Zachary Murray
@foreplayzach
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Writing about bootstrapping @foreplay_co to $10M ARR in 2024
Toronto, Ontario
Joined March 2012
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Pinned Tweet
$10,000 is burning a hole in my pocket.
It could be yours ... here's how to get PAID 👇
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How did I not know about this?!
👀 See all google ads a brand is running directly from Google
Yes, this is now on the foreplay roadmap.
*Right now, this only works for advertisers who verified their identity with Google.
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I spent 54 hours designing & building the Fin Hub landing page for
@triplewhale
.
Here are my secrets behind it 👇🏼
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🚨 BFCM is in 79 days.
Need ad inspiration??
I built a swipe file of 500+ top-performing FB & TikTok ads for FREE!
Like & reply "BFCM" and I'll DM (must be following)
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✨ Introducing Foreplay 2.0
😸 Live on
@ProductHunt
today!
👇🏼 Now, let's get into what we are shipping.
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👀 TikTok just launched an Ads Transparency Library including;
✅ Ad Creative
✅ Ad Targeting
✅ First Shown / Last Shown
✅ Amount of saves
We have already started building support for the foreplay Chrome extension.
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🚨 BLACK FRIDAY IS IN 9 DAYS 🚨
I created a Swipe File of over 100 Black Friday Facebook & TikTok ads that are already running.
Want it? For free?
👉🏼 Retweet this post
👉🏼 Comment "Black Friday" on this post
And I'll DM it to you the link (must be following)
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We just enriched our entire ad library with Ai
On Monday, you will be able to search over 100K ads by keyword
👀 Results for "Black Friday Collagen"
Doing ad research for a new client just got 10x easier
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Introducing Spyder 🕵🏼
Now you can track every new ad a brand publishes, on autopilot with rich content analysis.
Here's the details👇🏼
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It’s becoming increasingly obvious to me that the meaning of life is to have children.
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People have saved over 70,000 ads with Foreplay, making our new Discovery feature the largest curated ad library in the world 🌎
Want me to send you FREE access to Ad Discovery forever?
⚡️ Retweet this & I'll DM you!
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I cringe so hard whenever people refer to their work as "in the trenches"
We tap keyboards and finger mice... relax
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Who wants it?
@AY_Orbach
said that if this gets 100 likes, we will build a dark mode
@triplewhale
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99% of podcasts suck
Here are 13 marketing podcasts that are worth your time:
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Getting Foreplay V2 out is taking longer than expected.
But I am confident it will be one of the most delightful tools you ever use.
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🎉 Introducing Foreplay Experts
Public Ad Swipe Files from leading creative strategists & media buyers.
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Closed on the new
@foreplay_co
office today.
Got someone on Upwork to build the floorplan in Sketchup for $50.
Time to start planning 👿
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Woke up to 1,000 brands & agencies using
@foreplay_co
Our total seat count is more than double this.
Feels crazy thinking these many people use the platform to do their work every day.
Incredibly inspired to keep building.
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The new
@triplewhale
homepage has...
• 1,269 words
• 24 Lottie Animations
• 142 Images or Icons
And took an ENTIRE YEAR to build.
Here’s the breakdown👇🏼
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Since the inception of
@foreplay_co
EVERYBODY wanted to save ads on mobile.
But, I had no idea how we would do it … until now.
Here’s how to set it up yourself👇🏼
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All of Jan 2022 we got 76 trial signups
Today alone we did over 80
Zero paid ads
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Just like that ... Pinterest has its own Ad Library, with a juicy amount of insight, including delivery, interests, ages, and more.
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Another setup photo.
Yes this Airbnb came with a Herman miller chair 🤯
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Our most extensive feature rollout + a new look.
Coming in 30 days.
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Our ad briefs product is launching early September and i'm looking for some beta testers.
If you're a brand or agency trying to get ahold of your ad brief and asset review process send me a DM.
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In 2023 you will need a creative strategy
Meet your creative strategy board of advisors
And their superpower⚡️
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Imagine if you could automatically write an ad brief + storyboard based on a piece of inspiration from
@foreplay_co
🤔
You can ... well, soon
Here is the current state of our AI brief builder👇🏼
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I made this ad 20 minutes before leaving to Cannes and set a hyper-specific geo.
It worked well;
• $345 Spend
• 43 Leads
• 4 qualified calls (Agencies >50 employees)
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Most of my life is spent sitting here pushing pixels ... desk setups get me giddy so here is what i'm working with.
From Left ➡️ to ➡️ Right
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Long overdue updated demo including our new features.
✅ Discovery
✅ Landing page Screenshot
✅ TikTok Organic Saving
Part 2 👇🏼
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We take possession of the new
@foreplay_co
office in 2 weeks.
This kitchen needs to be packed full of exclusively DTC brands.
Drop your top DTC snacks and drinks 👇
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Ad creative status for all ads saved from Facebook Ad Library
✅ Active
🚫 Inactive
⏰ Active Duration
Coming Soon (7-10 days)
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Okay it’s done. You can now save full-length landing page screenshots into foreplay boards.
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AI Briefs Update 🧪
DM Me if you want access
Briefs Baddies & Daddies will be a t-shirt
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Drop your threads handle so I my feed isn’t people from high school
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Pretty wild growth
@foreplay_co
on the shortest month of the year.
Hit a daily signup record 4 times this month still with zero paid ads.
Time to keep hammering 🔨
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Excited to announce that starting Monday, I’ll be leading design
@trytriplewhale
Excited to build the operating system for eCommerce.
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People are going to find some golden nuggets once we release the active swings status
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The community
@jspeiser
&
@thesamparr
are building with Hampton is easily 10x the value I have ever gotten from any other group.
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Yes I travel with a monitor.
🇲🇽 Anyone in Mexico City? Iv got some DTC brands and agencies meeting up for dinner tomorrow night.
DM me
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Building a Ai tool to help you write briefs and it's moving a lot faster than expected
Here is a prompt and then the output (to be fair the best of 12 tests)
We haven't started training the model on what a hook, problem etc is
Yes i'm primitively calling it copy cat
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Buckle up!
We're throwing a creative strategy shindig, and I want you there.
Announcing: Ad CreativeMAX
Here's what to expect 👇🏼
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AI might make me homeless soon...
4 Top-Tier AI design tools I am betting on to not get left in the dust.
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This one makes me so giddy. I use AG1 every day and have always looked up to their marketing team 🚀
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Note to self: People don't buy software from Dec 24 - Jan 2 and it doesn't mean your business is failing.
Thx
@noatuck
for being my therapist
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So I don’t get my arm cut off in Mexico. Low key loving it.
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🇨🇦 Our Toronto team is growing!
If you or anyone in your network is looking to join a startup please shoot them my way.
Hiring based on vibe and hungry way more then position but generally we are looking for;
- Developers
- Designers
- Partnership & Sales
- Growth &
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I am looking for a
@webflow
weapon to help me build the website of the year for
@triplewhale
If you want to do the best work of your life in the coming months DM me.
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🚀 NEW DEMO🚀 V1 - Save, organize, and share boards of Facebook ads! Say goodbye screen recording and expired links!
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You can now embed ads from Foreplay in your blog or website 🔌
⏰ Coming soon
• Embed entire boards
• Embed a live agency or UGC portfolio
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👷🏽♂️New
@foreplay_co
HQ is under construction.
Yes, I am waiting for approval to paint the outside.
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🚨 Launch Alert! 🚨
We just launched our first drop AdTrax on
@producthunt
A FREE Library of 5, 15, and 30 second sound tracks for your ads and micro-content
Could you help us out with some support ❤️ and see below for our launch day giveaway!
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From now on, the team
@foreplay_co
is shipping new features & updates bi-weekly.
Welcome to the inaugural flight of
#ForeplayShips
👇🏼 Now, let's get into everything included in this release. 👇🏼
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In 2024, I want to build the sharpest sword. We are shipping and refining more product then ever before.
But without technique and strategy, the best tools are useless.
We also want to build the best training camp for marketers and creatives.
Introducing, Foreplay Fireside
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11 months into launching
Excited to draw the rest of this hockey stick.
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Y'all have clicked "Save to Foreplay" a million times 🤯🤯🤯
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This weekend did the hardest physical challenge of my life
@29029Everesting
Harder than marathons and iron man it took me 32 hours to hike 29,029 vertical ft (equivalent to Everest)
Incredible amount of time to think, question who I was and meet some of the most inspiring
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Our Chrome extension has been used over 2M times by 20K people and we haven't changed it in 2 years...
Today we are launching our all-new Chrome extension 🚀
Featuring:
✅ A new floating sidecar
✅ Re-imagined save button
✅ Landing page & Media Mix Statistics
✅ History
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Foreplay 🤝 B2B Ads
Today we are launching full support for the LinkedIn Ad Library.
✅ Save ads
✅ Build your B2B swipe file
✅ Write briefs for your next LinkedIn ad campaign
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Took a year to add annual subscriptions.
Turns out, people want them 😑
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Iv been using
@midjourney_ai
to generate thumbnail images for blog posts and have been getting some pretty rad results with 3-5 min of work.
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🚛 Ship Saturday! We launched our new ad modal that includes a few features users have been craving.
👇🏼Details
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Damn, being sick really makes you grateful for your health
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You can now keep Foreplay in your pocket.
👇🏼 Here are the 3 most impactful features 👇🏼
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If I buy one of these treadmill desk things … how long until it sits in the corner and I go back to hunching over my screen.
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Lawyers are a ponzi scheme
They write contracts that only other lawyers can read
To enforce a contract, you need to use a lawyer
They have their own nerd language
Disputes should be settled by hop scotch, thumb wars, and mud wrestling for anything over 10k
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Jan 1st 2023 is a lot different than last year
Excited to keep putting in the work
@foreplay_co
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🚨 Foreplay has acquired
After experiencing technical troubles, Spyder's platform is not functional, and we will be providing a home for the current user base
@foreplay_co
Reach out if you would like to be migrated
🤝🏆
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👀 Super stoked to launch our very first drop on
@ProductHunt
on Monday.
Would love to have your support 🙏🏼
If you’re up for it, reply or like below and I’ll ping you when we launch so that you don’t miss it.
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Decided I am leaving the entrepreneurial hell hole that is Canada on December 31st
Where should I move 🤔
Miami
307
LA
124
New York
231
Austin
286
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I am falling so deeply in love with midjourney.
Here are some images I created for upcoming blog posts in less than 20 min.
👀 My Prompts 👇🏼
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Do you have a list of brands that you constantly spy on? The new brands section of foreplay will allow you to ...
❤️ Favourite frequent brands
🔎 View the brands saved ads across all FP users
🔗 Quick link to the brands ad library
🚀 Feature will be live soon
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