Dan Goldstein | Fractional CMO
@daniellgoldstei
Followers
1,925
Following
1,126
Media
746
Statuses
7,321
Fractional CMO / Head of Growth for $1MM - $50MM ARR Startups. Part time content creator & founder of Whatsdadeating
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Joined July 2009
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I have a bunch of new followers, so figured this was a great time to reintroduce myself.
👋 I’m Dan, a Fractional CMO in the health, wellness & fitness vertical.
I’ve spent nearly 20 years in this vertical working with brands big (companies like MLB, Reebok) and small
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I don’t understand those of you opposed to taxing the rich.
My one person business paid more in taxes than Jeff Bezos did last year. The man can afford to pay taxes.
And no, you’re never going to be worth $100,000,000 so this won’t impact you.
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1K
11K
@Austen
Also expecting $150k at 24 working in marketing. lol
Enjoy the $50k salary while you hustle and learn.
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2K
Scare a marketer in one sentence. I’ll go first. ‘My kid is on a new social media network, why aren’t we?’
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@JohnIsBuilding
Working dad of 3 under 8 here. My productivity hack is just making it through each day.
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@followdaboys
@Austen
In marketing? It doesn’t happen.
I’ve never heard of an entry level marketer making $100,000, let alone $150,000.
The only way is if you have a huge social following and a company hires you to be the face of their brand. (And that is called modeling, not marketing)
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While we’re outing the grifters on this app, should I out the ghost writing ‘agency’ who is selling ChatGPT output for $8,000 a month and locking in his unhappy clients to long term, non cancellable contracts??
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Why is the $3k / month client always more difficult than the $30k / month client?
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Freelancers, stop gatekeeping your rates.
Mine are below, for a fractional CMO with 20 years of experience:
$350 / hour - 1 time consulting call
$3000 / month - strategic advisor
$7,000 / month - fractional growth head
$10,000 / month - fCMO
Share your rate here 👇👇👇
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Wait until they find out that ice baths also do nothing positive.
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I’m really loving how much smarter
@mrsharma
is than the rest of us.
Most folks probably don’t know why he’s asking for your favorite ice cream flavor.
My guess - the more folks who respond to this email, the better delivery is long term.
100% stealing this idea.
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@mrsharma
The least successful people measure their success based on how fast they respond to all of their emails.
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Almost 6 years into my
@CrossFit
journey and I still get butterflies when I see that Fran is programmed for tomorrow.
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@Adam_Karpiak
Interviewed for a job for 3 months and probably 8 rounds. They change the JD twice, including the hiring manager. Was laid off 90 days into the job.
Literally the interview process was longer than the actual employment.
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I’ll also go second. “Was the CTA supposed to go to a 404 page?”
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#DearCongress
I don't know much about politics, but I know people shouldn't be out of work as a pawn in your silly games.
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What’s your spiciest health take?
🌶️🌶️🌶️
Mine?
It’s that Huberman is over-rated and his stuff is generally not useful for the majority of people.
Most people are fat.
They don’t need to ground their circadian clock. They need to figure out how to build health long term
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What’s the biggest marketing hill you’re willing to die on?
Mine is going to get some hate.
It’s that SEO is nothing more than snake oil. A scam. A nothing burger.
You can’t name ONE company that has grown meaningfully, with a positive ROI, from SEO.
Not one.
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After a SLOW 3-4 months, my pipeline has exploded the last few weeks.
A great sign for a killer Q3/Q4
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The whole ‘you can build a marketing team for $1000 / week with freelancers and offshore talent’ is a dumb idea.
In reality it sounds great, until your team has no expertise in your industry, is moonlighting at 27 jobs and is learning on your dime.
Hire good talent + pay them
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@austin_rief
You’re obviously too young to never have experienced fighting with your siblings to get on AOL IM.
Millennials are the best of both. We all have technology/internet - but still grew up with our faces not in a screen.
We can experience relationships & emotions. But can also tech
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@gregisenberg
👋 I’m Dan & I’m the head of marketing for
@theskills
.
We’re a new startup in the sports education space, where you can learn from some of the worlds best athletes - Michael Phelps, Megan Rapinoe, Shaun White, etc.
I tweet about sports, marketing & entertainment.
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The number one way to know I’m screwed as a fCMO?
When my client sends me a video from Neil Patel, Gary Vee or Alex Hormozi.
The easiest way to know it’s all over
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This guy is the definition of a grifter.
Hired his agency for one of my clients and - get this - his big idea for us was to slash our performance budget to invest $500,000 in NFTs that his company was launching.
The man who’s predicted the rise of EVERY social media:
Early investor in Facebook, Twitter and Slack.
And he just said “In 10 years, every company will be a media company”.
Gary Vee’s 5 predictions on the future of wealth creation (& why you should care):
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@AdamSinger
Can you imagine getting paid $250k+ a year and refusing to work for your employer because you want to support a terrorist organization and known dictator.
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@Austen
The hardest part about all of this, is that there is so much of this going on - that in many ways it’s hard to decide if it’s the person, or the environment that is causing the failing.
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@seanlinehan
@andrewchen
This is actually terrible advice.
I’ve had a few roles <18 months on my resume & each has had a life reason.
One was due to a change in commute. Another was a lay-off. And a 3rd was because of family health reasons.
Stop judging people. And start getting to know them.
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@JaiDolwani
What? You wouldn’t hire someone because they want to understand expected working hours?
Thats a massive red flag on you.
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This is how my clients Google rep showed up for our ‘required meeting’ today.
Called in from a fighter jet.
What a great use of my / my clients time.
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@ThatChristinaG
👋 I’m Dan. I’m the VP of marketing at The Skills - a new startup in the sports education space.
I’m also a dad of 3 under 6 & a huge sports fan. I tweet about sports + working out + marketing.
Check out The Skills promo 👇👇
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@Aerocles
This is what happens when CMOs are expected to generate massive growth when they have no control over the product, the customer experience or the finances to actually achieve what they need to succeed.
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@HireFireTeam
@mrsharma
@workweekinc
Up next - how to be a better B2B marketer, through lessons taught by Jeffrey Epstein
Anyone defending this is gross. He grew in popularity because his entire platform is about sexually degrading women.
Is the lesson to make your marketing strategy so vulgar that deplorables
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This video has smashed for Brez on TT Shops today.
Should I ask
@AaronJNosbisch
and
@iamshackelford
for a Lambo when it passes $10,000 daily GMV in a few hours?
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@dennishegstad
How to be successful as a DTC owner in 2023:
1. Run an unsuccessful DTC business
2. Spend all day on Twitter
3. Lie about your success
4. Charge massive fees for consulting
5. Push SAAS products as a B2B influencer and get big commissions
6. Keep lying about the success of your
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@ashvinmelwani
How did you get a video for $1,000 for 9.5 million followers??
My guess is their audience is junk and they know it.
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You’ve all seen my TikTok Shop for Brez that has been smashing and has landed Brez as a top 2 brand in the food category on TT. This single video has driven over $45k in GMV.
I’ve been doing this for a few others projects. Here are a few other creatives that are printing money:
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@Adam_Karpiak
There are a few:
Your job doesn’t define you.
There is not one path to success.
There are problems at every job, running from them will just give you new ones.
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This week’s newsletter from
@mrsharma
is his best one yet.
If you’re a growth manager, print off his checklist, do everything on it this month & make yourself look like a rockstar.
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Ways to spot someone I don’t want to hang out with.
They’ve been all in on:
- NFTs
- Crypto
- Clubhouse
- ChatGPT
- Drop-shipping
- Expert in submarines
- Expert in burn patterns
What am I missing?
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It’s incredible that this
#MarketingTwitter
thread is still going strong a month+ later.
If you have less than a 1,000 followers and work in marketing in some capacity, introduce yourself to Marketing Twitter.
Say hi, tell us about yourself, and what you like to tweet about.
Make friends.
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@iamshackelford
Im being asked as a fractional CMO to build the quarterly marketing plans, run ads, write copy and do reporting.
All for $8,000 a month.
This used to be strategy and leadership only for that cost.
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@sweatystartup
I think you have mastered the playbook for how to grow on Twitter. And you might be the only person to use it without getting cancelled.
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I do more as a Fractional CMO in 8 hours a week than I did as a full time marketer in 40 hours a week.
Why?
Most orgs are designed with processes to keep you busy & not to actually deliver results. Eliminate the nonsense & you find yourselves delivering significantly more
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@brianne2k
I wish someone told me this earlier in my marketing career - so here it goes.
Your job is not your life. And your life will be better if your fulfilled & happy at work.
Find balance across both.
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When running paid ads, you need to zoom out.
One of my clients has maintained a 3x ROAS for months as we’ve scaled up ad spend.
Yesterday, saw a 0.34x ROAS. Nothing changed in platform.
Today? We’re on pace for one of our best days ever.
Zoom out & stop ‘optimizing’ daily
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I have a project that needs a good Shopify dev. They will need to do both front end (help with design) and backend (setup integrations, etc).
Drop your recommendations here 👇
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Another Sunday, another good newsletter from
@mrsharma
Can’t wait for him to hook up the promo codes he’s teasing + tell us how he’s building a new brand identify + testing those brands through data.
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For the first time ever, I got burned by a client.
Signed a 6 month contract. They’ve been avoiding payment since the beginning, but I wasn’t worried because I was referred from an ex colleague (who was an advisor)
At day 60, found out the had no money and couldn’t / wouldn’t
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My fCMO business is the healthiest it’s ever been in year 3.
The
#1
reason why? The brands I work with are tired of working with over priced agencies who staff 24 year olds in leadership positions and charge $40,000 a month to be ‘on their roster’.
Fractional CMO is the
I see a lot of bashing of the fractional CMO role on here (mostly by loudmouth agency heads fearful of losing their own clients) but I'm also seeing a ton of companies/founders in need of marketing support for sprints/organizational help, not long-term seats.
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@sweatystartup
Eight Sleep was a zero interest rate phenomenon. Charging a subscription to turn a lever on a $4000 bed is insane.
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FYI - while your marketing team might think that memes are cute and good for engagement, this will eventually get you sued
(and using images of the Kardashians without owning those rights will get you sued quicker by the family AND the photographer who took the original photo)
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I'm going to start a kickstarter to fund all of the 'switches' being fixed on the
#mbta
red line. Who's in?
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My
@beehiiv
newsletter has found product market fit.
I will now be selling it to the highest bidder.
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@realBrookNash
There are a lot of unqualified unemployed people right now calling themselves freelancers right now, without the skill set or experience to actually be freelancers.
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I spend hours on detailed tweets to get 9 impressions.
I shit post the Whalies and get like 400 new followers.
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And don't use clip art. “
@Inc
: Want to Make an Impressive Presentation? Less Is More
http://t.co/ySYNIUZG”
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The
@Panthers
&
@EAMaddenNFL
absolutely killed this TikTok - highlighting their video producer.
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@lolitataub
Reset their goals. If they’re landing big partnerships, making money, keeping their employees - why feel the need to go the VC route? There is nothing wrong with building a business at your own pace & earning a fair wage.
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@I_Am_GKennedy
Greg. They can spend bajillions on SEO contractors, create bank links, get reviews and then have it all go to waste during an algo update.
Or they can spend $10 a day to own the actual top spot with paid SEM and make it all be ROI positive.
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Someone called me lucky for having the flexibility to hit the gym & take a long walk over lunch.
It’s not luck. It took almost 20 years to have this much flexibility with my career.
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@AmandaMGoetz
I greatly struggle with the meta verse for this exact reason.
With living through VR goggles, we’re losing the social elements of life + not actually giving us more utility by doing so. This feels like we’re living in a Black Mirror episode and not something I’d want to do.
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@JulianGumbo
She’d be better off using the money to give away free pizza at launch & get the reviews that way.
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@businessbarista
You can’t sell food from home kitchens in most states.
BUT this happens ALOT in markets with seniors. They’re older and can’t cook, so they hire their neighbors to cook for them.
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@mkobach
If you won’t think about it in 5 years, don’t spend more than 5 minutes worrying about it.
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Want to hire the same affiliate/creator who helped Brez smash these numbers?
DM me & I’ll put you in touch with them (it’s me, so the putting in touch won’t be too hard)
The data: 1 quality video, 1MM views, 12k likes, 4k shares, 4k saves, $19k GMV, 400 orders.
$20k at $55 CAC on TikTok yesterday 😳 wanted to stress test it a bit 💸
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About to crush some TikTok Shops affiliate ads for these guys 🍄🍄🟫🍄
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STORYTIME
As a Fractional CMO, I have deep insights into multiple business at any given time and work frequently with multiple agencies and companies in a year.
For some clients I run ads, for others I hire big agencies - depending on budgets, etc.
One of my clients meta
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I rarely call out others, but come on
@mrsharma
.
Are you going to write a newsletter next week, giving tips to DTC brands that you learned from Jeffrey Epstein?
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Just so you know, Next Rep Marketing isn’t in the Forbes 5000 list because I don’t pay a PR guy to get me on dumb lists.
But our revenue is up YoY and I have the best work-life balance I’ve ever had.
Lists are stupid.
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‘I’m telling you, you just need ugly ads, cost caps, low COGS, and to check ads manager every 15 minutes’
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@RGA
The only list I care about this year is ‘40 under 40, while working at home with 3 kids under 5’. Because none of those 30 for 30 people can touch the accomplishment those people have had this year.
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@StephanieNOlson
@we_are_rosie
I just started my first Rosie assignment this week and I wanted to tell you that your team has been INCREDIBLE to work with.
In an industry where ghosting & bad behavior is the norm, theyve been the exception by FAR.
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@realmaceblack
Between Shep, Love, McKinney, Saquon this front office has let ALOT of talent leave that has been performing better outside of NY.
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@Dmurr68
The best way to improve at copywriting. Just start writing. And write like you talk. Be conversational through words.
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As a 40 year old father, entrepreneur & business executive, I wish I had more time.
If only I could find:
- someone to fill my calendar with quality leads
- a ghost writer to build my brand
- someone to help me buy a franchise
- someone to get me in shape
- life coach
🤔🤔🤔
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@jappleby
I send out my Friday Five! What are the 5 things I want others to know about from my & my team. What are the wins from the week, what are we focused on next week + what are the blockers we need help with!
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You know what would fix the ad agency business? hiring people over the age of 40 & stop calling 26 year old directors.
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@amandanat
Please don’t overestimate my writing ability. Those bad replys are probably just me.
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This isn’t a brag post - this is a ‘fuck staffing agencies who tell you to work for $60 an hour’ post.
That is not a livable wage for most people experienced freelancers.
This post is for new freelancers to see what real rates look like.
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Ignore what you read here
- Only 18% of Americans make $100,000 in income. That’s still a big salary and isn’t ’the new minimum to survive’
- The average income of a small business owner is $47,000. It’s not ‘easy to make $100,000 a year’ via a side hustle
#KeepGoing
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Dear founders, I know how hard it is to ask for help, so let me offer it to you, no strings attached.
If you’re a startup founder & need another set of eyes, book 30 minutes of time with me here:
No strings attached, no selling. Just a friendly ear.
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@allthingsmarco
I saw someone a few weeks ago say that Twitter is where B players talk at C players while the A players watch and laugh.
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If a company is judging you for asking about compensation & benefits they are a trash company and you shouldn’t want to work there. Send tweet.
This is TERRIBLE advice. You should feel comfortable asking to understand $$$ & perks as early as you’d like.
An easy script for phone interviews: “This all sounds great! Wanna make sure we’re on the same page for compensation: could you share salary & notable benefits?”
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@theraleighwill
No way. As a solo-preneur I have some fantastic work-life benefits that I can never have with a partner or investor.
And I make more than enough cash. Getting to spend time with my kids, take a day off, go to the gym mid-day is worth it.
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Everyone at The Whalies / talking about the Whalies is being paid to do so? Right?
I don’t get it. At all.
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Hot take - there’s almost no need for 90% of brands to be posting organic social media content every day.
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@AdamSinger
They’re more profitable because the CEO isn’t personally reviewing every piece of copy.
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‘When should I hire a fractional CMO’
It’s the most common question I’m asked.
My recommendation is when a founder is overseeing marketing and takes up more than 50% of their time.
They need to build, not market.
Bring on the help and let them cook.
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@AmandaMGoetz
I learned a concept from
@MariaSharapova
&
@theskills
called ‘horse-blinders’.
I teach myself that everything in my life makes me, me. But, like a racehorse, in the moment, the only thing that matters is focusing on what’s in front of me.
It’s our choice on what we focus on.
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@mrsharma
I remember a client once said to me “Our reporting says that our most efficient channel is branded search keywords. Why can’t we just put all of our budget on folks searching for our companies name” 🤦♂️
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