Sharma Brands
@SharmaBrands
Followers
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From your customer's first click to their last, Sharma Brands optimizes your full funnel. Services include: Web, Paid, Retention and more
NYC
Joined February 2020
There are a few key things we look at when scaling digital brands:. - Ad Creative.- Landing Pages.- Creative Testing Cadence.- Upsell/Cross-sell Opportunities.- Cart Layout/UX.- Homepage.- Acquisition Offer. If your acquisition offer isn't tight, the rest doesn't matter.
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These are the tools that the Sharma Brands team likes to use with our clients:. @klaviyo for email.@PostscriptIO for SMS.@tapcart_app for mobile apps.@Gorgias_Reborn or @kustomer for customer service.@RebuyEngine for a custom checkout experience.Stay or @smartrr_app for.
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Hey Twitter, we need your help. We're hiring for 2 main roles at Sharma Brands right now:. 📈 Head of Growth. 🛠 Director of Operations. If you know any GREAT people, please tag them below 😊. You can read more and/or apply here 👇
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We're excited to join the @CarawayHome family alongside investors like @briansugar, @dunn, @bzises, @henryshandle, and others!. Read about the full $5.3M raise on @TechCrunch by @anthonyha below 👇.
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If you're ever wondering what to do for dinner:. Grab your @CarawayHome pans, heat it with your @WeAreBrightland oil, add some meat & veggies, put some @weareomsom sauce on top, and boom!. If you're feeling good, pour a glass of @drinkhaus. "The Sharma Brands Combo" 😋.
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We're thrilled to be a part of @alessandroroco's journey building @drinksanzo, along with others including @kevinleeme, @jaijungkim, @jjeremycai, @hunterwalk, @web!. If you haven't already seen some of the work with @SharmaBrands & Sanzo, you will soon!.
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We’re so excited to be sponsoring the SheInnovates event in New York City today!. As a primarily female-led and run company, we couldn’t be prouder to support this group of awesome women who are pushing the boundaries of DTC, everyday.
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Great highlight in @LeanLuxe this morning about @drinkhaus's new Restaurant Project being one of the best pivots as a brand during COVID. 9 flavors. $80 for 2 bottles. 100% of profits to restaurants. 2,000 orders for a restaurant means $100k for them. Win-win-win.
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Question… why do you follow @SharmaBrands?. What do you want to see from us?. Tactics? Guides? Memes? The untold stories of DTC?.
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Do you know how hard it is to make coffee look undesirable?.
CPG: celebrity packaged goods ☕️. robert downey jr x craig dubitsky lolllll. HAPPY coffee debuts at Target
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@businessbarista @LiquidDeath @Tesla @Shopify @coinbase Not even one of our brands, but we've been quietly admiring @MarcusMilione's brand Minted New York. His community-based approach is second to none 👏.
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Set up your tech stack for scale for success. If you want to stay lean and scale beyond $1M, having a tech stack is necessary. What @mrsharma recommends:.@GetOkendo @hooxco @smartrr_app @klaviyo @PostscriptIO @Shopfiy @TydoTweets @peelinsights @triplewhale @northbeam @gorgiasio
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Ideate. Test. Learn. Ideate. Test. Learn. Ideate. Test. Learn. Ideate. Test. Learn. Ideate. Test. Learn. 🔄🔄🔄🔄🔄🔄.
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An email address is like a credit/debit card number. it changes, eventually. An SMS/mobile number is like a bank account number. it stays with you. SMS > Email.
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Some fun news from the talent/influencer side of @SharmaBrands:. CAA Signs TikTokCreator And Budding Fashion Influencer @Cosette Rinab 🙌.
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You need to try these two high-converting formats for Meta ads!. @mrsharma shares two of his most efficient templates for paid ads. Check out the clip below to get the secret sauce.
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Sharma brands is growing and we're looking to fill new roles across growth and design!. 💼 Director of Paid Media: We are seeking a Director of Paid Media to analyze and manage campaigns across paid media platforms, with an emphasis on Meta and Google Ads. Reporting to the Chief.
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🚨 HIRING ALERT 🚨. Our portfolio company, Brightland Oil, is hiring a Head of Growth — creative, media, email, website, etc. Learn about the brand here: Learn/Apply to the job here: Why Brightland? 🤗.
Hi! Brightland is hiring a Head of Growth. Can be based anywhere in the US, looking for someone stellar who has scaled DTC (CPG/food/bev would be amazing). Humility is a must - no jerks please! And obviously. must love food 😊
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As the thirst for non-alcoholic drinks reaches an all-time high, @drinkbrez emerges as a true innovator in the DTC space. 💧 More than just another option, BRĒZ is redefining what it means to enjoy a refreshing drink. Why BRĒZ is Winning Hearts:. [A 🧵]
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Sharma Brands is hiring a Director of Retention to support our clientele. If this is you, please apply below. If you send a successful referral, we'll build you a landing page on the house!.
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Think of your homepage as a storefront on Rodeo Drive—your prime real estate for capturing high-intent traffic. @mrsharma breaks down how your homepage can be the ultimate landing page to convert organic visitors into loyal customers.
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In a recent episode of Limited Supply (live at The Whalies!), @mrsharma asked Bryan Cano of Nood if he uses different attribution models for different channels, and the answer was a resounding "yes.". Nood finds the consideration to purchase period is only 7 days. To measure
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Meet @jakepanzer32, our first paid media hire and the data-driven mind behind some of our most successful ad accounts. Jake is master of Meta ads, serving as the perfect liaison to deliver insights to our creative team while keeping account structures in tip, top shape.
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Ever needed a smoke eliminator? Meet Pot-Pourri by the @PooPourri team! Go get it on @kickstarter today!.
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We’re hiring a graphic designer at Sharma Brands 🎉. Apply using this link:.
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“Madhappy doesn’t just sell sweatshirts…the sweatshirt is just a way to buy into [that community]”. @mrsharma discusses the interaction between brand and community and how consumers aren’t buying into a particular product, but rather a sense of identity.
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yeah, this tracks. .
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TikTok just unveiled a game-changing innovation that will transform how we think about User-Generated Content (UGC) – say hello to Symphony Avatars!. Symphony Avatars bring AI-powered UGC to TikTok in two groundbreaking forms:. Stock Avatars: Paid actors have licensed their
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When it comes to strategy and planning, we're always ahead of the curve. But personal matters, maybe not as much. .
My heat breaks every year and I never know until it’s time to use it and now my apt is 45° 🤗.
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REMINDER! We're hosting Chai & Commerce with @KolkataChaiCo . When: Tomorrow, Wednesday February 14th 9:30AM - 11:00AM.Where: Kolkata Chai 60 Kenmare St, New York, NY 10012
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Every single piece of content NEEDS to focus on the problem and solution. If you have a TikTok, a Meta ad, or an email campaign that does NOT explain HOW your product solves a real problem. it won't work!. 1. Identify the problem.2. Figure out how you solve it.3. Answer it.
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Join @mrsharma and other CPG leaders for a morning filled with rich conversations and Kolkata Chai's exquisite blends. 📍 Where: Kolkata Chai, 60 Kenmare St, New York, NY 10012. ⏰ When: February 14th, 9:30-11AM. 📅 RSVP here: Looking forward to seeing.
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We're on the lookout for a talented, organized, and enthusiastic Account Coordinator to join our client services team!. What You'll Do:.• Coordinate across marketing clients to support a stellar client experience. • Work closely with internal teams to ensure projects are
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.@drinkhaus created a bundle specifically for trial/acquisition purposes — highly efficient for consumables. • Variety of flavors.• A deck of Haus playing cards (contextual GWP).• Branded tote bag (awareness GWP)
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.@CurologyUSA has a fantastic offer for a skeptical first-time prescription buyer, which is most. • FREE product your first month.• As a customer, you only pay S+H ($4.95) your first month.• Subscription is initiated, and they have your payment token for next month's charge.
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Ever thought bottled water could be badass?. Liquid Death is rewriting the rulebook—here’s how. The Real Deal on Liquid Death's Product. Some critics argue that Liquid Death is all style, no substance. But let's get real—bottled water is a commodity. Do you ever sip on Evian
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“You can create a business that makes money just running lower funnel activity. I do not believe you can build a brand without seeking that price.”. When Bryan Cano of Nood sat down with @mrsharma during The Whalies, he mentioned how you can’t build a brand just through direct
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Over the last 3 years, @Chamberlaincof has exploded in popularity as one of the fastest growing creator led brands. @mrsharma, our CEO, has been an investor and advisor to Chamberlain Coffee since the early days. After Chamberlain Coffee officially launched, Emma and her team
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Unlike many brands that invest heavily in digital marketing, @DagneDover focuses on creating exceptional products that speak for themselves. By prioritizing quality and functionality, they have built a brand that thrives on genuine customer love and word-of-mouth
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You know those ads on the subway you look at to avoid making eye contact with others? Do they really work?. Here’s why brands continue to advertise through subway ads and how it all works. Reach: NYC's subway system boasts a whopping 4.3 million daily riders! That's a lot of
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Q4 Summit recap just dropped 🔥👇. Such an epic day hearing from some of the smartest minds in DTC like @harleyf and @ezrafirestone !! . Thanks to everyone who came out - stay tuned because there's more to come 😈
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@eliweisss Never understood how people could look at retention as something that could come "at the cost of your growth." Growth is ABOUT retention.
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Regardless of your offer, you want to make sure it's something that benefits the customer more than anything. If you're worried about being price sensitive, you're probably not going after the right customer. Good customers will pay more for better products.
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How did broad targeting become a best practice for Meta ads?. Here's why @mrsharma uses ASC (Advantage Shopping Campaign) and how Meta determines who to show your ads to.
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Dianna Cohen of the Crown Affair explains how a viral Doja Cat moment at the MET Gala captured the brand’s DNA perfectly. “That, to me, is like the luxury and time element of the Crown Affair…[It’s] like the embodiment of taking time”
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A few weeks ago, we launched a brand new site for a tattoo numbing and aftercare brand called Tattoo Numbing Cream. The new site is one of our favorite projects to date so we wanted to walk through the process and outline. A thread 🧵.
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When Lauryn Bosstick was attending San Diego State University, she was asked to pay $800 a month if she wanted to be in a sorority. She immediately thought, “Wait, I need to pay to have friends?” Bosstick knew there was something wrong with this and wanted to make connections on
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We're thrilled to announce that we were awarded @Digiday's Best High Impact Creative for our work with HexClad for BFCM 2023. Stay tuned on April 16th for the release of the Digiday Media Buying and Planning Awards Winners Guide – showcasing insights from each winning company
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This is actually wild….
2 weeks ago, I got invited to a secret Zoom meeting that Postscript hosted to look at some data behind a new feature they were testing. A brand like Jones Road Beauty (~$100m) saw an 82% additional opt-in rate and 3X the revenue from their SMS channel than they saw before.
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Recently, @mrsharma and @moizali sat down with @BYahalom of @trueclassictees to discuss BFCM performance, paid media, customer journeys, and more. Check out Ben's thoughts on why media buyers need to sharpen their forecasting skills.
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Meet @amber_warren, Principal Designer and the creative backbone of Sharma Brands. Amber’s journey with Sharma Brands traces back to its inception, making her one of the original members who has significantly shaped our design language. Her designs are second-to-none and her
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The Hamptons are more than a summer getaway – they're the latest hotspot for luxury brand marketing. Here’s why…. High-end brands like @jolieskinco, Coterie, and @Flamingoestate are not just soaking up the sun this summer – they’re strategically hosting events in the Hamptons
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“[For catalog ads] you want to have several images of the product. and then you want to have in-use or lifestyle images”. @danpantelo from @Marpipe_HQ sat down with @mrsharma on the latest episode of Limited Supply to discuss the best practices for setting up catalog ads on
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@SarahLevinger "The best time to build an audience was 20 years ago. The second best time is now.". oldie but a goodie.
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We're searching for a talented UX/UI Designer who thrives on transforming user experiences from ordinary to extraordinary. 🔍 What you'll do:. • Lead rigorous QA processes to align design with our vision and client expectations. • Innovate with cutting-edge designs, from.
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Your Hero section is your landing page’s foyer, or as we like to call it, beachfront real estate. In your hero section, you have to address two main things: An upper-funnel-friendly headline and product image or video. This means a headline with supporting copy that makes sense
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@DenneyDara @hexclad As one of HexClad's main partners we wanted to share a few of our insights as well!. 1. Using Gordon Ramsey in creative immediately helps build trust. 2. When focusing on the product, dark imagery outperforms light imagery. 3. HexClad use testimonials that are contextual to a.
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Lead magnets usually miss the mark in one of two areas. They either don't provide value or they fail to qualify prospective customers. And that's what makes the @jolieskinco Water Report genius. 👉 How It Works: A Blend of Technology and Personalization. Enter your name,
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Something something Stanley Cup, CPCs don’t matter, coquette-core, incrementality. Am I doing DTC Twitter right?.
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“If you’re running a sale, then DPAs (dynamic product ads) won’t know so you need to publish a design to the ad. You can create a dynamic design that will show the original price, the sale price, and the time left.”. @danpantelo of @Marpipe_HQ shares his secret for running promos.
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@codyplof Ran some ads to promote our DTC newsletter 2 months. CAC ended up being quite a bit higher when compared to Meta and Google. Bot traffic was nuts. .
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@2PMinc @beardbrand @territoryfoods @lensabl @BlkandBold @NUGGS @BlackWolfNation @drinksanzo I spy 2 Sharma Brands 👀.
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Thanks for reading this far! I (@mrsharma) had the thought about this thread while I was on the treadmill at @DoYouRumble and they used their treadmill screens while unoccupied to show their new intro offer — bring a friend for free!.
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We haven’t run Pinterest ads since working with 21 SEEDS (which sold to Diageo) a few years ago. But with our Pinterest traffic, we saw about a 5 minute time on site, and quite cheap CPCs, compared to Meta. The scale was less, but you can absolutely get some efficient traffic.
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Meet Carly Lieberman, our brilliant Creative Director. Leading our exceptional team of designers and editors, Carly plays a pivotal role in shaping and executing the outstanding creative vision for Sharma Brand.
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A good acquisition offer has a few common traits:. • Bundles (increases AOV to offset CAC).• Variety of products (esp. if you're a consumable).• Free shipping (reduces checkout friction).• Discount > anything else on the web (if your margins can afford).
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Meet Merin, our exceptional Senior Account Manager, who works with our growth strategists and designers to ensure that our clients receive unparalleled service. Merin always lights up our clients' days, whether she's building reports, coming up with test plans, or just being her
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Struggling with high CAC? We've got something special just for you. @socialsnowball's brand new Beyond Paid Ads playbook is finally here, and it's FREE! 🎁. This 86-page masterpiece is packed with insights from top DTC marketers at @fermatcommerce, @socialsnowball, @KnoCommerce,
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@AaronOrendorff was so good I had to broadcast it from my speakers for the whole office to hear.
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In 2023, nearly every business on earth would benefit from having more and better content. Marketing people call content, “creative” and it’s the driving force for every brand.
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Venture funding is becoming scarcer for unproven and unprofitable brands, especially in DTC and CPG. The days of hefty valuations without a solid product, customers, or revenue are fading. But this is actually a positive shift for the industry. CPG brands thrive when they have
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According to Klaviyo, the average brand sent 11 emails during BFCM weekend with an average open rate of 49% and an average CTR of 1%. That’s only 2-3 emails per day. In my opinion, you should send more. A more aggressive email strategy might look something like this:.
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always strive to be this petty.
I had a nightmare last night. A kid I hated in middle school also owned an ecom brand. And he had 90% margin.
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Acquisition offers do two main things for a brand:. • They introduce new customers to your brand for the first time — it's like a first date. • They need to give your new customer enough of a sample . to properly enjoy/try/use the product in order to decide if they come back.
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Here’s something you might not know…TikTok comments show up differently depending on the user. @mrsharma shares how TikTok reinforces its echo chamber by showing you comments that align with your interests and beliefs.
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Meet Abigale Coleman, a marketing girly in the truest sense 💖. Abigale is a next-level marketing manager, understanding how to capture culture to generate engagement. Her assessment of the zeitgeist is second to none and enables Sharma Brands to produce cutting-edge content that
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me looking at the 27 different non-alcoholic sparkling beverage options in Trader Joes.
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The year is 2020 and a 19-year old content creator is dominating YouTube with a unique genre of video that felt more authentic than the majority of influencers. Within the year, Emma Chamberlain’s casual day-in-the-life vlogs quickly became the infatuation of a younger
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