Conor
@conorgallagh
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Irish Email Marketing Agency Owner 🇮🇪 ($110M+ in revenue driven) Always building. Free Audit:
Ireland
Joined August 2017
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THREAD OF MY THREADS
I mostly post about business, marketing and systems - always practical, and always from direct experience.
You will learn something from these
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@PaulSkallas
Seems like everyone is praying for some sort of a 'hybrid' model with some days in the office (because some things are easier in person), and most at home (because honestly you get more done).
Couldn't imagine 1+hr spent commuting 5 days a week again
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Been deep in it, 12+ hours at desk, head gym then sleep, diet has been protein shakes/yoghurt and chicken + rice at night
Gas pedal
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Money may not buy happiness or whatever, but it does buy lunch in the dolomites.
Food for thought.
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Been about 8 months since my last tweet, deep in the trenches since then but business has gone from essentially zero to 30k+/Month.
Finally feel I've earned the right to tweet again 🥂
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27 today.
Don’t let the nerds dissuade you, if you’re improving and building, life gets better every year.
Cheers to you boys 🥂
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Crashed my car yesterday (no injuries). 1st thought - How am I going to make it to the gym?
2nd Thought - Good, extra financial pressure will make me stronger.
3rd Thought - Highs and lows, full experience of life.
Homage
@coltybrah
,
@brutedeforce
thanks fellas.
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This is the actual internal training I use in my agency on Visual Hierarchies for Design.
It has:
• Examples
• Concepts
• Templates
Every designer in my business uses this.
1. RT this
2. Comment “design”
I’ll DM it to you.
(Gotta follow)
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I was arguably the most average Computer Science student on Earth.
Failed first year and had to repeat two modules.
I now run a successful Marketing agency with over 30 clients.
How did I get here? I found my Unfair Advantage.
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28 today. No lessons to share, far too much to learn, just grateful to be here.
Roll on 2024
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Longer we're in the game of business, the more it's becoming obvious that everything is just a game of consistency riding out the ebbs and flows.
Had a bunch of losses lately, now back catching big wins and it's got me thinking
Thread on catching waves 🌊 (and getting smashed)
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New guitar, can’t stop staring at it.
Symbol of everything I’ve worked for so far, means a staggering amount.
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“Male depression is nearly always a result of learned helplessness, but health providers treat it like female depression and try to make men feel loved instead of powerful.” — Adam Lane Smith
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Surprised my dad with a trip to Sardinia for his birthday - legit months in the making.
Exactly the reason I even got started.
Family & friends over everything
Keep the priorities in the right place - nothing is more important
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Homage to
@SolBrah
Would never have thought to combine half of these in one meal without him, but this is incredible
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One of the odd things about Huberman is he's pure misfit in his backstory.
School dropout, punk rock obsessed, skater, favorite drug is adrenaline, slept under desk while working because of dedication to mission.
But his advice is the complete opposite
Thoughts
@coltybrah
?
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Starting to get to the age in life where friends are talking about the "good old days" and I really cannot relate.
Getting better at being happy every year.
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Dubai definitely great for productivity don't get me wrong.
I've averaged 11-12 hour workdays all week, tonne of deep work etc
But I would bite your hand off for 10+ pints in a pub in Cork watching the Ryder cup & RWC this weekend
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My perfect working day:
- 10+ hours of output
- Zero communication with anyone
- Lift at 9pm
Repeat.
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Effectively all of my possessions for the next while. Haven’t felt this free in a long time.
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15kg over in luggage (gf)
In Ireland: “that’ll be 120 euro and don’t do it again. Bold boy”
Italy, wallet in hand: “Ahh, you are in Italy forget about it, enjoy Dubai”
Zero nerds in this country, love it
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Met a rich guy the other day who supplies seeding for football pitches across Europe.
8-figure net worth, has contracts with all of the huge stadiums.
Money everywhere, and it's probably hidden somewhere boring and unsexy.
Lesson, of course, in there.
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2 days until 2024.
Should be looking at it as 4 x 3 month blocks, each one is a massive opportunity to improve your life, business, health whatever.
Push hard for 3, rest, recalibrate, set new targets, push again.
You can change everything in a year.
In the past 2 we’ve
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Old Irish pubs in the back arse of nowhere have a unique magic to them
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First weekend back open in Ireland was spent boozing heavy.
Forgot how regenerative it can be - spend a load of cash, lose your voice.
Periodic degeneracy is good for the soul
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Just found out there’s a trend called 75 soft, because people think 75 hard is “toxic”
Zero competition
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Why are you tagging me you absolute moron
@ama_agyiewaa
@conorgallagh
why would you treat a kid like this? Are you ignoring him because of his color?
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@closingUSD
😂😂 bro you literally run an ads agency, no one cares, and no one is trying to kill you
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I suck at creating content - right now
For the last 2 years, my focus has been nothing but working on the business
But leverage shifts as you grow and now documenting and creating content are 100x more important
So I made this quick video breakdown of how I set my days up and
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Bed at 1:30am, been up since 6 working.
Not stressed, not doing anything deliberately, don’t have some massive workload to catch up on just woke up full of energy and ready to go.
Can’t explain - glad I don’t have whoop/oura tho
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@CombatTherapist
Documentary on him is legit, highly recommend.
Dude more or less single-handedly saved Italy from the commies
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Smoking room of the hotel I’m staying in, in Italy.
Gotta hand it to the Italians, they get a lot of things right
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Coming up on 2 years in the ecom space now running an agency with
@conortrains
In August 2021 we started out with Conor S working in Sales Closing, and me working in Data Science and Sales.
With roughly a billion options, the hardest part is picking the first step to try - we
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Insane how every business owner can relate to the cycle of "we're so over" to "we're so back"
Near daily rotation
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Got a few DM’s about my productivity stack, so I’ll keep this short (because it’s a short list)
First: Big Screen or Second Screen
I know there are some single-screen diehards out there but if you haven’t tried this you don’t know how good things can be.
I reckon it boosts my
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Underrated aspect of being able to work anywhere, is turning a night in a dive airport hotel into 12 hrs of productivity
Kill time + get truckload of work done, no distractions
Seed oil gobbling mandatory sorry biohack brahs
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@coltybrah
Old Twitter account had so much gold, wish it archived on here
“Worst case scenario: live in a van, grind in Starbucks, shower and train in the gym, and eat whole chickens for $3 from costco
Worth regrets on deathbed? Lmk”
Big energy
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1:47 am, just logged on to fix a clients request who’s on the east coast of the U.S. after roughly 7 pints of Guinness
Sometimes you just gotta do what you need to do, not much more to say
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Ahh cmon man, I'm doing my best like?
@AbsoluteChelsea
@footballdaily
Please Conor leave the club okay, you work hard but you don’t have any technical ability or skillset, if you were a striker, you might have been better but as a midfielder just not a Chelsea item
@conorgallagh
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Sometimes I’ll finish a week, look back at the hours I put in and just think about how grateful I am to have started when I did.
Biz is immensely more difficult to do from zero to one when you’ve got fam, kids etc
Massive respect to the ones who do it
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@callicrates_
Remember going to the US visiting family friends and my parents having a drink with their neighbours
They would legit drink 10+ cocktails 5/6 nights a week, full bottles of gin/whiskey etc
Found out few weeks ago the wife in her 50’s has liver failure and weeks to live 😬
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Visiting grandfather - 93, no teeth, 2/3 bottles of wine per week and plenty of nicotine
Sharp as a tack
“The problem with growing old is mentally you feel young but when you look in the mirror you’re a different person”
Wisdom - gas pedal
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Likely muting 5+ accounts every time I login to Twitter these days
Red pill dorks left right and center
Play sports, make some money and talk to women it’s that simple please stfu
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Moving out of my home city today, feels like the next necessary step on the hero’s journey to grow and reach the next level.
Wouldn’t feel half as confident without the support base I’ve got through Twitter over the years (including my biz partner)
Appreciate you boys 🥂
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Been surfing with
@evancrroll
here in Morocco the past couple weeks and having a killer time.
It’s also simultaneously been one of the most productive periods of the year so far - there’s legit nothing to do here but surf and work.
Win win.
The waves haven’t been great as
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All this health optimisation stuff is great, but everytime we've been up against it and made massive leaps in biz it's been:
- Wake up, immediately go to desk
- Work like a madman for 12+ hours
- Maybe eat a meal, 6/7 cups of coffee
- Possibly get to gym an hour before close
-
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I know most of the talk around Twitter is Rolexes and maybe I’m not “law of attracting” properly or whatever…
But I’m pretty grateful not to be worried about the price of my groceries/bills etc
The average person is getting screwed rn
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Running an agency is pretty much a never-ending sequence of improvements - the work is never done.
It's either exciting or depressing - I'm in the former camp. You have to take the craftsman's view.
Made huge leaps in the last 4 weeks, but Roadmap of improvements for the year
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If you have an ‘ideal’ lifestyle in your head, it’s important to find a way to experience it in some shape or form as early as possible.
Why? So you don’t become fixated on it.
Fixation means that you make a pact with yourself that you won’t ever be as happy as you would be if
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Myself and
@conortrains
latest creation - a database of all the times we get into the "it's so over" thought spiral only to almost immediately have it all turn around
Hopefully will eventually learn our lesson
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Already highlighted like 90% of this on kindle, but had to pick up a physical copy.
Fits in the extremely small category of books I'll end up rereading dozens of times
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Landed in Dublin for the month.
Likely future home, vibes sensational
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Arc is the best browser - literally lapped Chrome bigtime.
Shocked I didn't discover it earlier, easily a +20% increase in overall focus from it alone.
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Simple motivation & consistency tip: Setup a Deep Work Tracker.
For every 90-120 minute block you complete, add 1 session.
I guarantee your output will increase.
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Weeks are simply evaporating in front of me this time of year, no idea how it's Friday again
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If I can give anyone the best piece of advice I’ve gotten in the last few years - spend as much time with family as possible.
My grandmother died this week, and I can confidently say I’m the only grandchild that doesn’t have the regret: “I wish I’d called out to see her more”
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Isolating everything in my business into two camps -
Project: Series of tasks with a definite end point.
System: No end point, repeats and improves until system is terminated.
Has massively helped me to focus.
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My first ever cold call was one of the coldest rejection's since time began.
Even Future would've been like "Damn bro chill"
Lemme set the scene real quick:
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I’ve been moving from country to country since March of this year, and in that time we’ve more than doubled our business.
The idea that traveling kills your productivity is a bs limiting belief - it can be done, if you want to make it work.
Here’s my complete guide:
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Leaving Dubai for the final time today (moving biz back to Europe), couldn’t bring my board so decided to give it to one of the kids down the skate park
Sentimental attachment to stuff is a waste of energy, none of it fits in a coffin anyway
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Out of the dozens of copywriting books and courses I've completed, I only return to a bare handful.
Here are the three resources I ensure every copywriter who joins our team has read.
THREAD
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If you haven't already, read this man's books and get out into the world.
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I'm convinced most people think they work a lot harder than they actually do.
Do yourself a favor and install on your computer and track it for a week
For instance yesterday *felt* like a busy day for me, but it was 90% bs meetings & task switching (pic)
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Integrity > Money.
Every time we've made this choice, we've lost in the short run, but made out massively in the longer run a few weeks/months later.
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Can legitimately feel when I need a dopamine detox from too much screens, phones etc
Only way to describe is like my brain/thoughts are muffled and I can’t hear them properly - anyone else experienced this?
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Pretty sure training shirtless is anabolic.
Never had better workouts in my life
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Some thoughts on this Klaviyo agency service stuff:
- The worst aspects of dealing with big agencies, are because you deal with some college grad/marketing degree type - this will be 100x worse
- The bigger the company, the more SOP'd and generic the service will be.
- If you
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Most of the time I'll start working from bed within 2 minutes of waking up.
Bang out 90 minutes then go get a coffee as a reward.
No idea if optimal but I do get more done than the average person, so maybe give it a go.
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Every single time it's looked like things might not work out, all hope is lost, we may actually not make it
Out of nowhere we have a breakthrough, and the day is saved. In the last 2 years this has happened over a dozen times.
We may legit be blessed - only thing we did?
Kept
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Don’t know what it is but the more professional your headshot the less I trust you
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@CombatTherapist
Lack of overtly masculine archetypes/heroes in tv and movies these days maybe?
Marvel is soy incarnate and besides the odd one exception like John wick there’s not much else
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Been tapping into the startup level workload lately
Was working 2 tech jobs (beauty of remote working - sales & it) & building the agency on the side
Working round the clock, breaking only for the gym
Peaceful lifestyle - and the progress is insane
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Work until brain hurts
Play guitar to relax brain
Skate until surf season finally kicks off
Simple
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I found an email with a killer example of visual hierarchy and how color can be used to draw the eye to the right places.
Decided to make a quick video running through what exactly drew me in
Take a look and let me know what you think!
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Found this hidden skatepark last night near my house, immediately ordered a new board
Bouta get some 2am ripping going
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In light of everyone giving up caffeine I’ve decided to double down and now keep a French press on my desk at all times.
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The fact that this beauty is waiting for me in Dubai is reason enough to go back.
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Personally despise the term nice to e-meet you.
Completely irrational I know, but it can't be helped
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Real talk - in January of this year we churned 5 clients and lost about 20-30% of our overall revenue in one week.
It was heavy - myself and
@conortrains
hadn’t experienced any real churn at all up until that point - so we were shaken.
Here’s what we did:
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Man I don’t get this whole “cut off from your family to win” thing
My family legitimately could not have been more supportive since day one and I speak to them daily.
Same goes for nearly every single one of my friends since day 1
Makes it 100x more meaningful too
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Often the difference between "we're so over" and "we're so back" is 2 hours of uninterrupted deep work.
will not explain
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Setting up 12 week plans, with that timeframe we’ll have:
- Moved biz to Dubai
- Added 20/30k to rev
- Move the biz fully autonomous and self improving without input from founders
And a bunch of other targets. Will be intense, but the aim is a years growth in 3 months
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