Jeremiah Prummer
@JeremiahPrummer
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CEO of @KnoCommerce, a @WeCommerce_co company. Helping DTC brands better understand who their customers are, and where they're coming from.
Denver, CO
Joined July 2012
In Q4 last year we powered 1,750,000+ "action views". That's 1.75m opportunities for brands to drive refer-a-friend shares, app downloads, social follows, VIP signups, and more. And yet, this is probably the most underutilized aspect of our platform. It's a shame, really.
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On Wednesday I lost my little brother. Before he died he left me these seemingly insignificant objects, but they each have a story that perfectly embodies who he was. I don’t typically get super personal here, but he’d love this. This is for us both. ♥️
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At 20, I thought I'd be a millionaire by 25, and a billionaire by 30. At 27, all I cared about was paying off the debt of my failed startup. At 32, I'm just thankful for where I am.
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Direct traffic isn't real. When's the last time you typed a domain into your browser bar that you've never heard of?.
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@aarolston He doesn't control the sites because they're open source, and the code is fully editable. But he does singularly control the default distribution of code updates, apparently. So there's a risk there, but he can't do anything to someone's site without them opting to update.
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Today I turn 32. 31 was the hardest, and the best, year of my life. 🙂Led a 7 figure exit.☹️Struggled to manage demands of work + fam. 🙂Had a new baby.☹️Lost my brother. But that's how life works. It's simultaneously beautiful and heartbreaking. Embracing that more this year.
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@matt_vanswol This is so so good. Really great thoughts, and easy things for them to change.
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Cool moment. @ThePrimeagen was my first cofounder back in 2010. And the person who got me into @WordPress. The first @WooCommerce site I built was for his mom. Fun to see one of my best friends get to interview Matt Mullenweg during this crazy moment in open source history.
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Want to instantly grow revenue by 33%?. Change your dashboard from USD to CAD. Works every time. 💪.
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My wife and I welcomed our second daughter very early this morning. Literally looks like a twin of her big sis, just born 2 years apart. 🥰. She asked me to take a couple weeks off to get to know her so if you have @KnoCommerce related needs hit up the team account. TY. ♥️
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Parents. how do you get rest?. Feels like I've had 3 days "off" in 2.5 years, and that's because we took an anniversary trip and grandma babysat. If I'm not working it's 12+ hrs/day of children which isn't exactly restful haha. Any parents have good tips?.
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Today we announce our formal partnership with @tiktok_us. I’ll be honest, when TikTok reached out 8 months ago I was skeptical…. But over the last 8 months I’ve become a huge fan and am so excited for this partnership at @KnoCommerce. Here’s why:
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Well, the run is done. Congratulations on making it through BFCM!. This is going to be my final post in a very long thread. I'll drop a few key takeaways across $679M in total revenue tracked. 👇
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@ThePrimeagen Essential for most modern clothing tbh. Recommend Wikipedia for deeper reading.
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Since my brother died last fall I've been thinking a lot more about family legacy. One piece of legacy I've specifically ignored is the family business my parents started when I was 6. It's a "little" health food store in my home town of Sandpoint, ID called Winter Ridge.
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To all the DTC operators out there struggling I just want to say I see you. This is a pic from my craigslist ad 4 years ago. My DTC brand was finished and I was dumpster diving to help make ends meet. I'm not joking.
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This video of my deceased brother (among others) was my birthday gift from God. While prepping for my birthday/superbowl party, I found his phone tucked away in my desk. When he died in 2022 I tried multiple times to get into his phone, and I couldn't. But yesterday, I tried
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Tired of hearing about AppLovin?. Maybe you'd prefer a 21 page report with actual DATA. We dropped a special edition for the DTC Index a couple weeks ago. I was OOO when the report dropped, so I want to take a few min to post a couple highlights from the data we contributed on
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We stained my daughter’s play structure together. He got to meet my baby girl. We talked about the future. I can’t tell you how thankful I am that at the end we weren't just brothers - we were friends. ❤️
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This stung, honestly. I love Sean and know he means well, so I really appreciate this. And it stung, not because it’s completely inaccurate… But because this is how I feel too. All I want to do is SHIP NEW FEATURES. And the worst part is that my team and I get up every day
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Hey @Shopify, can we chat about this?. I’m afraid a recent policy change is going to cost merchants, and I want to explain why. We were informed this week that we will be delisted from the Shopify App Store unless we remove this tiny “powered by” message that appears when
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If you're looking for a reason to be skeptical about early success with AppLovin, this is it IMO. From 54,000 people who clicked an AppLovin ad, purchased, then answered "how did you first hear about us?", we see only 27% of those people reported discovering the brand via a
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On September 8th we announced the new @knocommerce. Today we announce our signed agreement to become part of the @WeCommerce_co family of technology brands. Here’s what that means for our customers and the broader ecosystem. 👇.
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Today is our 10th wedding anniversary. We took vows for better or for worse. Buried my brother Monday. Spent this morning in the ER with our newborn (she's okay but has RSV). Especially thankful this day for my amazing wife.🙏. Couldn't do this without her. ❤️
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Last time I saw this kid alive was a year ago, yesterday. He gave us all hugs, said "Love you guys. See you in two weeks!", and walked out the door. 10 days later he was gone. Life goes fast. We're here one minute, gone the next. RIP little bro. Love you and miss you.❤️
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Anyone else feel the need to say "please" and "thank you" when using Chat GPT?.
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This is wild. 5,400 people have clicked an AppLovin ad, then answered an age survey question. 96% of them are 45+. 🤯. Now this is a small sample set, from just a few brands, so it may be skewed. But the age gap is unlike anything I've ever seen in DTC advertising.
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@dhh I always thought that a desire to create more value than you capture was at the very heart of open source. Even in our non open source company we always say our goal is to generate at least 10x more value than we capture.
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In March 2022 we sold KNO to $TINY, and 2 months ago my "earnout" period officially ended. So what's next?. I'm going to keep building. 📈. 3 years ago I set out to build the first customer insight platform for digitally native brands. Not orders, not revenue, but customers. .
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Every day of BFCM has a different shape. It's something I've seen @TaylorHoliday talk about quite a bit, but I think it's important to remember the shape (and relative peak) of each day. Here's what we saw in 2023 (on 4.5m+ orders). All times MST, because MST is the best.
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This is my beautiful wife. We're celebrating our 10th anniversary in a couple of weeks. And it's only possible because of Juneteenth (plus a hell of a lot more struggle since). If you're a US company please treat the 20th like a holiday. Because (federally) it now is! 🙂
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Startup + parenting feels impossible sometimes. Our 4 month old is too sick for daycare, so no work for me tomorrow am. But in a startup the work doesn't stop if you stop. Between caring for a sick baby, and getting the mininum done, I'll be lucky to sleep an hour tonight.
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This startup thing isn't easy. On a personal level the last 9 months have been hard. I came into Q4 exhausted from pushing to get to PMF for 2 years. Then I had a baby. 2 weeks later my brother died. And about the time I really got back to work, we started growing like mad.
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Why is SaaS so expensive?!. ❌No product cost.❌No shipping .❌No warehouses. It seems like SaaS should be cheap. But it's not. I'm very sensitive to how we price, so thought it might be helpful to share some thoughts on the challenges that drive pricing at @KnoCommerce.
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Two days ago I lost my cousin. The last time I saw him was 8 months ago at my brother's funeral. Both my brother and cousin struggled with mental health and substance abuse. Both knew how to get help, and refused. My first reaction was to question if there's something I should.
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When I was 6 my dad quit his propane delivery job. My parents took the equity out of their home to open a health food store for $25k. Today it's a mainstay of my hometown and employs more than 50 people. Took me way too long to respect what they built as much as I should.
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I'm going to start dropping incredible (annonymous) insights in this thread. Q4 is almost here and people are leaving way too much on the table by not asking questions and analyzing the data. Here's hoping these inspire you. ✨.
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June 17th was the first time we recorded an order with a click source of AppLovin. As of today, KNO users have processed 120,000+ orders with a click source attributed to AppLovin. And as you can see, it's accelerating.
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My 42hr Shoptalk experience. 👇. - Flew a Boeing 737 Max8 to Vegas (love a little adventure).- Booked a $34/night hotel (hard to pass up that kind of deal).- Hung with some of my favorite people both new and old.- Sent my wife & friends this photo to prove I'm cool.- Ate some
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📢 Reminder: Today is going to start SLOW!. Don't panic. It will likely feel comparable to yesterday until we hit evening. It's going to ramp up until about 9am MST. Hold, then ramp to the peaks starting around 5pm MST. Here's how we're looking so far. Up YoY.
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@p3ob7o @automattic I have zero connection to WPE. I've been a user, builder, and fan of WP since 2012. Matt was a business hero of mine. I even applied to work at Automattic back in the day. I was on Matt's side after his speech. I believe Matt is fully in the wrong at this point.
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We’ve historically put zero attention and effort into our marketing site. Not anymore…. New site coming soon. 👀
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Shout out to my 5 month old for helping me break in my new shirt.
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Most underrated form of travel?. Booking a private trip on @SouthwestAir. ✅️ 129ft plane.✅️ 6 crew.✅️ Unlimited snacks and beverages. All for just $202.97 🤯
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Exactly 3 years ago 33 Shopify stores were using the beta of what is now @KnoCommerce. Today we crossed 4,000. 🎉. Those 4,000 brands represent well over $10B in annual online revenue, and multiples of that in offline revenue. And that's just Shopify. Excited for all that
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10 years ago, two eCommerce platforms were battling it out to become the next big thing in online selling. Today, one of them has a market cap of $103B, and is the default for launching online stores. The other is slowly shrinking after peaking in 2020. So what happened?
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We made it! Shout out to @stevennnbell for coming all the way to Denver to see the @nuggets clinch their first title. And yes that's my beautiful wife too.
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Great example of this: @pmillegan. Patrick has been so extraordinarily helpful as we're supporting 4,000+ Shopify stores through the transition to checkout extensibility. It is NOT his job, and yet he answers my pleading DMs every few weeks asking for more support in this.
I could probably have given exactly the same time, although a lot less eloquently than Brian Chesky. Same experience. We need founder mode companies in all industries.
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People have been asking me for year-over-year BFCM comparisons. I have them across 2,300 brands. But. I think this data is skewed because we work with so many high growth brands. That said, we can still look at relative change, so let's take a look.
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My brother should have turned 29 next Tuesday. This is his first birthday since he died, and I miss him a ton. There's still so many little things I haven't touched in the last year because they remind me of him. The spray bottle he left hanging in the wrong place when he.
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How do people raise kids and do everything else?. I've been at this for 18 months and feel like I still haven't figured anything out. Keeping up with cooking, cleaning, home projects, community, friendships, work, etc. and parenting feels impossible. And I only have one. 😂.
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Thinking I should just quit my startup to join the over-employed life. Got friends out here working 2+ tech jobs making way more than me, with way less time and stress. 😅.
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14 months ago we officially launched @KnoCommerce. This BFCM we showed surveys on $99,378,090 in revenue and helped merchants collect 1.3m question responses. 📈. It could have been 3x that except for our advanced survey targeting options. 💪. Give us another 12 months. 👀.
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The last time I'll ever see my brother was exactly 3 months ago. Before he died I didn't think of him daily. I didn't miss him often. Since he died I've missed him every single day, and think of him constantly. The finality of death really hits hard. Miss you little bro. ❤️.
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Looks like we’re showing a survey on about 6% of all Shopify orders today. 🤯. And that's with a bunch of our customers only surveying specific segments. Absolutely wild. I appreciate every one of you who's rocking with us for this BFCM. 🙏
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There is no true freedom in the USA without Juneteenth. I can't say it means as much for my family as it does for millions of others, but my family would not exist without this day in history. Glad it's finally a Federal holiday. Happy Juneteenth! 🎉
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Keep holding!. Pacing exactly the same. ETA 90 minutes. The big Cyber Monday push is coming. 👀
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You all are impressive. Seriously. As a DTC founder I peaked at $200k in annual revenue. A LOT of you are doing that in a month, week, day, or hours. Easy to forget how few get to those levels. If you're there, congrats. 🥳. If you're on your way, I wish you the best. ❤️.
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One of the biggest winners of the Klaviyo IPO will be @Sendlane. They've got the momentum at the right moment.
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Every time I start feeling too important I remind myself that the 27 year old Starbucks store manager down the street manages more employees, a bigger budget, and more revenue than me. Easy to forget we operate in a very small space of most people's lives. .
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You've heard "how did you hear about us?" is a bad question. It's true. I'm breaking down WHY that's not the best question, and how to do it better. Will post content here as I build it out, and ultimately drop this into a nice digestible format. 👇.
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Last year we grew @KnoCommerce on Shopify by 470%. If you're not using Kno, 2023 is your year to come get better insight. 🎉. Join brands like Pura Vida, Hexclad, Jones Road, Better Body Co, LolaVie, Kizik, 4Ocean, Obvi, Nomad, and 1,500+ more I can't fit in this tweet.
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Lost my brand in 2017 under the same circumstances. Learned a valuable lesson but never recovered. Let's help David out. Check out @MtRainierWatch, post your favorite product and why. I'll give $50 gift card to his store for 5 people who do that and tag me so I know.
Real talk about ecommerce. This is freaking hard. My business is up 422% YTD and yet I've been in the fight of my life to save it for months. I overbought inventory and didn't forecast cash flow well (like a rookie) for Q4 and have been digging out of a bad debt hole for months.
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My wife opens a package from Amazon. Me: "Oh hey, I know the founder! We chat on Twitter.". Her: "Okay cool.". Me: "You're really not impressed by that anymore, are you?". Her: "I'll be impressed when you tell me you know Beyonce and Jay-Z.". She's setting the bar high. 🤣.
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In Q4 2022, we tracked over 1,000,000 responses to the question "how long did you know about us before placing your first purchase?". Here's two trends we saw last year that I'd expect to play out this year. 👇. 1. BFCM shoppers are 11% more likely to have known a brand for 1+
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KnoCommerce is *likely* my last tech co. I've been building SaaS for almost 15 years, and I want to build non-software businesses before I retire. If this is my last chance, I'm taking full advantage of the opportunity. I plan on building THE defining business of our category.
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We've smashed every Q4 metric at @KnoCommerce and we've still got 2+ weeks left in the quarter. I'm talking revenue, customer growth, questions answered, etc. Struggling to keep up with everything, but it's also super fun. 🚀. I love our team, and love what we're building. ♥️.
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5 years ago checks were bouncing, rent was late, and bank fees hit daily. I was taking Kabbage loans to cover loan payments on my failed brand. Then in Jan 2018 @piersonkrass brought me into his new agency to do web dev work. A lot has changed - I appreciate Pierson a ton. 🙏❤️
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Taking my daughter to her first @nuggets game. She's fully convinced her "de-fense" chants are the cause of every Nuggets defensive stop. ❤️
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It's going to feel slow today. Tuesday of Black Friday week was 0.2% slower than Monday last year. It'll start heating up tomorrow. Our data shows Wednesday was up 16% over Tuesday.
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When I owned a brand my best Black Friday was $1,400. I can't tell you how impressed I am with you all.
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It was so awesome getting to finally meet so many people in person at the @Sendlane event!. To the Sendlane team - you crushed it. Thanks for putting this on. To all my friends in DTC - I'm so glad we got to hang for 2 days. You all are the best. To the @KnoCommerce team that.
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Fun fact: 18 months ago @piersonkrass and I floated a pre-seed deck for @KnoCommerce to gauge VC interest. Response was meh. so we sold to WeCommerce because they fully got our vision. Since then revenue up 11x, usage up 18x, and neither are slowing down soon. 🚀.
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If someone sees your ad and buys in < 7 days it's because they were already primed to buy your product. Doesn't matter what your targeting is, that's BoF, demand capture behavior. Maybe they were shopping other brands. Maybe your messaging just resonated in solving a problem.
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At 20, I legit thought I'd be a billionaire by now. I was just getting my first tech startup off the ground, and was fully convinced I'd be the next Mark Zuckerberg. And even though that failed, I spent my 20s chasing the destination, rather than enjoying the journey. I.
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Well that's cool. Apparently we're trending in the @Shopify app store this November. 🥳. You still got time to set up KNO. It takes 5-15 min. Or we'll do it for you. Just lmk.
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25 takes about life that I really believe. Because some day this ecommerce thing is gonna end for us all anyway. 1. It is better to be kind than right. 2. Giving is better than receiving. 3. If someone offers to give to you, don't deny them the gift of giving. 4.
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My goal was 1,000,000 questions answered on Black Friday. Looks like we've made it with room to spare. Huge shout out to the 3,000 brands and 1m+ people who bought from those brands today. Incredible. 🎉
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Before Sendlane, YotPo, Postcript, or even Klaviyo, an SMS marketing platform was born - ViaTxt. This was my first startup with @ThePrimeagen and @Sunrostern. We launched in 2011. It was an absolute flop. Our only customers were politicians. Just 👀 at my marketing copy. 😂
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The scale of the brands joining @KnoCommerce right now is 🤯. Especially since opening up to non-Shopify stores. A LOT of the big stores still aren't on Shopify.
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Gifting season starts now. In Q4 last year we tracked 488,854 responses to our "who is this purchase for?" question. Here's what that data tells us. 👇. 🎁 Gifting started to climb around Nov 5th. 🫂 At that point only 40% of purchases were "gifts". 🦃 By mid November, gift
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We're flipping the DTC dinner script and hosting a dinner for SaaS founders!. Yeah, you read that right. It's in collaboration with WeCommerce/Tiny at ShopTalk. If you're a DTC SaaS founder at ShopTalk, DM me. Space is limited but would love to try to hang. 🙂.
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Anyone got a Twitter list of best agency owner/operator follows in DTC?. Someone was asking me for my recs but I don't really have time to create my own list. .
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@BruceBrown11 @PatMcAfeeShow @wojespn Stay in Denver! 🙏 I Want to be in the building when you win your next title.
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Here's my overly simplistic explanation of SaaS pricing. One of the big issues with ecom SaaS pricing is that TAMs aren't as big as you'd think. And there's essentially a rev floor every SaaS needs to hit to be long term viable. If VC backed, that's usually $10s of millions.
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I love when I tell a multi-billion company that @KnoCommerce is going to cost them $99/month with no contract and they ask me to repeat it 3 times. 😂.
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I get to send a couple of these per week to inbound VCs. I really can't fully articulate why, but something about it feels so satisfying.
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A brand recently signed up for @KnoCommerce that averages 284,113 orders per month. No sales process. Still haven't talked to them. Never heard of them before this. Crazy these brands exist, and that we've reached a point where we get to work with them.
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This is my garage almost 6 years ago, full of insulation I pulled from a Home Depot dumpster to sell on Craigslist. In the most recent 9 Operators podcast, @mikebeckhamsm & @mbertulli talked about returns being destroyed. Those destroyed returns helped house my family in
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Who's bookmarking tweets?!. I don't trust these bookmark numbers at all.
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Looks like we followed the same pattern as last year. 21% YoY. I'll follow up with final data tomorrow. Hope you all had a great Cyber Monday!
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Today marks 1 year since @KnoCommerce officially joined @WeCommerce_co!. Since then we've:.- Added 1,200+ merchants.- Increased daily responses by 4.7x.- Increased team size by 4x.- Launched new plans & integrations.- Partnered with TikTok. Let's see what the next year brings 👀
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Shocked and honored that @KnoCommerce is the 4th most mentioned tech stack tool behind only @klaviyo, @triplewhale and @Shopify. We seriously don't deserve all the love you all show us. Thank you. 🙏. And huge thanks to @_socialsnowball (great partner) for putting this together.
Top mentions by category:. 🏆 @klaviyo .🏆 @triplewhale .🏆 @Shopify .🏆 @KnoCommerce .🏆 @gorgiasio .🏆 @attentiveHQ .🏆 @_socialsnowball .🏆 @GetOkendo .🏆 @AlloyAutomation .🏆 @OctaneAI .🏆 @ShipBob .🏆 @SlackHQ .🏆 @smartrr_app .🏆 @tapcart_app.
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I really didn't want to go the "Enterprise" route with @KnoCommerce, but we've kind of been forced to. At first when bigger companies started asking for contracts, MSAs, SOWs, etc. my answer was just "we don't do that.". And we didn't for good reason - it doesn't make sense for.
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I don't tweet much personal stuff, but wanted to give a shout-out to my beautiful wife and valentine of more than a decade!. Also we don't normally dress like this but this was the last event we did pre-covid & baby.
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