Kno
@KnoCommerce
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🔥 We help DTC brands unlock a deep understanding of their customers. 🚀 Post purchase surveys for attribution, CRO, CX, product dev, creative strategy + more.
Joined December 2020
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🔥 Join 5000+ other DTC founders, performance agencies, and top marketers who are using data insights to make better marketing decisions in 2024.
Subscribed to our 'In the Kno' newsletter for free:
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“I know there’s a data gap, but how big is it?”
👆 It’s the question of the year.
If you know the gap, you can make better ad spend decisions.
We analyzed over 1,000,000 “attribution survey responses from the last 10 months. Here’s what we found...
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Since January, the % of purchases driven by Facebook has dropped 20%.
Let’s break down what we’re seeing from our data. 👇
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Well that was quick...
Thanks
@Shopify
for the feature!
We planned to officially announce our new survey platform later this month.
And then yesterday got word we'd been chosen as a featured app.
So... it's here!
Head to the Shopify app store and give it a try.
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TBH we're in a league of our own when it comes to surveys, giving more for FREE than others give at any price.
Over the next few weeks we'll be adding examples of the insight you can gain for free with our platform. 👇
And if you want this insight for your biz, it's... free.
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Last month we helped a brand drive 40,229 clicks to their refer-friend-page... For $99.
🤑That's 2.4 cents per click.
How?
With an "action" - a simple card shown in the context of a survey that asks your customers to do something.
Average action take rate is almost 50%. 🙌
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Here’s our quick take on iOS 14.
As a post-purchase survey platform we get insight into tens of thousands of data points every day from DTC Shopify stores.
Here’s what we know:
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🚨 Have you heard the BIG news?! We are now fully integrated with
@triplewhale
-- you now have access to enriched Pixel data using post-purchase survey results. 🐳🚀🚀
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🗣️"Word of Mouth" is the
#1
discovery channel we track across hundreds of brands.
What are some great tips on turning customers into advocates?
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"How did you hear about us?" doesn't tell enough of the story.
Instead try:
1⃣ How did you first hear about us?
2⃣ What brought you to our site today?
If you do, you'll find that discovery and supporting channels have massively different impact. 👇
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A few days ago
@Tradlands
(a sophisticated brand with a high quality product, and high AOV) started asking their customers:
"Approximately how long did you know about Tradlands before you made your first purchase with us?"
Here's what they're seeing. We'll break it down.
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🤩 BIG NEWS!
We’ve been selected to be a Triple Whale Elite Partner, along with 6 other elite tech brands (Klavio, Gorgias, Tapcart, Disco, Relo and Skio).
We appreciate the team at
@triplewhale
so much. Can’t wait to take this partnership to the next level. 🚀
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Hey FB/IG buyers - ROAS might be broken, but you're still doing great work. 🙌
Our post purchase survey data shows minimal drop in sales from FB/IG since January, mostly explained by shifting ad spend.
Hope this can give you & your clients some assurance. ♥️
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Did you know, we integrate with ALL of these platforms:
💰 Shopify
📧 Klaviyo
💃🏼 TikTok
🕺 Disco
🐳 Triple Whale
📱Tapcart
⭐Junip Reviews
📈 Peel Insights
💳 ReCharge
❄️ Social Snowball
😍 Stamped
Stay tuned...there's more to come! 🎉
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⭐️
Good post-purchase survey question: “Where did you first hear about us?”
⭐️⭐️⭐️⭐️⭐️
Better post-purchase survey question: “Which platform brought you to us today?”
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In our mission to revolutionize ecom surveys we've enlisted some incredible experts.
Special shout-out to the team that's helping us push boundaries:
@andrewfoxwell
@ecomchasedimond
@CoryDobbin
@herrmanndigital
@erinfalter
@litterstflorian
@Jeromy_Sonne
@kurtinc
@piersonkrass
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Good marketing makes the brand look smart.
Great marketing makes the customer look smart.
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📣 It's 2023...here's where we stand:
Average popup CVR: 6%
Average email open rate: 20%
Average SMS CVR: 30%
The average KnoCommerce PPS response rate is currently 45%, with a completion rate of 85%.
...time to rethink your strategy.
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Good marketing makes the brand look smart.
Great marketing makes the customer look smart.
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@KnoCommerce
is now integrated with
@replohq
! You can now embed your surveys into your Replo pages.
✅ Better Customer Insight
✅ Better Personalization
✅ Survey deployment in seconds
Learn more here:
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26.3% of Shopify purchases with a HDYHAU survey response are first-click attributed to Google.
What percentage of these survey respondents say they came from Google?
🎁 Closest guess gets 3 months free ($135 value).
Comment your answer by Jan 1. 👇
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Today we’re releasing Link Din officially after closing our $20M Series A…
@jeremiahprummer
's been cooking up this gem for awhile and it's time to bring a true competitor to LinkedIn. 🎉
(Don't worry our post-purchase surveys aren't going anywhere).
Been a long time since I've had a solid side hustle...
But I'M BACK!
Introducing Link Din.
LinkedIn has lacked a true competitor for far too long.
It's time we take it down, one dinner party at a time.
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🛑Attribution surveys have limits.
🚦And we don't like limits.
That's why we've pushed the boundaries with our new template that helps you collect first AND last touch attribution from your customer.
The results have been incredible.
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Last month, KnoCommerce saw:
🤯 3.5M questions answered.
🔥 Multiple industries benchmarked.
🚀 2,000+ brands grow their ecosystems using our platform.
❤️ Thank you to everyone who's partnered with us to make this happen!
Hope ya'll are ready for what's coming next...
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We believe in making data actionable, which is why we give you the ability to push almost every piece of data we collect to
@klaviyo
.💥(thread)
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What do
@triplewhale
,
@attn_agency
,
@conversionwise
,
@replohq
,
@StampedHQ
, (too many to tag!), etc. have in common? They’re all about to drop the biggest ebook on retention next week.🔥
Better sign up for our newsie to get notified about the drop 👉
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BIG NEWS! We're so excited about our new integration with affiliate management tech
@_socialsnowball
!
@HelenGuo_
&
@benschreiber_
who have been testing have seen a 76%-128% increase in share rate on their Social Snowball widgets. 💥
Check it out:
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Be sure to join us +
@triplewhale
for a webinar where
@miabobak_
&
@SarahLevinger
will share insights on unlocking deeper customer insights and driving higher ROI through Triple Pixel Data and PPS.
May 18th @ 10 AM PST / 1 PM EST
RSVP ➡️
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As many as 4/5 carts are abandoned.
That's why a big push we're making in 2022 is getting more merchants running abandoned cart surveys.
Find out why they're dropping, and when you do, change their experience.
We love our post-purchase surveys, but that's just the beginning.
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Ever wonder how big brands (like True Classic, Pura Vida, & MaryRuth's Organics) use their reviews to scale their brands?
Join our AMA: Turning Customer Feedback into Actionable Insights w/
@SarahLevinger
&
@leah_morassut
on MAR 28th to find out! ➡️
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📣 Did you hear?
Our Director of Growth Marketing (
@SarahLevinger
) is teaming up with
@juniphq
's Growth Marketer (
@leah_morassut
) for a full AMA-style consumer insights convo! Check it out ➡️
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What if your review collection was smart enough to target your most satisfied customers?
Here's a VERY easy way to use a customer satisfaction survey to reach unhappy customers with a
@klaviyo
flow, while pushing happy customers to review.
#10
of
#100waystokno
. Deets 👇
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Sooooooo many messages like this. This may have been the first event we've done like this but 100% won't be the last. 🎉
Special shoutout to
@DenneyDara
&
@EcommScott
for their presentations and all our wonderful sponsors!
Where are we headed next
@Bbruhis
!?
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🤯 How did
@onlycurlslondon
get a mind-blowing 1047 clicks to their
@tapcart_app
...in just 60 days?
We just did a case study on how they did it. Get the full breakdown here ➡️
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We analyzed a random sample of 5,000 post-purchase survey responses from the last couple days. Here's what we found:
- iOS 14 = 46.5% of ALL responses
- Android is a distant 2nd at 18.3%
- Windows is 3rd at 15.4%
- macOS is 4th at 10.8%
iOS 14 > Desktop + Android combined.
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"Understanding the value of your customers who answered questions in a specific way and adding the analysis layer on top of the data can be extremely rich..."
-
@lolyasmin
@peelinsights
GO WATCH ➡️
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Now ready for the craziest stats?
Average click data loss on TikTok (green) is 90%, and on Youtube (yellow) it’s 96%.
This means 9/10 customers who say they found you on TikTok, and 19/20 on Youtube are being misattributed by clicks.🤯
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A gifting company used our post purchase survey app to ask "Who is this gift for?"
Here's what they found...
- Significant other: 49%
- Friend or colleague: 33%
- Family member 16%
- Myself: 1%
- Other: 1%
💫 Imagine how this insight informs their ad messaging.
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Let's talk about discovery vs supporting channels, and why you need to be tracking both with your post purchase surveys. 👇
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We're not a simple post-purchase survey app.
Historically we've done a poor job of highlighting our fully featured survey platform, but we're changing that.
It's time to ask your customers questions at multiple stages in their journey, all in one unified platform.
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🧠 How to use your post-purchase survey to find validated angles for your creative strategy:
🔥 Step one: set up a KnoCommerce survey.
🔥 Step two: ask, "Why did you purchase today?"
🔥 Step three: watch the ideas roll in...
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Did you know, we integrate with ALL of these platforms:
💰 Shopify
📧 Klaviyo
💃🏼 TikTok
🕺 Disco
🐳 Triple Whale
📱Tapcart
⭐Junip Reviews
📈 Peel Insights
💳 ReCharge
❄️ Social Snowball
😍 Stamped
Stay tuned...there's more to come! 🎉
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“Startups are hard, but a life without purpose is harder.
Few things surmount the fulfillment experienced by solving real problems and truly helping people.”
–
@harryhurst
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We're revolutionizing ecommerce customer insights. 👥📈
DM us to get access to our beta.
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Today we're launching our new "100 ways to Kno" series.
Our new platform was built for the purpose of making data actionable.
Over the course of the next several months we'll be sharing 100 ways you can use our new platform to engage your customers.
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If you value direct customer feedback, you're going to want to check this out. 📢
The beta is finally open. DM us for details.
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Annnnnd we're off to the races for DTSKI 2024! 🎉
- Workshops
@DaraDenney37522
@EcommScott
- epic skiing and apres
- meeting, networking, and learning from the best in DTC industry!
BIG thanks to our incredible sponsors!
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The number of customers who found our brands on TikTok increased by 20x last year.
Get more insights like that in our *new* In The Kno newsletter every month. Don’t miss it. Link in bio and below. 👇
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We now offer 24/7 product demos! Sort of...
Thanks to
@Jeromy_Sonne
introducing us to
@journeyio
we've built an always-on demo of our platform, plus a 3 min launch guide.
We cover:
- Templates
- Reporting
- Audiences
- Actions
- And more...
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@chadross_
@codyplof
👌 One tip on surveys... If you can ask all these Qs, you'll get really incredible data:
1⃣How did you first hear about us?
2⃣What brought you to our site today?
3⃣Where did you see our ad? (if ad chosen👆)
4⃣How long did you know about us before making your first purchase?
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Paid acquisition costs are increasing …
So we’ve partnered with 14 ecomm experts to create the ultimate playbook to help you lower your CAC by diversifying your acquisition channels.
Ready to take control of your CAC?
🔗Grab your free copy:
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I was today years old when I learned that most brands are only asking 3 questions in their post purchase survey…🤯
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💸 Monthly agency fees: $5000+/mo
💸 Monthly creative development fees: $10,000/mo
💸 Monthly ad spend: $100,000+/mo
💎 Monthly KnoCommerce post purchase survey cost: $250/mo.
🧠 Understanding your customers across their journey: priceless.
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Last month, a pet brand used our post purchase survey app to ask "Who is this gift for?" and found…
❤️ Significant other: 49%
⭐️ Friend or colleague: 33%
✅ Family member 16%
🚀 Myself: 1%
TLDR: They’re no longer guessing about who their ICP is. Zero-party data FTW.
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What a ride.
We processed 17x more survey responses for Black Friday week this year. 🚀
And we're just getting started...
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❌ Don't ask: "Did you shop around before buying?"
✅ Do ask: "What made you choose us over other options?”
Clarify so you can verify.
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We deliberated a ton before finally pulling the trigger on this.
Each month we'll share some unique data that only we have access to.
It's going to be interesting, helpful, and brief.
Sign up, and keep your 👀 open for the first episode (coming soon).
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2021 has been incredible, and it wouldn't be the same without all the amazing people in our "circle".
Thank you all. We seriously wouldn't be where we are today without you. 🙏
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💡 Did you know our custom-built integrations make connecting your customer surveys directly to revenue possible — actually, more than possible. We make it fun.
Check 'em out!
@Shopify
@klaviyo
@peelinsights
@googleanalytics
@RechargePayment
#ecommerce
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Took the team out to San Diego last week for some much needed bonding time (including an AM ocean cold plunge with
@stevennnbell
), and we can't recommend these in-person trips enough.
Brands - get your team together. It's a game changer. 🔥
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⭐️⭐️⭐️⭐️⭐️
“We switched to Kno after years of using another dated post-purchase app.
The data we’re gathering is so much more useful.
We are [now] able to make real-time advertising, marketing, and brand decisions.”
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Did you know, we integrate with ALL of these platforms:
💰 Shopify
📧 Klaviyo
💃🏼 TikTok
🕺 Disco
🐳 Triple Whale
📱Tapcart
⭐Junip Reviews
📈 Peel Insights
💳 ReCharge
❄️ Social Snowball
😍 Stamped
Stay tuned...there's more to come! 🎉
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✅audiences
✅actions
✅benchmarking
💥gain insights
💥boost ROI
💥drive action
LET'S GO! 🚀🚀🚀
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‼️ There's a better way to do HDYHAU surveys than you're doing now. Guaranteed.
It's called "Customer Attribution", and it shows you revenue generated by channel, not survey responses by channel (they're v. different).
Here's how this works 👇
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We're seeing a nearly 400% increase in survey attributed purchases from
@tiktok_us
since January.
Only 21% of brands recorded at least one sale from
#TikTok
according to their post purchase survey data.
There's a massive opportunity here that a lot of brands are missing.
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🕯️ Good question: "How long did it take you to make a purchase?"
🔥 Better question: "What were the key factors that contributed to the length of time it took you to purchase?"
⭐️ Better questions = better answers.
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⭐️
Good post-purchase survey question: “Where did you first hear about us?”
⭐️⭐️⭐️⭐️⭐️
Better post-purchase survey question: “Which platform brought you to us today?”
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🔥 BRAND FOUNDERS: Q2 could be the quarter where everything changes…
🚀 April = You discover which channels are working (finally).
🚀 May = You discover who your customers are buying for.
🚀 June = You discover WHY they buy.
Not sure where to start…?
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❌ Don't ask: "How did you hear about us?"
✅ Do ask: "How did you FIRST hear about us?"
❌ Don't ask: "Where did you hear about us?"
✅ Do ask: "Which platform brought you to us?"
❌ Don't ask: "Why did you buy?"
✅ Do ask: "What made you want to solve your problem today?"
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Want to crush on TikTok?
We help with TikTok attribution, so we know who's killing it.
@herrmanndigital
and
@codyplof
are two of the best in the game right now.
They've each teamed up with
@andrewfoxwell
to produce webinars you won't want to miss.
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📣 Only TWO WEEKS until
@triplewhale
The Whalies!
Join the ultimate one-day convention in NYC featuring top Shopify brands, agencies, and partners - let's gooooo!
Get your FREE tickets with code KNO_VIP:
🎉🎉🎉
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❌ Don't run just 1 post purchase survey question...
✅ Do run 5-8.
Here's why!
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♥️ this!
Let us know if you want to team up on a custom survey template for that attribution survey!
Working on an ultimate guide to TikTok advertising for eCommerce businesses.
Comment below if you're interested 👇
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A gifting company used our post purchase survey app to ask "Who is this gift for?"
Here's what they found...
- Significant other: 49%
- Friend or colleague: 33%
- Family member 16%
- Myself: 1%
- Other: 1%
Imagine how this insight informs their ad messaging.
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This week's fav PPS questions:
1️⃣ "If you were the CEO of our brand, what (if anything) would you change about the brand?"
2️⃣ "Who shops the most in your family?"
3️⃣ "Which products do you most frequently shop for in-store?"
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❌ We don’t need MORE data.
✅ We need BETTER data…that can actually be applied.
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❌ Don't ask: "Did you shop around before buying?"
✅ Do ask: "What made you choose us over other options?”
Clarify so you can verify.
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How you ask your PPS question will drastically change the answer.
➡️ “How did you hear about us?”
Will usually be answered with a range of both online and offline responses.
➡️ “Where did you hear about us?”
Will usually be answered with an online platform name.
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Excited to share we're a 'Preferred Partner' within the
@tapcart_app
Technology Partner Program 🎉
Learn more about the launch of Tapcart’s Technology Partner Program here ➡️
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You might be wondering what it costs to survey customers with our new platform.🤔
Let's break it down:
HDYHAU - $0
Birthday, anniversary, etc. - $0
NPS - $0
Age, gender, etc. - $0
Purchase experience - $0
Ask any 3 questions for FREE!
So what DO we charge for? 👇
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