Matt Giovanisci
@MattGiovanisci
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Chief Pool Boy @swimuniversity
Philly Boy in Colorado
Joined April 2008
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A single niche site.
With only 200 posts.
Over 4 million visitors a year.
Earns $1,000,000 annually.
No ads.
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Technical SEO 👇
H1
H2
H3
CTA
H2
UL
H2
H3
OL
H2
H3
H3
H3
CTA
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Money Lab is a small niche.
I get 3,000 visitors a month.
I have 1,900 email subscribers.
And it makes $100,000/year.
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Here's the quickest & easiest way to find an endless supply of content ideas for your niche!
👇 🧵
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Would it be useful/interesting to watch me...
1. Pick a profitable niche.
2. Build a branded site.
3. Bulk KW research.
4. Write some content.
5. Then, sell the site.
...in a weekend.
Yes or no?
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I built a profitable niche site that now earns $1,000,000 a year w/ only 3 people.
AMA.
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My 2023 SEO Stack:
Wordpress
WP Engine
WP Rocket
Imagify
Semrush
Clearscope
Headline Analyzer
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I built a niche/authority website that earns over $800,000 a year.
AMA.
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You can pick a profitable niche
in less than an hour.
I've done this several times using my “Niche Hunter” method.
🧵👇
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I can't run my million-dollar-a-year business without these 8 SEO tools:
1. Ahrefs
2. WP Engine
3. Cloudflare
4. RankMath
5. WP Rocket
6. Imagify
7. Carbonate
8. Headline Analyzer
What am I missing?
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My 11-step process for publishing a blog post that ranks.
🧵👇
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A single niche site.
With only 200 posts.
Over 4 million visitors a year.
Doesn't take much.
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Want to make $1,000 a month quickly? Learn affiliate marketing.
Want to make $10,000 a month fast? Learn how to build and sell your own digital products.
Want to scale either to $100,000 a month? Learn SEO.
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It took me 18 years to build my niche site from $0 to $800,000 in annual revenue.
If I could do it over again, I'd bootstrap it in less than four years.
Here's what I'd do differently...
🧵 THREAD 👇
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An often-overlooked SEO strategy is increasing page speed.
Why do people ignore this?
Because it's "hard."
But it doesn't have to be.
Here are 3 things do you right now to increase your page speed drastically 👇🧵
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How fast is your WordPress website?
This is mine 👇
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I dropped out of college, built an online business, and became a millionaire.
100% self-taught.
Here's how I did it 👇 🧵
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Underrated SEO Tip 🎞
Videos are crucial to easily outrank your competitors. How?
Google sometimes favors videos in the SERPs. And when they do, they take up a massive amount of room 👇
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Want to know how I got all my sites to load this fast?
AMA.
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All of my websites use an 18 px font or larger.
Increase your font to increase engagement.
Do it now!
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I Can't Believe This Copywriting Course is FREE!
Rarely am I blown away by anything, but this single video was the best thing I have ever watched for my business.
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Money Lab is a small brand.
The site gets 3,000 visitors/month.
With 2,500 subscribers.
And it makes more than $100,000/year.
AMA.
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I want to share 3 things about affiliate marketing (plus a bonus tip).
In 2021, my blog earned $146,258.88, all from Amazon. And that was AFTER the commission cut to less than 3%.
Here's what I learned 🧵👇.
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Want to master SEO?
1. Learn keyword research.
2. Learn to make great content.
3. Publish on a fast & clean website.
That's it.
Anyone telling you it requires more than that is full of shit.
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I've tested 7 different lead magnets:
1. Toolkits
2. Ebooks
3. Video Workshops
4. Checklists
5. Cheat Sheets
6. Newsletters
7. Email Courses
Guess which one actually worked for all of my niche sites?
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1. Add FAQs at The End of Posts.
No schema. Just a <H3> question with a <p> answer.
Google your primary keyword & look for the "People Also Ask" section for questions.
Answer those.
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I took 287 photos of myself for future YouTube thumbnails
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I've scored multiple 6-figures w/ 3 niche sites.
Here are 5 tips to build a successful niche site in 2022.
👇🧵
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Who should I follow?
Looking for non-douchey people in marketing, e-commerce, & general online business.
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✋ 5 underrated SEO hacks no one talks about!
1. Adding FAQs at the end of posts
2. Increasing page speed
3. Adding more internal links
4. Using cousin keywords in content
5. Writing better headlines
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I rented an Airbnb just for the pool 🏊♂️.
Why?
I own a pool care niche site. And I got a year's supply of footage for future Instagram Reels, TikToks, & YouTube shorts.
Here's a drone shot we nailed 🚁.
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If you're nervous around every Google algorithm update, then you're doing something wrong.
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If I had to start an online business from scratch in 2023, here's what I'd do:
1. Pick a niche in 5 mins
2. Set up an email list
3. Create a lead magnet
4. Develop a digital product (related to lead magnet).
5. Publish on YouTube every week & promote lead magnet.
What else?
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1. Start a niche site.
2. Publish content every week.
3. Build an email list.
4. Create a product.
5. Start a YouTube channel.
6. Publish every week.
7. Create another product.
8. Start a social media account.
9. Publish every day.
10. Create another product.
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My million-dollar business tech stack in one photo:
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Affiliate marketing is dying. Here's my new strategy:
1. Create Digital & Physical Products.
3. Double Down on Email Marketing.
4. Master Paid Advertising.
Maybe affiliate marketing is still viable for you. But are all your eggs in one basket? And who’s holding the basket?
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How would you scale a niche site to $10,000,000 annually?
Your answer cannot be "more content."
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If I had to start a new niche website today, what are the 2 two things I'd do to get the ball rolling?
1. Research keywords w/
@ahrefs
2. Write my balls off.
What I wouldn't do?
1. Design the "perfect" site.
2. Beg for backlinks.
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SUPER underrated WordPress Plugin...
Admin Columns Pro!
See for yourself.
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Crazy Prediction...
Google will just become Chat GPT.
Ask & get an instant answer.
No more digging through SERPs.
This is the best move for Google. They can still serve ads while delivering faster results.
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If you're wasting time choosing platforms, just copy me 👇
Domain - GoDaddy
Hosting - WP Engine
SEO - Yoast
KW Research - Ahrefs
Spelling - Grammarly
Planning - Asana
Email List - ActiveCampaign
H/T
@NicheSiteLady
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Avoid online business advice delivered in or near Lamborghinis.
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The fastest way to grow your online business is to realize it's gonna be slow as shit.
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If I had to start an online business from scratch in 2022, here's what I'd do:
1. Pick a niche.
2. Set up an email list.
3. Create a lead magnet.
4. Develop a digital product (related to lead magnet).
5. Publish on YouTube every week & promote lead magnet.
That's it.
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I made just $40,000 selling white-labeled products on my niche site in 1 month.
AMA
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I took
@AlexHormozi
’s advice & cut everything to focus on only 1 business.
So far, I’ve earned more revenue w/ 1 business than all my businesses combined.
And only focus on 2 core tasks:
1. Better products
2. More content
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I started my business in 2006. And I'm writing this tweet in 2023.
I JUST NOW hit a million dollars a year.
This shit takes time.
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A small site can outrank a big site by creating better content, improving pagespeed, and promoting consistently.
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Want more traffic to your niche site?
I've studied SEO for 17 years & it's dead simple.
👇🧵
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Having an email list is like owning an ATM.
When I need cash, I send a few sale emails.
Took me 15 years to realize two things:
1. Content is king.
2. Email is GOD!
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The reason I'm able to create so much content is because I'm really fucking organized.
Get your shit together and you'll be able to pump out so much gold it'll be impressive.
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An engaged audience is more important than a large, uninterested audience.
Money Lab has 3,000 visitors a month.
With 1,900 email subscribers.
And it makes $100,000/year.
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I've mastered getting traffic to my blog via SEO (over 4.5 million visitors a year).
I've mastered YouTube for my niche (got a plaque for crossing 100k subs).
What platform should I master next to build my audience?
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This is where I’ll be today. Getting high on my own supply.
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Niche Site Twitter is in a rut.
- Technical SEO tricks from 2008.
- A lack of engaging content.
- Believing backlinks are still a thing.
- Monetizing w/ only ads & affiliate links.
I've had an evolving niche site since 2006.
Here's how I broke out of the niche site rut 👇
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If you're trying to escape a 9 to 5, building a niche site is a terrible short-term escape plan.
I did TWO things...
1. Offer a service (short-term cash)
2. Build a niche site (long-term payoff)
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I started my niche site in 2006. And I'm writing this tweet in 2022.
I'm still working & I'm still growing.
Shit takes time. Put in the work and be fucking patient.
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How to brand a blog in 2023 that'll SCALE 🚀
Starting with...
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Want to make serious money with niche sites?
Focus on quality over quantity.
With just 200 well-crafted posts, you could earn $1 million a year.
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This year, I'll officially have a million-dollar business.
Meaning my brands collectively generated one million in revenue.
It forced me to think about how I got it. It took me a long time, but I wouldn't change a thing.
However...
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If you're struggling to pick a niche, you're bound to fail.
Every niche site I started came from something I love (homebrewing) or was already doing (pool care).
If you don't have anything, find a hobby or skill before starting a niche site business.
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Do you have any tips for people who are just starting out in SEO?
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You don't need 50+ marketing tactics to grow your business.
Just pick 3 you can focus on for years.
For me:
1. Blogging
2. YouTube
3. Email Marketing
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Want more clicks on your website?
1. Make your buttons look like buttons.
2. Underline your links.
3. Use display boxes for affiliate links.
4. Put important shit at the top.
5. Underline. Your. Links!
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How do I find keywords worth ranking for?
How do you know if you're picking the correct phrase before writing thousands of words?
It's simple. Let me break it down 👇🧵.
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Want more traffic?
I've studied SEO for 18 years & it's simple.
1. Find keywords people search for.
2. Research ranking posts, questions, & comments.
3. Make an outline answering the core question.
4. Write the best article ever at a 3rd-grade level.
5. Publish & repeat!
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How to pick a niche?
Choose 2 niches and flip a coin.
I'm fucking tired of this question. Every day you ask is a day wasted.
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I've ignored my YouTube channel for years.
But I recommitted to uploading every week.
It's now the best converting marketing platform I have.
In 2021, I made $106,604 directly from YouTube.
$58,361 from ads.
$48,242 from course sales.
AMA
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I mastered these marketing channels in this order:
1. SEO
2. Video
3. Social media
What's next?
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Most people will tell you to do extensive research to find a profitable niche...
Fuck that!
The best way is to pick something you're already interested in or knowledgeable about.
You're the variable that makes a niche profitable, not the keyword.
A 🧵...
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QUESTION: If I was starting an online business today, how would I reach $1,000,000 faster & easier?
ANSWER: By creating my own products sooner & building sales funnels w/ good copywriting. And using content as marketing instead of thinking of it as the product.
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A small site can outrank anyone by...
1. Creating better content
2. Improving pagespeed
3. Promoting consistently
Which do you struggle with?
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I'm switching to a YouTube-first content model.
1. Write script
2. Record video podcast
3. Publish unedited video podcast in private community
4. Rip audio for public podcast
5. Published edited video podcast on YT
6. Publish script as a post
7. Turn script into thread
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I can teach you...
- Technical SEO
- Page speed
- Web design
- Grammar
- Formatting
- Keyword research
But...
I can't teach you to CARE more about your content than your competitors.
That's the only SEO trick you actually need.
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3 Big SEO mistakes I see tons of people making every day.
1. Begging for backlinks
2. Publishing thin, shitty content
3. Building a slow, complicated site
What other mistakes have you seen others make?
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How much do you focus on backlinks?
Personally, I don't build backlinks. I think it's a job for suckers.
Instead, I focus on creating the best content for my niche.
The backlinks build themselves.
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@Cloudflare
@arunbasillal
4. Use Cousin Keywords
This strategy goes by many names, but it's all about adding keywords that compliment your primary keyword so you can rank for a bunch of different terms.
I use
@clearscope
to find missing keywords I need to add to my posts.
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Forget about mastering programmatic SEO.
Just focus on writing good content.
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This is crazy!
#SEO
I searched Google for “crockpot carnitas recipe.”
The top results were two Reddit threads!
I’m not taking cooking advice from a comment. How is that EEAT?!
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Once I focused on gaining traffic through SEO & signed up w/ Amazon's affiliate program, things took off 🚀.
2014: $25,534
2015: $80,326
2016: $101,117
2017: $159,496
2018: $246,289
2019: $284,009
2020: $170,432
2021: $152,930
But affiliate revenue peaked in 2019.
Why? 🧵👇
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The past 12 months has led to the most important article I've ever written 👇
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2. Page Speed
People talk about this one, but no one does it because it's "hard."
- Upgrade hosting.
- Set up
@CloudFlare
4 free.
- Install
@arunbasillal
That'll get you 90% there.
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My MOST popular YouTube video has 1,006,725 views.
And it's a fucking PowerPoint presentation!
That tells me the content is more important than the polish.
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I get asked how I earn living online.
1. Built a niche site in 2006.
2. Wrote posts promoting affiliate products.
3. Drive traffic via SEO.
4. Published videos promoting my email list.
5. Created courses.
6. Started selling physical products.
Kept hitting repeat.
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Do you know ANYONE tweeting about "Creative SEO?"
No one is talking about this!
Everyone's STILL giving the same SEO advice since 2008.
I don't know if Creative SEO is a thing. But it should be.
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The most underrated business book I've ever read:
Jim Henson: The Biography.
The biggest lesson for me was to OWN EVERYTHING.
Your name, your business, your platform, your products. Own it all.
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While you're wasting time playing with your AI toys, I'm creating original shit (that, eventually, your AI toy will steal)
My imagination is more powerful than your algorithm.
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I Will Never Work For ANYONE EVER AGAIN. Here's how👇
1. Focus on a niche.
2. Build a killer website around it.
3. Send a weekly offer to your subscribers.
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Need an endless source of content ideas?
Your competitor's YouTube comment section.
Most of our video topics come from questions on other similar channels.
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