Noah Tucker ☃️
@noatuck
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Founder & CEO of @socialsnowball | Building the creator-affiliate platform for eCommerce
Joined October 2020
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Pinned Tweet
Well, here goes. Our biggest announcement ever:
@socialsnowball
now integrates with TikTok Shop! 🎉
The future of affiliate marketing is creators, but nothing is worse than trying to manage thousands of creator partnerships distributed between multiple platforms and social
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Have you tested this strategy yet? 🔥
Brands like Tabs Chocolate and Sweet Dreams are leveraging TikTok creators as affiliates to generate unfathomable numbers.
We broke down the full strategy so any DTC brand can replicate it.
Reply '👋' and I'll DM you the playbook.
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My Shopify app reached $10,000 MRR within 3 months of launching. Today, we’ve more than doubled that.
With so many different marketing channels out there, it can be overwhelming to know where to start.
Today I’m showing you how we scaled fast so you can do the same.
Thread
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Sweet Dreams uses creators on TikTok to generate 25% of their total revenue, at a 40% lower CAC than paid ads.
Their numbers are insane, so I sat down with the founder
@faizwarsani
to dive into the strategy they're using.
Here's what he told me 👇
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What if you could run lookalike and retargeting campaigns through influencer's audiences? 🤔
What if you could discover new influencers that your buyers are already following? 🤔
✨ Introducing: Audience Match - the new and improved way to discover influencers.
Audience Match
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Word of mouth should be one of the largest sales channels for any online brand.
With the right tech, you can track and automate this in ways never before possible.
Here’s how we’ve been able to boost ecom sales (up to 30%) with modern affiliate marketing techniques 🧵👇
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Tell me you used to be a media buyer without telling me you used to be a media buyer
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My
@Shopify
app grew to over 1200 merchants within one year.
One of the ways we've been able to acquire users is 100% free, and every Shopify app should be doing it:
Agency partnerships
Today I'm revealing
@_socialsnowball
's agency strategy so you can replicate it
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Today, we release one of our biggest product updates to date.
🔒 Introducing Safelinks: The end of coupon code leaks.
Here's how it works and how brands like
@trueclassictees
have already been using this exciting new feature to eliminate coupon abuse:
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25 years old today.
Feeling extra grateful for the opportunity to build something incredible and work with such an amazing team.
The growth
@socialsnowball
has had over the past year is humbling. We are miles ahead of competition and doing it bootstrapped.
What a blessing!🥹
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Welp, here it is:
My exact A-Z influencer marketing strategy for Shopify apps.
What I did to grow Social Snowball to $10,000 MRR in 3 months
This is by far the most detailed and actionable thread I've ever written. Let's dive in👇
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Mentors are cool, but how about a peer who is at your level and facing the same challenges as you?
Three years ago I met
@foreplayzach
, and we immediately hit it off.
We were both bootstrapping B2B SaaS businesses, with a similar ICP, and we were just about the same MRR at
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I grew my Shopify app to over 1,200 stores in less than a year.
One of our biggest growth tricks is 100% free, yet I see so few Shopify apps doing this.
You guessed it: Co-marketing
Today I'm showing you
@_socialsnowball
's co-marketing strategy so you can do the same.
Thread
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2 years ago, I launched
@_socialsnowball
and begun my journey as a non-technical bootstrapped SaaS founder.
We have since achieved pretty solid growth (not sharing exact but between 500k-1m ARR)
Here are 3 tactical bits of advice I would have killed to know when starting out 👇
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Sooooo many Shopify apps sleep on influencer partnerships.
Thinking of making a thread on influencer partnership strategy specifically for ecom saas.
Like this if you'd want to see that
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We've been so busy shipping features that we haven't been able to update our website to match the new functionality.
Today, we finally dropped the new site for
@socialsnowball
🔥
Let me know what you think!
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2.0 of the Social Snowball dashboard is live and it is CLEAN.
And thats not all we have to announce with Social Snowball 2.0.
We are releasing our second ever product, and it genuinely will change the way brands partner with influencers.
Announcing that soon. Any guesses?
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⚠️ There is a massive shift happening in the DTC affiliate space that you need to be aware of to win in 2024 ⚠️
Simply put, the type of affiliate brands are partnering with is changing, and fast.
10 years ago, the word "affiliate" in the ecom world meant something very
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Three years ago, I tried to raise a venture round for Social Snowball.
Our MRR had plateaued, and I felt confident that raising money would solve all of our problems.
I spent the next months pitching just about every VC in the space, just to be rejected by every single one I
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Your Shopify app should be partnering with influencers on TikTok + YouTube
Ecom TikTok is bigger than you’d think and very untapped!!
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Influencer partnerships can be overwhelming without a solid strategy in place.
I asked 18 DTC pros like
@woeismeade
@mrsharma
@Cody_Wittick
how they partner with influencers and gathered all of their insights into a PDF guide.
RT & reply "👋" to this and I'll DM it to you
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Finally met up with our CTO Brent in person and I gotta give this guy a well deserved shoutout.
As a non-technical founder, the amount of blindspots I had while starting Social Snowball is insane. And those blind spots came with a price.
I was taken advantage of by dev
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For my ecom boys: you realize we’re bouta start the most badass era of stay at home dads to ever live right ??
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Safest way to do a TikTok influencer deal is to pay incrementally based on performance.
Ex: You pay $200 to post, then another $500 if it hits 50k views, another $500 if it hits 100k view, etc.
This both protects you and incentivizes the creator to make better content
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Cool update
@socialsnowball
:
You can now format affiliate links as
Keep affiliates happy by providing clean and simple links.
Like our other link formats, this will redirect to the full affiliate link with all UTMs etc.
Now live for all accounts !🫡
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Very excited to announce that I will be speaking at main stage for the
@triplewhale
Whalies!
I’ll be revealing how brands are leveraging influencers and customers as affiliates for explosive DTC growth.
See you in NYC! 🏙️
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Anyone interested in beta testing our new influencer discovery tool? (for free 👀)
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Demand has been insane recently . . .
Nothing in the world motivates me more than this.
Foot is staying on the gas. So much exciting stuff coming 🚢 🚢
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Social Snowball is about to drop a massive UI/UX update.
Full platform rebrand and redesign for both merchant and affiliate users. Over a year's worth of research and planning has gone into perfecting this.
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We're half way through 2024 so wanted to share a little update on the progress Social Snowball ☃️ has made this year:
- We've successfully onboarded about 350 new brands, bringing our total customer count to a bit over 2,200
- The team has grown to 16 full time team members,
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Sat down w the legends
@cbassg16
+
@scott_hilse
to talk NFTs, $0 marketing strategies, the Metaverse, & more:
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There are seemingly thousands of TikTok, Youtube, and Instagram pages owned by Tabs Chocolate . . .
In my presentation at the Whalies, I pulled back the curtain on this strategy brands are using to manufacture virality with creator affiliates.
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The amount of brands that launch with us and do 6 figures of affiliate sales in the first month is insane.
Today we had one that did 6 figures in their first day 🤯
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We’re tech partners . . .
And proud to announce you can now integrate Sendlane and Social Snowball! Use this integration to:
- enroll new influencers in an engagement flow to increase activation
- send customers their referral code post-purchase
- notify affiliates with
We’re tech partners…
Of course we’re going to post a video about our new integration and partnerships 👇
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Okay. Social Snowball is (finally?) releasing an AI product.
And I can say, with absolute certainty, using this feels like magic. I cant stop playing around with it.
More details coming soon
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Finally got to meet up with our team members from Brazil 🇧🇷🇧🇷
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Finally secured the handle
@socialsnowball
😍😍
Shoutout
@Francis_nv
for being such an absolute living breathing legend🐐
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1000s of DTC brands are going viral using creators.
In the last 5 yrs, I've helped 2000+ brands scale past 8-9 Figures.
Virality is not luck— it's a legit strategy.
A FREE 6-Step Blueprint to get your brand viral (🧵)
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If you believe in what you're building, roadblocks become speed bumps.
The amount of mistakes I made in the early days of building Social Snowball is almost laughable:
📉 Hired over 20 engineers on Upwork that all ended up being a disaster and ruining our codebase
📉 Wasted a
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Okay, WOW 🤩
Seeing
@socialsnowball
receive this shoutout from
@mrsharma
on the Limited Supply show is an honor.
If influencer and referral isn't a strong acquisition channel for you in 2024, you're behind!
To all the brands still using legacy affiliate platforms, HMU 🚀
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The Shopify app space is notorious for high churn rates. Every merchant can uninstall any app in 2 clicks.
At
@_socialsnowball
, we’ve been able to 1/2 our churn rate in the past year.
Today I’m sharing with you how we continuously reduce churn so you can do the same.
Thread
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Incredible vibes in San Diego. Met so many legends in person.
Huge congrats to
@yojimmykim
for throwing such an epic event ✌️
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Attribution for b2b SaaS might be more confusing than for DTC
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If you're a Shopify app and want help partnering with influencers, shoot me a DM
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Hiring has been, without a doubt, the biggest learning curve for me while bootstrapping
@socialsnowball
I can now proudly say with confidence: having a team of people who are genuinely in love with your product and mission is a remarkable unfair advantage.
LFG
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Who wants to build into
@socialsnowball
?
We are releasing our new API docs to a few partners now.
Hit me up if you’re interested.
The potential of what can be built with this is insane! 🚀
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Looking for a graphic designer who specializes in SaaS and does freelance work
Anyone legends out there?
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Digging through old photos and found this.
First ever mock-up of Social Snowball interface I drew on a piece of notebook paper in December of 2019.
Holy f have we come a long way 🙏
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December has been the busiest month of all time since starting Social Snowball.
Was not expecting that!
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This is something I'm really excited to bring to our community... 🥁🥁
🎓 Introducing Social Snowball Academy!
Master the art of Word-of-Mouth marketing with video courses from top industry experts, 100% for free.
Our first batch of courses is out now:
The Ultimate Customer
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Honestly just speechless at this shoutout from
@oliver__b1
To hear that
@socialsnowball
has become such a crucial piece of your influencer marketing empire is an honor
Keep being legendary dude, I'm rooting for you and will work hard to keep creating product to help you win
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Something I've noticed: There is a massive lack of educational resources on influencer marketing for ecommerce.
Want to learn paid ads? Email marketing? CRO?
Theres thousands of of courses, agencies, youtube videos, and more that will teach you everything you need to know.
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Seeding your products to creators? 🎁 This new feature is for you!
Introducing gifts.
🔍 Choose which products you want to gift
🎁 New affiliates who join a specific program can be sent a gift automatically
🏡 Affiliates input their address
🛒 An order is created in Shopify
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Are you incorporating affiliate & referral marketing into your BFCM strategy this year?
If not, you'll be missing out on a massive customer acquisition opportunity.
We broke down the top strategies for this in a playbook.
Reply 👋 and I'll DM it to you.
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The Pod Company makes $150k per month from referrals.
All of this with an insane 12X ROI.
Here's how their customers became their best marketers 👇
1./ Identified the untapped potential
From their attribution survey, they discovered that a lot of new customers were already
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Today is one of those days when I look back on our past 30 days numbers and I'm just like damn. We are PRINTING new MRR. Sometimes I forget how awesome this is.
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Last week, we were invited to the TikTok office in LA to review their roadmap for TikTok Shop and it was just 🤯.
We discussed how Social Snowball can help brands unify their creator-affiliate partnerships across DTC and TikTok Shop into an even more powerful customer
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I keep hiring more killers as our MRR grows each month.
I’m finally becoming less controlled by my calendar. What a liberating feeling.
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Earlier this week, we announced our new TikTok Shop app.
Since then, we've onboarded almost 100 (!!) TikTok Shop sellers to this new integration!
These ~ 100 brands have a clear unfair advantage over other TTS brands, because with this integration, they're now able to:
🔵
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Aaaaaaaaaand Refersion released a Safelinks copycat. 😂
I must be doing something right.
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Flying back to the US soon.🇺🇸 First things I do when I arrive:
- Pet my dog
- shotgun a
@drinkbrez
- Face a pubsub
- Throw
@socialsnowball
first of many in-person mini events
- Eat toro handrolls from Kazu Nori until I'm hospitalized from mercury poisoning
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Cool update:
You can now let affiliates choose their own discount codes. This saves your CS a ton of time if affiliates constantly want their codes changed.
This exists on the program level, so you can allow this for certain affiliates and not others.
Lots more coming soon! 🚢
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Unreal vibes throwing axes with some legends in NYC!! 🪓
Huge thanks to everyone who came out, hope you had fun and looking forward to seeing some of you again in San Diego next week!☀️
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If you’re at the Q4 summit, come grab some ice cream and meet the team! ☃️
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Update from
@ShopifyPartners
: Apps can now extend trials and offer discounted subscriptions natively through the billing API.
Who's hyped?
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🔥 GROW NY - make sure to pull up to booth 17 to chat with your favorite affiliate nerds
@ZohaibRattu
@DTC_Jared
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Stop relying on the Shopify app store for installs.
If you're balling on a budget, focus on:
- Influencer partnerships
- Content marketing
- Comarketing partnerships
- Agency partnerships
- Social Media
If you have $ to spend:
- Sponsorships
- Paid ads
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I am giving away a list of the Top 200 fashion micro-influencers.
These affiliates have generated $millions in sales for top DTC brands.
Curated over 5 years after working with 2000+ DTC brands.
GET IT FOR FREE 🎁
- Comment "SEND"
- Like this
(Must be following)
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Topicals went viral with 5M+ TikTok views and became Sephora's fastest-selling brand.
Here's a complete breakdown of their influencer strategy 👇
1./ Creating an Ambassador-Tier program
Topicals has a landing page dedicated to its influencer program, emphasizing the
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Losing creators = Losing $millions.
After working with 2000+ DTC brands, I know this is a very overlooked area.
Don’t lose your top affiliates.
Use these Top 5 Hacks to keep them engaged 👇
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Blows my mind how few performance influencer marketing agencies there are.
Absolutely massive opportunity
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4 years back, I started Social Snowball for one simple reason👇
As an ecom marketer, I had a tough time running affiliate programs with influencers.
Managing relationships with micro-influencers & creators was hot.
But, the execution was a nightmare.
Whether is was:
-
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Our
@klaviyo
integration at
@socialsnowball
is 🤌 and only getting better.
Automating all of your communication to affiliates is a massive time saver and needle mover for affiliate activation + retention
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🚨 A referral program is NOT a loyalty program 🚨
And if you treat it as one, this is probably why yours is generating less than 1% of your GMV.
The logic behind this is very simple: the goal of a loyalty program is LTV and retention, whereas the goal of a referral program is
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Another Shopify app blatantly copying our graphics lol.
Idk if I should be annoyed or honored 🤣
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Our Zapier integration is BACK AND BETTER!
This excites me a lot because the possibilities with this are insane and endless.
- Integrate with any ESP
- Enroll affiliates from 3rd party forms
- Send a slack notification when you get a referral sale
LFG 🚢
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