Callum
@CallumMckeefery
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Following
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CEO & founder of & . Board Member of AppHub. I invest in finding cures for rare mitochondrial diseases.
Leicester, Irvine, London
Joined June 2010
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My mum owns a small café in Leicester. Her electricity bill has just jumped from £10k ($12k) a year to £55k ($64k) a year.
She is working out her options but more than likely she will be forced to close.
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@africatechie
@Archee_Bro
All they will find it a boarded up café. I get what you mean though.
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How do you politely tell someone who asks for a call without context ‘No’ without burning 🔥 bridges.
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I posted earlier about my mums electricity going from £10k to 55k a year at her café.
Here is her renewal bill.
How are businesses going to survive?
15p > 81p kWh
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Love this car.
It’s not expensive or fast. But wow it’s beautiful 😍
I get more compliments and nods of appreciation in this than anything else Iv ever owned.
It’s a one owner car. Last owner was, the one and only Ernie Wise.
@AutoPap
@hjwakerley
@ListerLawrence
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This is the hardest announcement I’ve ever had to make.
So here goes… has merged with Apphub in a deal worth over $72m.
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I’m the ceo of but in my spare time I build equipment that helps with my son’s therapy.
Most special needs equipment is daylight robbery $$$
Example: the cage I’m using in this video is over $5k 🤯 I manage to recreate it with improvements for $350.
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I feel a 100lbs lighter.
The FDA has finally approved a drug that has the potential to help my son and 1,000s of similar children with rare mitochondrial deceases.
We still have a long road ahead of us.
But, today it’s like the sun has came out from behind the clouds 🥲
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Obvi recently switched to Reviews•io 👀
The before and after.
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@Archee_Bro
Because it is a commercial business their is no price cap like what’s in place for homes.
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The co-founder of Yotpo has repeatedly said that Reviews∙io is not a 'Real Business". TBH his condescending 💩attitude has gotten under my skin.
It got me thinking what is a 'Real Business'? and are we a 'Real Business'?
Please comment & retweet
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This is the hardest announcement I’ve ever had to make.
So here goes… has been acquired in a deal worth over $72m.
Full video is on my Linkedin
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Use what your competitors say to fuel the 🔥 inside you.
Yotpo: you’re not a real company
Me: just sold for $72m without any funding
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Pulled into a petrol station this morning and this amazing De tomaso pantera was sat next to me.
I loved this car as a kid. Never seen one in real life. The owner was a true gent.
@AutoPap
what you think?
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We just made a $180,000 donation to Nationwide Children’s Hospital in Ohio.
The donation will help fund research into gene therapy for rare diseases.
This year we will be supporting several hospitals and charities that help children with rare diseases.
#mito
#mitochondrial
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And we are off! For the next 23 days myself and my wife will be running a winter wonderland specifically developed for children and adults with special needs.
It’s totally free and all guest get an awesome gift customised to their needs.
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Meet the newest addition to the team.
River Mckeefery
It’s been a long painful road to get here.
River, was the first baby in the world to be tested for the rare genetic decease that my older son has (FDXR).
If your doing IVF I’m sending love and strength ❤️💪
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They approved it 🙏
I can’t put into words how happy we are. ♥️
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According to a recent
@Shopify
trend report, the rising costs of acquisition is one of the biggest challenges in eCommerce for 2022.
Here’s how I would combat this… 🔥🧵
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Here is the tech we used at to go from zero to a $82m exit.
All have free or entry level pricing 👇🏿
Stripe
@stripe
Pipedrive
@pipedrive
Intercom
@intercom
Webflow
@webflow
Descript
@DescriptApp
Canva
@canva
Figma
@figma
AWS
@awscloud
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Last year I customised 10 toy cars 🚙 so they could be enjoyed by children with special needs.
Took me 32 days in total to complete the project. Each car was completely different and came with its own challenges.
I’m looking at customising beds 🛏 next time 💭
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4am: me trying to figure out how Yotpo raised $436 million dollars.
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This 🤡 just emailed me.
Offering his fake ass review service.
Bro, I own the platform... 🤣
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Twitter has changed for the worst.
Too many 💩 thought leaders in the DTC & Saas space clearly using external services to write their tweets.
It’s so boring.
Iv started muting to try and improve my feed.
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Hey Twitter.
I need you help 🙏
My 4 month old son is covered in eczema. 80-90% of his body 😢
I have tried switching formula. But nothing seems to be helping.
Any advice would be massively appreciated.
Please help me by sharing. Someone out there might be able to help.
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Today it’s my sons 7th Birthday 🎉
Hudson has a rare mitochondrial disease. Which means he does not walk or talk
Most kids on their birthday have parties. This guy had therapy. Why? Because he loves it.
He makes me so proud everyday 🙌
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Yotpo has been sending out potentially libelous emails to clients today.
Reply below.
Should we go legal or turn this nonsense into a marketing campaign 😆
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My son has a very rare mitochondrial decease (FDXR). Only 53 people have ever been diagnosed. The decease causes low tone amongst other problems. I created Hud this walker out of plumbing parts.
Keep fighting!
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It was a privilege to sit down with
@noatuck
for our most recent podcast episode.
He bootstrapped @ socialsnowball to become the number one affiliate solution in the Shopify App store.
Noah is a wonderful person. Furthermore, he is really knowledgeable. Give him a follow.
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Leaving the house knowing you will be bringing a new baby home is hard to get your head round.
It’s going to be a long day.
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I’m so fucking heart broken 💔 right now.
The treatment baby Indi Gregory has received from the U.K. government and the NHS.
My son has a very similar disease to Indi.
Many of the doctors that have treated Indi have also treated my son. The level of care given by so called
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We have a new baby 👶 arriving in 7 days.
We still haven’t decided on a name.
If you have any suggestions ping them over 🙏
Twitter baby 😆
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Today is one of the most important days of my life🤞
Ever since Hudson’s FDXR diagnosis. I have searched the world for a cure or something that would help with his symptoms.
‘Omaveloxolone FDA Decision Day’
It’s a crazy coincidence that it’s also Rare Disease Day.
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For as long as I can remember my dream was to ring the bell at the Nasdaq.
Now… it’s to get 8 hours sleep.
Life hits you fast.
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Last week Yotpo crossed the line with a mass email to Reviews•io clients
The email defamed Reviews•io and made unsupported claims about the quality of the reviews they collect.
Get your popcorn ready 🍿
Watch the full video and check the quality of your Yotpo reviews at 👉
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WTF 😳 Insane news 🤯 Our () logo is on the new Klaviyo website.
Let me rephrase… a 10 billion dollar business just added our logo to there brand new rebranded website.
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A as parent of a disabled boy.
Seeing this toy on the shelf made me so happy 😀
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Our IVF journey has been a long and painful one.
We are the first couple to ever test for FDXR (mitochondrial decease) at embryo level.
Along with some very clever doctors we managed to get the government to approve it as an IVF test.
It added 2 years to our IVF journey.
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VC's will tell you to hike prices.
But, hiking prices on your existing customer base without tying it to an improvement fucks off the one segment of the market you never want to upset, your early adopters.
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Iv found a Shopify App review network of 10+ apps.
How it works…
Each app owns several fake stores. The fake stores reviewing each app in the network.
The apps all rank well but if you look closer you can see they have exact same reviewer base.
I have sent report to Shopify
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Build in public… is not about posting fake revenue numbers.
It’s about sharing your journey as a founder.
It’s about sharing tax issues, pit falls, staffing problems and your wins.
Posting that you made $400k in 30 days is not ‘building in public’.
It’s bullshit.
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Start up mentally.
My son (Hudson) is unable to walk. So I made him a walker using duct tape and bungees.
He loved it.
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Over 2 years ago I started negotiating the purchase of a derelict farm house.
The property was owned by 14 people who had inherited it. It was a long drawn out purchase.
Yesterday we got the 🔑 keys. So I wanted to start clearing the garden.
What are you doing today?
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When you find a competitor sneaking around in your dashboard.
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✨ Update ✨ Create beautiful images based on Shopify App Store Reviews.
Great review for
@PrisyncCom
👏
@BurcTanir
@ShopifyDevs
@dcwca
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If you say 'yes' to everything.
You end up with a product nobody wants.
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🚨 New Shopify Feature
You can now display your ★★★★★ reviews within your Shopify Checkout.
Another free update from Reviews•io
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How is Yotpo subscription ranked
#1
in Shopify App Store with only 10 reviews?
Seems like the shopify app store is no longer a level playing field 😳
@ShopifyDevs
@moizali
@ShopifySupport
@DsMatie
@RechargePayment
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If the UK government allows SVB UK to go bust it will deal a massive blow to the UK tech sector.
We are talking 1,000's of businesses and billions of pounds worth of value disappearing overnight.
It will be the domino that crashes the whole economy for years to come.
The
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Just joined the wait list for Notion AI 🤯
Just a cool 800k in front of me.
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To save money we transformed an old nightclub into HQ. The whole process took just under 4 months.
(I will drop some before pics below)
All our high-end furniture was sourced second hand.
If you want advice on how we did it, feel free to DM me!
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I've just used ChatGPT to create a...
Is the equivalent of people posting photos of their food in 2010.
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The 5 year evolution of the Twitter Bro’s bio.
2018
Property Investor <changed to> Bitcoin expert <changed to> Blockchain expert <changed to> Crypto expert <changed to> NFTs 🐒 <changed to> Seed Investor <changed to> AI <changed to> ChatGPT expert
2023
missed anything? 🤓
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So proud of this lil guy
It might take him a while. But, he never gives up 💪
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I just got this update from Shopify 👇
We wanted to reach out to let you know that upon further investigation we have restored 's standing in the Shopify App Store.
We appreciate your patience and cooperation along the way.
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We're always thinking of ways to improve conversion rates.
We recently discovered that placing review excerpts next to the buy button significantly increased conversion rates 🚀
We call this solution ✨ Review Nuggets ✨
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Over the past few months I have grown to love Twitter. These are the people I look upto…
@kaleighf
@moizali
@DsMatie
@JeremiahPrummer
@darienpayton
@tclarkmedia
@dennishegstad
@ecomchasedimond
@chrismeadej
@KateBour
Who should I follow to diversity?
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I keep finding photos of River on my wife’s Instagram in various outfits.
🤷🏻♂️
I’m with her 24hrs a day apart from when I go to the toilet.
😂
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992 sports classic is the best interior of any car on sale right now.
Beautiful 😍
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Nothing worse than just getting into the zone when bam 🪫 💀
It reminds me even great companies can produce shit products.
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I don’t think Audi will make this. But, I hope they do it looks mean af.
😮
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My brave boy trying out his new walking device.
So proud of this guy.
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I have a thing for old SLs.
I purchased this car seven years ago at an auction.
I was the only bidder, which worried me at the time. I thought I had missed something that other buyers had noticed.
However, it’s never missed a beat.
I love this car so much. It’s the only one
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