Mark Ritz 🥩
@ritzfit
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cofounder / ceo at carnivore snax.
Powell, OH
Joined March 2016
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The
#SaveOurSnax
pre-order campaign is… LIVE!!!
It’s time to fight back.
You understand what’s at stake.
We’re in the fight of our lives, trying to recover from this government shutdown.
This pre-order campaign is the ONE and ONLY thing that can save the company. Our
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To our incredible community: your support has been overwhelming, and we're deeply thankful.
I never imagined our story would reach so many people.
I want to thank everyone who shared and left comments.
In our commitment to transparency and maintaining a positive dialogue with
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Carnivore Snax growth on Shopify;
2020 Kickstarter - $200k
2021 - $950k (open 7 months)
2022 - $3.6 mill
2023 - $10 million run rate
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Wow. The support over the last 24 hours is arguably the most humbling experience of my life outside of having my two children. We are going to be hard to stop. I’ll give more detailed updates next week as it continues to unfold. Thank you everyone from the bottom our hearts.
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@sweatystartup
I go back and forth on this. Your kids are young one time. The times they want your comfort in your bed so they feel safe and loved happens one time. This doesn’t mean let it happen every night. But it also means don’t miss the opportunity. It goes by quick.
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We went all in on new product releases and limited edition drops. We have dialed in our product launch SOP's. April we started releasing a new product or limited edition drop every month. It's been huge. It's easy to model out. It prints cash and doesn't require discounting.
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Carnivore Snax memberships are killing it, and growing quickly. If I started a newsletter that jammed on all things membership would y’all join and read?
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Made a difficult decision yesterday to scale the business back 50% in an effort to shift all focus on product quality. Our rapid growth revealed some things that broke a couple months back impacting product. Sucks when everything on the sales and marketing side was so dialed in.
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The average order value on our website is $110. The average order value of a member paying $59/yr and who earns 5% cash back on all their purchases is sitting at $152.47.
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@FrancSandwich
lol no. All is domestically sourced and processed in USDA facilities. We have never sourced meat from outside of the USA 🇺🇸
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Just secured 2800 sq ft of office space connected to my warehouse. Going to move all customer support away from remote plus add phone support. Will use for meetings and admin organization. This will improve organization in the warehouse space tremendously.
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Don’t keep sleeping on them memberships.
@TaylorHoliday
- per your request…. YTD cohort comparison of member vs subscribe and save customer vs those who carry both a subscription and membership. And yes we gotta improve our subscription numbers.
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That cha-ching sound changed my life
The way he's just genuinely happy to see regular people get a win ❤️
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We’re the cofounders at Carnivore Snax. Last night was epic. Joe is such an authentic sole and we’ve got immense gratitude for the opportunity to have met him.
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Carnivore Snax has been profitable since day 1. We’re growing fast and cash is building up quickly. I have a plan for allocation to our own growth, but I’d love some help with how to leverage remainder. I Put some in a treasury… but what to do with rest? Who should i talk to?
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Unpopular opinion?
Gorgias is beyond overrated.
It has more integrations than Reamaze. That’s literally the only difference. Reamaze does everything that Gorgias does. The price difference is more than triple and gets worse as ticket volumes increase. Am I missing anything?
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Our paid membership is launching next month. Benefits include members only products plus monthly limited edition product drops. 5% cash back on all purchases. $20 sign up bonus. Cost will be $79 per year. Goal = 100% profit margin membership fees and more purchases. Drive LTV!
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Special shout out too the brands who murdered it this BFCM and who do their own fulfillment. This week is intense and reminder that customers are tad more forgiving during this time.
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Do I have any followers that aren’t ugc creators or Shopify web developers looking for my business? 😂
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And we’re back!!! Took about three weeks - product quality is back and more consistent. During the down time we also successfully migrated to
@fulfilio
stoked for 2024!
Made a difficult decision yesterday to scale the business back 50% in an effort to shift all focus on product quality. Our rapid growth revealed some things that broke a couple months back impacting product. Sucks when everything on the sales and marketing side was so dialed in.
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When people say they have the best chiropractor that’s all fluff. When i say I have the best copywriter
@chrisorzy
I ain’t lying.
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Carnivore Snax just dominates trade shows. It’s a pretty humbling experience.
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@aymanalabdul
The first two weeks feel like they are all for productivity. Then after that it’s to feed an addiction. I’m guilty as charged. To be honest 5 min after i pop one i feel pretty depleted of everything. No energy. No nothing.
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Setting up meetings with killer Landing Page builders. Who do so I need to talk to? Who is the goat 🐐?
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We have doubled our business in the last 5 months. What held us back 5 months ago was manufacturing capacity. With the addition of a large piece of equipment we were able to simply turn up the dial on everything. And now we have another piece of equipment on order. 🚀 🙏
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Segmentation tip: When your copy is incredible most people want to read your emails. Don’t short change yourself in favor of hyper segmentation. Get good copy. Sell more sh*t.
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This was a fun one! Love talking memberships.
Carnivore Snax locked in 1k+ paying members in just 5 months.
And on today's episode of Ecommerce Marketing School with
@lovevalgeisler
,
@ritzfit
breaks down their exact strategy and how it plays into their plans for BFCM.
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In ancient times, the fiercest warriors of the hunt would walk away with the finest cuts of meat. Introducing Carnivore Snax exclusive membership program (The Hunt) launching later today powered by
@InveterateHQ
Below you'll discover how it works + cost + strategies to grow it...
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I would imagine this has been asked a number of times. What’s the deal with ? Worth it?
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In a recent coaching sessions one simple thought hit hard for me.
As a CEO i need to be thinking about the next 18 months not the next couple months.
Making sure the team is in place to handle the shorter term will allow for me to be prepared and carryon on the vision.
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Carnivore Snax is looking for someone to head up social media efforts.
Must have a passion for meat 🥩 ❤️
Tag any all stars you may know :)
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😂 fan of carnivore snax? This was awesome
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God bless him
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For like $1500 per year you can get a verified blue checkmark on Google... who thinks this is fluff and who thinks this could positively impact things such as deliverability and open rates?
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For those offering membership programs or loyalty programs ditch points as a reward. Give cash back in the form of store credit. It’s so much more clear to the shopper, and make it easy for them to know how much they have at all times.
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When we set out to build carnivore snax we initially thought we’d find a copacker and lean into e-commerce skills. It didn’t work out that way. We make our own product and basically had to build two businesses. Ecom and manufacturing. I wouldn’t have it any other way.
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It’s happening… The next Amazon hater is gonna list on Amazon… yup I’m talking about me 🤦♂️ 🤞
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People on X saying 15% off ain’t a discount get out my inbox…
I’m thinking that’s horse shit if you rarely discount and your product is epic!
Btw i ain’t against discounting of you know your numbers.
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Any brands using product inserts to generate UGC? QR codes? I’d like to get people to record their first bite of Carnivore Snax.
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If people crave your products the limited drop model is absolute🔥
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@ChefGruel
This has been our position exactly we are here to comply, but this experience has been crippling and there is no remorse. We will continue to comply by performing our own research study.
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@chrisorzy
@klaviyo
@attentiveHQ
@PostscriptIO
@OneText
@Sendlane
I was impressed with
@AaronOrendorff
and
@Recartapp
it’s worth a look. I’d prob go there if i wasn’t balls deep in an attentive contract.
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Is there something you'd like to offer customers, but it's too costly or in limited supply?
Solution = paid membership.
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I’m tracking these 4 customer segments very very closely…
1. Regular customers
2. Subscribe and save customers
3. Annual paying members
4. Annual paying members who also subscribe and save
It’s already looking like what i expected.
4,3,2,1 in order of value of customer
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There are other DTC peeps that can give you more tips tricks and tactics then I’ll ever be able to. I firmly believe that my strengths are finding the right help and crafting a powerhouse brand. The product taste/experience is by far the most impactful piece to our business.
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The partnership game has been on point this week. 4 big ones including THE biggest fish from day one :)
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A masterpiece
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Such a blast talking Carnivore Snax with a long time customer and talented podcast host. Check it out :)
Mark Ritz is the co-founder of Carnivore Snax.
In this episode we talk about the why, what and how of Carnivore Snax. We also get into what is new and coming up for the company.
It was an honor to have Mark on the show.
Full Chat —>
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Aight… booked a flight for expo west. Anyone else gonna be there? Would love to meet up.
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Word has it expo west featured just a handful of meat products smh 🤦♂️ I’ll be making that trip next year for sure…
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As proud as I am of how polished carnivore snax brand is… I’m more proud of how good the product is. Credit to my cofounder (creator of the product) and our warehouse team executing the recipes. This has made it easier to stay committed to the no frills strategy.
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@noahkagan
Went to college dropped out 4 classes before graduation never went back. Started Carnivore Snax which is now Joe Rogans favorite snack. It’s been super challenging and incredibly fun.
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Any ideas what apps can be used to showcase customer reviews to my employees who work at the warehouse? Would be nice to add reviews remotely that showed up on a slide show type presentation. We have an unused iPad I’d like to use to display these next to time clock.
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@mattxgal
@chrisorzy
This is what we sent it has a link to the store at the bottom. It’s generated $10k according to klaviyo attribution.
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😂
These two founders bootstrapped a nine-figure DTC consumables brand.
They did it:
- without
@Shopify
- without
@klaviyo
- without spending a dime on FB ads
- without
@socialsnowball
to manage their army of affiliates.
What’s your excuse?
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@RyeMcKenzie
I full heartedly agree with this. I’d like to add it’s starting to feel like some shiny objects are staples. Onboarding and service for apps like
@getpostpilot
@tapcart_app
have become staples in my eyes. Quick rev impacts. Great onboarding. Easy to manage. Easy retention.
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@AlpineButcher
It’s rare but exists… grass finished and marbled AF. Some farms in Minnesota are setting the standard. Until more can follow grain finished is more enjoyable.
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Waited 5 minutes on my klaviyo segment of 7 contacts to populate. This is the new norm for them.
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Two of my fav people in dtc
@drewsanocki
@mepstein311
thanks for sharing
Last week we announced
@getpostpilot
closed a Series A growth funding round with Summit Partners, a top global growth equity fund, with participation from the Klaviyo founders.
So grateful for the outpouring of support and enthusiasm from our customers, partners, colleagues, and
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Inevitable
RIP veganism being cool: 2010-2024
Every vegan restaurant I know is adding meat to the menu, every vegan I know is realizing it’s a scam, everybody cool, hot & intelligent is eating steak, liver and drinking raw milk.
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@regenranching
@RyeMcKenzie
@getpostpilot
@tapcart_app
Acquisition, retention, customer experience. Postcards kill it. Everyone loves seeing mail from people or companies they like. Especially in a pile that’s mostly junk. The trip to the mailbox is a fascinating experience :)
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I’m looking for individual health coverage for my family and I. My company is moving away from group coverage for many reasons. Any recommendations on where to start for individual coverage ?
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First tradeshow of the year this weekend. Every expense down to the penny will be tracked. Will be interesting to see how successful we are with many of the related expenses being super high. Also not easy to track the ROI on the powerful engagements while there.
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@AaronOrendorff
@seempaq
@somaatoth
@Recartapp
For the better half of five years i have been dumbfounded as to why sms companies and email companies haven’t built flow builders like many chat. Its by far the best flow building experience i have ever worked with. Only thing is chatbot marketing with Facebook was a huge flop.
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Anyone have a full time/part time data analyst on their ecom staff?
If so what’s the going rate for them? Feel free to send a DM if you don’t want to share publicly.
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One of my favorites so far
I present to you…
The Greatest Father’s Day Email Of All Time:
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@LegacyBuilder__
I’m humbled by the support of our customers, suppliers, tech partners. And everyone involved. We’re a greater force than i even knew.
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Bought an epic dishwasher today for the warehouse. The weird that makes me happy 😆
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@AaronOrendorff
@Carnivore_Snax
@itslukeaustin
Hahahahha damn I’m feeling the love from Twitter today. Thanks everyone :)
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