Glen Coates
@glencoates
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VP Product @shopify Core. Fmr Founder/CEO @handshake . Bad at Twitter.
Brooklyn, NY
Joined June 2011
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App reviews help merchants decide which apps to install in their Shopify store. Fake reviews are bad for merchants and unfair to developers building their business honestly. That’s why we just removed over 15,000 fake reviews 👇
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FYI: We just terminated a partner for promoting their app by chat-spamming thousands of merchants with Shopify Inbox installed. Invasive marketing that impersonates customers and interrupts merchants will not be tolerated from the ecosystem.
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Chatting with
@HarryStebbings
on the 20Product podcast about
@Shopify
's big opportunities and threats, working with
@tobi
, Conway's Law in big PM orgs, big mistakes I made when building
@handshake
, and PMs that go choo choo. Fun rant :)
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Sometimes there are founders who just “get” the platform and you know will do great things here at Shopify. Big win for merchants and the product. Psyched to have you on the team mate :)
I’m excited to share that
@Shopify
has acquired
@CheckoutBlocks
!
From day one, our goal was to help as many Shopify merchants as possible to customize their checkouts. This acquisition allows us to succeed on an even bigger scale. What does this mean for Checkout Blocks? Only
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Another Edition drops soon, with 100+ updates across our entire platform. While we count down to the goods, we’re lifting the curtain on why we build what we build.
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Inventory should be easy, and we're investing in our foundations by welcoming the
@channelape
team into
@Shopify
. Psyched to have
@mikeaverto
founder energy on this crucial layer of the stack.
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We’re back with another
@Shopify
Editions. Join me as I nerd out on a bunch of new features we’re adding to the product.
You won’t want to miss it. See you July 26th at 11am ET.
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Building a healthy ecosystem where new, seasoned, small, and large developers alike can thrive is essential. But it’s just one piece. At Shopify, we’re also focused on making sure we have the most extensible platform for developers to build on top of.
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Back at it. Reimagined Markets is the beginning of a new era for Shopify.
Shopify’s Summer '24 Edition just launched.
🧵Highlights from our 150+ updates…
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ICYMI: We launched AI-powered review summaries on the
@Shopify
App Store for all apps with 4+ star rating and 100 reviews.
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@cpaik
You're handwaving past something important. The cost of creating small/short media has gone to zero (e.g. 10s influencer videos, landing pages), but not long-form/big-budget AAA movies, interviews, games. The same will be true of software. Yes GPT will write a single webpage, but
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Psyched to see you all in June. Come tell us what is awesome and what sucks in the platform. Come hack. Come party.
You’re invited to .
Mind-meld with other devs.
Mess with Shopify Extensions & APIs.
Get feedback on your app.
Tickets available now. We’ll see you in Toronto.
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Hear the feedback on the analytics in the new Shopify Home tab. We are still improving both Home and Analytics system-wide, and get that some removed reports were daily rhythm. The new Home is 2 steps forward but we also get that it's 1 step back for some. Stay tuned, workinonit.
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Shopify App Store search is the single most important Shopify surface for app installs —here’s how we’ve evolved to make it even better in the past 6 months.
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Kind of a big deal
I've got something very exciting to announce:
Entrepreneurs are heroes, and every hero needs a Sidekick ✨
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When I first met
@CynthiaSavard
3 years ago, she warned me that if I did anything to fuck up the Checkout, she was coming after me, and I believed her. I’ve met few who care as much about a product and the quality of their work. Grateful that you’re my design partner, and friend.
I joined
@Shopify
9 years ago today. This company still fills my heart with pride and my days with laughters. Thank you
@glencoates
,
@harleyf
and
@tobi
.
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Shopify’s annual BFCM Live Globe +
@SphereVegas
= the perfect match.
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Hell yeah
A order on
@SaltandSundry
just tipped Shopify over the 1 trillion(!) in cumulative GMV.
Monumental milestone for us. A beautiful small business run by Amanda McClemens in DC. Couldn't have been a better example of what makes Shopify special:
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The new GraphQL APIs for 2K variants are now in stable release in 2024-04, so we’ve started the deprecation of the existing REST and GraphQL APIs for Products. This is a big change, and we’re here to support you. More on how to migrate here
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While we're working on Home Analytics (incl. customization) we've shipped a new card to Analytics that brings back one of the most requested reports from old Home: the Total Sales Breakdown. HTH for now, get it via Analytics > Customize.
And no, my sales aren't very good.
Hear the feedback on the analytics in the new Shopify Home tab. We are still improving both Home and Analytics system-wide, and get that some removed reports were daily rhythm. The new Home is 2 steps forward but we also get that it's 1 step back for some. Stay tuned, workinonit.
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Speaking of building products you'll see at the
@Shopify
Edition tomorrow, had a great time chatting with
@lennysan
about just that. We may not do very many things the traditional way at Shopify, but we know how to get shit done.
🆕 A glimpse into how
@Shopify
builds product with
@glencoates
(VP of Product)
SO much to learn from Shopify's unique path:
➊ Their shift away from yearly planning, and instead to yearly themes provided by
@tobi
➋ Their aversion to OKRs
❸ How their teams are organized around
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The team crushed it 🔥
Look at that beautiful redesign 🤩
Launching today as part of
@Shopify
Editions, we hope you’ll find it ultimately makes the platform more streamlined, elevated, refined, and easier to use.
Shout out to the team for all their hard work on this one!
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Our Live Globe is my favorite part of Black Friday Cyber Monday weekend.
From Black Friday to Cyber Monday, Shopify merchants and their customers everywhere are lighting up the world.
Follow along at:
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Storefronts team is pretty gangster
I could not be more proud of this team. Online stores with drag and drop editing and that you can customize for different segments? Custom pages using our new Metaobjects feature? 🔥
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Join
@harleyf
and me on Spaces tomorrow to talk about the latest Shopify releases.
@postcarl
will be there too.
We just released tonssss of new features in this
@Shopify
Edition. Tomorrow,
@glencoates
,
@postcarl
, and I are here to answer your questions. Ask us anything 👀
Join us TOMORROW, Feb. 1st at 1pm EST right here on Spaces for a live AMA🔔
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One of the sleeper hits ... and this is just the V1
Once something gains Turing-Complete capability, things tend to get interesting
Ever wanted to drop into code to do something in Flow? It's here now
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We launched Functions less than a year ago, but we’re already seeing successful apps like Checkout Blocks and Discount Kit delivering unique new capabilities for merchants. Over 100K shops have now installed an app with Functions.
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Native support for product bundles just dropped on
@Shopify
You can also find apps that have already adopted the CartTransform Function to build advanced bundles capabilities here in the app store:
Native platform support for Bundles is here
Now, you can create and offer fixed bundles and multipacks for free, and Plus merchants can build their own custom bundle offering with our APIs and build apps for even more complex cases
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Fun chat with
@andrewkimARK
@GrousARK
about the Edition - thanks for having me on lads
In FYI,
@andrewkimARK
and
@GrousARK
talk with
@glencoates
, VP of Product at
@Shopify
, exploring its role in B2B and D2C commerce. They discuss unified strategy, Markets and Shop Pay, and the role of AI and structured data in enhancing capabilities.
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Feels like even a crusty old Python/C hacker like me could build a decent Hydrogen site with these shiny new debug/anti-footgun tools. Love how far this has come in the past year.
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Hearing
@tobi
tell this story will never get old
The most important story of every business is the one about _why_ it exists. Pulling this story out of a business is hard to do well. I challenged our team to try anyway and I love what they came back with.
*This* is why Shopify exists.
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@tobi
@dennishegstad
@kalenjordan
@Shopify
think of this like the iOS Reminders app and then the big world of things like Asana, Trello and everything else that exists above it
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This feels like it's going to be a lot of fun :)
I have been fortunate enough to become friends with the best product minds in the world through 20Product on 20VC.
Now I get to work and invest with them also. A special and proud day. 🔥 👇
@GustavS
@hbarra
@jackdbrody
@glencoates
@geoffintech
@will_wu
@cohentomer
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@Alex_Danco
@HarryStebbings
Thanks Alex, and for being patient with me when I’m more of a crank than I should be. Grateful we get to work together.
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Another
@Shopify
Editions AMA coming to you on Spaces. This one’s focused on the technical aspects of our latest releases. See you there
Tomorrow,
@glencoates
,
@vlaurenlee
, and
@igrigorik
will join me to talk all things developer product updates from Shopify Editions. Ask your questions below & we’ll do our best to answer tomorrow.
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We’ve come a long way. We used to do manual checks on flagged reviews—now we have product signals that make detection better. In 2020 we removed over 50,000 fake reviews. We also stopped letting shops on non-paying plans leave reviews.
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We’re on the precipice of something big. Can’t wait to see how our new AI-enabled features power
@Shopify
merchants to build their business.
Shopify Magic ✨ is moving at warp speed-
AI-enabled features launch across the entire Shopify platform: writing product descriptions, analyzing data, theme content, etc
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Yep Extensions and Apps are getting better and better
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Thanks to all the devs out there in the Shopify ecosystem for (1) building on our platform (2) helping us make it better (3) alerting us to fake reviews BS when you see it (4) being patient with us as we improve things
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Great experiment in AI-device form factor and obv a fan of the TE design. But it’s hard to get excited about the AGI in my pocket when it can’t even stay connected to WiFi or its own servers. Nail the basics people.
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I’m back! This time I’ll be answering all your questions about the developer updates.
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@gilgNYC
@CheckoutBlocks
It’s in the millions per hour. If you have a brand who can sell that much stuff, please send them our way, although I guess if they’re doing that volume by definition they have to be on Shopify already :)
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@Sumohax0r
@tobi
@harleyf
But if the default metric becomes Sales then my test store analytics will look very sads
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@KyleTully
@0xtlt
@Shopify
We don't ask permission before we ship. Sometimes we fuck up and then we fix it. I'm comfortable with the general risk stance.
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It’s tough work but trustworthy reviews are essential for a healthy Shopify ecosystem. We’ve got a lot more in the works, including delaying publishing times so we can prevent fake reviews from going live and testing out AI-powered review summaries.
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@MattiSchroder
@Shopify
Going to 250 is the first step, not the last. We are aware, to put it mildly, that 100 (or 250) is not enough. We also know colorways are a real thing.
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In addition to these new capabilities, we’ve also been improving the developer experience, including adding support for JavaScript, which is now generally available.
Stay tuned for more updates coming soon.
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Come listen to us talk shop
HAPPENING NOW:
@Shopify
Editions AMA on Twitter Spaces with
@glencoates
,
@postcarl
,
@cynthiasavard
, and me.
We’re answering everything & anything Shopify Editions.
Join us.
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Beautiful flatground. Judo kick ollie at 2:50 is the crown jewel
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The best way to improve your app’s search performance? Building a great app merchants love with a quality listing to match. Following Built For Shopify is a great shortcut:
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Psyched to get to dig into the Edition more with some of my favourite peeps. Talking about
@CynthiaSavard
and not
@postcarl
, of course :)
Join us tomorrow at 11am ET live on Twitter Spaces hosted by
@harleyf
We dropped +100 products & updates at
@Shopify
Editions. You’ve probably got questions. Tomorrow is the time to ask.
Join
@glencoates
,
@postcarl
,
@cynthiasavard
, and I on Twitter Spaces tomorrow at 11AM ET for an AMA.
See you there 👊
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Signals we use include checking if reviewers have affiliations with developers and observing strange activity (high review volume on the same app, repetitive content). We also verify reviews come from active shops in good standing.
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@JordanGal
As others have pointed out, platform risk is a thing. Platforms that aren’t expanding their base feature set are usually stagnant sinking ships and not super great to build on despite lower Sherlock risk. We are moving fast for both merchants and devs and not sorry about it.
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@releod
@Shopify
@vlaurenlee
Collab requests were being abused by fraudsters. Double opt in is more friction but it helps with trust. We get that this is slower but so is 2FA. Needed to turn the dial towards security.
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With Functions, developers can build powerful apps that extend Shopify’s backend logic to customize business-critical surfaces like checkout.
They run on Shopify’s global infrastructure, simplifying development while making them upgrade-safe and ready to scale.
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@dalmaer
Was a privilege to work with you Dion. Thank you for everything you did at Shopify to make things better for developers. We'll miss you 💚
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We can’t share the exact formula of the algorithm (obviously), but we do account for install rates, ratings, and reviews with a bias toward recency.
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While most platforms typically make their frontend accessible for some level of customization and provide APIs for their database layer, opening up their backend was unheard of until we introduced Shopify Functions.
This is a huge opportunity for developers.
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@jmwind
I guess this is when we find out if IT actually shuts down access fully on the way out :)
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Staying on top of fake reviews is complex because the tactics harmful actors take are constantly evolving, and we have to trade off between being precise or going for scale (and triggering false positives). We choose to be more cautious.
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@kevinLcurry
@Shopify
There is a lot coming in both our developer platform and App Store to help apps be truly great and help merchants find the best ones. Really excited about the amount of new stuff coming in this part of Shopify. Stay tuned for announcements in next few weeks.
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Psyched to be building the future of B2B sales in NYC with our Series A locked and loaded.
http://t.co/KkYgUvKNL8
via
@jshieber
#SaaS
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Developers can now build with the Product Discount API, Order Routing Location Rule API, Payment Customization API, Cart and Checkout Validation API, Cart Transform API, and more.
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While we can’t share every single detail of our approach (bc it would limit our effectiveness to catch bad actors), you can see our review policies here:
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We tweaked our review ranking last week too. Our aim is to have the first reviews a merchant sees be the most representative of its rating and overall sentiment. This update gets us closer, but we’re still perfecting the recipe.
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There will always be devs gaming reviews, so we just changed the way reviews are ranked. Now merchants see relevant reviews first and are less likely to see a fake review we haven’t caught yet. We’re still making tweaks to the model.
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@MattiSchroder
@harleyf
@Shopify
This thread is probably decent training data for PM-GPT on how not to be jailbroken
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Not everything that looks like a fake review actually is - a review with random letters or numbers may look fake but actually come from a real shop. We remove black & white cases and we’ve just started de-ranking lower quality ones.
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We’re also looking out for smaller apps—search has a built-in mechanism to help trending apps show up higher in search results.
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@jmwind
Hell yeah. Least process is best process. In very small companies, you should be able to get away with nothing more than basic issue tracker and daily demos, as you say. Max building, min bullshit.
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@zachmstuck
@harleyf
Because we don’t wait until we have solved every ask that anyone might make before we ship. Building proper A/B testing tools is hard. Maybe we’ll do it one day. I agree it would be valuable. But if you don’t want to try 1-page until A/B testing is possible, you can just wait.
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Congrats to the
@layer
team on their public launch. The potential of the service is huge.
http://t.co/yxOFXbnOqG
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With more Functions APIs regularly rolling out, there’s a lot of untapped opportunity to create the next generation of commerce apps.
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@shaig
@handshake
@emergencecap
#SaaS
in NYC is only going to get bigger and better. This town ain't only adtech and social.
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@gilgNYC
Hear you mate. We knew that putting the new look and feel out there would lead to some temporary inconsistency between apps and the core admin. That said, we've tried to make the upgrade path as easy as we can (while moving fast). Seems like you got pretty far pretty quickly 🎉
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Search-originated conversions have climbed in the months since we made this change—they’re the highest they’ve ever been (including before the redesign).
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3 years ago
@michaelelmgreen
and I were hustling in
@weworklabs
, and
@handshake
was all vision. So proud of how far the team has come.
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App Store search now incorporates more data from how merchants interact with search results and keeps improving over time. More relevant results for merchants means more readable app descriptions (and less incentive to keyword-stuff).
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If you have any feedback on these updates while we continue to iterate, we’re all ears :
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