Chad Janis
@chadjanis
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414
Current: Founder @grunsdaily Previous: @StanfordGSB + @summitpartners + Board of Ruggable, Dr. Squatch, Brooklinen, Solo Stove, + 7 more.
Try Comprehensive Gummies ➪
Joined July 2009
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Pinned Tweet
Grüns is now SUGAR-FREE! 🐻
This beautiful green gummy bear has been almost 2 years in the making. Just 20 calories, 6g of fiber, 1g of net carbs, more organic whole foods, and loaded with the proper dosages of 21 vitamins and minerals.
Thanks go to the portion of our customers
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My wife and I opened 26 credit cards in 2017.
We earned 2M points and traveled to 40 countries for free.
That year of traveling changed our lives.
The most common question we get asked... "what happened to your credit scores?" Check it out.
What else do you want to know?
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Hiring for Head of Growth at Grüns. Who’s the best in DTC whom I should be talking with?
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@HelenGuo_
I was extremely doubtful about an MBA being worth it too. Getting my MBA now. I was wrong… it’s very worth it.
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Curious about the tech stack we're using at Grüns?
Design -
@replohq
Email -
@klaviyo
SMS -
@PostscriptIO
PPS -
@KnoCommerce
Tracking -
@getelevar
UGC -
@archive_dot_com
Subscriptions -
@SkioHQ
CX -
@gorgiasio
Returns -
@happyreturnsco
Reviews -
@juniphq
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s/o to
@socialsnowball
-- we're a small team
@grunsdaily
so automations and speed are critical. I reached out to
@noatuck
about a feature that would save us 30mins per day. He replied 15mins later saying the team had just built it and would push it live within an hour. Done.
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One of the most impressive VC firms in consumer operates quietly under the radar. They've invested in brands like Home Chef, Ruggable, and Dr. Squatch.
Here's how they turn small investments into 50x+ returns time and time again.
👇
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Don't be like me from 2 weeks ago.
Me 2 weeks ago: "our popup conversion is really good, we don't need
@amped_io
"
Me today with Amped early results: up almost 2x on email CVR and over 3x on SMS CVR with
@PostscriptIO
onsite optin tech built into Amped.
Wild. Not sponsored,
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Software businesses have great cash flow but need to solve for long acquisition cycles. That’s why the freemium model became popular. Shorten the acquisition cycle and friction.
Consumer product businesses have considerably shorter acquisition cycles with generally very little
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Hiring for Head of Operations at Grüns! Who should I be talking with? The job listing is linked in the thread.
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🚨 NEW ROLE AT GRÜNS! 🚨 Think of this role as Chief of Staff or Founder-in-Training. You'll work directly with me and our impressive function leaders across the business. The ideal candidate is hungry, accomplished, but still likely a few years out of undergrad. You probably
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Would you be interested in stealing my revenue forecasting model for FREE? 💰
I pioneered a model as an investor that's been battle-tested across 50+ businesses to forecast revenue with ~99% accuracy. It was shockingly precise. If there's enough interest, I'll recreate it.
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True Classic is crushing it. We've seen the tweets, "True Classic is the fastest-growing brand ever."
That's not true.
I've seen 500+ proprietary P&Ls and brands' Shopify customer exports, and I can confirm: some DTC brands have grown faster and further at scale.
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Affiliate -
@socialsnowball
CashBack -
@Get_Fondue
Fulfillment -
@hiwonderment
Finance -
@FinaloopTeam
Banking -
@mercury
Also just want to express gratitude to the people building these platforms. Grüns only runs efficiently because of you. 🙏
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I talked with a founder who grew from $0 to $30M in revenue in one year with 30% EBITDA margins. What happened the following two years? Stagnant.
Their problem: HIRING. The team was (& still is) the 3 founders who couldn't get out of their own way to scale. Never hired anyone.
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Why do grown adults say "hey buddy"? Does anyone on the receiving end of "hey buddy" actually like it? Seems like calling someone buddy to their face sunsets around the age of 12. Just gets demeaning after that.
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I’ve been showering with
@usehuron
and wanted to share some in-use photos and results.
I’m particular about the quality of my personal care products and avoid most men’s brands. Huron is incredible. Formulated with clean ingredients and gives me that premium feel. My personal
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3 PSAs:
@eliweisss
@Melanie_Balke
(don't miss
#3
!)
1) Subscribe to
@eliweisss
newsletter. This morning's addition with Melanie was a great breakdown of AG's personalization strategy.
2) I agree. Love what AG is trying to achieve, but the taste is just too disgusting to make a
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Received our first Grüns in the Wild today from someone’s vacation in Bora Bora. So that’s cool. 🐻🍃
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One of the advantages of my time as a DTC investor at one of the world's best VC firms...
Just knowing what's possible.
1) 90% gross margins
2) 40% profit margins
3) 8x YoY revenue growth from cash flow, at scale
Raise your ceiling.
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This authentic feedback from a creator 💚🐻
Sums up perfectly what we're doing with
@grunsdaily
Comprehensive, (actually) delicious, portable, and no messy counters or clean-up. Influencers don't have to pretend to like comprehensive nutrition anymore to make $$$.
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How do you feel about gap years? Would you encourage your children to take a year between high school and starting their careers?
If you could go back, what would you have done with that year?
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Want to know your competitor's revenue? Just 3 steps to figure it out (with screenshots):
1) Download the free SimilarWeb chrome plugin
2) Go to competitor's site -- click on SimilarWeb widget
3) Calculate revenue
Rev = web traffic * CVR * AOV
Let's do an example together 👇
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Happy Inc 5000 day to all who celebrate. When I was an investor, we locked ourselves indoors until we had scoured the list and found every CEO to email “after tracking their growth for years”.
I swear we were the only investment firm with this super clever sourcing idea.
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Want to better understand the levels of kindness but also entitlement that exist in the world? Spend one day responding to customer service inquiries.
Props to the people on the front line managing customer requests every day.
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Look at this run. So. Slow.
In college, my half marathon PR was 1:17:00 which is 5:53 per mile. What happened?
During the pandemic, I did the opposite of everyone else. Started going to the gym daily and put on a bunch of muscle.
PR of 335 lbs bench and 405 lbs squat (good
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🚨 Forecast future revenue with 99% accuracy 🚨
Get my FREE revenue forecast model. It's been battle-tested across 50+ businesses. It will work for your business too. Just a few inputs needed.
Like + RT + Comment, and I'll DM it to you.
(Must be following)
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@Captain_Morgen_
I did it all through a Google Sheet I created that would notify me of spend deadlines and upcoming anniversary date fees so I could cancel the card. Would you be interested in me sharing that sheet?
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Everyone should be using
@getelevar
.
We had a Meta pixel issue that both Meta and Shopify were unable to solve for weeks. Just some black box breakage in their native Shopify-Meta pixel integration that neither Shopify nor Meta could figure out. I mean, who at these companies
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"What are you sprinting towards?"
☝️ this is by far the most impactful thing a friend has ever said to me.
You're not going to care when you're 60 that you made Partner at 33 vs 35.
You're not going to care that you had a successful exit at 38 vs 40.
Slow down. Enjoy life.
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Investors don't care about profitability.
I've personally invested over $1B in dozens of startups. Hop inside the mind of today's investor.
Sure, we hear a lot more today about profitability than we did before. But profitability isn't actually what investors care about.
👇🧵
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This is the integration the world needs! Two of my favorite partners coming together 🔥
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@moizali
There are certain requirements for banks to be part of the banking system. Banks have to meet liquidity requirements at the EOD. Once business hours conclude, banks go through a reconciliation process and then borrow/lend funds “overnight” to ensure they’re compliant with
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In case you weren't aware, that's FREAKY fast. What's better? We spend maybe 5 minutes in the Social Snowball platform per WEEK because it automates everything while keeping customer and influencer interactions personal. On Fridays, we click a blue "Pay All" button. That's it.
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We were excited about getting Grüns in the hands of folks after almost a year of formulation and testing with hundreds of people. But let me tell you.. we were not prepared for this level of positive feedback. Goodness. Time to get Grüns into more hands!!
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Wow. Just wow. Shout out to
@JacquesDrop
and the incredible Raindrop team. This photo for is next level.
What does this photo make you feel?
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For those following along, this investment firm is Guild Capital! They used to show their investment portfolio on their site but I wasn’t finding it recently. Guild is an impressive team that provides an outsized level of support from what I’ve seen from most VCs. Props to them!
One of the most impressive VC firms in consumer operates quietly under the radar. They've invested in brands like Home Chef, Ruggable, and Dr. Squatch.
Here's how they turn small investments into 50x+ returns time and time again.
👇
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Congrats to
@johnmerrisceo
and the Solo team! Loved reading more about what went into pulling off this viral moment.
As the CEO of Solo Brands, my team and I were responsible for executing the
@Snoop
X
@SoloStove
campaign that blazed trails across the Web before Black Friday - with almost 7 billion impressions.
Allow me to share the marketing magic behind 𝘁𝗵𝗮𝘁 smoke(less) moment.
🧵1/44
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Something that’s normal but shouldn’t be:
Men walking out of the bathroom without washing their hands.
My observation.. 80% of men just walk straight out, or after a quick one-second splash on their hands (no soap). Even worse when everyone has to touch the door handle on the
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PSA: if the thought of committing the next 5 years of your life to your startup doesn't excite you, just don't get started.
My experience... most startups fail because founders are unrealistically impatient for results.
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@socialsnowball
@grunsdaily
@noatuck
If you liked this, give me a follow! I'll continue to share my experiences from investing, consumer, and entrepreneurship.
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👀 💪
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2) Complement visionary founders with high-caliber mercenaries from top consulting firms McKinsey, Bain, and BCG.
The VC has an internal recruiting arm that picks off the best consultants and turns them into functional experts. They incentivize the hires with outsized equity.
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What's the highest LTV:CAC you've ever seen?
During COVID, I saw some rare DTC brands reach 5-6 LTV:CAC, calculated as post-fulfillment five-year customer value divided by CAC.
Best in class post-COVID was closer to 4. Your target should be >3.
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@JaiDolwani
Hey
@JaiDolwani
! A bunch of detail I shared below, but TLDR is the investment thesis was (1) expectation of continued ecom penetration, (2) brands that were absolutely ripping before and during covid, (3) sustainable profitability, and (4) favorable trends in consumer behavior
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As much as I love these reviews, they also make me lol. How many closeted folks are there out there pretending to like green powders? Or disappointed with how mediocre their supplements actually are?
Thank you for the honesty 🙏
s/o to NPS survey through
@KnoCommerce
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I've seen so many posts on DTC Twitter debating the merits and pride of bootstrapping vs. raising money. Most of these posts miss the point.
There are only 2 questions to ask when raising:
👇
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brb changing my name to Lead First Name so I can chat with AI First Name 😂
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@lifeofbi
I tried! I founded a business 2017-2018 called Credit Cache. Similar to Kayak or Google Flights but booking with points. I’m sharing on Friday what happened there…
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@abhishekshah173
@replohq
Hey
@abhishekshah173
! We iterated through 10 or so samples. Every survey we ran was paired with actual sampling of the newest iteration of the gummies. Started out with basic survey feedback on flavor and nutrition facts. Had some questions around gummy size, coloring, total
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@chrismeadej
Yo. Send me your address and I’ll get you some Grüns
@grunsdaily
. 🤙 No need to suffer through green powders every day.
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I want to democratize the access I've had over several years speaking with hundreds of exciting brands and investing across consumer.
Are there any topics or insights you would find helpful?
AMA
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🙌🏼 can’t wait to see where you take them!!
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@damccormick13
Easiest fix: Your shipping should be USPS’s flat rat of $8.50 (1-3 day delivery). I believe you’re using one of these larger Shopify 3PLs. Switch to regional 3PL to get $1.25. That’s $2.75 of quick savings.
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Entrepreneurship isn't risky.
But 90% of startups fail.
So launch 10 businesses over 20 years. Give each startup 2 years to get traction.
You'll get better at building and identifying opportunities.
Take the long view. Do what you love. You'll find success.
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@eliweisss
Legend. You handled everything the last couple of days incredibly well. Keep at it!
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1) Invest in innovative products with passionate founders
IP in consumer is rare. But it can exist as product design or real operational defensibility.
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I made 3 big mistakes with my first business.
It's a bit laughable looking back now. I was very naive. But I see these same mistakes in so many businesses today.
My first business was in 2017 -- called Credit Cache. 👇
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@PSchwarzenegger
@RosenZone
@grunsdaily
Want a pack to try? DM me your address and email, and I’ll get it sent your way 🫡 (I couldn’t send you a DM)
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Who are your favorite thought leaders, creators, influencers, and celebrities to follow? Tag them below, and I'll send them Grüns comprehensive gummies to try (no strings attached).
Trying something new -- thanks to great, unprompted feedback from the few people we've already
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@PaulGoodman24
Meh I disagree. I appreciate learning from the people who are currently building in real time. It’s not about personal brand. It’s about shared learnings. If you only share your journey after it’s happened, it can come across as unhelpful bragging without many actionable insights
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@eliweisss
@rabahrahil
@iamshackelford
@eliweisss
Fellow travel hacker 🤝 my wife and I traveled to 40 countries in a year using 2M points.
@iamshackelford
There are definitely strategies to do it right. Check out Doctor of Credit.
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@JeremiahPrummer
@HelenGuo_
For me, it’s been entirely the friendships and built-in community. Where else professionally can you spend 2 years and have a built-in community of 20,000 very accomplished individuals who all abide by the same principles of giving and supporting each other? Play that benefit
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@RosenZone
I’ve never felt more seen. This is me every morning. Take pre-workout. Crank out emails for 45-60 minutes before I realize I’ve got tingles crawling my skin and I should probably get to the gym.
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@Melanie_Balke
Thanks Melanie! Both for giving them a try and sharing. It means a lot to hear such positive, authentic feedback 🙏🏼
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@codyplof
My wife and I didn't end up doing any sleep training with our now 14 m/o, but the number of times I heard great things about this program...
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@iamshackelford
@AaronJNosbisch
Honestly incredible considering category and DTC distribution. 🔥 here’s to 2024!
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@iamshackelford
@noatuck
@ritzfit
@DrinkUpdate
@kynshipco
@Cody_Wittick
Never been prouder to sit next to
@iamshackelford
@TaylorLagace
@Cody_Wittick
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Idk an influencer was telling me greens powders are soooo delicious. I should probably believe them and spend $108 per month.
Or maybe…
Word 💯 It's time we start being honest about how gross all of the greens powders taste 🤢🤮
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Tell me. Do people here just block email inbound solicitations? (3PL, marketing, CX, all of it)
It feels like the right thing to do to reduce mental overload and wasted time clearing the inbox. Is it safe to assume that most of the time, you would get intro'd directly to
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Careers are long.
When I first graduated from my undergrad, I remember being nervous that if I didn't get a job at McKinsey or Goldman Sachs, my career would be ruined.
I don't know who perpetuates that fear in undergrads, but it's far from the truth.
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@Jordan56413265
Big AG1 fan, huh? It’s cute. We’re lighter on total greens dosage but match or are better on gut health, mushrooms, and fruits dosages. DM me and I’ll give you a nice discount so you can see for yourself why Grüns is better. If you want more spinach, the grocery store sells it
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3) Offer gratis services that crunch company analytics, identify product and market opportunities, and benchmark against the competition.
After the initial light capital investment, all future growth is fueled by profitability through improved margins and customer LTV.
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@jordanatveeper
@replohq
@klaviyo
@PostscriptIO
@KnoCommerce
@getelevar
@archive_dot_com
@SkioHQ
@gorgiasio
@happyreturnsco
@juniphq
You’re doing the world a service by stopping coupon leaks! Grüns just runs on CashBack right now though. Will be in touch if we A/B test coupons in the future!
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If you liked this, give me a follow! I'll continue to share my experiences from investing, consumer, and entrepreneurship.
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Hot take (that shouldn't be a hot take):
You can't replace an MBA with a thread. Sorry, your 7 lessons in 3 minutes can't replace
@StanfordGSB
Yeah, an MBA isn't right for everyone. But a 🐦 thread ain't it.
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What makes a DTC/CPG biz acquirable?
At least:
1) 3x LTV:CAC
2) 30% YoY growth
3) 50% gross margin (after fulfillment)
How's your business doing on these benchmarks?
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