Melanie Balke
@Melanie_Balke
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CEO of The Email Marketers: We help 8 and 9- figure ecom brands grow revenue & build raving fans I I tweet about ecom, email & I think I’m funny
Los Angeles, CA
Joined November 2016
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Pinned Tweet
We generated $16,000 in revenue with $0 spend via
#emailmarketing
.
Those are the results of the first 6 days of
#12DaysofChristmas
for one of our clients so far.
We came up with an easy idea where we offer a discount on a different product each day.
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If you’re having a bad day just remember that the Salzburg airport has a counter for people who flew to Austria instead of Australia
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48K
@NotZainAgain
I wonder if anyone notices they are going the wrong direction while on the plane 😂
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The new director of e-commerce interrupted me mid-sentence yesterday.
I let him finish.
Then I asked: "Do you want me to finish my sentence from earlier?"
The embarrassment was palpable. All the participants were visibly trying to hide their smirks.
It wasn't my goal to
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@dennishegstad
Much rather have someone communicate what they want upfront than waste my time tho
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The rise and fall - and rise - of Abercrombie & Fitch is absolutely f*- insane
The hottest brand of the 2000 spread double popped collars and the smell of Fierce across every high school and college campus
But then got canceled and plummeted by 80% with 450 stores worldwide
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I adore the
@athleticgreens
marketing team.
One of the few out there that ACTUALLY follow basic strategic email segmentation and flows.
I canceled the subscription because I can't take the taste (they asked why I'm canceling).
Next email I get is a recipe for better taste.
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@charliekaru
This is the hardest part for me. I have a thing about being liked. When someone says something like that I take it personally because our goal was to build a place people feel cared about and love to work at.
That’s what I have to work on. It’s not about me. Great leaders make
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@naomilars
It’s because if they give you ANYTHING more they’re afraid they’ll get sued because so many people sue on rejections. It’s just to protect them legally.
I want to give candidates better feedback so much but I’m afraid of the repercussions it could have.
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@kensavage
Not the counter, luckily. Not Salzburg either. But other places in Austria and Australia.
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Why do so many of you believe that an employee who hasn’t been pulling their weight and delivering bad work thus jeopardizing a clients results and their team mates jobs (who do good work) deserves more than two weeks severance?
Serious question.
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@Greyhound7090
@dennishegstad
He didn’t say that he hadn’t spoken to her for months in his caption… am I the one struggling with reading comprehension? 😂
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@ronawang
I think it’s much more interesting that he thinks our sole goal in life is to find a man 😂
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We fucked up.
Today a client complained to me about stuff that I literally tear other agencies apart for.
I am going to build a quality assurance system better than Boeings.
This stuff makes me want to die in shame.
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@ronawang
Like we got the Nobel prize because we thought Tom from across the street would then finally fall in love with us… damn it, plan work out, I guess.
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Most company swag absolutely sucks
What’s the best swag you’ve gotten that you actually use?
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@scottastevenson
@soychotic
You’d be surprised by how little $20b companies look at ROI and do analyses
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@t0nit0ne
When it happens to me instead of taking it personally and going: “oh my god, I can’t believe she thought I was hitting on him,” I smile and think to myself: “We love a loyal man”
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Argue like you're right, listen like you're wrong. - Adam Grant
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🆘 5 Email Marketing Mistakes Draining Your Profits Right Now!
1/ I audit hundreds of brands' email marketing strategies each year.
Most are leaving easy money on the table. Are you one of them?
Let me show you the metrics I review during high-level Klaviyo account audits to
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@runaway_vol
Because for men with more success and higher IQ your dating prospect pool expands. For women it’s the opposite
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I have bad news...
Think with me for a second.
If two agencies provide you the same service.
And one is significantly cheaper.
How can that work?
1. A proprietary process that allows them to have efficiencies
2. Cheaper labor (due to experience and/or geographic location)
3.
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@thesamparr
I was born and raised in Germany. My mom and I talk about this all the time.
Answer is ingredients.
Half the stuff we use in the US is illegal in Europe. Glyphosate, red dye, etc.
You can eat the same product here and in Europe and the ingredients will be vastly different.
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Can anyone recommend a good
@webflow
developer?
We’re revamping our website and the designers asked, ha.
#webflow
@CoreyGMoen
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PSA: I would never sign a year-long contract with an agency or a SaaS product
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There's an agency I have been looking up to for years.
Today we audited one of their client's accounts.
The mistakes were baffling to me.
I'm not shit-talking someone else's agency. But I am not going to lie, it made me feel so much better about mine.
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After building an agency and working with countless e-com brands I feel that SaaS is the best business model.
Am I wrong?
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@GianmarcoSoresi
Basically, everything on this planet works that way including PAPER money...
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The way
@klaviyo
re-designed their platform reminds me of when I move around things in the living room because I am bored just to make it look worse than before
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Not to be a softie, but I wish my dad was here to see that I got booked for a speaking gig in BANGKOK
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I want to organize a wholesome healthy LA DTC meetup.
Hiking
Or
Surfing (beginners welcome)
Which should it be?
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One of the coolest things about joining Hampton was that
@thesamparr
sent me a Slack message welcoming me.
He knows how to build communities.
Clearly, he also knows how to buy back his time because how does he have the bandwidth, lol
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@IsForAt
I’m really, really sorry you’re going through this. I can’t even fathom the pain.
Just know it’s a somewhat “normal” part of evolution.
When I was a teenager I couldn’t stand my dad. Nothing he could do was right.
He once joked that I sat next to him on a 13 hour flight
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Someone recently tweeted: “Just charge your customer for shipping already”
And that might have been the stupidest thing I’ve ever read on here.
Because I just saw my boyfriend refuse to order the only natural deodorant that doesn’t give him a rash because they charged for
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Are the new deliverability changes confusing the **** out of you? 🤔
Let me simplify it with a travel metaphor
Yahoo & Gmail are making massive changes to their deliverability policies
If you want your subscribers to get your emails understanding these changes is crucial📧
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I got to spend 3 days with 58 incredible founders at the
@hamptonfounders
Ojai retreat!
What an absolute gem of a location, but even more so, what an incredible group of people
Here are my 3 takeaways:
1) You are the average of the 5 people you surround yourself with
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@hey_yogini
- My First Million by
@theSamParr
- Capitalism by
@RyanMoran
- How I Built This by
@guyraz
- DTC Podcast by
@DTCNewsletter
- Startup Stories by
@AndrewWarner
- Foundr Magazine by
@foundr
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Shopify crashed today.
@theisaacmed
's team doing a pretty good job following up via email.
Send something like this today.
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@JoshLekach
You can also take a 15 second clip out of someone’s life and spin a story around it with 0 background info just for likes
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I was getting ready for work this morning, knowing I was going to hit the gym around noon.
Thought of
@JamesClear
and reducing friction to build better habits.
Now I am wearing yoga pants, a sports bra, and a professional blouse.
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Why Your Klaviyo Attribution DOES Matter 🌶️🥵
Most brands I speak with can't figure out 1 thing:
How can Klaviyo report that email is generating three times more revenue than what Google Analytics (or other attribution software) reports?
Why should I even consider Klaviyo
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@SteamboatUSA
I have had a chiro help me remove some neck pain immediately.
My cousin also had a chiro micro injure a blood vessel and give her a stroke weeks later basically.
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Copywriting made simple:
1) So you have a problem
2) And it hurts real bad
3) You’ve probably tried X, Y, and Z
4) But none of those worked
5) There’s different approach
6) Here’s proof it works
7) Here’s our guarantee
8) Ready? Click here
Stop overcomplicating it.
Great
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@katywellhousen
What he thinks he said: "You're the hottest girl I am talking to right now"
What we heard: "I will flake on you for someone else too"
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What investment paid off way more than you originally thought it would?
I’ll go first: LASIK
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Want to be your agency's favorite client?
Pay your invoices in time.
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@shopaditi
I know some people do. I applaud you for the above. I’m sure your former team members will do anything they can to pave your road for success
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@huntermoonshot
I agree. We do our best to treat everyone the way we would want to be treated. Even if a team member messes up royally. But we also have to keep in mind that if someone is not carrying their weight they are not just jeopardizing their job, but also those of their co-workers and
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@preshdkumar
I would break up with you, lol. If you feel I have too many clothes, talk to me. Going behind my back and throwing my things away that you feel have no value is disrespectful
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Interactive emails are the future of email.
The evolution of AMP is going to change the game.
Think of it as a website living within an email: In-email checkouts, quizzes, etc.
@obviceo
covered some great examples at
#commerceroundtable
and I’m excited to share some emails
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@HireFireTeam
@mrsharma
@workweekinc
I think what people are missing here in the comments is that whether or not his strategies are good this just gives him more clout.
And if this man needs less of one thing it’s clout and attention.
It’s like when people tell me: “Yeah, some of the stuff he says is good
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Today is my birthday!
I am turning 21 (plus a bunch of years but time is relative so don't @ me)
My resolution for this year of life is:
1) To be kinder to myself.
To celebrate my accomplishments more than to criticize myself for mistakes.
To focus on where I am vs. where
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I had the privilege of hanging out with
@ezrafirestone
last week
1. What an incredible human
2. So, this is what drinking from the firehose feels like? Here are my top 8 takeaways from his talk:
- All of your marketing should focus on selling one item. Then your whole
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Got featured in the
@triplewhale
newsletter and now I feel like I must have a glass of champagne
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@deltaasherhill
@DailyLoud
@connerjcopeland
I don’t know… my husband smoking crack till he dies doesn’t sound like the kind of stuff I want my kids around
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Let's talk about my hot take on email attribution.
Meet Tom.
Tom sees a Facebook ad for a pair of sneakers from Sadida
He clicks and subscribes to the email list
The kicks are cool, but Tom just spent $1,000 on a weekend trip to San Diego, so he passes
#responsible
Two
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@denk_tweets
Disagree. My boyfriend was one of the most important assets in my building journey. Having someone in my corner who supports me and I can rely on was a game changer and the numbers showed.
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@AlexHormozi
It's never eaten as hot as it's cooked.
(German proverb saying, if you give things a bit of time, you'll see it clearer without emotions)
Always stand on your own two feet.
Never let emotions make decisions for you.
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Being at Sendlane’s partner palooza made me realize that a lot of us niche agencies here would benefit from merging
1+1=3 real quick
Just saying
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@DavidZipper
Wish LA had this. My boyfriend and I have a running joke of saying: “straight to jail” whenever a loud motorcycle or car drives by. It’s just a huge public nuisance and stressor
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@nbejou
This is what I’ve been realizing. I can’t expect external acknowledgment or rewards. And I shouldn’t. It’s something I have to do because I believe it’s right while upholding healthy boundaries and not letting people abuse my kindness.
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@dickiebush
Money:
- A nutritionist
- A personal trainer for fitness
- A homeopathic doctor
Time:
- Abandoning work to EAT no matter what
- Abandoning work to work out no matter what
- Forcing myself to not touch my laptop in the evenings when I'm relaxing on the couch (most of the
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In your opinion, what made Hexclad successful?
I'll go first: Gordon Ramsay
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An email marketers nightmare.
You take over an account and this is their segmentation
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I recently had a prospect say I don't value their time because I was 3 minutes late to a Zoom meeting.
Listen, I know punctuality matters. It's one of our core values. But is that a bit extreme or am I in the wrong?
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Being a leader means making hard decisions and having conversations that suck for you too
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“Too expensive” is a lie
Here’s why
I just spent $20 on a freaking Hailey Bieber smoothie at Erewhon
It was my first time and yes, it’s delicious (also it has 700 cal)
But it’s not worth $20
Nothing in that grocery store justifies their pricing
Which is why “it’s too
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Got plans next Wednesday evening? Now you do!
Join
@yojimmykim
, myself and TONS of legends of the ecom world for a wholesome DTC Sauna Socials & Ice Baths
Trade steamy tips and cool down together while sipping on some delicious BRĒZ thanks to the kind hearts of
@iamshackelford
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@exolon
Yes, we grow money on trees so we just harvest more when someone has to be let go because they don't do good work
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I wish there was an Uber for errands
- Drop my car off to get serviced
- Return packages to UPS
- Pick up my dry cleaning
- Etc.
Someone I can call on demand to do these things whenever I need them
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I’m calling it. All the brands that have been pondering since July are going to run in agency doors in September for Q4 and wonder why they’re not ready in time to capitalize on BFCM fully.
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Working from Europe is an underrated life hack.
I wake up and have the whole morning to myself, work out, get to enjoy the daylight, run errands, etc.
Then I come home and start work STILL before anyone else is up, so by the time they wake up I've already zoomed through my
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Brand: Wants to cut cost and move from Klaviyo to Mailchimp
Savings: Anywhere between $218 to $492 per month
Revenue from email: $110,688 (39% of revenue)
Impact on revenue from platform switch: TBD
Me: Sigh
#emailmarketing
#ecommerce
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Deleted instagram and TikTok off of my phone yesterday on a whim
Why do I feel SO much better?
Guess Twitter will be seeing a lot more of me now
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I cannot wait to be a part of this
Klaviyo has long left me longing for more as a partner
I had been pushing their platform for the last 8 years and referred 100s of brands to them
I tried so many times to give product feedback. Nothing. Not even priority support
Sendlane
Though the headliner may have been not totally true, one thing is true: their general market sentiment is poor.
And that just shows me there is plenty of opportunity.
We have our very first official partner event in April in San Diego.
I’d love to tell you I timed this… but
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@chadludeman
I just feel like there has to be a better way. There has to be a good transition in a humane way for everyone involveed.
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Absolutely loved this by
@eliweisss
"Product education is one of the biggest levers you can pull to transform your retention, only second to the product itself.
Now, this will be the only time you’ll ever hear me make a sports analogy, like ever, but here goes:
Product
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❗️The DTC Hike featuring coffee & ice baths is happening this Sunday, December 17th
🧊Coffee & Ice Bath: 10am in Venice with Coffee & Chill
⛰️Hike: 11:30 am at Inspiration Point Trail. Meet in parking lot
We're 24 strong so far and I hope to see more of you there!
Let's be
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Can a B2B business build a brand the way Yeti or Nike did?
Why or why not?
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@hubermanlab
In a world where women want to have children later how can we naturally support that? Natural meaning without freezing our eggs, etc.
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The holidays are coming...
BFCM may be over but 36% of Q4 revenue is generated in December.
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Masterminds are always better with a view and a coconut
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Being a founder is It's 10:39pm and I am still working.
Being a business owner is I worked 4 hours this week and golfed the rest.
Welp, it's 10:39pm and I am the former.
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