This might be one of the most overwhelming above-the-fold sections I've ever seen:
• too many products in that one photo
• no clear connection between the image & headline
• the copy is taking two different angles all at once...
What's the first thing you'd change here?
Elon Musk gets sh*t done.
In 2021 alone, he doubled his net worth to $271B and became the world's richest man.
Here are 10 tips from Musk to get more done and do it faster:
Apple. IKEA. Amazon.
3 industry leaders. 1 common feature: Marketing Psychology
That's why I built this swipe file.
It'll teach you more than a $200,000 marketing degree
And for the next 24 hours, it's free!
Just:
• Follow
• Reply 'free'
And I'll send you the sign-up link
Inside the mind of a master procrastinator
By Tim Urban (
@waitbutwhy
)
We all procrastinate, but this video will tell you why we do it & how it matters.
Apple. IKEA. Amazon.
3 industry leaders. 1 common feature: Marketing Psychology
That's why I built this swipe file
It'll teach you more than a $200,000 marketing degree
And for the next 24 hours, it's free!
Just:
• Follow
• Reply 'free'
And I'll send you the sign-up link
Stay optimistic
Musk once said, "I'd rather be optimistic and wrong than pessimistic and right."
Being optimistic can help you:
Remain persistent
Motivate your team
Enjoy what you are doing
Note to self: The optimists will win.
Two Indian shopkeepers turn a $100 loan in 1963 into a $400 million electrical company in 2007.
Here’s the crazy story of how they built Anchor and sold it to Panasonic👇👇👇
1/ Redbull's London Trashing
In the 1980s, Redbull was struggling to make its mark as an energy drink.
So they went around London putting empty Redbulls:
• into several trash cans
• around nightclubs
They built an illusion of popularity to make an impression on customers.
Email generates $42 for every $1 spent
A stunning 4200% ROI
So I created a FREE guide with 50 email marketing hacks to help you earn more!
Comment "free" on this tweet & I'll DM you a link to the guide right now.
WeWork: Or the Making and Breaking of a $47 Billion Unicorn
We've all heard of WeWork, but here is the turbulent story of the company and its erratic founder.
Seek negative feedback
Pick a conflict and ask a third person to tear it down for you.
Ask them what you did wrong and how you could do better.
It may hurt at first but can be very valuable in the long run.
Founders get lonely.
But by joining the right communities we can work together & grow faster.
So here's 10 FREE startup communities worth joining today:
7/ Mr. Clean's Crossing
The contrast in the white strips really helps Mr.Clean's brand stand out.
Without even 1 word they have explained exactly what they can do.
Set stretch goals
Stretch goals are targets that sound impossible at first.
Whatever you think is realistic, double it!
The pressure to push beyond helps you build the necessary skills to get there.
The history of our world in 18 minutes
By David Christian (
@davidgchristian
)
From the Big Bang to the internet, this is the crash course we all need.
How great leaders inspire action
By Simon Sinek (
@simonsinek
)
With great examples and simple steps, this video will change your approach to leadership.
How to speak so that people want to listen
By Julian Treasure (
@juliantreasure
)
It's filled with vocal exercises and simple tips to make you a powerful speaker.
Batch your tasks
Unlike multitasking, you don't switch between tasks and lose your flow.
Instead, you do the tasks that demand a similar mindset together.
Eg: Musk processes all communications (emails, slack, etc.) in one sitting.
What makes a good life? Lessons from the longest study on happiness
By Robert Waldinger (
@robertwaldinger
)
The speaker leverages a 75 y/o study on adult development to demystify the path to a fulfilling life.
Email generates $42 for every $1 spent - a stunning 4200% ROI.
So I created a guide with 50 dead-simple tactics to help you build your business.
And for the next 24 hours, it's free!
Just:
• Follow
• Reply 'free'
And I'll send you the sign-up link!
Amazon's the king of "buy stuff you didn't need."
But that's no accident. The website is filled with psychological hacks designed to make you spend more.
Here are 10 of them 🧵
9/ The Colgate Popsicle
During Oral Health month, Colgate gave out ice cream to many kids - but with a certain twist.
When it was all over, they were faced with a toothbrush-shaped popsicle that read," Don't Forget."
Talk about knowing your audience (and guilt-tripping)!
Share your goals
When you share your ambitions, everyone feels like they've got skin in the game.
Your colleagues will work harder.
Your family will support you better.
Your audience will keep you dependable.
Two Indian shopkeepers turn a $100 loan in 1963 into a $400 million electrical company in 2007.
Here’s the crazy story of how they built Anchor and sold it to Panasonic👇👇👇
TL;DR
Musk's top 10 productivity tips:
Stay optimistic
Share your goals
Set stretch goals
Batch your tasks
Shower every day
Eliminate acronyms
Start with critical work
Seek negative feedback
Prioritize your common sense
Communicate in a way that works for you
3/ Domino's Paving For Pizza
Domino's started the campaign to protect their pizzas from bumpy roads.
Now, they've helped in all 50 American states, showcased community service, and made a strong impression:
Imagine gamifying your app so well that the govt. files a case against you.
Robinhood made it happen...
Here's the 7-step (illegal) guide to gamification you can't be using:
Start with critical work
Prioritize tasks that:
Unblock your time
Unblock others' time
Make a visible impact
For many that could be going through your email and setting tasks in motion.
For me, it's streamlining my calendar and reviewing my emails.
Communicate in a way that works for you
Musk prefers email because he is good at it.
If you're more persuasive in person then push for that instead.
Communicating in a way that works for you is crucial to getting your point across.
Look for a great boss instead of your 'dream job.'
Even if that means an average company.
With a good boss, you are guaranteed to grow personally & professionally.
With your dream job, you are guaranteed nothing...
Eliminate acronyms
Acronyms are supposed to save time and help you work faster.
But more often than not, they can lead to misunderstandings.
So if it's not a well-recognized acronym, just drop it like it's hot!
TL;DR
10 psych podcasts to live a better life:
WorkLife
Invisibilia
Imposters
Choiceology
Hidden Brain
All In The Mind
The Happiness Lab
You Are Not So Smart
The Psychology Podcast
Where Should We Begin?
TL; DR
10 psych books to read:
Nudge
Hooked
Influence
Factfulness
Made to Stick
Atomic Habits
The Creative Curve
Predictably Irrational
Thinking Fast & Slow
Psychology of Money
If your friend is upset, stop and ask them: Do you want to talk about it or do you want to be distracted from it?
Let them decide, and act accordingly.
Prioritize your common sense
Guidelines are built to help you work better.
If they are inhibiting progress or are evidently wrong then just ignore them.
Choose your common sense, and make sure the guidelines get changed.
The best stats you've ever seen
By Hans Rosling
With compelling data visuals and eye-opening stats, this man will change your perceptions of the "developing world."
Humans, on average, forget 98% of what they read in just 6 days.
But beating the curve is pretty easy.
Here are 8 simple steps that have helped me remember what I read:
The last 4 months, I've written 50+ Twitter threads on all things personal growth.
The result: 20 to 20K followers 🚀
Here's a list of my TOP 10 threads in order of popularity:
5/ The Guinness Cue
Guinness got their stickers taped around cue sticks at bars.
For what is already a standard combo, pool & beer, this acts as the perfect nudge for potential customers.
Shower every day
Musk was probably joking but if you look good you'll feel good.
Showering first every morning:
Fills you with energy
Makes you more alert
Boosts your confidence
IKEA, Subway, and Spotify.
3 revolutionary brands. 1 common marketing tactic: The IKEA effect.
Here's how it started and what it could mean for you (and your business):
Your 20s can change your life.
You can build it all up - work, life, joy - or it can all come crashing down.
Here are 7 aspects to optimize in your 20s to create the life you want:
How to find and do work you love
By Scott Dinsmore
A career change strategist tells you why and how you can find work in a space that you actually care about.
10/ McDonald's Seed Bomb Ad
Made up of California Poppies, this symbol is now illegal to move in the state of California.
It's now a fun, evergreen ad with more staying power than any poster.
That's all the examples I have!
And you might have noticed that each of them shares a few features:
1/ cost-effective
2/ brand alignment
3/ a play on the conventional
Always give the benefit of the doubt
When you don't have all the facts, seek the most generous reason for another person's behavior.
Eg: If they are driving rashly, assume it's an emergency.
Work Life
We spend almost half our lives working, and this organizational psychologist will help you optimise that time.
Host:
@AdamMGrant
My favorite episode:
When an interviewer asks for your biggest weakness, think practically.
Don't look for personality faults.
Instead, say something like, "My biggest weakness regarding this job is a lack of experience in [XYZ] industry."
Specific, relevant, & fixable.
The house always wins.
Even when it comes to psychology.
Here's a list of 10 psychological hacks casinos use to keep you in there, emptying your wallets:
When insulted, ask again.
If they insulted you, pretend like you didn't hear them and ask them to repeat.
They will either:
1/ Repeat and look bad
2/ Reflect and feel bad
2/ The IHOP Rebranding
IHOP took its audience by surprise when it briefly rebranded as IHOB.
And the ruse worked:
Bringing them 42.5B impressions and $113M+ in earned media value.
After watching this, your brain will not be the same
By Lara Boyd
A talk that will change your perception of brain flexibility and how we can shape the brain we want.
For more on that holy trinity of marketing, check out my newsletter:
I'll be breaking down the mere exposure effect & 3 ways you can apply it to your work this Thursday!
1,700 people read it, don't miss out:
At 50, an investment banker drops a successful career to pursue her promise.
The crazy part?
Today she is India's wealthiest self-made, female billionaire.
The stunning story of Falguni Nayar and her company's $13 Bn valuation 👇👇👇