Maxx Blank 🐳
@aryehMaxx
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Co-Founder @triplewhale building the Smart Data Platform for Ecom.
Columbus, OH
Joined October 2020
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Tune in live, April 10th at 10am EST, to see something totally game-changing 👀
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If I had to was to build a brand today I would focus on a subscription based consumable product that had a solid influencer community with a heavy focus on TikTok ads.
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Today, Triple Whale introduces a FREE plan for every Shopify merchant!
It includes:
* profit tracker
* blended metrics (ie. ROAS)
* web analytics
* iOS widget
* benchmarks
* post purchase survey
Let’s unpack this some more: 🧵
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This Shopify announcement is a dream come true.
Here's why 👇
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Absolutely heartbroken. Our team is safe & our prayers are pouring out. We are a resilient people & we continue to build.
עַם יִשְׂרָאֵל חַי🇮🇱
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Triple Whale 🤝 Amazon 🎉
You can now connect your Amazon to Triple Whale and access your Sales & Ads data directly from your Summary page.
This is the only dashboard in the world where you can see your blended ecosystem ROAS, on your phone, in real-time. 🤯🐳🐳🐳
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Introducing, the Smart Customer Data Platform
(S-CDP) at Triple Whale 🐳🐳🐳
Today is the first step in centralizing every data point of your customer's journey into an actionable platform, powered by your first-party data 💾
Let’s dive in 🧵
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Our goal for
@triplewhale
has always been the same:
Give businesses the data they needed to grow. We’ve done that for more than 11K brands!
But since day one, it’s been up to them to figure out what to do with it.
That’s about to change.
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1. Over the past 10 months,
@triplewhale
raised $27.7M to continue building the platform that will change the way eCommerce is done.
Today, I want to highlight 5 groups of people that have made this amazing journey possible:
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En route to Israel to visit our team and show support for our brothers and sisters during these challenging times. We will be in the office building our incredible product as well as volunteering and doing our best to help our people in this difficult moment.
🇮🇱 Am Yisrael Chai!
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We just sold out a 500 person event.
Here’s the story.
The Whalies were supposed to happen in LA. About 250 attendees. A similar scale and vibe to what we did in 2023 (which was a huge success). It would have been great.
But then I talked with
@harleyf
.
I casually mentioned
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Imagine being able to see what customer came from which ad, the
#TriplePixel
is coming alive.👇👇👇
In the screenshot below you can see a Facebook ad campaign and all of the attributed orders.
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Look at this 👀
I have always wanted to see the correlation between my Facebook Adspend and my Amazon sales.
This is game changer for merchants trying to understand cross channel influence.🐳🚀🚀
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Exciting news! The next piece of the ecom OS is here
Introducing the
@triplewhale
FinHub
Here’s the breakdown:
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Feeling grateful this week that
@triplewhale
is able to help 2500+ eCommerce businesses scale with confidence. We’re building the tools I wish I had when growing my own eCommerce business.
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The Whalies might have been our highest high in 2023.
We broke DTC Twitter (for a good reason this time!).
We announced the
@Shopify
investment.
We had an incredible time with even better people.
And so, it brings me great pleasure to announce...
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This is BIG.
You can now see your entire
@RechargePayment
subscription business inside Triple Whale.
And you can use our attribution to more efficiently deploy your marketing budget with relevant LTV metrics for these customers.
Currently in beta. HMU to give it a shot! 🚀
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Coming soon to the Triple Whale 🐋🐋🐋
The Triple Inventory System. Inventory used to mean Google sheet after sheet..... Usually a big mess. We are fixing this. Check out the video below.
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I commit to post more leadership content on X.
As a founder, I gained tons of inspiration, tools, and tips from others that helped me build
@triplewhale
. And now, I’d like to give back.
But it won’t be perfect. And it won’t be super polished.
Instead, it’ll be scrappy, it’ll
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This is getting real. Less than 24 hours away! Can’t wait to see you all!
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Facts:
🐳Starter plan (with a pixel) is now at $129
🐳75% of our customers saw a decrease in pricing
🐳Better pricing for agencies
🐳Free version of the dashboard coming soon
We’re here to help you win💪
Please DM me with any questions
WE SCREWED UP OUR PRICING ROLLOUT.
I’m sorry about that. That’s on me. I want to apologize to the community for that, and provide you with more information as to what our pricing will look like in the future.
Let me explain what happened:
🧵 👇
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Whether he knows it or not (he doesn’t!),
@ezrafirestone
helped me build Madison Braids into an 8-figure brand.
His tactics were instrumental.
But looking back, one concept really stands out (I say it every day, ask anyone at
@triplewhale
):
Small hinges move big doors🚪
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As margins tighten due to increased ad costs, inflation etc, it's important to move levers that are in your control. Here is an example of how I did this with my brands.
🧵
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Shopify has been the backbone of my entrepreneurial journey for the past 10 years. From my first successes as a DTC merchant to building a thriving SaaS company, it all started with here.
Yesterday's Shopify Edition's was a humbling reminder of this journey. Huge shout-out to
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Focus. Mission. Passion.
That summarizes the energy from our 2-day on-site with our GTM team in Columbus.
We’re all-in on helping ecommerce entrepreneurs scale their brands!
Major product announcements coming soon… Will completely change the game!
2024… Let’s GO! 🐳🚀
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I’m excited to share that
@triplewhale
has been voted one of G2’s Best Commerce Products of 2024!
Out of 457 products in this category, we came in at
#8
. To our 10,000+ customers and our incredible team, thank you. Your tireless effort and support drives our innovation.
This
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Thanks
@lindayaX
It’s great to partner with you on this launch. First of many 🙌
Thrilled for
@triplewhale
's incredible work in eComm/DTC Marketing! Don't miss the Whalies live stream on X today. Congrats
@aryehMaxx
and
@AY_Orbach
!
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Shoptalk just wrapped, which means we’re 20 days away from The Whalies.
Where I’ll be on stage THREE times ⬇️
🐳 First with my co-founder
@AY_Orbach
🛒 Then with Shopify President
@harleyf
🪒 👓 And finally, with Warby Parker + Harry's Inc. co-founder
@jeffreyraider
The
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Feels awesome to support thousands of brands!
But, do you know what’s NEXT level awesome?
When the
@MiamiHEAT
make it to the NBA Finals and
@triplewhale
plays a central role in the +275% increase in revenue, marking the highest-grossing 45-day run EVER!
Let's unpack this 🔥👇
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🫳
🎤
Meet Moby, the only AI that understands your business.
It’s like having a data scientist at your fingertips to:
- Think with you
- Reason through your data
- Give you instant access to questions that can’t be answered anywhere else
With Moby, we’ve combined data processing,
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Over 20,000 brands trust Triple Whale to make better decisions with higher quality data.
I am happy announce that Triple Whale can now also help Meta and Klaviyo make better decisions with first-party data🤯.
Enter: SONAR 🔊 by
@Triplewhale
.
Sonar enriches marketing platforms
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🚀 As
@triplewhale
continues to solidify itself as a full stack data/BI platform in ecom, I am excited to share our latest integration with
@gorgiasio
. Get a full view of your CS org data & join any unique data point from across your stack for views only available in the Triple
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Huge Facebook ads bug this morning, as they overspent on tons of ad accounts. This continues to make the case for
@triplewhale
rules + anomaly detection!
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We’ve got 100+ people working at Triple Whale. 🐳
Most of them are heads down on the future of our core product (shameless plug: come to The Whalies on 4/10 in NYC to learn exactly what that means).
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Having this data real time on my phone is a game changer. Getting ready for the
@attentivemobile
+
@trytriplewhale
integration!
@PostscriptIO
and
@klaviyo
sms coming soon.
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The Whalies last week was a HUGE SUCCESS.
It was amazing to connect in person with so many customers, partners, and friends.
I got to share the main stage three times with founders and leaders who have inspired me for years.
Here are my key takeaways from each conversation:
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Just jamming with the team on our new chat with data initiative and here is an early result with my store.
This stuff is powerful!🐳🐳🐳
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Looking for some feedback here on this new feature.
What do you all think?
Would this be valuable for your store?
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These early results are insane🤯
In just 7 days, this customer has:
👉 DOUBLED their abandonment flow revenue
👉 Driven an additional 64 purchases
👉 Added $7600 in extra revenue
This equates to a 4.3% boost in overall Klaviyo revenue! 🎉
The best part? They covered 3 months
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Couldn’t be prouder of what the team has accomplished!
10,000 Shops and counting!
Over TEN THOUSAND BRANDS are now using Triple Whale to scale to the moon - and we're OVER the moon about it.
Can't wait to share our next updates with you!
🚀 LFG
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Any process that’s repeated in a spread sheet is a SAAS product waiting to be built.
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Saved tons of $$$ on unnecessary subscriptions and other costs
In other words, less stress and more profit
In 2022, you can't afford to not know your numbers
🐳💰 Unlock financial clarity for your eCom business right here:
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Came home tonight to a awesome gift from our friends at
@minikatanastore
! Super impressive experience. Thanks so much!!
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is the store that was the initial spark behind
@triplewhale
& today we got a special surprise from
@harleyf
and the
@Shopify
team on this momentous milestone! It’s an honor to be apart of this tremendous ecosystem! Let’s keep building!
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Greetings from the Toronto Airport! En route to Jerusalem looking forward to seeing team Israel in the brand new office!
@AY_Orbach
@foreplayzach
@chaimdavies
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Don’t come back until it’s done🤩🐳🤩🐳🤩🐳
Flying to Israel the to work closely with the team on the final Triple Pixel🔮sprint, it feels like I am flying into the Pixel!
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Feeling very grateful. It's an absolute honor & dream to build a product that helps other Entrepreneurs run and build their businesses.
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Something truly magical going on with
@triplewhale
right now! Can’t wait to share it with all of you!
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Signing off for the next 25 hours.
No electricity, no internet, no driving, no technology, no money, no music and no work, Just rest, prayer, family, friends, and food. One day of the week for a digital detox.
Every week, without exception, I dedicate this time to Shabbat. It’s
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This is fun!
we noticed a familiar face on the NASDAQ board in Times Square
🐳🐳🐳
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Seems to me that ad agencies will turn into full service agencies and soon after to become full blown digital asset managers.
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Enroute to Austin Marketing HQ. I can’t wait to see what they have been cooking up.
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Despite all the fast paced business stuff going on....sometimes you gotta just ask your mom for advice.
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🚀Unbelievable!
Just spoke to a guy in New Jersey who bought a failing business from a bank and flipped it into a 7 figure goldmine on Shopify! 💰
His product? TRASH BAGS!
And his primary, low-cost traffic source? SEARCH!
He's living proof that you don't need a fancy
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On the way home from an amazing team trip to Cancun to celebrate our top-performing sales stars of the year! 🌟 Huge shoutout to
@ZachRego
for building such a powerhouse team! Ambitions are high and the next 12 months are going to be a blowout! Onwards & upwards! 🚀
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📊 As a data & analytics company, our challenge is helping merchants understand & helping them with this question -
"Thanks for the fancy graphs... but what do we do with this data?"
This is something we are addressing head on with the newest version of
@triplewhale
. We can't
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The lineup is INSANE.
We've got 20+ speakers across two stages (one's on the roof 🌆 )
I'll personally get to share the main stage with:
🛒
@harleyf
, President
@Shopify
👓 🪒
@jeffreyraider
, Co-Founder
@WarbyParker
&
@harrys
🐳
@AY_Orbach
, my Co-Founder
@triplewhale
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The past ten days have been the most insightful in the Triple Whale journey. Reining in finance ops has led to tighter decisions around everything. I’m super grateful for a solid ops team!
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Absolutely horrific to wake up to this. There is no start-up handbook on how to handle this one...
This happened 3 minutes away from the Triple Whale office, going into slack and seeing messages asking if everyone is ok, this can’t keep happening it must stop. 🛑
(Thank god everyone on the team is ok but it could have been us this morning on the news)
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Understanding your cash position as a DTC founder is absolutely paramount to stability and paves the way forward for growth.
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In just 3 years, Triple Whale has evolved from a simple KPI tool to an MTA platform and now, for its next iteration, a fully integrated data, AI, and measurement platform for DTC.
We’ve built a world-class team to help facilitate this transformation. Over the next few weeks and
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A new era for Triple Whale leaning into Ai.
Introducing AI Ads Engine at Triple Whale 🐳🐳🐳
The first full-cycle Generative AI where you can create, deploy, analyze, and iterate your creative content -- all from one place💥
A thread 🧵
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I just got a peak into what the team is building with the
#TriplePixel
and level of clarity we can get on traffic is quite amazing.
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Excited to see
@triplewhale
’s newsletter featured in Forbes last week!
We’re trying to publish the content we wish we had when we were growing our ecom businesses.
Great work
@rabahrahil
@tclarkmedia
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Ecom operators:
Having loads of data available to you isn’t enough
If anything, it gets confusing…
You need to be able to draw simple, actionable conclusions from it.
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What an awesome event last night! There is nothing more satisfying than meeting customers who genuinely love and appreciate what we have created
@triplewhale
. Kudos to the whole team and great work with the event!!
@rabahrahil
@AlexaKilroy
@tclarkmedia
@KevinNewsum
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This BFCM,
@triplewhale
customers made more than $1B 🤯
We just shared some insights from across all 11K+ shops
But I want to focus specifically on two things that stood out to me across the largest brands ($50M+ GMV) using Triple Whale.
📈 Shopify merchants made $9.3B+ over BFCM this year.
The 11K+ stores using Triple Whale were responsible for more than 10% of that revenue.
Here are 5 things we learned from them 👇
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We’re all still reeling from the Meta ads disaster on Sunday.
In the future, we’d love to help you avoid anything like this.
Stay tuned for exciting updates on our Rules Engine + Anomaly Detection…
We’re in this together. Let’s go 🚀
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I’m absolutely humbled and beyond excited for this announcement!
BIG NEWS 🐳🐳🐳 I am happy to announce that Liad Itzchak has joined Triple Whale as our Chief R&D officer. Liad previously ran the Data, ML, Maps & quality at Waze, and will help Triple Whale to continue scaling to millions of users 🚀
Here's what we're excited about: 🧵
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After launching a couple tech startups after college, I shifted into e-commerce and scaled a few brands. Not only was I able to generate about $30M in revenue, but I was also able to have the flexibility I needed to be the husband and father I wanted to be.
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Huge thank you to our sponsors for helping us put on the premier event in DTC 🫡
@Shopify
@Sendlane
@RebuyEngine
@gorgiasio
@RechargePayment
@PostscriptIO
@ShipBob
@tapcart_app
@Retentiondotcom
@GetOkendo
@digioh
@fermatcommerce
@foreplay_co
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Without a constant feedback loop guiding product development with rapid feature shipping Triple Whale wouldn't be what it is today. Kudos to an amazing Dev team.
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Again!? Can’t stop won’t stop.
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I was about to remove the launch button from
@AY_Orbach
but then I started playing with this and wow. Great work team!!
We can’t stop shipping 🐳🐳🐳
Meet Willy 🐳, your AI ecommerce assistant from Triple Whale.
Willy will change the way you analyze, forecast and manage your business.
It’s like we just gifted all our customers a new employee, free of charge!
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Menorah Lit✔️
Dreidels Spun ✔️
Kids Asleep ✔️
Chill with wife 🤩
Happy Hanukkah 🕎
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The day all of us in ecom have been preparing for is now just hours away! Good luck to all!
Double check that your discount codes work 🤩😅
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Back when I was running my first brand Ivy & Fig, buying inventory and ads at scale CRUSHED us.
I didn’t have access to the right data. I didn’t even know what the right data was.
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My son loves
@crunchlabs
.
@MarkRober
's content. The actual products. He can’t get enough.
And they just happen to use
@triplewhale
🤝
So for my son’s tenth birthday I reached out to their Head of Growth, Cleo Hage (she’s awesome, and she’s speaking at The Whalies), to see if
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I’m pleased to announce that, effective today,
@johnjhcoyle
has joined us. He'll run our new consulting team.
John comes to Triple Whale with more than a decade of experience building multiple 8 and 9 figure brands.
His team will have 3 key focuses 👇
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Congrats team! Another crucial feature shipped 🚢🚢
Post-Purchase Survey 2.0 just landed in Triple Whale🐳 🐳 🐳
1️⃣ More granular answer types 🎯
2️⃣ Customize survey answers 🤓
3️⃣ Custom questions 🙌
4️⃣ Free-form responses 💬
5️⃣ Updated reports 📈
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This is huge!
Triple Whale🐳🐳🐳 raised $27 million... in just 10 months!
We’re on a mission to empower business owners to build better and more successful lives.
Here’s our story (thread)👇👇👇
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Vision and passion (and sweat and tears 😅) have lead us to our biggest update yet!
Welcome to the future of AI and Ecom 🐳🚀
Ecommerce Copilot (aka Lighthouse) is now live 🐳🐳🐳
Triple Whale is bringing AI into every aspect of your eCommerce business, making it more profitable
Here's a glimpse into all of the AI-powered features that we just released:
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When you have a world class team in place, the next super power to acquire is focus.
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