Grace Clarke
@graceclarke
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Cloning my brain with AI. Marketing consultant. + @wnyc, Founders' Weekend, https://t.co/bXKLzVuAJD
Joined May 2008
Unpopular opinion:. Having children sounds terrifying. As if I’d lose myself, my relationship, and my career. Yet everyone seems to do it. Are you all happy?.Happy mostly when they’re older and you have people to come home for Thanksgiving?. I wish people would honestly reply.
We didn't sit around writing Hallmark cards to the joys of parenting. We sat around going HO-LEE FORKING SHIRTBALLS this is impossibly hard and every dimension of our life got worse: health, finances, career, love, etc. EXCEPT a new dimension called Loving Our Kids (10/10 great).
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Two years ago, someone not very nice told me I’d never pull off having a place in Paris too. Watch me.
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Moving to Paris for a bit by myself, knowing no one, and for no reason other than I want to, and I made it possible.
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When I get married, I will be saying my husband is getting acquired 🥰.
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After living in Paris, I’m 80% convinced I need to start an adult study abroad program.
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With your eyes. Instead of your heart.
i had a long talk. with my fren. about how to spot. a fake ball throw. the optimal strategy. is to follow the ball. with your eyes. instead of your heart.
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Just interviewed campus dining directors at 6 of the biggest state schools. Trends:. 1. HUGE demand for takeaway vs sit-in dining. All programs now have takeout containers. 2. Biggest request: more fresh produce ($$$). 3. "Our students request healthier options, but. (contd ↓).
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This is crazy but - this is my new house. This is not luck. This is the result of tiny mundane unfun decisions I've made for years. Officially at home, in Brooklyn and Paris. The best way to predict the future is to build it.
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I just used ChatGPT to analyze a client's reviews, and I got a list of the 10 best value propositions (helpful for ads) and 5 most common complaints (great for anticipating objections). So I did it for their main competitor, too. So fun. So interesting.
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@yashar But. you do. There’s a scene in the last episode where I screamed aloud several times out of joy. Good TV is just so damn good.
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If you’re appreciating Carhartt’s circular economy signal, acknowledge (one of) the originals:. LL Bean and Patagonia.
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I'm trying to find more people like me - . Omnichannel marketing consultants with a content background who can also build out partnership plans, manage growth agencies, concept editorial. Are there more of us?.
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Tiktok making everyone think they’re neurodivergent and discovering anxiety as a diagnosis for the first time. Not everyone has ADHD. We are living in a supremely fucked-up time. You’re sad and living in a fog. Not in need of DTC Ritalin.
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The amount of people using my template is making my YEAR. It takes a driven successful person to actually do this for themselves. Gooo, Brooke!.
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At my first internship at ELLE, my boss said:. “Write texts and emails as if they’ll be read back to you in court.”. It endures. Especially as teams get more casual, communication on slack mirrors texts, things leak. For yourself, and for the person you’re sending them to.
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I just need to say, if you get on a meeting early, don’t discuss private things or gossip with anyone else before the others join. There *is* an AI recorder. It *will* summarize what you say. And then will email it. (Full disclosure I don’t love this!). FYSA 💋.
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@pearsonified I am indeed seriously considering that! I think could feel fulfilled without a family I raised. I am an adult. And I am very good at creating internal fulfillment and what I want. I rarely fail. But - you seem to feel really intensely I could be wrong. Say more.
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Yes, I made this. I publish a new one every December. This year's is the best yet. You can't help but get where you want to go if you do this.
@graceclarke Wait / you have a template for this? 👀.
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I got actual eye-rolls when I told coworkers I was leaving to be a “head of content and community.”. This title is going to be called aspirational or too niche by some people, who aren’t paying attention. Away could have a head of audio. Gymshark. Chewy.
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I started adding "camera optional" or "camera off" to calendar invitations, and the people are giving this rave reviews. If DTC had an awards ceremony, this year I would win the Best Supporting Actor category. Or at least I would feel confident pre-writing my acceptance speech.
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". processed foods are still the most popular.". 4. Second top request: healthy takeaway stores that accept dining points. "They want mini Erewhons". 5. Working with cool CPG is very difficult because of cost, scale, and food safety. (Biggest provider is US Foods). and last ↓.
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And we have lift off. Brand: launched (hi @getgraza!).Community: growing.Product: sold out (more next week).Partnerships: too much inbound is a great feeling 😊.Team: icons.Me: hydrated, tired, and more in love with building brands than ever.
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I must know. Why don’t people just say what “the next chapter” is when they announce a job departure?. “Can’t wait to share what’s next!”. Unless there’s an NDA, why not share *some*thing? It’s giving “come back for part 2.”. I am actually asking.
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@michaelgrowth This is the most convincing “argument” I’ve read of anything in this thread. I just don’t know if I even want to be convinced. (Like, why am I forcing it?). How did you know you were ready to be open to it?.
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I need a content marketing manager. The "proper" JD is linked here. But the real one, the one I'd want if I were wanting to grow as a marketer, is attached. Do you know anyone?.
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Starbucks turnaround showing up in SoHo. Saw a barista yesterday being shown by another how to write on the lids. They were making a very big pre-written stack.
Starbucks local store UX update this AM, post TV commercial. - Coffee in a real cup!.- Still had a sticker on it .- New “Craft” signage.- New disposal area for mugs and plates
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Anyone else say they’re a “slow” runner?. First, that’s junk terminology 😘.I am a *comfort* runner. Sweatpants in winter, not lifting til I throw up. I found this way to exercise so I stay liking it. Today, a bazillion percent humidity, it’s 14 minute miles. Do what works for
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People do not want to hear this. "Imagine someone INCREDIBLE at your job gets hired to replace you tomorrow - what would they do immediately?". Then go do that thing. Do it tomorrow.
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I just assigned the same article to four different AI writers as an experiment. Same sensitive topic, same brief. I am wildly curious what I’ll get back.
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I.Am.Leading.A .Session.for a team at Google with this. Amazing what happens when you put things you love - no reason, no expectation, no "strategy" - out into the world. THIS is the stuff I love.
Yes, I made this. I publish a new one every December. This year's is the best yet. You can't help but get where you want to go if you do this.
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@ChrisSpoke That last sentence - I get it. But it also feels like an insurance policy. And what about the romantic partner, the other person (if there is one) in all of it?.
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I interrupt all the GPT-4, Trump, and Succession tweets on your TL to ask:. Why can’t we schedule text messages?.
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Last Crumb is understandably polarizing, but:. Opening an XXL box of cookies presented like collectibles is, like, hello you’re five years old. Something unusual and totally cool is happening. Ready?. Being pleasantly surprised as a grownup is so underrated.
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My favorite thing to do: plan events. Next up, retail espionage in Chicago 🔎
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I spent the day making an annual goal setting template, and I just looked up and realized it is now 43 pages long. I rrrrrreally need to go back to work.
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Okay, THIS is my magnum opus. 63 pages of performance-driven omnichannel storytelling. Data and soul. And it *works*. After two years of working totally by myself - and beingn told I wouldn't figure it out - I think I'm getting the hang of this 😊
Sorry, and I know I say this every time, but this is my magnum opus. It has everything. Tiktok algorithms. Gen Z. Community initiatives. Distribution philosophies. Influencer cash-equity split contracts. Thought leadership storytelling. First-party data. Operational excellence!.
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There are several reasons I subscribed to @hunteryharris’s writing. Here are two. (The third is that shes Hunter Harris)
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Hello, new life chapter. I think we’re going to get along just fine 💛🔑
This is crazy but - this is my new house. This is not luck. This is the result of tiny mundane unfun decisions I've made for years. Officially at home, in Brooklyn and Paris. The best way to predict the future is to build it.
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Your inbox is a wonderful representation of everyone else’s idea of your to-do list. If strategic thinking and paying attention to the world around you is your business, set inbox boundaries.
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Overwhelmed by all the responses. A few things: .- Yes, you all seem happy .- Sometimes you "love your partner from afar".- Career obsession (capitalism!) can fade.- It's NOT for everyone.- Parenthood *transforms* you - new emotions are like seeing new colors. Keep sharing.
Unpopular opinion:. Having children sounds terrifying. As if I’d lose myself, my relationship, and my career. Yet everyone seems to do it. Are you all happy?.Happy mostly when they’re older and you have people to come home for Thanksgiving?. I wish people would honestly reply.
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Will not stop saying this:. TikTok is not social media. TikTok is micro TV. (Micro for *now*.). It won’t work for every brand or company, but if I had a brand, I’d be playing around with planning as if you’re running different shows.
in just 4 weeks since launching a slate of original shows on TikTok, we’ve gotten 30M views, 4M likes, & over 350K followers. we did this.- on accounts that all had 0 followers.- w/o spending $1 on promotion.- on a shoestring budget.- w a 5 person team whose avg age is 21.
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What's happening here?. Genuine mistake or multi-channel campaign to move inventory and generate UGC?
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You are going to have your best year yet. So, so very cool you're doing this for yourself. If anyone wants my annual plan template. DM me 💌.
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"Dinner party" search term is +148% YoY on @evite. I've hosted SO. MANY. Going to make a template for how to plan one, and also update my list of my STANDOUT dinner party questions for meaningful yet chill convos.
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6. They DO partner with CPG for marketing, one-off initiatives, etc. They want to be pitched! . Can't say more but happy to talk over DMs.
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Came across this note from my father, from ten years ago. Felt like the timeline could use it.
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Oh also: . School stores and campus dining are separate. Stores may and do consult campus dining, but the buyers are separate, with separate incentives and goals. If you want your protein bar or cute soda alternative sold at the store, find their buyers directly.
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I loved making this. And now, it's yours: . 2025 annual planner out now :).
Annual planner, done!. Now with a lot of AI integrations (even though 30% of you said you do nottttt like using AI for personal planning. But trust me, just consider it).
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Last week's DTC get-together was 💯. This community is the best. Curious, scary-smart, funny, empathetic, helpful, and unstoppable. Already planning round 2, 3, 4. Also, getting your event photos link is the 2021 version of the facebook album being posted in 2006.
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If anyone wants a step-by-step on this, and then how to use the insights, I will haaaappily do it 💋.
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“Maybe you should come in early, when it’s quiet.”. I have turned to this Ogilvy book every month since I got it in 2009. If you make things for others, you need this book. More in comments.
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I can't not see that the Shopify layoffs - and all tech layoffs - are connected to this shift. Less but better. Less but better. Less but better. The "the Supreme of XYZ" (which people still tell me!) is now a banned phrase, effective today says me.
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Influencer programs are much more fun than they were even a year ago. I’ve:. - given them equity .- done wear-testing .- helped them host no-social-media-allowed events .- introduced them to each other resulting in their own collabs. Approaching them as whole people has been ✨.
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There is no such thing as "launch day.". It is Launch MONTH. Pushing content once, or even for a week, is not enough. People will miss it (I explain why below), and your big launch will underperform. Here's Ghia, building hype "for their birthday" but a big launch is also being
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Hello, here is a terrifying, clarifying, and motivating way to make decisions:. Make yours here:
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Every brand / company / creator / newsletter doesn't need a private community. Or a token. Or an NFT. Fun marketing though.
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Biggest trend I’m seeing in retention is the “hybrid subscription.”. Best margins. Lowest opex. Very into it. Examples: Bandit, Graza, Chamberlain Coffee, AG1. Data: @RechargePayment, @HarvardBiz, @OpenAI + my mind 😇
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If you have a team, just *consider* giving them the day off, or even cancel one meeting, to let them have a moment. I can’t imagine discussing Facebook ads matters more than that right now.
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I've sent my "how to get unstuck and build a better mindset" plan to so many CMOs and founders at this point. I should just make it public?. Some clips below:
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Being very open here:. I have a lot of fears about declining requests for advice or "can I intro you to so-and-so" networking calls. But it's 8pm, and I am only now able to work. Do I take a month off and prioritize myself - and my clients who I love? Really asking.
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I’m just very good at creating dream experiences, and knowing they start with the idea of who someone wants to BE, their vision. Then, the daily itineraries, recommendations, knowing where to eat, what to see - come easily. Emo, dreamy 🤝 virgo = a business.
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@humrashid @Alexa_Curtis The number of people in nyc runs subreddit who’ve said they reported this to them…they ban and block people from signing up for a membership or runs, when they have admitted to running races without registering.
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Superpowers include:. - legitimately affordable (if you spill some, your wallet won’t flip out).- meant to cook with in real quantities .- NOT. BLENDED. Trust me your current oil is blended and it really matters . Get an email when it’s avail:.
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Been working toward this for years. If you are nice to people and work very hard, good things will happen.
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I'm sorry, but this was clever. And it's performing. Am I really on TikTok Live all day, or am I just very creative?
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@dremilyanhalt I stop working out and meditating. When I deprioritize anything that safeguards against burnout.
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Notifications have been off for everything for a week. Next, do-not-disturb 24/7. Final frontier: throwing phone into the sea (2023).
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If you think you can, you can ✨. I decided to run the half-marathon to prove I could be reliable to myself. Over 132 days and 22 runs, I went from.3 to 13 miles. I *hated* training. And have many unpopular thoughts on running, but I’m doing it MY way. Onto the next half!
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I have been talking about communal appliances and electronics for years, did we all know about this? . New development in Washington DC
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Guys this Aritzia store tactic was legitimately nuts (and now, obvious) but, I must share so you too do not get emotionally scammed!. I brought a sweater to a store to return. They make the perfect crewneck cashmere sweater, and I will defend this choice. Assoc 1: “wait, you’re.
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In two sentences and one empty field on a form, @patagonia just said a lot about themselves. And hints at the type of person I “must be” to be on this website. Tell your story, and your customer’s story, everywhere.
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Show of hands for Miraflor to regularly do street style of airport gates?.
Salehe Bembury is on this flight and he’s wearing his new Salehe x Crocs collaboration and it’s fire. Supreme x Rimowa carry-on.
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Give people context when you connect them. Make it easy to see what you see, don't repeat what everyone can glean from scrolling a Twitter feed. $10 if you can guess who I'm talking about. Hint: we all love this person.
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Day 1 in Paris:. - takeaway coffee . - walked 25k steps. - special tour of Cheval Blanc (a girl’s got to plan a dinner while in town). - finding a hidden room to work in. - enjoying everything some people told me I wouldn’t: being alone, Parisians, gray weather
Moving to Paris for a bit by myself, knowing no one, and for no reason other than I want to, and I made it possible.
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"How did you get into every Whole Foods in America in less than 12 months?". By doing things like this. Brand experience is a long-term profit center. You get it, @_kylepeters.
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This is for my own records:. Grace, today, you decided to take your tech product seriously. Acknowledged that you are a founder. That you have been executing like one, testing product-price-market fit, but waving it off. You know your stuff. See you in a year.
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@ClarissaMBrooks @arabellesicardi My group chat decided to listen together on a google hangouts. Everyone was either silent, shouting, or in frustration tears. (One worked for Leandra.) . I never want to solo listen to podcasts ever again.
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@ronniehiggins But honestly how are y’all’s partnerships?. Everyone talks about themselves and their children. Who has a happier or as happy relationship?.
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Went for a morning walk with a coffee mug I brought from my own house, and it was and will remain the simplest luxury.
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My cousin, a doctor of archaeology, is having her first conversation with ChatGPT and it’s going great.
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@ryanbozeman But I also want to -. I want a future, holidays with a house full of people. I want to see my partner grow into a father, and get to support him. And do this new crazy thing together. And a tiny part of me thinks, would his and my parents be sad without grandchildren?. 1/2.
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Last year, I quietly closed a large arm of my business. NO MORE:.Social.Editorial calendars.Copy. So what DO we do?.Help you grow *efficiently* into your future.Omnichannel strategy.Market through others - partnerships, creators.Do cooler, weirder stuff (retention). Just fyi ☀️.
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@mkobach Atomic Habits. This Sam Walton biography. Codependent No More. Life Strategies for Teens (by Dr Phil’s son, no joke, girls in 8th grade were just awful). The Psychology of Money (new but important).
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It's 830am in New York!. Guess who is waking up to 17 texts - a mix of tiktoks, tweets, podcast links, straightforward requests for compliments (specific as possible), and several ideas for his business?. My boyfriend! ✨.
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POV you're visiting me in Paris . (But I remove dates and specifics because - say it with me - safety first)
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"But now that cool is meaningless, it’s time to rethink CHIC. Because it’s really about elegance. It’s really about carefully cultivated mystique, and total dedication to your mind, craft, and presentation. I love being careful, I love being considerate. Doesn’t that sound nice?".
just sent out some OPULENT TIPS.
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@abewolke That sounds so fulfilling!. I’m wondering about romantic partnerships. So few people have talked about this in my replies even though I mention it directly.
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