We’re redefining the website experience. At #WebflowConf, we introduced the world’s first Website Experience Platform, allowing you to build, manage, and now, *optimize* your websites — with the power of AI — right inside of Webflow. We shared some exciting announcements:

Parallax 🤯, hover effects 😎, and transitions that’ll have people scrolling for more. If you’ve been looking to add movement and personality to your Webflow site, @LottieFiles animations are your new best friend. Credit: @LottieFiles .

🚨 New App alert! . 👋 Introducing the new @Stripe App for Webflow! With the Stripe App, businesses can: . 🔗 Add secure and simple checkout links.📊 Easily manage products and inventory.💳 And accept a variety of payment methods. All within Webflow! No need to sacrifice a

Animate everything!.

🚀Client management just got a lot easier. Introducing client payments and seamless transfers!. Now available to everyone on Freelancer and Agency Workspace plans, client payments allow you to invite your client to pay for new site plans and other site add-ons while Webflow takes

Code without coding 😏 . If you've ever wondered how to code CSS without actually. coding CSS, the Webflow U team has your answers right here. 👇

There are websites. And then there are jaw-dropping, jazzy explosions of colorful style, variable type, slick animations, and engaging interactions.🤯. Check out the new brand guidelines microsite from the @Dropbox Brand Studio team, @DropboxDesign, and @madebydaybreak. 👉

Site visitors these days are demanding more and more personalized experiences. But how are you supposed to keep up? That's where better experimentation, personalization, and user experience come in – and we've literally written the (e)book on it!. Download our guide that's full

👀A rebrand AND a mascot?. The No Boring Design team’s latest work for @exitfivemedia turned their B2B brand into a delightful, dynamic, standout web experience – all inspired when the CEO of Exit Five signed off his podcast with a joke about wanting a brand mascot.

So we heard you like variable modes.🤗 . We launched variable modes to let you define multiple values for individual variables and unlock responsive design across breakpoints and efficient theming. For inspiration on how to supercharage your design system with modes, you can

🚨We have a few seats left for our Webflow Optimize Lunch & Learn in San Francisco! 🚨 . Katie Giori from @Retool, along with our own Guy Yalif, will be sharing how to execute web optimization strategies that drive revenue. Join us to network with other marketing leaders while

Anotha one: check out the relaunch of our Developer landing page! 🎉. What’s changed, you ask? The page now speaks to both App developers and in-house teams, we've spotlighted Designer API's, we've updated our visuals 💅, and a whole lot more that you'll.

The Webflow Enterprise Winter Release is here!. At Webflow, we’re committed to giving professional web teams more control, governance, and security as they build websites that deliver business results. 🥁So, drumroll please…. 🎉 Introducing custom roles to give you granular

You can read more about today’s release in our blog post here:.

💡 Got an idea for an amazing new App? Then allow us to be your guide in successfully launching that idea out into the world. Webflow's latest blog has all the tips and tricks for navigating the App marketplace (plus real world examples to back it up). Learn more here:

🤔 To Option B, or not to Option B? That is a question you can answer with Optimize!. The Webflow U team has lessons all about how to use Webflow Optimize to its fullest potential for your business. Check it out and get started testing everything today!.

🏆 The nominations have been announced! The annual @awwwards vote is live!🏆 . This year, the Webflow community is well-represented with noms for @refokusagency, @elestudionk, @noomoagency, @TBPStudio, @tambien_studio, @ArtemiuLebedev, @josephberry88, and more!. And we can't

Today's Mini Masterclass: .Defy gravity with a satisfying float-up effect using Webflow’s Transitions feature. ☁️. 1. Select your element (card, button, image—you name it). 2. Go to the Style panel > States and choose 'Hover.'.3. Add a slight upward Move under Transforms (e.g.,