ADITI® 🪔
@shopaditi
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Agency Programmatic Director - East Coast @anzu_io 🎮 | CANDLE & MOLD MAKER 🕯| SHOP LINK IN BIO | Prev @iponweb @tripleliftHQ @adroll @wise
NYC
Joined August 2013
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@Melanie_Balke
While I understand that not everyone may share my perspective, I personally cared deeply about my role. I was willing to wait an entire quarter before leaving, even during Q4. I even provided a substantial 4-week notice period, ensured knowledge transfer, and a seamless handoff.
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This week we’ve officially started to test and print .stl (3D Printing) ‘statues’ in efforts to create silicon molds out of them!
For pillar candles!!! 🕯
I’m incredibly stoked about this project, it’ll take months of testing and iteration but feels well worth the effort! 😍
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Today is my birthday!
I’m finally 29 on August 29th.
What do they call that?
All candles on my shop are 29 bucks as well to celebrate the auspiciousness... 😂
Check em out at and make my day.
Thanks for liking my tweets ❤️
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Some Personal News —
I’ve resigned from my full time role to focus on my upcoming candle launch for ADITI!
To my former employer and colleagues: I love you all so much. So appreciative of your support and understanding in my decision making.
Onwards 🚀
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Hii Twitter Friends! 🕯
I’ve been enamored by the unconditional support you all have shown me in 2020 while building my candle brand, ADITI . 🥰
The team at
@fast
wrote the story of how I built my biz and what I’m up to next 👇! 🚀
Please read 😊
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Friends!! 🕯❤️🥺
I’m a feature in Mint Mag’s Issue No. 12 for
#WomensHistoryMonth
🙏🏽
I’m candid about what it felt like being furloughed in a pandemic as well as the importance of building in public.
To read the entire magazine click here:
Onwards!
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The best part about working in Manhattan in adtech sales, and it's underrated, is that you can just go outside, walk around, and spot all your prospects on billboards.
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Today I rejected a company that rejected me 2 years ago for being too “junior”.
That felt good.
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Candle Making 101
I’ve been practicing candle making for a little over a year and it is a science.
[See Thread]
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I’m pledging 100% of all revenue from this week to make masks for those who need it in India.
It costs around 20 Rupees to make one mask via employing a textile worker in India.
That’s $1.20 to make one mask.
1 Candle = 25 Masks
Please purchase!
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Today I trademarked my name (ADITI ®) and I feel a certain kind of confidence I’ve never felt before. 🥺
You can furlough me.
You can fire me.
You can abandon me.
But you can never take ME from ME, BITCHESSSSSSSS 🎤 💥
LFG! 🚀
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Week
#2
! Foot traffic is lower than I anticipated but super proud of myself for showing up 🙈💪🏽🙃
I’m here till 6pm today at The Williamsburg Hotel in the Ballroom.
Come buy some candles and say hiiiiii ♥️
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Headshots by
@peter_hurley
😍 📸
Had the best time working with Peter in his Manhattan studio a couple weeks back.
Secret: I’ve never felt comfortable in front of a camera and he coached me on confidence and posture. 🫶🏽
Really fun experience!
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Accidently shipped 8 candles to the wrong person and this happened. 2021 is off to a pretty solid start. 🕯️😁😆
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Today I frolicked through a field of flowers and it was fantastic.
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@nikillinit
This is what happens when your mom put your profile up for you on
That’s an Aunty, bro.
Seeking arrangement for her daughter.
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Guys I have an announcement.
Amidst all the chaos I am the happiest I have ever been.
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These labels just arrived from INDIA!
Printed in my dads hometown in Nanganallur.
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In the world of adtech, it's perfectly acceptable to pause a conversation and seek clarification on any unfamiliar acronyms used.
We're all in the same boat of trying to understand the industry jargon and learning from one another is key.
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Do men like and buy candles?
Someone told me today they don’t.
Thoughts?
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9 months post launching , my South Indian insipired candle brand...
WE ARE FEATURED in CONDÉ!
Woohoo 🥳
The beautiful August issue of
@_houseandgarden
goes on sale today. Inside you'll find a Sydney house anchored firmly in the Australian vernacular, a centuries-old rectory in Sussex given new life and a Cornish retreat with spectacular ocean views.
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Exploring new opportunities for growth in 2023… went to a modeling skills workshop; it was very fun. They put me in a magazine.
#eyebrowsAF
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Imagine lighting a tree branch end on fire.. that flame is HUGE.
Wick size matters.
Set up shop @ my first pop up today.
It was dope. People were even standing on line. This is wild & I am very happy rn.
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Indonesia is a magical place. Just watched this flower bloom right before my eyes. 🤩
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hiii everyone!
candle sample sale ✔️☀️🕯🙃
limited quant still avail at !
2 learnings:
- packaging is hard and tiring AF and I need to optimize my process
-
@pirateship
cubic priority shipping + scheduled pickup customer support is ❤️🥰😍
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I’m here at the Williamsburg Hotel Ballroom in BK till 5pm.
Come hang out and make fun of how wrinkly my sheet is 😂🙈🙃
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FRIENDS!!
We took our first product photos yesterday(PDP).
It is absolutely surreal to me that these CONCEPTS have turned into TANGIBLE MERCH. 🥺❤️🕯
It is small biz Saturday.
Shop small @
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I painted this 20 year old dresser today in the garage!!
I’ll be using the drawers to manage my inventory of finished and labeled candles. 🙃🕯
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extended my trip bc there is nothing better than sunshine and waves
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Everytime I go to order something online, I hate grabbing my wallet.
That’s why I’m looking forward to
@fast
.
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Currently in studio making probably the largest batch yet.
Guess how many candles?
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Tamil trans woman & Goddess Revathi just hit Her 5K goal for a gender affirming surg in under *ONE HOUR* on CH.
@ranyameow
😭❤️
To see the CH tamil community come together like that was incredibly wild and I am so proud, what an emotional moment.
Congrats Revathi 🕯ILY
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The best thing about working with folks at
@fast
is that if I request a product feature... even if it takes time ... they deliver. The real MVP is
@niharnaig
though. There are times where I need a little bit of hands on tech support and he ALWAYS helps me out. A+. I'm obsessed.
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FYI because some of you need to hear it:
The full phrase is “a jack of all trades is a master of none, but oftentimes better than a master of one”.
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NYC has taken on a haunting sepia tone amidst the wildfires in Canada. The smoky haze adds an eerie and captivating element to each photograph, evoking a sense of both beauty and concern…
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Adtech Friends, an update :) --
I'm continuing my journey at in a new role as Agency Programmatic Director - East Coast. After 2.5 years with this incredible team, I'm looking forward to contributing in new ways and driving further success together! 🚀
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FRIENDS
I am 5 orders away from hitting my Q1 goal!!!!!!!!!!! ~24 hours away till I hit it!
to help me achieve this milestone 🪔
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been hustling for the last 24 hours
📈 killin it at my day job
👩🏽💻 troubleshooting
📦 packing orders (some of you may have gotten 3am shipping notice)
🥰 celebrating Amma’s bday
now on ✈️ (safely w/ Surya) to Kauai 🏖 and this feels well deserved
🙏🏽❤️
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Friends, I'd like to remind you that I am committed to being ADITI for the rest of my life. 😎
While making money through and growing my candle business is important, it's secondary to having a creative outlet. 🖼️
I view my candle business as a testing
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Boom 💥
@Anzu_io
completes $48M Series B !! 💰🚀
Huge congrats to
@BenedyItamar
& Team!
#adtech
#ingameadvertising
#NASDAQ
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Thank you,
@AdtechGod
, for the gracious invitation and for helping me kickstart my 2024 on such a high note! 🚀
Can't lie, I feel a lil bit jittery about being the first on the January lineup! 🤪🙈 Especially, considering I'll be sharing the month on the pod with industry
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MY CANDLES ARE IN A SHOPPE!!!!!
Located in Greenpoint, BK at a pop up for !! Located at 58 Greenpoint Avenue right near Transmitter Park.
❤️🚀☀️🕯
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CANDLE UPDATE 🕯
I can ship my candles around the 🌍 for $10 at checkout thanks to
@pirateship
and their awesome customer support team.
That’s right ADITI is international.
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My intern(HARINI) for is a rising sophomore at SBHS. 🕯
Today we discussed why it is ALWAYS important to negotiate your salary, especially as a brown woman. 💰
Then I asked her to practice asking for a raise with me. 🔑
She succeeded. 💜
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Sometimes I feel really sad.
But when I turn that sadness into learning something new or creating something out of nothing…
I feel really happy.
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I can’t believe I’m actively muting the name of this app on this app.
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Today I leave to Israel for 12 days to hang with my coworkers IRL for the first time at
@Anzu_io
HQ in Tel Aviv.
Super excited. ❤️🫶🏽
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My AMMA has started to join me in my venture :) she now knows the end to end fulfillment flow and is my partner in crime.
Feels soooo goood to call this a family business. 🫶🏽😍
Awesole people and great service.. got my candles in no time !!! Thanks,
@shopaditi
. convey my regards to Amma.... keep going!!! ❤️
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I’m embarrassed to be a customer of
@fast
and have been for some time now. On numerous occasions I’ve had serious talks about ethics across their entire team and co-founder.
Here’s an email I sent last year - I wish I stuck to my gut.
Now I just feel defeated and stuck.
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Spent a couple of months off Instagram.
Here’s what I’ve learned since signing back on -
It’s still garbage and people need to go and touch grass.
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My Indian eyebrow lady today me that I need to bleach my skin because I’m “too dark”.
I was stunned. This is the first time I’ve ever experienced colorism.
Walked out of there. Never letting her touch these mismatched caterpillars ever again.
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Candle Update! 🙃🕯❤️
Last Month:
✅ Branding
✅ Website / Checkout:
@fast
✅ Insurance
✅ Trademarks (Underway)
✅ Sample Sale
✅ 100 customers
Next Month:
🕯 Product Photography
🕯 Blog /
@SubstackInc
🕯 International Shipping
#smallwins
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To the folks up in my DMs concerned that I give away too much of my candle making process on IG and that I should be ‘careful’:
I give away tips on my IG because I enjoy it and I love seeing other candle makers learn!
If you’re so concerned then buy from me when I launch. 😅
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Introduced my brand-new collection of sculpture candles yesterday at Slashie Summits conference in Manhattan. Grateful for the amazing support from my friends! 🚀🙏🏽😍
If there is a will, there is a way.
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Kicking off 2022 with my first market in Brooklyn at
@WburgHotel
this SUNDAY Jan 30th! 🚀
I’ll be setting up a candle shoppe there so if you’re around, I’d love to meet you IRL! ♥️
#Market
#williamsburg
#brooklyn
#SmallBusiness
#shopsmall
🪔
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My sister, SURYA, is actually the best sales person I’ve ever met. 💰 💰 💰
She very *casually* sold ~$400 worth of candles this weekend while playing tennis, hanging with her colleagues and all whilst being HER! 🙏🏽
I love to see it and she is my greatest friend & asset. 🔥
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a haiku to myself — when she is free
aditi III beams,
candles gleam, her craft on show,
wet hair frames her grace
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Made this new table on the left - hairpin legs + wooden top - exciting.
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CANDLE BRANDING AND LOGO ARE FINALIZED!
🕯 🕯 🕯 🕯 🕯
If you are not already, please follow my IG:
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rando friend: how are you?
me: sends 7 paragraphs instead of responding 'good, u?'
because im a real one and if you ask that's what you're gonna get
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if this fool gets re-elected... I plan on going back to Bali and staying there
who wants to come
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Progress.
Today I hit a personal goal of pouring ~150 candles within a 3 hour window. I’m really proud of my setup and execution. It got a little messy 😜but I feel good about this. I can feel my stamina increasing and I’m not exhausted.
🕯
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Everyday at 3pm like clockwork as soon as my mom comes back from work she immediately comes down to my workshop and asks me two questions:
- how many orders today?
- did you eat lunch?
It’s the best.
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The power of social media/ word of mouth:
In the last week, a ton of sample sale customers have posted reviews of my candles on IG/TWITTER...
Roughly 1-3 hours after each of those posts, THEIR followers have made purchases on my site.
And I kinda love this, a lot. 🙏🏽🕯
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Anyways this is how I deal with the thought that my candles are ‘expensive’
You don’t want it?
Don’t buy it.
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This is what it looks like in here these days if anyone’s curious 📈🙃🕯❤️
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Catch me on Sunday’s at The Williamsburg Hotel (
@WburgHotel
) slinging candles under the chandelier in their Ball Room! 🙈
Or buy directly from !
Free shipping USA♥️🚀
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😐 this is my ‘idk how I feel about officially being out of NY face’
so I threw up a peace sign.
peace NY
it’s been real
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You say she's problematic and the way you say it, so fanatic think she already knows that you're obsessed 🎶
📸
@jonmacapodi
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Weird flex on a Friday night but this week...
I stopped signing my emails :
Best,
Aditi
And started signing my emails:
Aditi
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Someone on their IG just referenced my product as “my ADITI” instead of “my candle” 🥺
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I find a lot of Indian women I talk to feel the pressure to get married or have kids before they turn 30.
I just hope that 30 is the year I get my socks to match.
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