4 months
Too many nerds in the ecom space Not enough artists No taste, no instinct, no sense of design or aesthetics Terrible content, landing pages & websites are rife Just numbers, statistics & spreadsheets Robots Forecasting, demand planning, masturbating over a new
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@Jacob96827521
Jacob
3 months
I started dropshipping to China This is what it feels like
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@Jacob96827521
Jacob
16 days
If someone’s entire content strategy just trying to convince you they have money, they’re 100% just after yours. Unfollow
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@Jacob96827521
Jacob
4 months
Drop-shippers proving their worth more than brand owners / agencies yet again Seen quite a few people with account bans on Meta the last few days and freaking out This is bread and butter stuff to a dropshipper. Will have it sorted within 24 hours Mind blowing that DTC Twitter
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@Jacob96827521
Jacob
3 months
Your ad account is not different. Meta did not reserve a special version of their software just for you. You're not that special
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@Jacob96827521
Jacob
5 months
People really over complicate things in e-commerce in my opinion See people spending so much time on forecasts and projections, graphs and spreadsheets. Predicting this, predicting that. Maybe I’m retarded but for me it really is as simple as: Am I profitable? Yes, keep
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@Jacob96827521
Jacob
1 month
@PaulNiklas8 Post purchase strategies are key. It’s like the iceberg effect. People can see what you’re doing publicly (ad library, website etc) they try to copy and can’t scale like you. Little do they know you have a 5 step post purchase upsell funnel, 10 step post purchase upsell email
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@Jacob96827521
Jacob
4 months
Non Big 5 countries I sell more to than New Zealand (using all English ads) Austria Belgium France Germany Greece Ireland Italy Netherlands Poland Portugal Spain Food for thought
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@Jacob96827521
Jacob
7 months
If you’ve never - grew up poor / rough - had a near death experience - Lost someone close too young - took psychedelics - suffered trauma I genuinely feel you will never really understand shit There’s just another level people who have go to Those who have can almost
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@Jacob96827521
Jacob
8 months
My first Black Friday is over. I’ll probably be one of the few also showing ad spend and margins 😂
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@Jacob96827521
Jacob
5 months
Just made a post about @shopify killing my business by allowing false DMCA’s to continue and permanently deleting my store, but it seems to keep getting hidden 🤔 So I’ll post again and encourage people to retweet and tag @shopify and @harleyf to try and finally put an end to
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@Jacob96827521
Jacob
3 months
@RomanEcom You do not need a ‘team’ to do this. I’m in 25+ markets and the only employees I have are 2 customer service VA’s - Create markets with local currency with Shopify markets (free) - Use Shopify translate and adapt app (free) and hire translator per language ($25-$40 per hour) -
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@Jacob96827521
Jacob
3 months
The level of value I’ve gave away on this account and in the DM’s is genuinely more than you would get from paying the majority of guru’s thousands Ecom, and dropshipping especially has too much sleeze. Getting nearly as bad as crypto More people making money from selling
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@Jacob96827521
Jacob
3 months
Throw back to that time there was a mixup at the 3PL and one of my customers received socks with dicks on them
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@Jacob96827521
Jacob
1 month
If you thought some mid grifter DMing you a Midjourney prompt was the sauce you were missing, sorry you were never gonna make it anyway
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@Jacob96827521
Jacob
1 month
I did multiple 7 figures in my first 12 months of starting e-commerce I still have never created a mood board. Please stop larping
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@Jacob96827521
Jacob
15 days
People saying Hismile here is the equivalent of your Uber driver telling you about Solana.
@Jacob96827521
Jacob
15 days
@binghott Some sage advice for anyone reading these comments. The best ad libraries to study are those doing well in either ultra boring niches (backpacks, stationary, hardware etc. think Dunder Mifflin type companies) or ultra competitive niches (makeup, skin care, supplements etc) If
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@Jacob96827521
Jacob
1 year
@AlpacaAurelius As someone who reversed hypothyroidism that my doctor could do nothing about. I can attest that saturated fat and simple sugars were the bedrock of my healing. I also cut out all PUFA’s and vegetables
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@Jacob96827521
Jacob
4 months
Many people forget one of the most fundamental pillars of marketing Desire can’t be created, it can only be channeled & directed I see a lot of people trying to create desire around their products, when what you need to focus on is presenting your product / service as a way to
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@Jacob96827521
Jacob
2 months
I think the premise of “make your ad not look like an ad’ is fundamentally flawed. The reality is people love buying shit. People love buying shit so much that often the thing they get most excited about while travelling is being able to buy shit from another country Why not
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@Jacob96827521
Jacob
1 year
@Anc_Aesthetics Crazy to see you post this, I’m from the town this tower is in. Small town, nice to get some clout
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@Jacob96827521
Jacob
2 months
Turning my Shopify notifications back on just to feel something
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@Jacob96827521
Jacob
3 months
Can someone tell me wtf the point in forecasting is? It seems so arbitrary When you're not on track to meet your forecast you just re-forecast anyway I hear it all the time "we weren't doing as well as expected so we had to re-forecast' or 'we were doing better than expected
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@Jacob96827521
Jacob
12 days
See so many beginners selling fashion like this because it’s what gurus are preaching. Can be easy to get sales yes but don’t fall for it. This take is 100% accurate
@EcomMame
Zzzz
13 days
This won't work, you can run it profitable a week and then have 3% chargeback on it and 20-30% refunds, if u sell complex clothing where product fabric quality is 0 that's what u gonna deal with, don't fall for it, chase long term and if you do fashion make sure you make it right
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@Jacob96827521
Jacob
4 months
Because i’m actually someone in the arena Experimenting heavily and sharing what works Also, no hidden motives other than calling out bs, helping people and a bit of flexing for my ego If you ever see me doing the whole ‘like, comment & retweet’ know that I’ve been killed and
@mar_szychowski
Marcin Szychowski | Meta Ads & Creatives for DTC
4 months
@Jacob96827521 I found your account recently and can tell you give one of the best advice here.
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@Jacob96827521
Jacob
2 months
Have known this about this for a while as Nabeal had talked to me about it a couple months ago, glad he’s went ahead with it. I can understand why he’d be reluctant, as he spends so much time bashing agencies. So not an easy move into the agency space for himself. But I
@nkecom
Nabeal Khan
2 months
I just sold one of my (smaller) dropshipping stores for multiple 6 figures. It’s my third ecom exit. Usually when a founder exits a business, it’s a time for celebration & relaxation. However, for me, this does not mark the end of any journey — this is the next step in
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@Jacob96827521
Jacob
9 days
@PaulNiklas8 Sorry, $75k to test a product is just straight up fucking madness. I’d more be interested in asking who is taking the absolute hand out of me that I think this is what it should cost
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@Jacob96827521
Jacob
4 months
As much as I've bitched about Meta this month it's actually so incredible it's ridiculous I ran a recent A/B test on my site for english speaking countries only (site is multilingual) Test had a 30% uplift to CVR and 27% uplift to profit per site visitor. The test reached 90%
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@Jacob96827521
Jacob
19 days
I don’t know anybody successful that hasn’t been through the ringer. See so many new comers flap when shit hits the fan. STFU, sit back and enjoy it, it’s your right of passage
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@Jacob96827521
Jacob
10 days
@entropychaser @beckylitv Yeah I saw this post and was in shock. I cant believe there are people that actually think it takes anywhere near that to get a brand started (I blame DTC twitter and the big voices there). I regularly see DTC influencers throw around prices and numbers that are just laughable.
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@Jacob96827521
Jacob
3 months
@jlarkin353 This ratio is very healthy. I honestly think to expect much better isn’t that realistic
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@Jacob96827521
Jacob
3 months
Would love to see more small to medium size operators put out some honest educational content I feel like people naturally gravitate towards the biggest and best in the space for education which is obviously warranted But to me it’s like someone relative new to fitness
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@Jacob96827521
Jacob
14 days
Amazes me that people are making money just white labelling Chinese fulfilment companies. Can’t understand why anyone would be using these services. You’re literally just getting middle-manned. The only thing between you and the actual fulfilment company is a fancy landing page
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@Jacob96827521
Jacob
2 months
Gotta love the curve balls. Endless opportunities to learn. making lemonade right now 🙏
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@Jacob96827521
Jacob
5 months
@celestialbe1ng Still don’t get why we’re the only species that think need deodorant
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@Jacob96827521
Jacob
1 month
It’s amazing how petty people get when money is involved. Ironically it’s that desperation that means money alludes them Realise that copying /cheating / stealing from friends may get you some short term wins but you’ll develop a bad reputation, it’ll sabotage any valuable
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@Jacob96827521
Jacob
4 months
@ashvinmelwani I consistently see ASC performing very well and stable A common theme I see amongst people were ASC isn’t stable is that they are also allocating significant budgets to other campaign types I stopped running CBO around 6 months ago and now exclusively use ASC and don’t see
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@Jacob96827521
Jacob
21 days
@entropychaser I had a guy message me recently asking for advice as he’d been running ads and not even had a single add to cart. I was bored so decided to take a look. He was only running USD on his site and was selling to almost every country in the world except the US. I asked him why. He
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@Jacob96827521
Jacob
7 months
@emyleecreates @savgsocials I own a brand and know full well I need to do my due diligence on creators and ultimately performance can never be guaranteed. I think if you really want to incentivise a creator you should agree a base rate and then a small percentage based on performance
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@Jacob96827521
Jacob
3 months
The main issue I have with not using some form of cost controls is that any budget adjustment you make is reactive If your upping budget it’s in response to good performance but by that stage you’ve already missed out on a lot of opportunity, plus you have absolutely no idea how
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@Jacob96827521
Jacob
1 month
Throw back to that time I got a shoutout on an emergency meeting with @TateTheTalisman @Cobratate I Should probably flex more about the time I did the interview with Tristan. Came a long way since then….
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@Jacob96827521
Jacob
3 months
@coltybrah I haven’t added a song to my Spotify playlist in approximately 4 years
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@Jacob96827521
Jacob
1 month
Done a few £k this week on a broken store that was being built with no ads, no posts on socials, no google, no announcements, no anything. Just word of mouth from exiting customers. Mesmerising.
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@Jacob96827521
Jacob
2 months
Your earning potential is dependent on your level of stress and risk tolerance, not your intelligence level. You can always hire smart people
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@Jacob96827521
Jacob
7 months
I have so much more respect for drop-shippers that built a business from zero than these ‘e-com founders’ that had access to cash and funding Completely different ball game needing to be profitable from your first sale with no assets and then maintain that at all times
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@Jacob96827521
Jacob
4 months
@entropychaser Even as a new 'not a brokie' it has no appeal to me I'd far rather spend my days in some old quite, sunny little European town with cobbled streets and crumbling buildings. Where nobody knows what Givenchy is, espresso is €0.50 and dinner without wine is considered a crime
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@Jacob96827521
Jacob
1 year
@Anc_Aesthetics One I took a few years ago, beautiful place
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@Jacob96827521
Jacob
12 days
Again, 100% accurate take. ASOS is in the gutter as are most online fashion retailers. Also need to use your brain. Go on Youtube and there's 5,000 people shilling courses on how to start a fashion brand. Seems like every teenager and their Mum is trying to start one. In any
@EcomMame
Zzzz
13 days
ASOS is going out of business soon, ask urself why, u think you are gonna make it selling aliexpress dupes with a supplier scamming you with the fabric? If you gonna make the work to the final, and build something is great, if you dropship the dress above you wont simply make it
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@Jacob96827521
Jacob
29 days
The ability to actually customise my checkout 🤌
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@Jacob96827521
Jacob
18 days
There are more English speakers in France than there is in Australia or Canada. Do with that information what you please
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@Jacob96827521
Jacob
2 months
Convinced anybody who virtue signals by talking about karma etc is 99% likely to be an absolute cunt
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@Jacob96827521
Jacob
3 months
Absolutely love this. A guy at this level recognising the value dropshippers can bring to the table. Been preaching this for a long time. Good drop-shippers are incredibly skilled at front end acquisition and are always at the forefront of what’s working and finding the most
@RomanEcom
Roman Khan | Buying $10-50m DTC brands
3 months
@rubberduckyog @DenneyDara I really like @TaylorHoliday content / deep dives on how to calculate margins etc - some of his videos are in my onboarding docs for new hires @9operators everyone on the exec team watches to stay on top of industry trends Then I follow a bunch of drop shippers - random ones -
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@Jacob96827521
Jacob
27 days
Birthday gift from a friend…..😂
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@Jacob96827521
Jacob
2 months
For reference. This brand has done around 75,000 orders since starting last year. Only to go to zero overnight. Seems I’m not the only one having these issues and literally zero response from Shopify legal Almost over 40% of people polled here had faced issues with Shopify’s
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@Jacob96827521
Jacob
4 months
@TaylorHoliday I’m one of the lucky ones that’s been doing very well the last couple of months. I run post purchase surveys to my all customers and one of the questions is “what made you purchase today?” Overwhelmingly the most common answer is around price / discount at the moment. We are a
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@Jacob96827521
Jacob
3 months
This is too good to be true 😂 This guy tried to gas-light me for ‘only’ doing £100k (around $130k USD) in 21 days when my brand was just taking off, I went on to close that month at over £200k then next month £350k (around $450k USD) Had a look through his old screenshots, he
@issaabufarhaa
issa
3 months
You hit your first $100k month milestone when I did $1M in 4 months US market is also way more competitive than EU you third world dropshipper I may not be doing $1M months… yet :) But you’re even lower than D tier First 100k month is when you earn your stripes g Good job
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@Jacob96827521
Jacob
4 months
@oliver__b1 I think because those products are instant gratification types. Like nobody plans an energy drink a week in advance. If you want a drink you usually want it right now and just go to the shop, not online. Generally speaking of course
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@Jacob96827521
Jacob
4 months
The further up the ladder I climb the more & more I realise that a lot of the people at the higher levels aren't there because they are more intelligent or talented They just had access to funding I genuinely know drug dealers i've been more impressed with than some of these
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@Jacob96827521
Jacob
5 months
Imagine being worried because your logged out of your ad account Max I’m in there is twice a week and can guarantee i’m spending more than these nerds crying about it If your still manually adjusting things you need to re-evaluate your setup
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@Jacob96827521
Jacob
6 months
I should probably start paying some attention to my Google ads, they seem to be working well To be honest I rarely look at them and can admit I’m no expert, so no doubt I’m leaving a lot on the table Who’s got the best content on Google ads to learn from?
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@Jacob96827521
Jacob
4 months
@IstvanicMarin Also a good tip. I add a local Flag and specifically state we ship to each market like in this screenshot. I a/b tested it and found an 18% increase in CVR. Worth trying for yourself
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@Jacob96827521
Jacob
4 months
@entropychaser Hormozi was the worst Built his brand off ‘I have nothing to sell you’ Then went back through all his past content and literally edited it out once he had an audience Did it under the guise of wanting to sell the acquisition baseball caps to his fans. Said it would no longer
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@Jacob96827521
Jacob
3 months
If your profile pic is anything but a photo of you, I will not be acknowledging you as a human on this app You will be considered a scammer, bullshitter or incel until proven otherwise. Effective immediately This applies to everyone except @entropychaser
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@Jacob96827521
Jacob
14 days
This blows my mind. All I see on Twitter is people shilling services. Literally every post seems to be an ad, yet any time I post literally begging someone to take my money, tumbleweeds. I’m convinced you’re all just playing business on here
@Jacob96827521
Jacob
14 days
Would love to have someone with a lot of customer service experience have a look inside my brand and offer some advice on our processes. Possibly to also work with my team for a few weeks to a month to help dial things in and refine any new processes we put in place etc If
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@Jacob96827521
Jacob
1 year
@Anc_Aesthetics Probably more interesting than the tower is Movilla Abbey. Founded by St. Finnian in the 6th century. Plundered by the vikings in the 9th century. Re-founded in the 12th century by the Augustinian church. Some ruins still remain.
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@Jacob96827521
Jacob
2 months
@DylanAnder The answer has always been and will always be Breakthrough Advertising
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@Jacob96827521
Jacob
6 months
@daviefogarty One of my best hacks was adding another almost identical product as a cross sell at like 3x the price with no intention of ever selling it Seeing that hugely inflated price seemed to act as an anchor and make the product I was really trying to sell so much better value. Honestly
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@Jacob96827521
Jacob
6 months
@AlpacaAurelius As someone who used to suffer with thyroid issues, I can confirm this
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