Elevar
@getelevar
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Following
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Elevar 🐘 automates customer data collection for #Shopify brands and guarantees each server-side marketing channel destination receives 99%+ conversions. #DTC
Charleston, SC
Joined November 2016
Don't wanna be here?
Send us removal request.
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Pinned Tweet
In case you haven't seen -- enable New & Returning custom purchase events + Channel Lift study events right inside your Elevar dashboard.
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Shopify Headless? See our own
#headless
Shopify Plus + Gatsby + Prismic site in this side by side comparison vs the old Magento 1. Read more about the process and how we wrangled site speed during build process -
@gatsbyjs
@ShopifyPlus
@prismicio
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Our latest Conversion Tracking Playbook episode is with
@mattrbahr
from EnquireLabs
Data blending + amazing examples of brands extracting insights from post-purchase survey data to shift their marketing messaging that led to some crazy growth.
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Why can't all client-side tracking on
#shopify
sites move to server-side tracking (to improve site speed)? We answer this question in our latest episode of the Conversion Tracking Playbook -
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Time flies! And it's easy to fall behind 2020 eCommerce goals.
Our 30 day challenge packs 12 months of optimizations to ensure a head start.
#Shopify
#ecommerce
#cro
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Join us with
@jasonnmyers
@bold_commerce
@justunosocial
@BlakeImperl
@hiwonderment
@Recartapp
@aaronorendorff
to take your
#eCommerce
game to the next level!
Get one takeaway to make your
#DTC
business one percent better!
📅 Wed, March 1 at 1 PM (PST)
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Exciting News!
We're thrilled to announce that Elevar has officially joined forces with
@Buxtonco
.
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ICYMI What do we do? 💥 This thread last night 👇
Thanks
@jackybh
for the question and all of the thoughtful answers!
@benzettler
@rjjacobson
@kelceylehrich
@drjonathansnow
@iamBradRedding
@PoppaReese
@nckdoren
@seempaq
@bwhalley
#Shopify
#shopifystore
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Huge thanks to all our incredible speakers:
@mrsharma
@obviceo
@ashvinmelwani
@Alex_Stark__
@DylanAnder
@yojimmykim
@hovinthenorth
Erin McElwee,
@iancrich
Stockton Fisher
@drewmarc
Feifan Wang, Jeremy Wood, and
@mattrbahr
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@Shopify
's native Meta integration for measurement and optimization is broken. Elevar's CEO Brad Redding published a new podcast today breaking this down! Full post:
@iamBradRedding
@ashvinmelwani
@mrahmey
@mrlevyelad
@ShopifyDevs
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Less than a month ago, we welcomed more than 150 of the top ecommerce founders and operators to the very first Elevar Summit in Charleston. A recap🧵...
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Triple Whale's State of DTC Advertising annual report reveals brands generating annual revenue of $1 million to $5 million are buoying TikTok
@tiktok_us
@triplewhale
#dtc
#ecommerce
@facebook
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✨ Today!!! Elevar is officially certified with our Shopify API integration and a featured Shopify Checkout Extensibility launch partner! 🎉🎉 Video:
#shopifystore
@ashvinmelwani
@mrsharma
#Shopifyplus
@iamBradRedding
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Join us this Thursday 8/29 at Noon EST for an optimizing eCommerce webinar with
@gatsbyjs
- register here:
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S/o to the next level sponsors who made it all possible:
@Shopify
@klaviyo
Sparky
@openstore
Fav Solution
@Sendlane
@Daasity
@itsabsoluteweb
@RechargePayment
and
@bearideas
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@rokhladnik
@Meta
@MetaforBusiness
Hi Rok - Our Founder & CEO
@iamBradRedding
released a podcast today sharing feedback on recent reports regarding Facebook Pixel changes and tracking issues.
cc
@ashvinmelwani
@cmikulin
@brett_fish
@JasmineShamber1
@TaylorLagace
@Dimkazos
@philkyprianou
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A new episode of the Conversion Tracking Playbook podcast is out! Is Google Tag Manager Really What Brands Want?
#EcommerceTips
#Shopify
#shopping
#shopifystore
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🇬🇧 Hey, ecomm Londoners - Vervaunt is putting on quite the event Nov 11. Our own
@iamBradRedding
will be speaking along side
@gorgiasio
,
@Yotpo
,
@Shopify
and more... Butcher's hook!
#ecommerce
#Shopify
@ShopifyPlus
@vervaunt
@thesteelyardLDN
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Shopify stores, take note (and quickly ⚡️)...
#Shopify
#ShopifyPlus
New research on the importance of speed in the customer experience from
@jaybaer
talking with
@cspenn
on
@mktgovercoffee
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Accelerate your eCommerce growth and become an analytics and tracking expert! 😎
👉 Today - real-time reporting needs during peak
#BFCM
shopping days.
#GA4
#Google
#Shopify
#ecommercebusiness
#ecommerce
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1/7 As we put Black Friday + Cyber Monday in the rearview, we wanted to share a few stats that highlighted this year’s trends (a 🧵).
In 2023, Shopify merchants smashed BFCM records this year with $9.3 billion in online spending, a 24% increase year-over-year.
Additionally:
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Pulling stats for some of our first customers testing our new Klaviyo server-side tracking destination
Very excited and more importantly excited for generating more $$ for our customers without having to "do" anything different (just let abandoned flows operate with more users!)
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📍Join us April 29-30th in Charleston, South Carolina alongside 300 leading brands and industry experts as we dive into the future of eCommerce data and analytics.
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With 3-year avg. revenue growth of 883%, Elevar ranks
#714
on the Inc. 5000.
#Charleston
news
@Live5News
@WCBD
@ABCNews4
@postandcourier
@wchs8fox11
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Some good company we're in:
@SeanEcom
's 100m+ tech and vendor stack. 💜
@ShopifyPlus
@Shogun
@builderio
@LoopReturns
@klaviyo
@Wunderkind
@Lifetimelyio
@fulfilio
@kustomer
@avalara
@northbeam
@GetOkendo
@hiwonderment
@Supermetrics
#shopifystore
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New podcast episode with
@andrewjfaris
-- we talk Google Ads Performance Max, Leveraging GA data for performance analysis, and more --
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It's important to note that you will need the new Shopify Source installed on your store before you can leverage any of these destinations.
🔗 Dig into all the setup details at the link in the comments, including how to transition to the new Shopify Source.
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10 predictions for the future of eCommerce, by my co-creator Brad Redding. You won't want to miss this one ...
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@AnalyticsNinja
We saw the same thing. We set up tracking to quantify missing line items and order IDs on a bunch of stores. Some are 40+%.
The js "fix" is using checkout object instead of order. Lots of downsides obviously, but can prevent null.
Native ga<>shopify now has mixed trans IDs
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7/7 While the insights above provide a snapshot, we invite you to delve deeper into the full Index for a more granular understanding of your industry landscape:
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Do you tire of dredging through custom event reports? Custom metrics in
@googleanalytics
are so much more useful (and save time) when analyzing in bulk or in ratio %. See how to setup w/eCommerce examples
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With Black Friday + Cyber Monday fast approaching, we're sharing several insights in the coming weeks to help maximize your eCommerce sales this Holiday szn 🎁.
Today's tip, courtesy of the inimitable
@benzettler
- Run A Usability Check On Your Site! 🧵
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Who's the most analytical person (or brand) that you know? Tag them here -- we're looking for a few more experts to round out one of our panels at Elevar Summit this April!
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It's better to start the new year with your Google Analytics house in order, don't you think? Here's how in 5 min.:
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@glevd
Yes! We’re moving our Checkout Extensibility support out of beta and available for all stores next week!
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🌅 Friendly reminder for anyone who needs it:
"Google signals will be removed from the reporting identity on February 12, 2024.
This change will apply to all Google Analytics 4 properties and will only affect reporting features."
#ga4
#googleanalytics
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Got your ticket for Elevar's Summit this October in Charleston yet?
Hands-on analytics and CRO sessions from brand and technology experts just in time for Q4. Learn more/register here --
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🎙️
@TheAndyCamps
[Andrew Campbell], Head of Data Science @
@JoinOpenStore
joined
@iamBradRedding
today on the Conversion Tracking Playbook podcast.
Good stuff on what metrics matter when acquiring
#D2C
brands and so much more...
@fivetran
#ShopifyPlus
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Get good
#Shopify
store foundations with
@Voluumcom
and Elevar. How? Together, we improve conversion tracking. Our integration ensures nearly 100% data throughput from Elevar to Voluum.
Let's break this down 👇
#shopifyplus
#shopifypartner
#D2C
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Love is in the air! Thank you for the kind words! ❤️
We couldn't be more appreciative and humbled,
@glossier
@EmpireSkateShop
@myiwilife
@flowxjewelry
@HelloSkylar_
@ashvinmelwani
@my_obvi
@ettilux
@vuoriclothing
@aimnsportswear
@seeyounvr
@cariuma
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@CoryDobbin
@zachmstuck
@jaketheadnerd
@AllanJPorter
@herrmanndigital
@Gil_RunDMG
@andrewfoxwell
@Trent_Kerth
@cmikulin
@CoryDobbin
- did you get all standard events setup or just purchase for CAPI?
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GA way behind in reporting today (and missing data from yesterday)? You are not alone..it's that time of the year we see this every year..
When in doubt:
- Check Network requests in browser for "UA-"
- Check the real-time report in UA or Elevar
Major delays happen every BFCM
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In this week's podcast Jonathan Cairo @ Elevar shared his "Tracking 101" framework that many have found very easy to understand (for those not in the "weeds" on day to day tracking management). 💜
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👋 Hey Shopify Stores! Want to setup GA4 and get 99%+ conversion tracking? Mercer's got you in this superific (yep, made that up) YouTube video. Nice
@mercertweets
!
#Shopify
#shopifyplus
#GA4
#GoogleAnalytics
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@jackybh
Elevar Server-Side guarantees 99%+ tracking accuracy, real-time event monitoring & integrations with FB, Google Ads, GA4, TikTok, Klaviyo & 40+ more digital marketing channels for D2C Shopify brands. Accurate data = better ROAS. We're also pretty nice. 😃
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Cookies vs User IDs
Client-side vs Server-side cookies
Where do User IDs come from?
Where do server-side set cookies come from?
How do they work (or expire)?
Learn about all in this week's pod -
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Elevar Summit is 3 weeks away! On Tuesday night we have TopGolf rented out for a night of fun. Here's a quick-walkthrough from our Founder
@iamBradRedding
Head to our site to register for your ticket -- Charleston, SC, April 29-30!
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@ecom_nick
@ashvinmelwani
Hey Nick -- yep and for 80% of brands this setup works great. For brands that require more customization, use landing pages outside Shopify, subscriptions, upsells, etc this typically leads to using a service like ours. There are also small diffs in customer data shared
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👀 Case study with
@UrbanArmorGear
&
@SlicedbAgency
👀
“The lights came back on. Dashboards and the signals were reporting accurately, and we could rely on multiple sources of truth consistently,” said Michael McVerry, UAG, VP of Marketing.
#Shopify
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New today
@modernretail
: Shopify merchants are going to have a host of new tools to customize checkout pages, while consumers can expect fewer pages to click through and more features like loyalty programs, discount stacking & upsells:
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Another day closer to BFCM, another 🧵 to be shared.
Today’s tip - leverage these 3 types of social proof to drive improved conversion rates on site, courtesy of eCom legend,
@mrsharma
- Founder of
@SharmaBrands
+
@hooxco
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We're speaking Oct. 3 at the Black Friday Summit: 7 A/B Test Winners from Past BFCM + How To Leverage Holiday Shopper Data in 2023
#BFCM
2022
@iamBradRedding
Watch anywhere: Live stream access to all talks and Q&A is free!
#shopify
#D2C
#BlackFriday
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BIG NEWS -- in case you have not seen yet, the rumors are confirmed -- Google Optimize is being sunset Sept 2023
#google
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Mark your calendars! April 16th @ 1pm - FREE 90 minute workshop - We break down the exact onsite analytics tactics we see from our customers that have doubled their conversion rates. Learn more / Register here:
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1/ In this week's recap from the Elevar Summit, we hear from Erin McElwee, Director of Digital Product at
@bigblanketco
about GA4, Shopify, and the benefits of blending data 👇
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What's going to be the talk of Toronto-town at
#ShopifyUnite
tomorrow?
#Shopify
New Shopify Pixel & API
1
Checkout Extensibility
2
The Future of Liquid
1
D. All of the Above
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🔥ICYMI the
@Shopify
Web Pixel API for Shopify's new checkout JUST became available to all merchants. 💥 What does this mean for you, and how does it impact your tracking? Asked & answered:
@ShopifyPartners
@ShopifyPlus
#shopifystore
Podcast and details🔥
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TYSM
@RomanEcom
-- it's a sincere pleasure working with awesome partners like yourself!
The cat is out of the bag.
@iamBradRedding
and his team at
@getelevar
is joining forces with Buxton
I've been a customer for years and I'm super happy for Brad and his team
#notpaid
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Our Founder and CEO, Brad Redding, heard last week: "You should be sharing your benchmark data!" Boom 💥 In aggregate, we're seeing Elevar customers' revenue up a whopping 33% year-to-date compared to 2021. 💰💰💰
@iamBradRedding
#shopifyexperts
@Shopify
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Who wants to be a millionaire? Shopify businesses, you won't want to miss
@iamBradRedding
speaking at MeasureSummit, along with other great experts!
Here's a preview...
Get your ticket now:
@jjanalytics
#measure
#shopifystore
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Uncovering UX/Ul issues ahead of peak traffic periods like
#BFCM
enables brands to recoup unknown amounts of revenue by improving browsing and checkout experiences for users.
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Awesome read
@ehousestudio
! Love the 'scientists exploring the wilds of the Amazon rainforest analogy' to explain Server-Side tracking - your helicopter to better data! 🚁 🌳
#shopifystore
#Shopify
#Shopifyplus
[NEW BLOG]- We chatted with our friends at
@getelevar
and we broke down what Server Side Tracking is and why brands would benefit from using it! 🙌
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👋Charleston
📣Listen to local business leader,
@iamBradRedding
talking about Elevar. We're a bootstrapped SaaS company, growing steadily with 45 remote employees.
#2
on the 2022 Inc. 5000 list for
#Charleston
!
@GregHead
#Shopify
@ChasCityPaper
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New server-side conversion tracking integrations available for our
#shopify
customers: Impact Radius, Voluum, ShareASale, TikTok --- hit us up if you're interested in learning more on these to close the missing conversion gap.
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3/4 Learn to:
- Captivate customers with RFM scores of 1 and 2
- Identify churning high-value purchasers
- Personalize marketing strategies for customers who buy special products or order frequently
- Harness the power of Session Enrichment data to drive additional revenue
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A nifty
#contentanalytics
report in
@googleanalytics
all built using native GTM features + GA custom metrics and last but not least - GA calculated metrics. Get creative :)
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We’re headed to🌴 Miami this week for
@OpenStore
Live!
If you’re building a brand on Shopify and want to meet us and hear from founders and execs from some of the biggest e-commerce brands in the world 👇...
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We're pumped to have the one and only
@DylanAnder
speaking at the Elevar Summit! Dylan will be sharing a few of his 🔥 conversion frameworks & examples for you to R&D and put into practice for your own store.
You won't want to miss it --
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@kelceylehrich
@TaylorHoliday
Some great responses already. Others: 1) server side can improve mgmt of ccpa/gdpr mgmt 2) moves data collection to 1st party (we've quantified some customers have 15+% users w/adblockers) 3) fills conversion gap that pixel misses
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About an hour away from our live training with
@vervaunt
on how to advance paid media acquisition with event tracking.
Register here -
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⚡ Announcing New Destination Support 🎉
We’re thrilled to offer support for
@Rakuten
+
@Awin_Global
+ and Pub/Sub from
@Google
, all currently in Beta. 🚀
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Here's the last benchmark post this week... Despite sessions being down YOY, Conversion Rates and Revenue are up for Elevar customers☝️. In aggregate we are seeing revenue up by 33% year-to-date compared to 2021! 💸
#shopifyexperts
#shopifybusiness
#shopifystore
#d2cbrands
#d2c
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2/4 It's supported by several data-driven insights to increase personalization and foster longer customer relationships by leveraging the power of each partner's respective technologies.
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⏰ Hurry! Ticket prices for brands jump from $99 in less than two days! Don't miss your chance to be part of this transformative experience at a special rate.
🔗 Secure Your Seat:
#ecommerce
#shopify
#cro
#dtc
#datanalytics
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A belated thanks for sharing this
@ezrafirestone
and
@Splittestingcom
!
@iamBradRedding
and the Elevar team appreciates it.
It's awesome to be talking alongside industry legends like
@ezrafirestone
@ecomchasedimond
@CallumMckeefery
and so many others.
When you give with no expectation in return, your world becomes a better one.
If I can every support you guys in any way, shoot a DM, always open :)
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We've been a bit quiet of late, but that's about to change.
Keep your 👀 on Elevar this week...
We're excited to finally reveal the details of a couple of massive announcements 🤫!
#ecommerce
#shopify
#ga4
#performancemarketing
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🎉 You're invited to a special
#GA4
event with Elevar &
@Daasity
! 🎉 Mar. 14, 10:00 AM PT / 1:00 PM ET
@iamBradRedding
, and Co-founder & CEO of
@Daasity
, Dan LeBlanc, will discuss navigating the migration of your data from Universal Analytics to
#GA4
.
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Looking for
#ecommerce
experts to help us grow our
#Shopify
and
#GoogleAnalytics
products! Apply today.
Checkout these FRESH🍃
#Charleston
jobs with
@Moovila_App
@getelevar
&
@TIAGinc
Follow this link for more details:
#chstech
#techjobs
#chsjobs
#charlestonworks
#techtuesday
#techindustry
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R&D (rob & duplicate) 19 zoom-style holiday tactics from
@ShopifyPlus
brands to close out 2020 with a bang (including our own on managing shopper expectations!)
@Daasity
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3/ 📣 Be the buzz and have an opportunity to stay in the lap of luxury.
We’ve got something special for y’all below 😎
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@the__autodidact
@seeyounvr
@BrettCurry
@Daasity
One difference is we are 100% focused on server-side conversion tracking for Shopify and Shopify Plus merchants. We more frequently see Hyros compared to Triple Whale, as they are an attribution tool at heart.
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Elevar + Buxton coming together creates an omnichannel powerhouse enabling brands to create exceptional customer journeys and implement truly personalized, 1:1 marketing strategies.
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2/7
— The vertical-wide average conversion rate was 6.4% (supplements and food & bev led for specific verticals with avg conversion rates north of 9%)
— Across all eCom verticals, the median add-to-cart rate was 39.6% (beauty led with a whopping 65% ATC rate)
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@seanmcginnis
@ShopifyPlus
We'd be remiss if we didn't recommend ourselves for conversion tracking, but don't take our word for it! Hit up
@ashvinmelwani
for a recommendation or check out our 4.8 out of 5 stars on Shopify ;)
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Learn all about your options on getting started with the Facebook Conversion API and Shopify // and why it's so important.
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The full-day Summit featured 7 sessions + actionable frameworks for optimizing your eCommerce brand, networking breaks focused on building community, and capped off by a magnificent Sunset cruise down the Charleston river.
1
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2/ Elevar's own Founder & CEO
@iambradredding
suggests a healthy dose of patience when referencing performance in the GA4 UI.
It can take anywhere from 24-48 hours for data to fully process.
1
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❓Are you asking questions about YOY comparisons for your
#shopify
business? (you should 🤔) Here are some simple frameworks to help you get more out of your GA data in a limited amount of time!
#GoogleAnalytics
#ecommercewebsite
#ecommercebusiness
#BFCM
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Ever ask yourself "why don't Adwords conversions match GA"? Yeah - we get that a lot! It's confusing. Check out why -
@googleanalytics
@GoogleAds
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@MatWilliams91
@klaviyo
@tapcart_app
@VennApps
@SkioHQ
@swapcommerce
@CXLdotcom
@reforge
@ad_leaks
@GA
@GrowthTribe
@andrewfoxwell
@measureschool
@LovesData
@jeffalytics
@vexpower_
@benlcollins
@designcodeio
@10x_designers
Thanks for the shout out Mat -- we appreciate it!!
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@jackybh
The stars ✨and moon 🌜have aligned! This Honest Commerce podcast with
@iamBradRedding
released today and it should answer some of your questions.
cc
@benzettler
@rjjacobson
@kelceylehrich
@drjonathansnow
@nckdoren
@seempaq
@bwhalley
@chaseclymer
👋 Today! Brad Redding is on Honest Commerce with Chase Clymer. "The Real Reason Why Analytics Feels Inaccurate" 📣
Watch it here 👀
@chaseclymer
@iamBradRedding
@electriceye614
#googlepixel7
#shopify
#ecommercebusiness
#thursdayvibes
@honestecommerce
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