Fernando Cao Zheng
@thefernandocz
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Co-Founder at . We build personal brands on 𝕏 for incredible founders | 1.5+ Billion views for clients | Get your FREE 𝕏 masterclass below👇
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This year, we've helped 34 founders tell their story online.
They've gotten 1.3+ Billion views & 350,000+ followers combined on 𝕏.
Here's our 7-step blueprint to get your first 10,000 followers (in your niche):
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How the Navy Seal fall asleep within 2 minutes.
• No pills.
• No cold shower.
• No bluelight blocking glasses.
The 4-7-8 Method (backed by science):
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This is crazy.
Japanese people never get sick & live to 100+ while:
• Barely exercising
• Drinking & smoking
• Eating tons of carbs
But when Americans do it? They get obese & burn out.
I had to find out the truth... 🧵
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This man can predict the future.
He was an early investor in Uber, Twitter, and Notion.
And he just said "In 50 years, everyone will be working for themselves."
Naval Ravikant's 5 predictions on the future of wealth creation (and why you should care):
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This is Matthew Walker.
He’s the best sleep scientist of the 21st century.
His message? The shorter your sleep, the shorter your life.
Here's his evidence-backed protocol for getting high-quality sleep every single night:
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Look at this guy.
He’s a factory worker who became a millionaire as a fun social experiment.
Somehow at 24, he makes $10M a year without saying a word.
The story of Khaby Lame and what happened next:
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The 4-7-8 Method
1. Breathe in quietly through your nose for 4 seconds
2. Hold your breath for 7 seconds
3. Exhale audibly through your mouth for 8 seconds
4. Repeat for a total of 4 cycles
That's it. The magic ratio of 4-7-8.
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The man who can predict the future:
Balaji.
He was an early investor in Bitcoin, Ethereum and Eight Sleep.
He just said, "Social media is about to become far, far more lucrative than people realize."
His 4 shocking predictions on the future of social media & wealth creation:
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I’m 24.
I used to be stressed out of my mind and wasted years of my life making the wrong decisions.
Then I spent 100+ hours studying Charlie Munger’s letters to learn his mental models on decision making.
Here’s what I found:
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Everyone thinks the most addictive drug of the 21st century is:
Weed. Alcohol. Sugar.
They’re all wrong. It’s something much worse.
What it is (and how you can overcome it):
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This idea changed my life (and may change yours)...
Parkinson's Law:
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This is Chamath Palihapitiya.
He’s the billionaire VC who scaled Facebook to 1B users.
And recently, he declared that “Social media is dead.”
5 predictions on the future of social media (and why you need to invest in the creator economy instead):
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This is Chris Voss.
He is the FBI's top kidnapping negotiator.
He’s negotiated with 100s of hostage-takers and international terrorists.
His 10 actionable tips to master the art of negotiation and never split the difference:
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This is Marshall Goldsmith.
He charges over $1 million per year for business coaching. He’s coached the CEOs of Pfizer, Ford, and the World Bank.
I wanted to see what the hype was all about.
Here's everything I learned ($2 million-worth of advice in 5 minutes):
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I’m obsessed with learning how to learn.
So, I spent 100+ hours studying how Sam Altman absorbs information.
Here’s what I found on becoming a learning machine:
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Look at this guy.
He holds 26 world records, speaks 10 languages, and once ran up Mount Everest in a pair of shorts.
I had to find out how he does it.
The Wim Hof Method for controlling your breath (and mastering your life):
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This guy faced a murder trial.
Now he’s the King of a $160M empire.
And you won't believe how much he's making from the Olympics...
Here’s the untold story of Snoop Dogg’s business success:
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This is Naval Ravikant.
He’s an early-stage investor in >10 unicorns.
And he said that to get rich, you must “Stay on the bleeding edge of trends and build your brand.”
There’s 1 industry that does both.
Here’s what it is (and why it’s the true path to lasting wealth):
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Tongue position matters.
Place the tip of your tongue on the ridge behind your upper front teeth. Keep it there the whole time.
Exhale through your mouth, making a whoosh sound as you pass your tongue.
Feels weird at first, but you'll get used to it.
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3. "Ikigai"
This Japanese concept roughly translates to "reason for being".
It's about finding purpose in life, no matter how small.
Studies show people with a strong sense of purpose live longer and healthier lives.
But how does this translate to everyday life?
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It starts with a concept called "Hara Hachi Bu".
This 2500-year-old Confucian teaching instructs people to eat until they're 80% full.
But it's more than just portion control...
It's about mindful eating and listening to your body.
The result?
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1. Fermented foods
Miso, natto, pickled vegetables...
These aren't just tasty. They're probiotic powerhouses.
Studies show fermented foods can:
• Boost immune function
• Improve digestion
• Fight depression
But there's more to it than just gut health...
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The cost of overthinking is the life you could have lived.
If you suffer from overthinking, read this.
How to stop and reclaim your sanity:
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2. Green tea
The average Japanese person drinks 5 cups a day.
It's loaded with "catechins", antioxidants that:
• Boost metabolism
• Reduce inflammation
• Protect against cancer
But here's the real kicker:
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4. "Incidental exercise"
Japanese cities are designed for walking and cycling.
The average Tokyo resident walks 7km a day!
This isn't intense cardio, but consistent, low-impact movement.
It keeps metabolism high without stressing the body.
There's one more crucial factor...
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The root of modern disease isn’t lack of exercise or poor eating habits.
It’s sitting too much.
If you sit more than 6 hours a day, please read this:
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1. The Rise of Micro-Entrepreneurs
Naval says in 50-100 years, we'll all be working for ourselves.
Most of human history has operated in hierarchies: The idea of "working for someone else".
But the 'Information Age' is bringing a surprising trend:
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In Japan, retirement isn't the end goal.
Many people work well into their 80s and 90s, not out of necessity, but choice.
They stay engaged, contributing to society.
This leads to better cognitive health and lower rates of depression.
But what about exercise?
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The 4-7-8 breathing method is a powerful relaxation technique designed by Dr. Andrew Weil.
There has been references to Navy Seals soldiers using this while under stress.
It's free, simple, can be done anywhere, and helps you fall asleep.
Here's how it works:
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The Japanese secret to longevity isn't about strict diets or intense workouts.
It's about balance, mindfulness, and community.
And the best part? We can all incorporate these principles, starting today.
Before you go...
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Japanese people consume about 25% fewer calories than Americans.
Yet they feel more satisfied after meals.
Why? Because they're not just eating less...
They're eating better.
Let's break down the Japanese diet:
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I spent 1000 hours reading about the highest performers in the world.
Bezos. Naval. Gates. And others
Every single one of them (without exception) does these high-leverage habits:
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Green tea contains L-theanine, an amino acid that promotes relaxation without drowsiness.
This might explain why Japanese people can smoke and drink, yet still seem less stressed.
Speaking of stress...
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5. Social connections
Japan has a strong culture of community and family ties.
Regular social interactions reduce stress, boost immune function, and promote longevity.
In fact, Okinawa (home to many centenarians) has a tradition called "moai"...
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ChatGPT crossed 1,000,000 users in just 5 days.
But 95% of you don't know how to unlock its full potential.
Here are 9 dead-simple ways to use ChatGPT to 10x your content creation:
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Elon Musk rebranded "Twitter" to 𝕏 and everyone thought it was doomed.
He was right. They were wrong.
It's the branding masterclass of the decade and every entrepreneur needs to understand why it worked:
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31 days ago, I STRUGGLED to grow my audience.
Since then, I’ve hit:
• 1,000+ followers
• 283k impressions
• 1.3k replies
• 4.3k likes
• 354 RTs
I did this with ONLY 2-3 tweets/day.
RT + Like + Comment "send" to see a detailed guide of how I did it.
(Must be following)
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What happens when you follow this breath pattern?
As soon as you start consciously controlling your breath, you "hack" into your nervous system.
The slow 4-7-8 cycle activates your parasympathetic response — the "rest and digest" mode.
Listen to
@huberman
:
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There is a global sleep-loss epidemic. One-third of modern civilization doesn't sleep enough. If that’s you, Dr Walker suggests:
•Regular hours
•Ideal temperature
•Dark environment
•Walk it out
•No caffeine and alcohol before bed
•A wind-down routine
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You wake up every morning automatically matched with people who require your unique skills.
You get the choice to accept/reject those gigs.
No more bosses, no more suit & ties, no more 9-5.
This one's a promising trend. The next one not so much:
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Jeff Bezos built the biggest company of the century, sends rockets to space and still has time to maintain his relationships.
I had to figure out how.
Here’s what I learned (after reading all his letters and binging all his podcasts).
The Bezos Productivity Blueprint:
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The differences in health are remarkable.
Japan:
• Have a life expectancy ~8 years more than the US
• Spend around half as much on healthcare
• Are around 10x less obese
It's astounding.
But on the surface, they don't seem that healthy...
How do they do it?
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1. Influencers = Engineers
Balaji thinks we're not even CLOSE to the peak of social media's power.
In fact, we're just getting started.
And anyone who wants to build wealth needs to realize:
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The beauty of 4-7-8 breathing lies in its simplicity.
• No equipment needed
• Can be done sitting or lying down
• Eyes open or closed
Just find a quiet, comfortable spot and you're ready to start.
@DrWeil
on why it is the most time & cost-effective technique:
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Think In Reverse
Most problems can’t be solved by thinking forward. With inversion, the idea is to approach a problem backward.
Instead of focusing on what you want to achieve, think about what you want to avoid.
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Moai are social support groups that last for life.
Members meet regularly, providing emotional and even financial support.
This sense of belonging and purpose is a powerful antidote to the isolation many face in modern societies.
So, what can we learn from all this?
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An MIT neurosurgeon has gone viral for quitting his job & going to the mountains alone.
He realized our health system isn't designed to help you get better.
It's only designed to exploit you for your money.
It's a devastating story — this is the shocking truth he discovered:
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I spent 8 hours researching the best content that prints money.
Understanding the key frameworks will make you $$$ in 2023.
I analyzed the 7 best types of content FOR YOU to steal.
Free for 24 hours.
Like + Comment "money" and I'll DM you it.
(Must be following)
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20-year-old Khaby downloaded TikTok out of boredom in March 2020.
He started creating short, simple videos mocking overly complicated life hacks.
His silent, universally understandable humor struck a chord with his audience.
Bang! He went viral.
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The internet provides infinite connectivity & scale. Your unique skills can be seen by people around the world.
You're no longer confined just to the jobs near you.
Here's Naval's vision for the world:
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"Anyone who wants to build billion-dollar companies will have to also build a million-person media following.
Every new company could have a founding influencer on par with a founding engineer."
What does this mean for you?
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This is Andrew Huberman.
He's the best scientist of the 21st century.
And recently, he was the subject of a major hit piece by a journalist.
Why this matters (and what it means for the future of media):
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2. The fight for attention
Your attention is becoming the world's most sought after commodity.
Everyone's fighting for it — from news outlets to video games.
And there's something making you particularly vulnerable to distraction:
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Khaby's genius formula:
• Videos are short, sweet, and easy to grasp
• Not speaking allows his content to transcend language barriers
• His relatable humor and expressive reactions resonate globally
In Khaby's own words:"My video is simple and easy. That's it. It's magic."
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Parkinson's Law states that work expands to fill the time available for its completion.
Give yourself a week for a task, it takes a week. Give yourself a day, it takes a day.
The time you allocate determines the time it takes.
@jockowillink
shares:
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Here's how I will quit my 9-5 and go from $0-10k/mo in 6 months:
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This is Taylor Swift.
She’s a self-made billionaire, sold over 200 million records worldwide, and ran the highest-grossing concert tour of all time.
I spent my weekend analyzing everything I could find about her.
Here’s Taylor’s blueprint for building a cult-like following:
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Elon Musk scaled Tesla to $558 Billion, sends satellites to space, and still has time to sue people like Sam Altman.
But that’s only the tip of the iceberg.
Here's the lowdown on the 12 craziest things he's ever done:
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Understand the ultradian cycle. Our body is designed to operate in 90-minute cycles.
During this time:
•The first 5-10 mins will be transition time
•Focus will flicker
Huberman’s suggestion: Set your timer for 90 mins. Sit down and work. Decompress for 10 mins. Rinse, repeat.
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Isolation.
In all of history, we had community — whether that be tribes or family.
Today? Most of our lives are spent disconnected.
We live in apartments by ourselves. We move away from family. Etc.
Which means when distraction comes, you're alone...
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This deep, rhythmic breathing:
• Lowers your heart rate
• Reduces blood pressure
• Eases muscle tension
• Calms your mind
It's like hitting the brakes on your body's stress response. Your physiology shifts gears from fight-or-flight to chill mode.
@hubermanlab
shares:
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Facebook offered him $3 Billion for his company.
He turned them down.
Now, his company is worth 5x what Facebook offered.
5 lessons from the crazy story of Evan Spiegel:
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The root problem affecting social networks isn't technical—it's psychological.
@chamath
believes that people have lost belief in themselves, leading to a surge in anger and toxicity online.
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Understand that the modern digital world was engineered to suck you in — and by extension, waste your time.
The business models of companies like Facebook, Google, Twitter, TikTok, etc. rely heavily on maximizing screen time.
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Use Elon Musk’s 5-Min Rule
If you don’t want to do something, force yourself to do at least 5 mins of it.
Power through with the understanding that you can give up after 5 mins.
You trick your mind; even the hardest task becomes easier.
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I used to be stressed out of my mind…
Then I went down the biggest Jordan Peterson rabbit hole and listened to every single one of his lectures online.
Here’s what I discovered.
The Jordan Peterson protocol for squashing stress:
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Attention is today's currency.
And unlike any other time in history, ANYONE can make it.
You don't need to have specialized skills to build a company - a huge following is as valuable as a decade of coding experience.
But it's gets even bigger:
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I’ve had 0 alcohol since June 2nd, 2022.
Here are 7 life-changing benefits of not drinking:
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I’m obsessed with extending human life on earth.
So I spent 50+ hours listening to the
#1
longevity doctor in the world to uncover his top tips for living a long healthy life.
Here's what I learned:
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And it means power is in the hands of a few small groups of people:
For one, the people who write the algorithms. You see what they want you to see.
And two, creators. They're magnets for today's currency of attention.
Speaking of which:
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I'd rather write alone in my room and talk to strangers on the internet than go to a party/night out these days.
Money twitter has changed my entire being.
I AM OBSESSED WITH THIS GAME.
Anyone feel the same?
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3. The rise of the individual creator
The number of creators will more than double in the next 5 years. Why?
People crave authenticity & in a world of corporate BS, personality becomes the only advantage.
That's why individual brands are the biggest money makers today...
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For example, to be more productive, ask yourself what would make you unproductive.
By turning your problems upside down, you flip your perspective on a problem and uncover your hidden beliefs.
It’s how you use negative rationale to achieve positive results.
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@KhabyLame
and his family immigrated from Senegal to Italy seeking a better life.
He struggled with dyslexia and was rejected from schools.
During the pandemic, he lost his factory job and was forced to move back in with his family.
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Khaby's global appeal attracts top brands like:
• Hugo Boss ($450K per post)
• Binance ($450K)
• NBA ($300K)
He reportedly makes up to $750K per sponsored post.
His income today is a far cry from his $1K/month factory job.
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Perfect The Skill Of Focus
When you practice, you get better at it.
Otherwise, you’ll suck.
Even if you put aside time, lock away your devices, and camp out in a cave, you’re not going to be good at focus if you’ve not practiced the skill.
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But social media isn’t necessarily the cause of time-wasting.
Often, it is the symptom.
When our brain hits a road block (due to exhaustion or paralysis) it latches onto the nearest distraction.
Social media is just the convenient scapegoat. The real enemy is procrastination.
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I’m obsessed with learning how to learn.
So, I spent 100+ hours studying how Elon Musk absorbs information.
Here’s what I found on becoming a learning machine:
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I studied Economics at a top 7 UK university.
It completely changed the way I see the world.
Here are the 7 best ideas I've learned for life & business:
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What we can learn from Khaby:
• Consistency is key – keep creating even when no one's watching
• Find ways to appeal to a broad audience by transcending barriers
• Use your platform to pursue your wildest dreams
• You can make it big with just a phone and the internet
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