Moiz Ali
@moizali
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Founder @ Native. Newsletter: https://t.co/bWuzRKuCOk Investor in 50+ companies Email: [email protected] IG: https://t.co/cKPejRGDPx
United States
Joined August 2008
The only button a microwave needs is “+30” seconds. - Steve Jobs.
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1. Shopify stock is down 50% over the past 12 months. Its mission may be to "arm the rebels," but it is giving us muskets in a war that is increasingly being fought with machine guns. 👇👇👇.
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I've worked with 3 different private wealth managers over the past 5 years, including @GoldmanSachs. To date, I can say that: . A. They have provided virtually no value in growing my net worth. They promise access to exclusive investment opportunities, but the investments.
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Honest Question: if you're earning $300K a year, where are you supposed to go for financial advice? . Too poor for private wealth manager. Too rich for savings account or clerk at Bank of America. How much are you supposed to save? Should you invest in stocks? What are bonds?.
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I started Native Deodorant by actually buying deodorant sold on Etsy and then white-labeling it. I don’t talk about this story often, but I think it is a good example of how scrappy entrepreneurs can be, and so wanted to share it. Here’s the story:.👇👇👇.
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1/I’ve failed at starting businesses far more often than I’ve succeeded. You never hear about the 25 businesses I tried to start but could never get off the ground, because people only talk about the wins (including me). So let me tell you about a couple of my failures. .
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That space you see between the boxes in my container is worth about $3,000.
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Why does every graduate of Harvard Business School think they should be CEO of my company without (i) doing a lick of real work or (ii) understanding anything about running a real business? . This isn't a case study - this is real life.
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I've purchased $5 million worth of investment real estate in the past 12 months in Texas. I manage it. Here's what I've learned:. 👇👇👇👇👇👇👇👇.
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Shopify as an entire company is worth 21% of $FB ($150B v. $700B). $FB is 100X more powerful - powering ads to games, restaurants, hotels, etc. And without $FB, 70% of $SHOP merchants would be out of business. My guess: $FB is way underpriced. Not sure if $SHOP is overpriced.
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The best advice I can give to anyone working a 9-5 job but who wants to start their own business:. 1. Save up 18 months of living $$.2. Quit your job ASAP. As you get older, it gets harder. Financial obligations like family + medical expenses make it impossible to take risks.
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Arbitrage opportunity. @Shopify charges 2.4% + 10 cents to process a credit card transaction in person. Open up a Shopify account and get a POS system so you can process cards in person. @Robinhood gives you 3% back on every purchase as a customer. You can get a credit limit
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Honest Question: . Does anyone have any tips for getting over envy? . I've earned more money than I can spend in this lifetime, but still find myself envious of people who are richer than me or even spending more money than me. How do you fix that?.
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On my personal balance sheet, the greatest debt I have is the one I owe to my parents for bringing me to the United States when I was a kid, and to the United States for being so amazing to me.
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Casper raised $440M. Now worth $200M. Honest Co raised $900M (including $400M at IPO). Now worth $876M. Stitch Fix raised $200M. Now worth $4.2 *Billion*. Does anyone realize how amazing Katrina Lake (@kmlake) is? She should auction off a lunch like warren buffet.
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$100B idea: Kayak for home loans. Pull all my credit information by me signing into my bank account (income, balance sheet, etc). ReFi my loan automatically when rates drop. Sign me up for right insurance. Send me docs I can notarize online.
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Wendy’s tastes like it has been owned by a private equity company for 3 years.
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If I were him, I’d be talking to an attorney to sue you for defamation right now. I’ll do it pro bono if he wants one.
Once again, if anyone has cancelled their $hims subscription due to their founder / CEO’s anti-Semitic remarks, your first month of @goodnight_mate’s sexual health solutions is on us. Our way of thanking you for standing on the right side of history.
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Unpopular Opinion: nearly every DTC brand cares too much about brand. Brand advertising when you're doing under $15M a year is nuts. You build a brand by getting sales, not impressions. Focus on revenue, and you'll build a brand before you know it.
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HelloBello just went BellyUp. That is, they just filed for bankruptcy. HelloBello is a diaper business that was on pace to do $180M in revenue this year. I just looked at the bankruptcy documents. Here's what you should know:.
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How Private Equity Works: . - Blackstone acquires Motel 6 in 2012 for $1.9 Billion. - Blackstone invests more than $900 million into improvements. - Blackstone sells the chain for $525 million. Outcome: Blackstone investors more than 3X their money and generate over $1 billion in
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14. If you liked this thread, please: . A. Retweet the first tweet in this thread.B. Follow me! . I started a deodorant company called Native, and sold it to P&G. I'm an investor in 50 startups and love to tweet about the industry. However, I am wrong a lot.
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Honest Co. went public in May 2021. It raised $412.8M that day (and $900M total). Shares closed on its first trading day at $23, giving it a valuation of $2.7B. Since that day, it has lost ~$2B and is now worth <$800M. Public markets are brutal. Be careful if you're IPO'ing.
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Something that scares me when looking at a company I might invest in: **High payroll**. We had 1 employee (me) until we hit $3M in revenue. We had 8 employees when we were doing $50M. WTF are people doing with 10 people and $3M in revenue? Handing out coupons at the bus stop?.
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I’m so disappointed that the founders of Magic Spoon don’t list their job titles on LinkedIN as Cereal Entrepreneur.
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Took me to about 33 to hit $100M. Let me tell you something you won't agree with me about until you get there:. A big house and fancy car won't make you happy. The people sitting at your dining room table and the partner you have sitting shotgun will. Try to remember that on.
My goal is to hit $100m by 30. Watch me get there by buying & rebuilding old brick and mortar businesses. Documenting it all inside "Asset Acquisition Club".
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Are you seeing a bunch of Shopify screenshots that depress you because other brands are succeeding and you aren't? . Native did $4,821 in sales on Black Friday in 2015. It did $614,676 in sales on Black Friday in 2019. Dont' be scared. You can do it. I believe in you.
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I just rented out a house I own to someone. Previous job: T Mobile Store Manager. Income of $50K a year. Current job: TikTok Influencer. Income of $40K a month. Rent: $3450 per month.
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Exactly seven years ago today, Native was acquired by Procter & Gamble. Here's the photo someone took of me right when we closed. We were still on the closing call!
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High revenue doesn't impress me. High revenue to low marketing spend does.
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I left Native almost a year ago, and am ready to get back in the game!. Are you selling your DTC biz? DM me - I'm looking to acquire + scale a brand!. Are you looking for an investor? DM me - I'm want to invest! . Are you expanding your board? DM me - I want to do/learn more!.
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Let these families into the United States and they will be model citizens and their children more productive and successful than average.
A photo of a school in #Afghanistan closed due to security issues. The students showed up bright and early anyway. Teachers said goodbye to their female students who won’t be allowed to go to school anymore. A numbing helpless feeling.
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If you don't have this on your desk, you've never started a DTC business.
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If you see a Facebook ad agency running ads on how good their ROAS is, I promise you it is complete bullshit. Good agencies are swamped with work and get more referrals than they can handle. The ones running ads can’t get clients through referrals. Run.
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Twitter is more powerful than Instagram. Everyone who uses Twitter realizes this.
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Business Idea: Paid newsletter where you delve into a 10K once a week. For instance, I'd like to understand more about Delta Airlines:. 1. What % of passengers pay $ v. miles?.2. How does it hedge fuel costs?.3. How does it decide new routes?. Think AirBNB, Hims, Home Depot etc.
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March 2022 Cost of Container from China to LA: $15,600. March 2023 Cost of Container from China to LA: $1,238. Cost of Container Transport is down 92% year over year.
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La Croix not adding an alcohol-based product to its lineup is one of the biggest missed business opportunities of 2020. The news alone would add $1B to its market cap.
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The real estate market has turned the corner. I'm an active buyer in 4 states. Prices are dropping quickly and sellers are removing properties from the market for the first time in 18 months. The next six months will be a buyer's market.
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My proudest professional accomplishment: . Four people that I've employed in the past have become CEOs/founded their own company. I've invested in 3 and the other guy is bootstrapped.
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Woke Employee: . Should our email say Merry Christmas or Happy Holidays? . Muslim DTC Founder: . Merry Christmas you asshole. I'll dress up in a Santa costume if it will generate more revenue!.
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OpenAI is the coolest thing that's been created since the iPhone.
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8.1 Shopify Analytics suck. You can’t even do cohort analysis on Shopify. Can you believe that? So many brands try to raise money and say 30% of our customers repeat, when they mean that 30% of this month’s revenue came from returning customers.
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9.1 Shopify Subscriptions. Shopify Subscriptions doesn’t exist. As a result, you have to deal with Recharge. Recharge is like driving on the autobahn in a Soviet-made car next to a bunch of ferraris. Recharge is overpriced and has awful support. It also has no analytics.
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An apartment in NYC is renting for $3200. The prospective tenant has $95K in income, and $3M in assets. The building turned him down because he doesn't have 40X monthly rent in income.
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In June 2012, a friend of mine and I started a business called Caskers. The two of us had been close friends in law school and as attorneys in New York City, and had quit our jobs as lawyers several months earlier to start a Social Mobile Local app. After two months of building.
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If you're an e-commerce company working on your ABOUT US page, you've already lost.
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1. Facebook stock is down 50% over the past 6 months, and advertisers are fearful that FB is no longer the platform that empowers them to reach their audience cheaply and accurately. Here are 5 ways FB can reverse their fortunes and improve their ad platform:. 👇👇👇👇👇👇.
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Three things I wish existed in ecommerce: . 3. MTV Cribs of e-commerce operators. 2. Oscars of e-commerce. Best marketing campaign. Best new startup, etc. 1. Agencies that didn't suck.
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If you're advertising on FB, you should know that: . 1. FB Ads have gotten much better in the past 30 days. Performance is much better. 2. FB Ad reporting has gotten much worse in the past 90 days. Like virtually useless in terms of reliability. Use @triplewhale.
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The real estate market is still exploding, but is poised to implode when the government stops bailing out investors. Here’s what no one is talking about: . 👇👇👇.
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There is a reasonable chance that multi-family real estate suffers a blood bath next year. It took me a long time to understand why, but at a lunch with a guy that has purchased over $1B in real estate, I finally got it. Here's why: 👇. If you buy multifamily real estate with.
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The multifamily real estate industry is in trouble. The short answer is rents are down, debt payments are up, and sellers are are getting squeezed from everywhere. Here's the long answer: . 1. Rents have finally turned a corner. I own $50M of real estate in the United.
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Containers are $3000 again. Trucking prices are down 50% from their highs. Boxes take 2.5 weeks to make. Operations can't be your excuse anymore.
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Too often, people who build or run successful businesses gloss over the moments where they almost lost faith in their business and themselves. When I was running Native, I almost shut down the business 3 times in the first year. Here are the details of each time:.
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My greatest competitive advantage is that I love doing customer service.
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Google is launching a price transparency widget as part of Chrome. Basically, it will tell you the price of the item in the past to let you know whether you're getting the best deal or not. Too early to tell the ramifications (but coupon codes become even more important).
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Today is the Super Bowl of Ecommerce. It is easily the busiest day of the year. But it can also be a tough day for many people, who see other businesses flourishing and their own business struggling. I know because that was me for many years. So I want you to know this:
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Don't trust anyone selling you e-commerce courses. You never see successful people selling courses, because they can just go out and run their playbook and make money. Side Note: I'm launching an e-commerce course next month.
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I've purchased $5 million worth of stock in the past 24 months. Here's what I've learned:.👇👇👇👇👇
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One of the things I've started doing on Fridays is a call sheet. If I think I should catch up with someone, I add their name to my sheet and on Friday, I'll just start calling people. If you don't pick up, I call you again next Friday. I don't have to make it through the.
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One of my favorite things to do is pay people as fast as humanly possible. It engenders trust and is the building block of a safe relationship. If you send me an invoice and it is accurate, you can expect payment in an hour or less.
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If you purchase a Ford F-150, you should be granted American citizenship.
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@realEstateTrent This is good for you because you want to refi and get cash out. This is bad for them because they want to live there and don't care about getting cash out. They aren't wrong.
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- Native will do nearly $1 billion in revenue this year.- I bet it does $200M in EBITDA this year.- It may be the most successful acquisition in P&G history. I heard from a senior P&G executive that the sitting CEO said it was. The end state for everyone? I think the opposite -.
This is the end state for any challenger / DTC brand that gets sold to a CPG conglomerate.
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Why is laundry at hotels so expensive? . The room is $130 for the night, but it is $25 to wash a pair of socks? Can you imagine if the restaurant was that overpriced?. Such a huge missed opportunity to earn more revenue!.
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This is incredible . Create sends you a text with a link that pre-fills a cart and even the email address you provided in their pop up. You can check out in 5 seconds from a link from their text messages. We're living in the future!
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Outrageous pricing can buy you outrageously nice offices. I remember when I got my Yotpo quote I thought “why the fuck would I buy Yotpo a Mercedes Benz S class every year for reviews”.
The team: A++.The food: 100/10.The office: stunning.The vibe: immaculate . Hosted some great product team sessions, and have a marketing session coming up. Fantastic stuff coming soon. 👀. @Yotpo to the fuck*ng moon 🌙
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War time CEOs focus on revenue. Peace time CEOs focus on cost of goods sold. In e-commerce, it is always war time.
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For the first time in a decade, there are headwinds instead of tailwinds in e-commerce. 1. iOS 14.5 is making $FB ads much harder to operate successfully. 2. Logistics are lopsided. Containers from China that used to be $3K are now $20K. 3. COVID is over -> stores are back.
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In the past 12 months, I've personally deployed: . - $4M in real estate in Texas.- $3M in real estate in California.- $2M in start ups (direct investments) .- $1M in public equities . a bunch of money indirectly (investor in PE funds, etc.). Ask me anything!.
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1/ One of my favorite memories at Native: . I called our credit card company to increase our credit limit from $10K to $20K, because we were hitting the limit every day. Call went like this. 👇👇👇👇👇.
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10.1 Audience Sharing. Shopify could create an audience sharing system that would allow you to opt-in to a system where your store shares its customers via a facebook audience (so it is anonymous) with non-competing brands. This could reduce marketing costs for all Shopify brands.
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Prediction: $FB stock will fall at least 10% within the next year. Nearly every company I've spoken with has pulled back on spend materially. Some have pulled back more than $100K per day. First time $FB's ad revenue could decline on a YoY basis.
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Warby Parker says CAC was $27 in 2019 and $40 in 2020. But it defines CAC as acquiring *ANY* customer that purchases during a defined period, not just new ones. So if you are buying a second time, it still uses you in the denominator when calculating CAC!.
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8.2 Shopify Analytics suck. Why is this important? Cohorts helps merchants understand LTV. This will help merchants market more, and spend more wisely (and probably spend more on marketing overall) on facebook and other platforms. It should take an hour to build. WTF?.
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6. You can choose your tenant by the rent you charge. Charge 10% below market and you’ll never hear a complaint from them. Charge 10% over market and they’ll call you when they see an ant.
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A lot of Google ad agencies and even Google will try to show you how great your ROAS in on search. The first thing you should do is look at their math and immediately remove the costs and revenue generated from branded keywords on search. These are a tax and don't count.
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Native's first Black Friday earned us less than $10,000 in revenue. Four years later, we did $614,676 on Black Friday. If you're having a tough day looking at the sales of other businesses, remember this:. Be patient. Work hard. Don't give up. You can do it. I believe in you.
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Laird Superfood sells coffee creamers and supplements. It does $2.5M in revenue a month and loses $1.1M a month. It is publicly traded ($LSF) and has a market cap of $300M, net of cash. How the hell is this possible?.
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I get a new FB ad account rep every 4 weeks. My last one asked "how do ecommerce companies generate revenue?". Not sure what is going on there, but whoever runs that department within Meta org needs a new role. That whole department is hilariously awful.
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My first million happened exactly 10 years ago! . My cofounder and I sold 51% of our business (@Caskers) for $7 million. We had bootstrapped the company, and were at a run rate of about $4M when we sold. The business was built on WooCommerce + Mailchimp + Stripe. We still
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Craziest parts of this article:. 1. DSC CEO walked away with $90M. 2. DSC looked at 5 year LTV on a customer. At Native, we looked at 1 day. Five years is going to let you burn a lot of money. 3. Unilever felt like they were burned badly here (not crazy).
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Prediction: . Casper will be sold in the next 2 years. I might buy it. Here's why: . 👇👇👇👇.
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Complete list of things I won’t touch:.Cocaine .Apparel businesses.
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Someone mentioned this company to me last night at a dinner. I can't stop thinking about them.
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