Kanish Jain
@KanishDigital
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Bharat Mavens - Performance Marketing Agency | Help Ecommerce Brands to Grow Profitably with Ads | eCom Growth Marketer | Book a Free call 👇
Bangalore
Joined April 2021
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Hey,
I’m Kanish - an Ecom Growth Marketer, helping brands increase sales and ROI with performance marketing
We help brands with Google, Facebook & Amazon ads
Our services include
- Paid Ads
- Creative Strategy
- Growth Marketing Strategy
- Conversion Rate Optimizations
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@Melanie_Balke
Does the other way around also exists in Australia?
Wanted to go to Austria but went to Australia
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Crossed the first 2L/day ever for this brand, it's always a good feeling
For a brand that launched just 5 months ago, this is a🤌🏻
The secret
-> Started with just 2 products, and avoided pushing all products to ads. First build learning in two then expand this is way faster
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@immarkwilliam
A few more
- Google autocomplete
- Industry blogs
- News section in Google ( For headlines )
- Type "What is painful in [PRODUCT, Ex: Gym Clothes]" and just check the list
- Type: "Why do people buy [PRODUCTS, Ex: Gym Supplements]
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@devaiahPB
Just curious?
"Why do you think Zudio doesn't look cheap", a lot of people have said the same, what have they done differently from others?
Is it the setting, location, lighting, designs...?
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@arindam___paul
Reminds of recent clip of Tobi (Shopify founder) how he met an investor (who did not invest in Shopify when pitched) and Tobi said that most investors were judging scale of TAM assuming demand will not change
They were wrong, the reason demand was low was because supply was bad
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@Ajain112
Try this
Exclude the Order from GA4:
Event Filtering:
If you've set up events for purchases, filter out events associated with the fake order's order ID or user ID.
Use GA4's filtering capabilities to exclude events based on specific parameters.
Asked Gemini and this was the
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@Ajain112
If worst case 2nd ad account you start, avoid using the same payment method
And for setup just export ads from 1st account, delete Campaign ID, Ad ID and Ad set ID column and import in the new account
Within a couple of minutes your ads should be up and running
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Must have email automation for eCommerce stores
Email marketing accounts for a significant part of eCommerce store revenue.
Here are must-have automated sequences to increase your revenue
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@brosandprose
@TaylorLorenz
Be authentic, in every instance.
"Great leaders have vulnerabilities and they work on them:
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This is what Brand Building is
Brand is built by NOT being everything for everyone
Atomberg team understands this very well
Great to see, how Arindam publicly stated what makes their product different and did the right for consumer
Businesses instead of just trying to
@ganeshunwired
Depends on use cases
If you need more of heavy duty grinding, large quantity etc, Sujata is better. Most juice guys and restaurant kitchens use Sujata
If you want coarse texture, chopping, hands free jars, easy to clean etc, Atomberg is better
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At the end of every report we have started adding short pointer annotations of big events in the month
This helps brand document and answer the dreaded question 6 months later
"What did we do on 15th of June that our sales were up by 200%?"
This practice aligns the team as
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@Ajain112
Funny right, we say India a third world country and then go on to compare to a 1st world
Like shouldn't it be apples to apples
It is also true
For the progress we should have had by now, we are lagging very behind
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In "Targeting" be Broad
In Creative be Specific
Specificity creates relevance and relevance contributes to trust
While being specific, don't focus on demographics focus on psychographic
Instead of speaking to working women, aged 35 and above
Speak to people with "X" pain
Create content that reminds someone of a specific individual.
Broad content doesn't get shared as much as content that's obviously SPECIFIC to someone.
Now, share this with someone who needs it. ;)
Lesson from "Contagious" by Jonah Berger
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@ravihanda
It's the exposure the kids get in early days which most non-traditional ones miss out on
Shaping happens easily in early years
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Last 2 newsletters from
@codyplof
have been fully actionable and pure valuable content
Great going, Cody
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@Ajain112
@vinodchendhil
In artificial jewellery margins upwards of 75%, but then after about 30L per month it's a very steep climb forward
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🥳 Sharing the Full Creative Course Video
Uploaded this video on YouTube a couple of weeks back and had the biggest subscribers gain ever with comments
"The knowledge in your video is literally aspiring. Thank you and keep uploading such videos. This is literally my first ever
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Onboarded this footwear brand when it was at 0.7 ROAS with ₹71 Lakh+ spend (last 6 months)
un in ads
✅ Approach taken to restart account
✅ Campaigns run and optimized
Check it out
PS: let me know if you want to read a Fb ads case study also
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Scheduled a set of 20 videos over next couple of months
All about e-commerce, marketing, growth and scale
It is actionable, on-point, no fluff, no sugar-coating
You can check out here
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The most special part of this 10L revenue mark for this store is, all this revenue came with zero discounts and all products fully priced
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@StraightLineAd
3. What is the mindset changes that led you to following milestone
1k per month
10k per month
50k per month
100k per month
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@_kaushalshah
"Look for some ad inspiration incase you get something to create a new ad"
How about we create a shared sheet and keep adding inspiration for all to use, different niche-wise with appropriate filters
One downfall, everyone is taking up from same inspiration but that can be
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If I were a brand, building my in-house marketing team, the first place I would go to hire folks is ex-agency (or even current ones)
They have a diverse worldview and the ability to work in a fast-paced environment
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@Ajain112
Some things proven to work (most times) in lifestyle
- A hook of lower back
- Show them side angle for longer
- Change background on same product
- For tops show the waist part and for bottoms show the ankle part fit
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@theworldindex
Strange No Indian city in the Top 10
Though Dharwai (City: Mumbai) is one of the most populated place per sq km
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Many podcasts have discussed this, the biggest reason is celeb not going all in and treating it as launch and forget
Doing business requires a different calibre than being an artist, not many have the business acument
@arindam___paul
@thetanmay
But why have celebrity brands not worked generally.
Except HrX and to an extent being human no other has worked.
Even Beast burger failed.
What is the secret sauce to make it successful?
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@Rahul_J_Mathur
Me, right now
Ok Google
"What is the difference b/w by VC investor, Private Equity investor, and Hedge fund investor?"
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This is often neglected
Good camera, lighting and audio are three pillars creates a perception of brand
Often, this ad is the first interaction of consumer with brand, it's your first salesman and you want them to present themselves in best possible way
The same content can
Pay top dollar for good lighting n audio, this can make or brk ur ad along with script. Hire professional editors who have knowledge of FB n Google ad metrics. Try to incorporate fast cuts every 3-4 secs if possible.
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@theworldindex
Strange given Japan's railway system, I thought airways would be even more punctual
Happy to see India in Punctuality related reports
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If your ROAS isn't good at 2L spend, then at 10L spend it won't magically improve
Scale doesn't solve ROAS problems
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5 Video Ads Frameworks for Ecommerce Brands To Use (With Examples)
1/ Problem - Solution - Agitation - Solution - Close
(1/n)
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@Ishansharma7390
If I knew I would never fail, then I would grow ignorant.
It is better to fail
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@EggrolI
The simple framework they followed
Pain
Solution
Differentiator (USP)
Action
Simple and that is why it is powerful
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Social proof can kill sales when marketing luxury or super-premium products.
These audiences don't want to own products that others already have, they seek unique, exclusive selections—not items everyone else already owns.
Social proof undermines this exclusivity.
Instead,
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Hey,
I’m Kanish - an Ecom Growth Marketer, helping brands increase sales and ROI with
- Paid Ads
- Creative Strategy
- Growth Marketing Strategy
- Conversion Rate Optimizations
Check some of my work here:
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@immarkwilliam
@MaxGrant__
@JimmyFarley00
@SEOKeval
@SchmelebeckPPC
@wizofecom
@GrammarHippy
Why is
@StraightLineAd
not here?
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@Ajain112
As the middle class expands new customers will enter (the pyramid) and they will have higher skepticism just like the previous middle class had and hence RTO will remain
So, might reduce in certain sections but as a whole, doubtful
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🔥 Results Speak 🔥
Consistent results of 300% and above across multiple industries
Looking for Ecom Business who want to Grow Their Sales, ROI, and Brand
Let's Connect and Scale
Only 2 Slots Left
Book Now
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Have been into helping ecommerce brands with marketing for last few years
Ask Anything, will try to share the best of my knowledge and experience
D2c twitter would be different if marketers shared how they achieved roas for their clients, strategies and how new comers can understand meta as opposed to sharing screenshots of money they made for their clients. Learn how to be perceived as authentic online.
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@bpoppenheimer
So, implying action bias and not to be bogged down if sometimes you end up in wrong direction and spend long hours only to realize there was nothing fruitful?
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Just now realized crossed over 1 Crore in sales for this brand in just 5 months of launch
We have been working with them since launch in March 2024, scaling at over 5+ ROAS
It also broke big myth of running Facebook ads, you cannot sell a high-value product via ads,
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Most products sold by ecommerce biz in India are mediocre, most made in same factories
To build community in India, there are 3 factors to nail down
1/ Price of products
2/ Consistent quality
3/ Aspiration (most brands miss this)
Only a handful of brands are able to balance
@reemaabajaj
Idk why brands dont focus more on community building. I would never want to pay for getting in front of customers I have already acquired
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@catdaddyissues
We would go to Cyber cafe with 20rs for 1 hour of play
The first game I ever played GTA Vice City
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A big shoutout
@gilgildner
for his fantastic book on running an agency
A nice read, you will get 2 to 3 actionable insights every chapter explained with his own experience to comprehend the concept
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@Ajain112
Worst case scenario meaning you submit verification and it takes weeks
Not in anyway else
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@iuditg
My startup is very close to unicorn all I now need is a valuation of $1 billion without any products, lol
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@iamshackelford
Experience of a thing matters than the immense infinite knowledge you can get on anything
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7 of 9 brand owners I have spoken to over the last couple of weeks mentioned, August has been a struggle with Facebook ads
Here are some unconventional ways that are working right now for some of our clients
✅Duplicate Campaigns: Start fresh by duplicating the entire
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@binghott
First hand experience where an account doing well in Jan 2023, perf has been declining now
The reason distribution of budget went away from Reels and younger age group (18 to 34) demographic and moved to feed and 35 to 54 age group
Looking at breakdowns it helps
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@Ajain112
Not-so-good reviews on product (heard from others)
The only person who is seemingly making good product while continuing with content is
@tech_burner
Launched multiple lines of business and scaling well, will also be launching a smart watch brand next month (that's a big leap)
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Did
@codyplof
and
@eliweisss
just hit the send button on their latest newsletters at the exact same time?
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Just 2 weeks from now, a series of festivals will begin, so here is an insight that might help you create better offers
During once in a year movement, like Rakshabandhan, Diwali where festivals have heavy gifting, the gift-giver splurges and aren’t looking for anything cheap
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Q-com's model has limited inventory
They are incentivised to keep minimum inventory, that actually sells so they only filter the best of brands which have proven worth of selling
They aren't for that 5% edge case where a customer needs a specific top 11th brand, for them all
There is a new narrative that new age brands can build big on qcom.
Its the half truth
It is extremely difficult for new insurgent brands to get into qcom, it is far easier for them to get into Modern trade or general trade.U
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@EyeforRetail_
As Matt put it in
@9operators
"Impatient throughout the day,
Patience over long term"
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After you find a winner ad, here are all the ways you can iterate
- Hook
- Background music
- Color scaling to black and white...
- Voiceover
- Text overlays
- Sound in the hook frame
- Length
- Language
- Call to Action
- Product shot
- Headline in the hook
- Subtitles/Closed
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This kind has started happening in USA
Small creators with good following of seemingly small niches launching their brands
The best part is their audience are also passionate about the category
Content will drive distribution for product now
Wow this is so cool. A lot of e-commerce will actually be driven by people like her in the coming time.
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If most DTC brands in India sold on product quality rather than marketing ability, we would have less than half the brands
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This ⬇️
When hiring an agency, look for categories of the case study also
There have been many case studies on apparel, fashion, and jewellery with multi-8-figure revenue, which is good but relatively easier
Scaling a skin-care brand from 10 orders/day to 100 orders/day
DTC founders, look at scaling numbers in context. If your performance marketing partner managed to scale food brand to 40-50 lacs MRR, that’s like scaling fashion brand to 1.2 Cr MRR. If they managed to do so profitably (scaling food brand), that’s legit unheard of post 2022.
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This is how most ad accounts look—2 or 3 top ads soak up most of the spend, while the others get minimal attention.
Unless the other ads aren’t hitting breakeven, I wouldn’t rush to turn them off.
These under-spending ads may still be contributing to the overall funnel,
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April to July is a struggle for many e-commerce brands, as there are no big festivals
The performance falters most during this period and when it does
This RAPID framework is what we keep coming back to
R -> Reduce budgets
Reduce budgets on campaigns/adsets which you hoped
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Nobody purchased a product because of a good hook, but always a good message
If performance is devastatingly bad, then don't change hook, change messaging in ads
Take bigger swings
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Anybody who is advising you on video ads, and his top 3 talking points are about "length of video"
Be very very very cautious on their advice
There is no "golden length"
Short ads fail
Even long ads fail
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Super well explained
A lot of brands in their performance marketing dwell a lot of time on explaining category 1 to consumers
To develop stand-out creatives
If you are using category 2
Explain how the same feature (or design) you get with every other product, works/looks
There are 3 categories of features/attributes in every type of product/service
Category 1: Attributes which are table stakes. Not having them will create huge dissatisfaction. Having them won’t lead to extra customer satisfaction
Eg: If you go a restaurant and have stale
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@Rahul_J_Mathur
@SupermarketWala
Also, one of the reasons for success for Alibaba website
When it launched it was clunky and crowded (Chinese love it) compared to Ebay
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Soon many creators will realize that just because they can create content, doesn't mean they can build business
Hybrid of such skill is rare
So, we will see more influencer partnerships, where the only value influencer brings is their popularity and distribution
While
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Still waiting for ecom brands to give me a better offer than this...
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@binghott
@AaronOrendorff
@andrewjfaris
Yep it was good, and in the middle you revealed something super valuable
That you target via what emotion to elicit and then ask GPT to give you ideas
That's superb
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Meta offering incrementality internally will expose many bad advertisers who claim high ROAS... just by going after existing customers
Alignment between attribution and optimization is here!
All throughout the attribution wars i was screaming that you CANT disassociate optimization and measurement. Otherwise you will be chasing your tale.
Well it looks like that might finally be resolved.
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The more steps customer has to walk the less likely they understand the creative
You cannot just talk about the desire of people in ads
It's not about features and benefits
You should say about one feature that is a bridge to their desire
For a person looking for a footwear
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In 2 weeks every brand will flood its ads with offers, here's how to make your ads stand out and be profitable on every order
4 Criterias that make an offer successful
1/ Unit margin
Whether it is a 10% discount or a free product offer, calculate the margin left after variables
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In retention channels like WhatsApp and emails, engagement of a customer is more important than direct sales
Engagement has longer term positive impacts
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@ovshake42
Star and their romance of Kohli never ends
If India loses tomorrow, on Monday they are showing the semis on repeat
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Started this during my college days, now it has become a routine
Read a scientific paper also somewhere that it is good
Also, just after finishing the food, don't get up instead two minutes wait and then standup, it's always good
It's been a while since I adopted this new norm for myself , wherein I walk for 15 minutes after my meal (Breakfast , Lunch , or dinner) and it feel so good after doing this.
I used to feel bloated, but with each passing day, I feel more lean, even after my meal and light.
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1/ For a lead generation we are still ramping up to improve lead quality
2/ In a hair care brand, though the revenue and ROAS improved by 5% and 12% respectively we missed our targets on the actual improvements required
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Inches away from hitting the first 2L/day mark for this brand
We have already surpassed the monthly targets
Hopefully, we hit a new record on daily revenue before month-end
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@sahilypatel
The constant urge to read another Self-help, and not realizing that it will help you nowhere.
Instead pick up some business, novel or any other books and learn from stalwart's experiences
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I was introduced to this Face wash by a YouTuber - Fittuber
Purchased first product in August 2022, second product in June 2023 and third one in July 2024
But the only time, I have ever thought about the brand was when the first and second packs were nearly empty (i.e. twice in
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