Taylor Lagace
@TaylorLagace
Followers
17,541
Following
1,821
Media
1,059
Statuses
14,232
All Things Influencer Marketing & Paid Social Trusted by M&M's, Traeger, Native, & Wilson Co-CEO @Kynshipco
Los Angeles, CA
Joined September 2016
Don't wanna be here?
Send us removal request.
Explore trending content on Musk Viewer
Nigeria
• 251271 Tweets
Uptober
• 139312 Tweets
Jimmy Carter
• 128553 Tweets
President Carter
• 125225 Tweets
イスラエル
• 73717 Tweets
Iniesta
• 70254 Tweets
Happy 100th
• 58882 Tweets
#OurBubble_Seunghanie_Day
• 50004 Tweets
メガネの日
• 46986 Tweets
#大橋和也
• 40419 Tweets
Acun
• 40172 Tweets
#LISAxLOUISVUITTON
• 33033 Tweets
#LISAxLVSS25
• 32957 Tweets
LISA LV HOUSE AMBASSADOR
• 32291 Tweets
対象作品
• 24460 Tweets
集英社秋マンガチャ開催
• 22904 Tweets
#優しく強くアヌア
• 22795 Tweets
#bist100
• 22635 Tweets
Twitter調子
• 20814 Tweets
からくりサーカス
• 13183 Tweets
#ワルイコあつまれ
• 12086 Tweets
ROSIE ALBUM ON DECEMBER
• 11748 Tweets
青のすみか
• 11553 Tweets
Pinned Tweet
Steal our Facebook Ads strategy that increased revenue by 278% through the use of influencers.
Anyone can do this.
Here’s how:
68
258
1K
If you knew Facebook Ads in 2014, you had an unfair advantage that probably made you millions.
For TikTok marketing in 2022, the skill I’m about to teach you will be the next big opportunity.
Click this tweet and learn.
115
705
4K
In 2013, everyone who knew Facebook Ads made millions.
In 2023, everyone who knows how TikTok works will make even more.
I’ll teach you everything you need to know to dominate TikTok in less than 3 minutes:
134
668
4K
Influencer Question of the Day?
How do I FIND the right INFLUENCERS to promote my product/service? (Thread)
** Video Tutorials Included**
51
91
832
Our strategy scaled Animalhouse Fitness from 0 to $14,525,749 with Facebook Ads in 18 months.
This put them in the top 1% FASTEST growing stores on Shopify.
Here’s how to run ads without ever losing money — with ANY creative:
65
203
973
Paying influencers for posts on TikTok is a BAD idea
Instead, we build genuine relationships with +10,000 influencers every month
Saving +$300,000 and filtering out “bad fits” before we ever spend a penny
Here’s the entire playbook:
66
200
940
Gary Vee said that we may only have 12 months left with the TikTok algorithm as we know it.
Here’s how you can leverage it to make up to 8 figures before the glory days are over.
Thread.
33
174
928
How we scaled Animal House Fitness from 0 to $1M in 4 months through the use of INFLUENCERS (THREAD)
44
140
873
My agency works with 10,000+ influencers per month while paying $0 for posts.
And every single influencer who works with us produces high-quality content.
This strategy saves our clients a minimum of $300,000 per year.
Here’s how:
66
136
749
My agency has generated 8+ figures for our clients using the TikTok Creator Marketplace.
It’s a goldmine, and it’s still virtually untapped.
Here are 3 simple steps for you to follow & do the same thing:
27
94
697
Did you know that it’s possible to generate $10M in revenue with Influencer Marketing
Without paying thousands of dollars per post?
We did this recently, and I’ll show you how.
Click this tweet to learn in under 3 minutes.
23
168
599
The average marketer spends 7+ extra hours per week doing things that could be automated by software.
Here’s the tech stack we’ve used to scale our agency to 7 figures while maximizing our productivity:
40
92
503
Our agency has used influencer content to generate $100M through Facebook ads.
If you follow this exact strategy, you’ll see some of the best results out of Facebook since 2019.
This is a FULL overview, all of our secrets in one thread.
Click this tweet to follow along!
28
105
468
1/ How to Set Up & Run TikTok Spark Ads via Influencers
Step-By-Step Guide To Follow
(THREAD)
🧵🧵👇👇
16
65
382
I’m about to reveal one of the most profitable platforms to grow a DTC brand that NO ONE else is using.
Bookmark this to add 6-7 figures to your top line in 2023.
🧵
32
75
340
How do we think this Influencer WHITELISTING Ad is going to perform with former UFC Champion, Daniel Cormier, on behalf of Dozen Boxing?!
The Whitelisting ad is targeting a pool of +3M people consisting of DC’s IG + FB Engagers over the last 365 Days.
Stay tuned... 👀👀👀
3
11
287
Are you a good marketer? Let’s find out.
We tested 3 unique creatives for FrogFuel ⬇
1 flopped…
1 made $18k and beat CAC targets by 50%
And 1 made $100k in ad-attributed revenue in 30 days.
Can you guess which?
47
78
312
Our strategy for this future DTC Powerhouse
Decreased their Net CPA by 50%
Increased New Customer Revenue by 772%
And allowed us to profitably scale ad spend by 586%
Steal this now:
17
51
297
1/ How to:
Set Up,
Launch,
& Scale
Your FACEBOOK AD ACCOUNT through the use of mass INFLUENCER creative
(THREAD - Part 1/3)
🧵🧵👇👇
14
42
282
Since Thursday, I’ve received 20+ DMs of people calling me unethical for the way we do influencer marketing.
I need to clear this up, because there’s nothing unethical about the way we do business.
Let’s explore.
33
52
293
We used this unique FB Ads trick that you’ve probably never heard of to increase this 9 figure brand’s revenue by 278%
Read this to learn how to do the exact same thing:
20
45
271
There’s a way to get high-quality UGC…
Without paying for posts…
And your influencers still get paid what they’re worth.
The cleanest, most ethical way to do influencer marketing – with our SCRIPTS included.
Thread:
35
64
270
5 simple steps to implementing your first TikTok Spark Ad with an influencer.
We’ve worked with over 100,000 influencers and we’ve already made the mistakes you need to avoid on TikTok.
If there’s a single thread that has the potential to make you 7 figures, it’s this one.
18
64
231
With just $4K in spend (the price of COGS), Beekman 1802 was able to secure:
475 influencer posts (& counting) with usage rights to the majority of it to repurpose into paid media
2.346M impressions & a $1.93 CPM 🤯
Here’s the full playbook we used to make it happen:
30
36
230
Meta says Influencer Whitelisting Ads outperform regular ads
But 99% of people don't know how to do it
To help, I've created a negotiation flow & an instruction manual on all things influencer whitelisting
It is FREE for 24 hours
RT & Comment "Send" & I'll send it to you
392
279
218
1/ Influencer seeding lends itself to the most seamless transition for mass onboarding affiliates...
In this thread - I'll tell you all about the platform that our team uses & that can handle all your affiliate program needs – Refersion!
[THREAD]🧵👇
5
24
200
Influencer Question of the Day:
How can you powerfully position INFLUENCERS at the front lines of your business as customer service reps via INFLUENCER WHITELISTING? (Thread)
7
7
193
If you have a DTC brand and you’ve worked with influencers in the past…
There’s a 95% chance you’ve accidentally left a ton of money on the table.
Read this thread to make sure that you don’t make this mistake going into Q2.
Click this tweet for a step-by-step guide.
10
62
208
Hey marketers 👋
Can you spot the video ad that had a 16X ROAS for one of our accounts?
Let’s try it:
26
43
200
The average marketer wastes nearly 2 hours every day doing tasks that could be automated by software.
We’ve scaled our agency to 7 figures while maximizing our productivity with this this influencer marketing tech stack:
21
51
201
Marketers: Are you missing this important step when working with influencers for acquisition?
The stakes are higher than ever.
If you do it right, you can make millions.
If you do it wrong, you could end up with a lawsuit.
Let me explain:
35
56
202
Our strategy decreased Our client’s CPA by 47% while increasing their ad spend by 246%, which ended up being over $1.2 Million.
This resulted in a revenue increase of 1,466%.
Here’s how we did it.
34
46
196
Hey {name}, me and my friends have been sharing your vids back and forth in a group chat. We love everything you post!
I work for {brand} and we want to send you some product, no strings attached.
If you wouldn’t mind sharing your address, we can send that right over to you!
4
5
196
The anatomy of a successful Influencer Marketing program
From someone who’s placed 350K+ influencers with brands and driven 100M+ in revenue
🧵👇
24
45
185
There are +1,000 influencer identification tools out there
This one recently blew my mind 🤯🤯
My personal favorite feature amidst many great ones:
AI visual recognition built into their search engine algo
RT, Like, and comment “Send” & I’ll DM you the name of the platform
155
94
165
B2B marketers should 👀👀 how D2C marketers are doing INFLUENCER Marketing.
Who's doing this really well
Klaviyo.
Their recent "Less Stalking, More Talking" Campaign, in short, was 🔥🔥
Not to mention, they incorporated, INFLUENCER Seeding flawlessly... (THREAD)
15
26
177
TikTok Influencer marketing is on FIRE right now!
The algorithm makes distribution easy.
But the TikTok Creator Marketplace is what makes the process truly simple from start to finish.
Here’s 3 steps to success for brands on the TikTok Creator Marketplace.
3
28
166
This is your 3-minute strategy for creating a winning TikTok ad for DTC/e-com.
Read this before BFCM if you want to add 6 figures to your top line:
15
35
168
Want an NCAA athlete to endorse your product during the upcoming season?
Here’s how to get your products in the hands of an NCAA athlete without even having to message them:
22
37
168
Most brands think you need to spend 6 figures to fill your content library with high-quality UGC.
Here’s how you can get UGC assets that ACTUALLY convert…for only $15-25 each:
22
36
156
1/ How to:
Set Up 💻
Launch 🚀
& Scale 📈
Your FACEBOOK AD ACCOUNT through the use of mass INFLUENCER creative
**How to tactically SET UP the ad account for LAUNCH- Step-by-Step instructions**
(Thread - Part 2/3)
10
27
159
A lot goes into INFLUENCER Seeding
Broken down in this THREAD:
Each platform and outsourced partner we use for every step of our process to bring YOUR INFLUENCER marketing program to life via SEEDING.
Everything from Identification, Unboxing Experiences, etc. 🧵👇
11
21
163
My agency has generated over $100M in revenue via influencer marketing
Want to get your hands on our tech stack?
Includes:
- Identification
- Unboxing Experience
- Social Listening
RT & Reply "Send" and I'll DM it to the first 500!
234
177
150
My teams run influencer campaigns for brands like M&M's, Traeger, Native, & Wilson
I had them pull step-by-step best practices from our top performing campaigns so I can share them with you
Click this tweet and learn.
30
37
163
My agency works with 10,000+ influencers per month who all produce high-quality content for our clients.
Last month, one of our clients generated 303 micro-influencer posts and 748 assets, saving $525,500 in the process.
Here’s how:
14
44
154
My teams run influencer campaigns for brands like M&M's, Traeger, Native, & Wilson
I had them pull step-by-step best practices from our top performing campaigns so I can share them with you
Reply "Send" and I'll DM them over!
203
19
149
1/ INFLUENCER Marketing Playbook to Crush 2021 BFCM
Get this strategy started NOW and your online store will have people running to the checkout line!
Timelines to hit to be most successful included below...(Thread)
12
32
147
1/ How to:
Set Up 💻
Launch 🚀
& Scale 📈
Your FACEBOOK AD ACCOUNT through the use of mass INFLUENCER creative
** Post-Launch: How to make ongoing decisions within your ad account to SCALE INFLUENCER paid media efforts**
(Thread - Part 3/3)
10
34
142
Our client got their brand mentioned by Joe Rogan on his podcast for FREE 4 times.
The last shout out led to $163,706.25 in revenue over two days...
Click this tweet to see how it happened, and what you can learn from the story:
23
17
137
TikTok Spark Ads have the potential to generate 7 figures for your brand.
We’ve worked with over 100,000 influencers to figure out the best strategies & to help you learn from our mistakes.
Here’s the 5 simple steps to implement Spark Ads that REALLY work.
16
39
138
Our team has visibility into over $350,000,000 in Facebook & TikTok ad spend.
And everything got a bit harder after iOS 14
But the brands who are crushing it right now have 1 thing in common:
6
23
137
How to NEVER lose money on Facebook Ads and create as many opportunities to win as possible:
18
36
136
Gary Vee said the glory days of the TikTok algorithm aren’t going to be around forever.
You might only have a few more months to take advantage of it.
Here’s the blueprint to leverage TikTok and make up to 7 figures before things change.
18
32
132
Influencer Question of the Day:
How do I execute an INFLUENCER PAID MEDIA FUNNEL on facebook ads? (THREAD)
15
17
124
Grin is one of the most widely-used influencer marketing platforms for DTC brands.
With a little bit of insider information, I predict they’ll be completely knocked off their throne within one month.
Thousands of brands are bailing.
Grin is in big trouble.
Here’s why 🧵
22
28
127
DTC brands get an average 6.5X return on every dollar they spend with influencer marketing.
Steal our exact strategy that we’ve used to generate 8 figures for our clients and get the same results:
15
31
124
My agency gets our clients 1500+ unique influencer shoutouts per month without paying for posts.
This may sound unethical, but we get an A+ NPS score from our influencers, even though we bypass their initial fees.
Here’s how:
19
30
124
Why is the “Pay for Posts” Model DEAD when working with INFLUENCERS? (Thread)
**This may stir the pot a little**
8
23
124
We’ve figured out a way to put an extra $400k in Bomba’s pockets every month while spending the same amount of $$ on paid media.
Here’s the playbook for free:
(Can be applied to any ecom store)
15
20
118
My agency is in charge of 20+ Facebook Ad accounts, and we’ve audited hundreds more.
Every single winning ad account has this ONE thing in common.
Steal this to be successful for Q4 this year:
18
22
114
Influencer Question of the Day:
INFLUENCER Organic Posts vs INFLUENCER Sponsored Ads
Which is of greater value?
18
13
109
Influencer identification & outreach is a labor intensive process.
We've been testing AI use cases for influencer marketing & have found a handful of prompts that help get your time back.
5 ChatGPT prompts to reduce the grunt work in your influencer ID & outreach strategy:
25
24
113
1/ If you’re looking to build a PROFITABLE INFLUENCER program we’d recommend taking 2% of your top line revenue and dedicating it to seeding product to INFLUENCERS "No Strings Attached".
Let’s run through a hypothetical to see what this would entail and what it’d REAP. (THREAD)
10
15
110
Influencer product seeding has helped us generate over $100M.
A lot goes into making it work, and we get asked a lot what tools we use.
So here’s our entire tech stack in one thread.
Influencer identification, content tracking, & more.
It’s all here ⤵
7
13
113
Over 8 years ago, there were easy million-dollar opportunities with Facebook ads.
This year, the next gold rush in influencer marketing is here.
Make 7 figures with it this year. 👇
15
34
111
Influencer Question of the Day:
When “whitelisting” an INFLUENCER, how do you target their ads within a paid media funnel on FB/IG ads? (Thread)
5
6
104
Remember, just like Facebook, it won’t be a magical money printer forever.
Execute today so you don’t miss out on this massive opportunity!
& if you want more content about how to work with influencers at scale without paying upwards of 6 figures in fees, follow
@taylorlagace
!
20
3
109
Influencer Question of the Day:
How do I leverage INFLUENCER Generated Content (IGC) within FB/IG ads?
Do I simply implement the influencer’s content the way it’s provided or what editing, if any, needs to be made before launching it as an advertisement? (Thread)
12
16
105
Influencer Question of the Day?
What’re the steps to “Whitelisting” INFLUENCERS within Facebook Ads Manager to be able to run influencer paid media funnels via FB & IG ads?(Thread)
**Video Tutorials Included**
5
13
105
Influencer Question of the Day:
After effectively mass “INFLUENCER seeding” your product, how do you track which INFLUENCERS organically posted without spending hours on manual social scraping? (Thread)
**Video Tutorials Included**
5
13
102
Influencer ID is one of the most important aspects of Influencer Marketing.
Here’s a step-by-step guide on how to get immediate wins with Instagram’s Creator Marketplace
A FREE tool to identify the best influencers for your brand
26
28
107
DTC BRAND OWNERS!
You can 4x the amount of content you get from your creators by getting them to shoot ONE extra video.
It’s easier than you think.
Wanna learn how? 👇
47
39
107
We scaled WildBird’s ad account from...
May 2023 (Before):
3.83 in-account ROAS
$29 CPA
$112 AOV
June 2023 (After):
7.57 in-account ROAS
$22.68 CPA
$171.75 AOV
That’s a:
97% increase in ROAS
22% decrease in CAC
53% increase in AOV
How’d we do it? 👇
23
17
107
IG Stories typically reach 10-20% of followers
IG Posts typically reach 20-30% of followers
IG Reels view rate has infinite potential
But to succeed with Reels, you need to win over the IG Reels algorithm.
Here’s how it works:
23
32
108
Time for Influencer Marketing Myth Busters:
Influencer Whitelisting!
Is it worth it?
Well with visibility into $350M+ in ad spend, I have a pretty firm answer on this one…
Thread.
23
32
98
Let's break down how to structure performance based deals that actually attract influencers who crush content!
9
10
99
1/ New N.C.A.A. rules state that all Division I college athletes can FINALLY make outside endorsements.
Advice on how to take advantage of this moment from a…
Former UCLA football player 🏈
Influencer Marketing Agency Owner 👨💼
A THREAD 🧵 👇
11
25
102
“Hey {name}, I’m from the team at {brand} and we’re literally obsessed with you.
We’ve been sharing your stuff around the office so much that we want to send you some product, no strings attached.
If you wouldn’t mind sharing your address, we can send that right over to you!”
2
6
101
We’ve helped 1000+ brands scale using influencer marketing.
But there’s one type of brand that performs better than EVERYONE else, consistently.
Read this to see if this sounds like you:
20
36
101
We see a 20-25% response rate when we send this message to creators.
Of the people that respond & receive products, 30% of them will post a video about the product they’ve received from you.
When they post you, you’ll effectively get a shout-out that only costs you your COGS.
1
1
99
{name}!!! That video was amazing! Thank you so much!
We would absolutely love to use this on our platform to share with our customers.
Do we have your permission to repurpose this? If so, we’d love to work out an affiliate deal with you.
3
2
100
Making only ONE small change, we decreased our client’s CPA on the exact same creative by 45.56%.
Try this strategy out for yourself. 👇
14
23
101
Influencer Question of the Day:
How do go about sourcing quality IGC
(INFLUENCER Generated Content)?
[Part 1] (Thread)
5
10
96
Influencer "Seeding" is an awesome way to build genuine relationships with influencers that will lead to a groundswell of organic traffic and an ENDLESS supply of UGC to improve your FB/IG ad performance.
1
0
43
We just released our influencer marketing cheat sheet to make you an internal talent scout for your brand.
With this doc, you’ll be able to identify high-quality content creators who you KNOW are good enough for you to work with.
& we’re giving it away for free.
Keep reading.
18
39
98
We’ve reached out to 1,000+ INFLUENCERS
Sent product to 500+ INFLUENCERS
& these efforts led to 350 INFLUENCERS posting a total of 1,250 pieces of content organically FREE of cost
This is definitely a case study, but worth the read nonetheless 👀📖
10
15
96
Influencer Question of the Day:
How do you write INFLUENCER WHITELISTING ad copy? (Thread)
1
1
90
TikTok is in the middle of a gold rush. And it’s not slowing down. It’s getting better every day.
If you nail the principles of TikTok, there is a 0% chance that you don’t 10X the growth of your brand in the coming year.
Please RT this thread so we can spread the word!
2
7
97
Our influencer ad strategy scaled Purdy & Figgs’s paid media spend by +586% while cutting CPA’s by 50%
Every ad buyer in the world knows how difficult this is
Here’s your guide to running unstoppable ads without every losing money:
11
18
93
Earlier this week, Meta pedaled their new machine algorithm for Advantage Shopping Campaigns (ASCs).
Compared to traditional ad campaigns, it showed:
- 17% decrease in CPA
- 32% increase in ROAS
Impressive.
Here’s why we’re NOT gonna change our strategy & use ASC just yet:
31
24
96
I guarantee there are brand owners on our side of Twitter that are struggling with customer acquisition and need this thread.
If you wouldn’t mind dropping a RT on the tweet above this to help them out, it would mean a lot to all of us!
Let’s do this.
1
5
87
Rates for influencer content keep going up and the authenticity of the content keeps going down
That’s why we rely on influencer seeding
The only cost is the cost of delivery (COD)
But is it still worth it if you have a high COD?
I get asked this a lot, so let’s dig in ⤵
13
21
90
When repurposing INFLUENCERS' organic posts within FB & IG ads, make sure to create iterations off of their video content.
Testing unique iterations will lend different performance levels and is key to scaling success.
So, let's turn 1 piece of IGC into 5 ad edits (THREAD)
8
18
91
1/ INFLUENCER Question of the Day:
How many FOLLOWERS should the INFLUENCERS have that I identify & reach out to?
THREAD🧵👇
15
14
90
Like this & I'll send you our team's template creative brief that we equip INFLUENCERS with.
RT & Like this & I'll send you the creative brief along with an influencer content type I'd recommend.
3
42
91
Had a great time chatting foundational INFLUENCER strategies & testing the waters within the space on The Ecommerce Insights Show with
@jamesrsowers
&
@thegood
!
2
1
78
You’ll get an emphatic “YES” from nearly every person you send this to.
Once that happens, you put them onto a generous affiliate deal with a platform like Refersion, and run their video as a spark ad.
You can repeat this as many times as you need to in order to print $.
3
1
90
1/ Whether you plan on running TikTok Ads this year or not, get your TikTok pixel installed TODAY!
Here's a thread on...
✅ How the TikTok Pixel works
✅ Step-By-Step guide on how to implement it on your website!
🧵🧵👇👇
5
19
88